Rotherham Advertiser
Rotherham Advertiser is a UK digital local news publication serving residents of the Rotherham borough in South Yorkshire with news, sport (including Rotherham United FC), and community coverage, monetized via ad-lite subscriptions and advertising sold through Connect Local.
- Company typePrivate
- Founded2012
- HeadquartersRotherham, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What Rotherham Advertiser does
Rotherham Advertiser is a UK local digital news publication serving the Rotherham metropolitan borough in South Yorkshire. It operates as a single integrated news website covering local news, crime, traffic and travel, politics, business, health, education, opinion, lifestyle, and sport — with a particular focus on Rotherham United Football Club and heritage/retro content through its Memory Lane series. The publication is owned by Iconic Media Group Ltd., a private limited company registered in England and Wales (company number 11499982) with its registered office at 22 Princes Street, London. The company is part of the broader National World publishing network, sharing content and editorial resources with other regional titles in the group.
The core product is a digital-first news website supplemented by a daily email newsletter, a video content section, an article archive, and a reader story submission portal. Revenue is generated through a hybrid subscription and advertising model: an ad-lite subscription tier offers paying readers an experience with 70% fewer advertisements, while advertising sales (including job postings, business advertising, and public notices) are handled through a channel partnership with Connect Local. Distribution is direct-to-consumer via the website, newsletter, and social media channels targeting residents of the Rotherham area. The publication is a member of the Independent Press Standards Organisation (IPSO), signaling adherence to recognized UK press standards. Headcount is reported at 51-100 employees; no revenue or funding figures are disclosed in the public record.
Rotherham Advertiser firmographics
Firmographics- Name
- Rotherham Advertiser
- Legal name
- Iconic Media Group Ltd.
- Website
- https://rotherhamadvertiser.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Rotherham Advertiser is a UK digital local news publication serving residents of the Rotherham borough in South Yorkshire with news, sport (including Rotherham United FC), and community coverage, monetized via ad-lite subscriptions and advertising sold through Connect Local.
- Ownership category
- akta.pro rank
Where Rotherham Advertiser is headquartered
LocationHeadquarters
- HQ city
- Rotherham
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rotherham Advertiser business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Subscription Revenue: The publication offers subscription plans including ad-lite subscriptions that provide readers with 70% fewer ads while accessing local news content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ad-lite subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Rotherham Advertiser product offering
Product offeringCore offering
The Rotherham Advertiser operates a digital-first hyperlocal news publication serving the Rotherham metropolitan borough in South Yorkshire, UK. It delivers local news, crime, politics, traffic and travel, business, health, education, and lifestyle content, alongside in-depth coverage of Rotherham United football club and other local sport. Monetisation comes from advertising and a recurring ad-lite subscription that gives readers 70% fewer ads in exchange for a monthly fee, distributed via website, daily email newsletter, and video hub.
Product overview
Rotherham Advertiser is a local online news platform operating as a single unified news website with supplementary services. The core product is the news website providing comprehensive local coverage across news, sport (including Rotherham United football club), crime, traffic and travel, politics, business, health, education, lifestyle, and what's on categories. Additional services include newsletter email subscriptions, video content, subscription-based ad-lite access, archived content access, and reader story submission tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Rotherham Advertiser News Website Digital-first local news publication covering news, crime, traffic and travel, politics, business, health, education, sport, lifestyle, and what's-on content for residents of the Rotherham metropolitan borough in South Yorkshire, UK.
- Email Newsletter Service Email-based newsletter subscription that delivers the latest local news, views, and Rotherham Advertiser updates to subscribers on a recurring basis.
- Ad-Lite Subscription Monthly subscription tier that gives readers an ad-lite experience with 70% fewer ads while continuing to access local Rotherham news content.
- Video Content Hub Online video hub featuring Rotherham Advertiser-produced video news and feature stories for local readers.
- Article Archive Searchable archive of past Rotherham Advertiser news articles and editorial content for reference and heritage features.
- Reader Story Submission Portal Online portal allowing Rotherham readers to submit news tips and story ideas to the Rotherham Advertiser newsroom via the National World submission platform.
Companies that use Rotherham Advertiser
Customer profileSegments1 record
Ideal customer profiles2 records
Rotherham Advertiser technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rotherham Advertiser partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- National WorldcoreThe Rotherham Advertiser is part of the National World publishing network, sharing content and editorial resources with other regional publications in the network.
- Connect LocalminorConnect Local handles advertising sales for the Rotherham Advertiser, including job postings, business advertising, and public notices.
- Iconic Media GroupcoreParent company of the Rotherham Advertiser. Registered in England & Wales (company number 11499982).
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Rotherham Advertiser competitors and assessment
Company assessmentDirect peers
- Manchester Evening News: Major UK regional digital news title (Reach plc) covering Manchester. Closely comparable digital local news business model — subscription, advertising, newsletter — at a larger urban scale.
- Nottingham Post: East Midlands regional digital news outlet with subscription offering and local sport/politics focus. Operates the same digital local news + reader-revenue model at a similar urban scale.
- Derby Telegraph: Regional UK local digital news outlet covering Derby and Derbyshire. Comparable subscription-supported hyperlocal news model with similar audience profile.
- Yorkshire Post: Regional daily covering Yorkshire including South Yorkshire. Same digital-first news + subscription model and overlapping audience in the Rotherham readership catchment.
- Doncaster Free Press: Local news publication serving Doncaster, another South Yorkshire borough adjacent to Rotherham. Closely comparable in audience size, content verticals, and digital/subscription model.
- Barnsley Chronicle: Local news outlet for neighboring Barnsley borough in South Yorkshire. Comparable hyperlocal coverage of crime, council, sport and community news for a similarly-sized UK town.
- Leicester Mercury: East Midlands local news outlet covering Leicester. Same digital-first local news model with subscription offering, ad-lite tier, and newsletter monetization.
- National World: National publishing network of which Rotherham Advertiser is a member title. Operates the same regional digital news + subscription model and shares editorial resources, making it the closest functional comparable.
- Stoke-on-Trent Live: Regional UK local digital news outlet covering Stoke-on-Trent and Staffordshire. Operates the same digital news + subscription + newsletter model targeting a similar-sized UK city-region audience.
- Sheffield Star: Major South Yorkshire local news outlet covering Sheffield and surrounding areas. Directly comparable geographic-adjacent local digital news operation with subscription and advertising model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rotherham Advertiser social profiles
Digital presenceRotherham Advertiser financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rotherham Advertiser leadership team
Management profileNumber of profiles
Rotherham Advertiser funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rotherham Advertiser M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rotherham Advertiser
What does Rotherham Advertiser do?
The Rotherham Advertiser operates a digital-first hyperlocal news publication serving the Rotherham metropolitan borough in South Yorkshire, UK. It delivers local news, crime, politics, traffic and travel, business, health, education, and lifestyle content, alongside in-depth coverage of Rotherham United football club and other local sport. Monetisation comes from advertising and a recurring ad-lite subscription that gives readers 70% fewer ads in exchange for a monthly fee, distributed via website, daily email newsletter, and video hub.
Is Rotherham Advertiser a public or private company?
Rotherham Advertiser is a private company. It is classified as corporate owned and is currently operating.
When was Rotherham Advertiser founded?
Rotherham Advertiser was founded in 2012. It employs 51 to 100 people.
Where is Rotherham Advertiser based?
Rotherham Advertiser is headquartered in Rotherham, United Kingdom, in the Europe region.
How does Rotherham Advertiser make money?
One revenue line is on record: subscription Revenue.
Who are Rotherham Advertiser's main competitors?
Direct peers on record are Manchester Evening News, Nottingham Post, Derby Telegraph, Yorkshire Post, Doncaster Free Press, Barnsley Chronicle, Leicester Mercury, National World, Stoke-on-Trent Live and Sheffield Star.
Does Rotherham Advertiser have an API?
No public API is recorded for Rotherham Advertiser.