SWS UK

What SWS UK does

SWS UK (legal name: Security Window Shutters Limited) is a UK-based manufacturer founded in 1985 and headquartered at purpose-built facilities in Claughton, Lancaster, with a secondary London office. The company designs and manufactures aluminium roller garage doors, steel and aluminium security shutters, industrial doors, and fire protection shutters, organized under five sub-brands: SeceuroGlide (roller and sectional garage doors for the domestic market), SeceuroShield (physical security products), SeceuroDoor (industrial shutters), SeceuroFire (fire protection), and SeceuroStyle (aluminium plantation shutters). Core technology centers on twin-walled aluminium slats with insulating cores, extruded top slats with locking mechanisms, and a proprietary webbing system that enables quiet operation; the company holds a patented auto-locking mechanism for SeceuroGlide and was first to launch a roller garage door tested and approved to LPS 1175 (SeceuroGlide Excel). SWS UK also integrates Somfy smart-home control units (Rollixo Premium io, TaHoma Switch, Connexoon) and partners with GfA Elektromaten for industrial motors.

The company's commercial model is exclusively indirect: SWS UK does not sell direct to homeowners or end users, instead distributing exclusively through a nationwide network of approved and trained distributors and installers. Revenue is generated from one-time hardware sales to distributors, with installation typically handled by the trade partner. Pricing is quote-based through distributors, not publicly disclosed, and is influenced by customization (colors via 25+ RENOLIT laminates, finishes, sizes). Customer segments split between residential homeowners (primary segment for SeceuroGlide) and commercial/industrial buyers (SeceuroShield, SeceuroDoor, SeceuroFire for retail, warehouse, car park, and fire-safety applications). Marketing combines consumer-facing digital channels (seceuroglide.co.uk with a Door Designer tool), social media, trade exhibitions, and distributor enablement assets. The company is a wholly-owned subsidiary of StellaGroup, a European industrial conglomerate (Window Closure, Access, and Outdoor divisions) reporting €642M turnover in 2022 across France, Germany, Netherlands, Great Britain, and Italy, with 2,500 employees.

Name

SWS UK

Legal name

Security Window Shutters Limited

Website

https://sws.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

SWS UK is a British manufacturer of roller garage doors, security shutters, industrial doors, and fire protection products. Founded in 1985 and owned by StellaGroup, the company sells exclusively through a nationwide network of approved distributors and trained installers serving UK residential and commercial customers.

Ownership category

akta.pro rank

Product category

Garage Door and Security Shutter Manufacturing

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

General Industrial Machinery & Equipment, Nec (3569)

akta.pro primary industry

Garage Doors & Rolling Shutters (IMADAIAE)

akta.pro secondary industries

Garage Door Cable, Roller & Hinge Repair (HSAGAMAC), Gate Automation, Access Control & Operator Repair (HSAIAJAD)

Keywords

• Roller garage doors
• Industrial roller shutters
• Fire protection shutters
• Physical security products
• Aluminium garage doors

Headquarters

HQ city

Lancaster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Security Products Manufacturing and Sales: SWS UK manufactures and sells garage doors, security shutters, industrial doors, and fire protection products through a distributor network. Revenue is generated from one-time product sales to distributors and installers, with additional revenue from installation services where specified in contracts. The company offers made-to-measure products with various customization options.
2. Distributor Network Sales: Products are sold exclusively through authorized distributors who purchase from SWS UK and resell to end customers including homeowners and commercial businesses. Installation services are provided by trained distributor networks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

SWS UK manufactures and supplies roller garage doors, physical security roller shutters, industrial doors and operators, and fire protection products under the Seceuro brand family. The company operates from its Lancaster facility and sells exclusively through a UK network of distributors and trade installers rather than direct to consumers. Its five flagship brand lines — SeceuroGlide, SeceuroShield, SeceuroDoor, SeceuroFire, and SeceuroStyle — cover domestic garage doors, commercial security, industrial access, fire-rated protection, and aluminium glazing products.

Product overview

SWS UK is a UK-based manufacturer of physical security products, garage doors, and fire protection solutions. The product portfolio is organized into five main brands: SeceuroGlide (roller and sectional garage doors for homeowners), SeceuroShield (physical security products including shutters, gates, grilles, and window bars), SeceuroDoor (industrial steel roller shutters), SeceuroFire (fire protection shutters), and SeceuroStyle (aluminium plantation shutters). The SeceuroGlide range includes five roller garage door variants (Original, Excel, Compact, Manual, LT) and sectional garage doors (Elite), all manufactured from aluminium with insulated cores. SeceuroShield offers security shutters in various specifications including LPS 1175 approved options. SeceuroDoor industrial products feature single-skin and insulated steel profiles with GfA motor partnerships. All products are available through a nationwide network of approved distributors and come with warranties up to 10 years. The company also offers Somfy-powered home automation integration for smart home control of garage doors.

Differentiator

Problem solved

Functional benefit

Brands

• SeceuroGlide: Brand for roller and sectional garage doors for homeowners.
• SeceuroShield
• SeceuroDoor
• SeceuroFire
• SeceuroStyle
• SeceuroGuard
• SeceuroSchool

Products and services

• SeceuroGlide SeceuroGlide is SWS UK's roller garage door product line, providing insulated roller garage doors for residential properties, supplied to homeowners via the company's distributor and installer network.
• SeceuroShield SeceuroShield is SWS UK's physical security shutter range, supplying roller shutters designed to protect commercial and residential premises against intrusion, delivered through trade distributors and installers.
• SeceuroDoor SeceuroDoor is SWS UK's industrial door line, providing doorsets and operators for commercial and industrial sites, sold through the trade distribution and installer channel.
• SeceuroFire SeceuroFire is SWS UK's fire protection product line, supplying fire-rated curtains and related fire protection products for commercial buildings, distributed via accredited trade installers.
• SeceuroStyle SeceuroStyle is SWS UK's aluminium glazing range, encompassing aluminium-framed garage doors and roof lanterns targeted at premium domestic installations, sold through the UK trade channel.

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• GfA (GfA Elektromaten)coreTechnology or IntegrationPartnership with GfA for industrial motors in SeceuroDoor products. SWS UK offers GfA motors (direct drive, inboard, single phase, or 3 phase) across the entire SeceuroDoor range. SWS UK provides exclusive extended warranty up to 2 years across GfA industrial motors. GfAdongle and app allow drive registration and monitoring.
• SomfycoreTechnology or IntegrationPartnership for home automation systems. SeceuroGlide products compatible with Somfy Smart Home, Rollixo Premium io control units, TaHoma Switch, and Connexoon smart boxes. Provides smartphone control, home automation integration, and smart home compatibility.
• StellaGroupcoreOthersParent company of SWS UK. Pan-European industrial group divided into Window Closure, Access, and Outdoor divisions. Achieved 642 million Euros turnover in 2022 with 2,500 employees. Provides shared expertise, group buying power, and stability.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hörmann: Germany-based Hörmann is Europe's largest manufacturer of garage doors, industrial doors, entrance doors, and operators, with strong UK presence through subsidiaries including Garador. Directly competes with SWS UK across roller garage doors, industrial shutters, and operators.
• Garador: UK-based garage door manufacturer (Hörmann subsidiary) producing up-and-over, sectional, and roller garage doors for the residential market. Direct head-to-head competitor to the SeceuroGlide range with overlapping distribution and end-customer segments.
• Gliderol: UK manufacturer specializing in roller garage doors and electric operators for residential and commercial applications. Closely competes with SeceuroGlide Original, Compact, and Manual ranges via similar installer channel.
• Cardale: UK-based garage door manufacturer with a broad range of up-and-over, sectional, and roller doors sold through a dealer network. Overlaps with SWS UK on residential garage doors and shares a similar UK trade-channel distribution model.
• Aluroll: UK manufacturer of aluminium roller shutters, garage doors, and security grilles. Direct competitor in the residential and light-commercial roller shutter / roller garage door market with comparable certified security products.
• Cornell Iron Works: US-based manufacturer of rolling steel doors, grilles, and fire doors for commercial and industrial applications. Comparable to SWS UK's SeceuroDoor industrial and SeceuroFire ranges in product specification and end-user segments.

Broad incumbents

• ASSA ABLOY: Global leader in access solutions and physical security, with broad portfolio spanning locks, entrance automation, industrial doors, and security shutters. Competes with SWS UK's SeceuroShield and SeceuroDoor ranges as part of a much wider offering.
• GEZE: German manufacturer of door, window, and safety technology including industrial doors, smoke and heat extraction systems, and access control. Adjacent competitor in commercial building openings with overlapping fire-protection capabilities.

Emerging players

• Wisniowski: Polish manufacturer of garage doors, gates, fences, and aluminium systems, expanding across European markets. Comparable to SWS UK on residential garage doors and gates, increasingly relevant in the UK and Western European markets.

Regional players

• Apex Roller Doors: UK specialist in roller garage doors, industrial shutters, and awnings, operating primarily through regional installers in the UK. Comparable niche competitor with overlapping product categories and similar distribution model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swsuksecurity
• YouTubeyoutube.com/channel/UCMnsFCaS-iR1hHaPlFT27sw
• Facebookfacebook.com/SWSUK1
• Instagraminstagram.com/sws_uk

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SWS UK