Prophete GmbH & Co. KG

What Prophete GmbH & Co. KG does

Prophete GmbH & Co. KG (legal entity Prophete In Moving GmbH) is a German direct-to-consumer manufacturer of bicycles, E-Bikes, e-scooters, and cycling accessories, headquartered in Rheda-Wiedenbrück, Germany. Founded in 1910, the company operates with 251-500 employees and runs owned manufacturing plus in-house workshop facilities staffed by 35 mechanics. Its product portfolio spans seven E-Bike categories (E-City, E-Urban, E-Trekking, E-SUV, E-Gravel, E-Mountainbike, E-Cargo), six conventional bicycle categories, three E-Scooter models (Urbanicer, ONE, TWO), the SM4 Kompakt Elektromobil personal mobility vehicle, and a deep accessory catalog covering locks (including fingerprint-enabled Smart Line variants), StVZO-compliant lighting, helmets, tools, care products, and spare parts.

The business model is direct-to-consumer via the prophete.de e-commerce storefront, with E-Bikes shipped 98% pre-assembled from the factory and free shipping within Germany above €100. E-Bikes are positioned in the mid-range at €999.95-€1,399.95, supported by accessory ASPs of €1.99-€80. Geographic reach spans 12+ European countries (Germany, Netherlands, Belgium, Luxembourg, Austria, Switzerland, Denmark, Italy, Poland, France, and the Baltic states), and a 300-person service partner network across 7 countries provides after-sales support. Logistics are handled via Spedition Hellmann for bulky bike deliveries and GLS/UPS/DPD for accessories and international parcels. Go-to-market combines the e-commerce storefront with pop-up outlets (Dortmund) and pop-up stores (Rhein-Ruhr Zentrum Mülheim), and a multi-channel digital presence including Facebook, YouTube, Instagram, and TikTok. The "Hansa by Prophete" sub-brand targets more price-sensitive entry-level buyers, while proprietary features like ART-certified folding locks, StVZO-compliant lighting, and laser-cut key cylinders represent the technical differentiators. The company is privately held with no disclosed investors, parent, or subsidiaries.

Name

Prophete GmbH & Co. KG

Legal name

Prophete In Moving GmbH

Website

https://prophete.de

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

251–500 employees

Short description

Prophete GmbH & Co. KG is a German direct-to-consumer manufacturer of E-Bikes, conventional bicycles, e-scooters, and cycling accessories, serving retail consumers across 12+ European countries via prophete.de with owned manufacturing and a 300-person service partner network.

Ownership category

akta.pro rank

Product category

Bicycles and Personal Electric Vehicles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Online Retail & Omnichannel Specialists (CRAMAHAL)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Parts & Components Retail (CRAMAHAB), Bike Service, Repair & Maintenance Shops (CRAMAHAH)

Keywords

• Bicycle manufacturing
• E-bike retailer
• Cycling accessories
• E-scooter distribution
• Personal electromobility

Headquarters

HQ city

Rheda-wiedenbrück

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Bike Sales: Revenue generated from direct sale of E-Bikes across multiple categories including City, Urban, Trekking, SUV, Gravel, Mountainbike, and Cargo models. Bikes are sold directly to consumers via the company's e-commerce platform and delivered from the manufacturer.
2. Bicycle Sales: Revenue from traditional bicycles including City, Trekking, Mountainbikes, Gravel, and Racing bikes sold through direct-to-consumer channels.
3. E-Scooter and Elektromobil Sales: Sale of electric scooters (Urbanicer, ONE, TWO models) and electric mobility vehicles (SM4 Kompakt) to consumers.
4. Accessories and Spare Parts: Comprehensive accessory line including locks, lights, helmets, tools, care products, replacement parts, batteries and chargers, bags and baskets, gloves, computers, and smart gadgets sold alongside main products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Prophete designs, manufactures, and sells bicycles, pedelecs/e-bikes, e-scooters, and Senior-Elektromobile under its own brand, together with a full range of bicycle accessories such as locks (including Smart Line fingerprint locks), helmets, bike computers, lighting, bags, tools, care products, and replacement parts. Offerings are sold through the company's own online shop, through European retail partners, and shipped directly to consumers across more than a dozen European countries.

Product overview

Prophete GmbH & Co. KG is a German e-bike and bicycle manufacturer and retailer offering a comprehensive portfolio of electric and conventional bicycles, e-scooters, electromobility vehicles, and extensive bicycle accessories. The core product lines include E-Bikes (E-City, E-Urban, E-Trekking, E-SUV, E-Gravel, E-Mountainbike, E-Lastenrad/Cargo) and conventional bikes (City, Trekking, Mountainbikes, Gravel, Rennrad, Kinderfahrrad). E-Mobility products include the Urbanicer, ONE, and TWO e-scooters plus the SM4 Kompakt electric mobility vehicle. The accessories portfolio encompasses locks (folding locks, cable locks, U-locks, chain locks including smart fingerprint-enabled variants under the Smart Line brand), lighting and reflectors (StVZO compliant), helmets, bike computers, tools and maintenance products (cleaners, lubricants, repair kits), spare parts, grips, and child transport accessories. Prophete positions itself as a direct-from-manufacturer retailer with company-owned workshop service and service partner network across Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Hansa by Prophete: A sub-brand offering e-bikes positioned as a price-performance tip.

Products and services

• E-Bikes / Pedelecs Electrically assisted bicycles (pedelecs) sold under Prophete's own brand across multiple frame styles and equipment levels, targeting commuters, leisure riders, and older consumers seeking assisted mobility. Includes integrated motor, battery, and control systems developed by Prophete.
• Bicycles (City, Trekking, Mountain, Gravel, Racing, Children's) Conventional non-electric bicycles across city/trekking, mountainbike, gravel, racing, and children's categories, sold under the Prophete brand for everyday, sport, and family use.
• E-Scooters (Urbanicer, ONE, TWO) Electric scooters for short-distance personal mobility, sold under the Prophete brand for urban commuters and last-mile travelers.
• Senior Elektromobile (e.g. SM4 Kompakt) Electric four-wheel mobility vehicles for older or physically limited users, sold by Prophete as an assisted personal-mobility solution.
• Bicycle Locks (including Smart Line fingerprint locks) Mechanical and electronic bicycle locks, including Smart Line biometric fingerprint models, sold as standalone security accessories for cyclists.
• Bicycle Helmets Protective helmets for cycling sold under the Prophete brand as a standalone safety accessory.
• Bike Computers Cycle computers and related instrumentation for bicycles, sold as standalone accessories.
• Lighting and Reflectors Bicycle front, rear, and wheel lighting plus reflectors sold as standalone safety accessories.
• Bags and Baskets Bicycle bags, panniers, and baskets sold as standalone cargo and storage accessories.
• Tools and Care Products Bicycle maintenance tools, lubricants, and care products sold as standalone aftermarket items.
• E-Bike Batteries and Chargers Replacement batteries and compatible chargers for Prophete e-bike systems, sold as standalone replacement and upgrade components.
• Smart Line Accessories (beyond locks) Branded "Smart Line" connected cycling accessories beyond fingerprint locks, including smart add-ons for bicycles and e-bikes.

Quantifiable outcome

• 35 in-house workshop mechanics available for service
• +3 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Spedition HellmanncoreImplementation/ SI/ Consulting PartnerThird-party logistics partner handling the shipping and delivery of bicycles and E-Bikes. Deliveries include prior appointment scheduling via phone or email, with additional written notice if contact is not established. Express deliveries are made without prior appointment requiring customer presence.
• GLS (General Logistics Systems)coreImplementation/ SI/ Consulting PartnerShipping partner for accessories, E-Scooters, and batteries with 2-5 day delivery timeframes. Also used for accessory shipments outside Germany.
• UPSminorImplementation/ SI/ Consulting PartnerInternational shipping partner for deliveries outside Germany, used alongside GLS for cross-border shipments.
• DPDminorImplementation/ SI/ Consulting PartnerInternational shipping partner for deliveries to selected European countries.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Halfords: UK-based bicycle and motoring retailer offering mid-range own-brand and third-party bikes including e-bikes through extensive retail footprint. Comparable in mid-market cycling retail-and-service model, but UK-led and not directly overlapping in DACH markets.

Broad incumbents

• Decathlon: Global sporting goods retailer with full private-label bike range including e-bikes and accessories sold across hundreds of European stores and online. Comparable end-customer value proposition on affordable, full-stack cycling offering but at much larger scale and broader sport portfolio.

Direct peers

• Cube Bikes: German volume bicycle and e-bike manufacturer with broad mountain, trekking, road, and e-bike categories. Competes head-to-head with Prophete across mid-range e-bike and traditional bike segments in DACH.
• Riese & Müller: German premium e-bike manufacturer specializing in full-suspension, cargo, and urban e-bikes sold through select dealers across Europe. Comparable in German e-bike manufacturing DNA and StVZO-compliant engineering focus.
• Fischer (Fahrrad): Long-standing German bicycle brand offering city, trekking, e-bikes, and accessories through dealer and online channels. Direct domestic peer with similar heritage, mid-range positioning, and broad accessory ecosystem.
• Kalkhoff: Derby Cycle subsidiary manufacturing city, trekking, and e-bikes in Germany with mid-range positioning. Directly comparable on European e-bike lineup, price band, and dealer/DTC channels versus Prophete's portfolio.
• Winora Group (Haibike / Winora): German bicycle group operating Winora, Haibike, and Sinus brands across e-bike, trekking, and MTB categories. Comparable on multi-brand portfolio strategy and European OEM scale.
• Royal Dutch Gazelle: Dutch bicycle manufacturer owned by Pon Holdings producing city, trekking, and e-bikes with strong DACH wholesale presence. Comparable mid-to-premium European e-bike portfolio and similar long-tail accessories business.
• Canyon Bicycles: Koblenz-based direct-to-consumer bicycle and e-bike brand selling premium-to-mid-range bikes online across Europe. Comparable on DTC factory-to-customer model and broad European e-commerce distribution.

Others

• Bosch eBike Systems: Dominant supplier of e-bike drive systems, batteries, and connected services used by most European e-bike OEMs including Prophete's competition. Not a competitor but the central supplier whose pricing, technology roadmap, and connected-bike strategy shape Prophete's product economics and differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PropheteDeutschland
• Facebookfacebook.com/prophetefahrraeder
• Instagraminstagram.com/prophete_fahrrad
• TikToktiktok.com/@prophete_fahrrad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prophete GmbH & Co. KG