Right By You Mortgage

What Right By You Mortgage does

Right By You Mortgage is the dedicated residential mortgage lending division of Fidelity Bank, a state-chartered North Carolina community bank founded in 1909 and headquartered in Fuquay-Varina, NC. Established in 2018 and operating under the legal name "Fidelity Bank dba Right By You Mortgage" (NMLS# 402136), the company originates residential mortgage loans across North Carolina, South Carolina, and Virginia through a network of over 55 branch locations and a direct-to-consumer online channel. Its suite of products spans fixed-rate and adjustable-rate mortgages, jumbo loans, FHA, VA, USDA, construction-to-permanent loans, manufactured home loans, second-home and investment property loans, refinancing (rate-and-term, cash-out, debt consolidation), and a Private Wealth Mortgage offering for high-net-worth clients.

The technology stack is functional rather than differentiated: a web-based mortgage application and loan-officer portal branded "HomeHub" enables 24/7 digital application, document submission, and status tracking, complemented by an interactive Learning Center hosting six calculators (payment, home affordability, refinance, extra payments, amortization, blended rates). Notable service-level features include the Closing Guarantee — a $500 payment to both borrower and seller if the on-time closing commitment is missed (conventional and VA loans) — and the Preferred Lender Program for real estate agents and homebuilders. The company maintains standard marketing and distribution assets: an educational blog, social profiles on Facebook, LinkedIn, YouTube, and Instagram, and SEO-focused local content.

Commercially, Right By You Mortgage generates revenue through transaction fees tied to loan origination: origination fees, interest-rate spreads, and servicing income on retained or sold loans. Its go-to-market is a direct-to-consumer model executed through the website (with "Apply Now" and "Find a Loan Officer" CTAs), complemented by in-person consultations at branches and cross-sell into Fidelity Bank's existing deposit base. Customer segments are diversified — first-time homebuyers, veterans/military, rural USDA-eligible buyers, refinancing customers, home builders, investors, second-home buyers, and high-net-worth individuals — implying a consumer-by-deal revenue model rather than enterprise-style concentration. The firm is privately held as a wholly-owned division of Fidelity Bank, with no independent outside investors or public financials.

Name

Right By You Mortgage

Legal name

Fidelity Bank dba Right By You Mortgage

Website

https://rightbyyoumortgage.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Right By You Mortgage is the residential mortgage lending division of Fidelity Bank (NC community bank, founded 1909), originating purchase, refinance, government-backed, jumbo, construction, and investment property loans across North Carolina, South Carolina, and Virginia via 55+ branches and a direct-to-consumer online portal.

Ownership category

akta.pro rank

Product category

Residential Mortgage Lending

NAICS

Real Estate Credit (522292), Savings Institutions and Other Depository Credit Intermediation (52218)

SIC

Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Consumer Direct / Online Mortgage Origination (FSALAAAB)

akta.pro secondary industries

Purchase Mortgage Origination (Homebuyer Focused) (FSALAAAD), Rate-and-Term Refinance Origination (FSALAAAE), First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG)

Keywords

• Residential mortgage lending
• Mortgage refinancing services
• Home purchase loans
• Government backed mortgage programs
• Construction to permanent loans

Headquarters

HQ city

Cary

HQ country

United States

HQ region

North America

Offices57 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Mortgage Origination: Revenue generated from originating mortgage loans including fixed-rate mortgages, adjustable-rate mortgages, jumbo mortgages, FHA loans, USDA loans, VA loans, and construction loans. Revenue comes from origination fees, interest rate spreads, and loan servicing.
2. Refinancing: Revenue from refinancing existing mortgages, including cash-out refinances and rate/term refinances.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Right By You Mortgage originates and services residential mortgage loans for home purchases, refinancing, and new construction, with a portfolio that includes fixed-rate, adjustable-rate, jumbo, FHA, USDA, VA, and specialized first-time homebuyer loans. Operating as a division of Fidelity Bank, it distributes these products through digital applications, 55+ branch offices across NC/SC/VA, and real estate partner referrals, generating revenue from origination fees, interest rate spreads, and loan servicing.

Product overview

Right By You Mortgage is a mortgage lending division of Fidelity Bank offering a comprehensive suite of mortgage products and services across North Carolina, South Carolina, and Virginia. The portfolio includes fixed-rate and adjustable-rate mortgages, government-backed loans (FHA, USDA, VA), jumbo mortgages, and specialized products for first-time homebuyers, second homes, manufactured homes, and investment properties. The company provides refinancing services, construction loans for home building, and unique offerings like the Closing Guarantee program and Private Wealth Mortgage. Supporting tools include multiple mortgage calculators (affordability, refinance, amortization, extra payments, blended rates) available through their Learning Center. The company operates as an FDIC-insured division of Fidelity Bank with over a century of combined experience under the Fidelity Bank umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Fixed-Rate Mortgages Traditional mortgage with a fixed interest rate and consistent monthly payments throughout the loan term, available in 15-year and 30-year terms.
• Adjustable-Rate Mortgages (ARMs) Mortgage with an initial fixed-rate period followed by rate adjustments based on market conditions, with options like 5/5, 7/1, and 10/1 ARMs.
• Jumbo Mortgages Mortgage for loan amounts exceeding conventional loan limits for higher-priced homes.
• FHA Loans Government-backed loan with lower down payment requirements and more flexible credit standards, designed for first-time homebuyers.
• USDA Loans Zero down payment loan for rural and suburban homebuyers meeting income requirements in eligible geographic areas.
• VA Loans No down payment mortgage exclusively for veterans, active-duty service members, and eligible military spouses, offering competitive rates without mortgage insurance.
• First Time Homebuyer Loans Low down payment programs allowing financing up to 97% of home purchase, designed to make homeownership accessible for first-time buyers.
• Second Home Loans Mortgage financing for purchasing a second home or vacation property, available with fixed-rate and ARM options up to 70% of purchase price and maximum $2.5 million.
• Manufactured Home Loans Financing for prefabricated homes built under HUD standards, with flexible options including conventional, FHA, VA, and USDA loans.
• Investment Property Loans Mortgage financing for real estate investors purchasing rental properties to generate income.
• Private Wealth Mortgage Specialized mortgage products for high-net-worth individuals with customized financing solutions.
• Refinancing Mortgage refinancing services including rate-and-term refinancing, cash-out refinancing, and debt consolidation options.
• Construction Loans Financing for building a new home from foundation to finish, with flexible terms and expert guidance through the construction process.

Quantifiable outcome

• On-time closing guarantee: $500 payment to borrower and seller if closing misses scheduled date
• +2 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Fidelity BankflagshipStrategic or Co-development PartnerRight By You Mortgage is a division of Fidelity Bank, leveraging the bank's 115+ years of banking heritage. The mortgage company operates under Fidelity Bank's FDIC insurance, regulatory framework, and brand. Fidelity Bank provides the operational infrastructure, capital, and customer base that Right By You Mortgage serves. NMLS# 402136.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pinnacle Financial Partners: Tennessee-headquartered regional bank with a sizable mortgage division serving the Southeast. Highly comparable as a community/regional bank with a mortgage lending arm operating in adjacent Southeastern states with similar product suites and branch-based distribution.
• Atlantic Union Bank: Virginia-headquartered regional commercial bank with mortgage operations spanning Virginia, Maryland, and the Carolinas. Comparable as a regional bank competitor with overlapping mortgage product offerings in the same RBYM footprint states.
• First Bank (First Bancorp): North Carolina-based community bank with mortgage lending operations serving the Carolinas. Comparable as a same-state regional bank peer with a similar community-bank-led mortgage model and overlapping branch footprint.
• First Horizon Bank: Tennessee-based regional bank with mortgage operations across the Southeast, including NC, SC, and VA. Comparable as a regional bank with a residential mortgage division serving overlapping geographies and similar customer segments.
• TowneBank: Virginia-based community bank with a significant mortgage division operating across Virginia, North Carolina, and South Carolina. Direct geographic overlap with RBYM and comparable business model as a bank-led mortgage lender serving similar customer segments.

Broad incumbents

• Rocket Mortgage: Largest U.S. mortgage originator with a fully digital, direct-to-consumer model offering purchase, refinance, and government-backed loans nationally. Comparable to RBYM as a residential mortgage originator, though at vastly greater scale and with a national rather than regional footprint.
• Guaranteed Rate: Top-10 U.S. retail mortgage lender with both digital and retail channels, operating nationally. Comparable as a residential mortgage originator offering purchase, refinance, and government-backed loan products that overlap with RBYM's product suite.
• loanDepot: Top-five U.S. retail and wholesale mortgage lender with both direct-to-consumer and partner channels. Comparable as a national residential mortgage originator offering purchase, refinance, and HELOC products across geographies overlapping RBYM's Southeast footprint.
• United Wholesale Mortgage (UWM): Largest U.S. wholesale mortgage lender operating through the broker channel. Comparable as a major national mortgage originator with similar residential product breadth; competes for the same underlying borrowers via different distribution models.

Emerging players

• Better.com: Digital-first mortgage lender with a fully online origination platform competing on rate transparency and ease of use. Comparable as a residential mortgage originator, though focused on national digital customers rather than RBYM's branch-based Southeast focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC6whmZn4HJePXAM1ABoR09w
• Facebookfacebook.com/RightByYouMortgage
• LinkedInlinkedin.com/company/right-by-you-mortgage
• Instagraminstagram.com/rightbyyoumortgage

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Right By You Mortgage