What Easy Sanitary Solutions does

Easy Sanitary Solutions (ESS) is a privately held, Netherlands-headquartered manufacturer of bathroom sanitary solutions, founded in 1928 and operating under the Easy Drain, Container, and Mirror sub-brands. The company designs, develops, and produces stainless steel linear shower drains, point drains, design drains, wall niches, illuminated bathroom mirrors, and related accessories from its headquarters in Oldenzaal. ESS self-identifies as the inventor of the linear shower drain and barrier-free showering, and protects its position through three patented technology platforms: the Tile Adjustable Frame (TAF) system, the Water Protection System (WPS) carrying a 10-year water-tightness warranty, and the Dryphon® waterless odor-blocking mechanism delivering 60 l/min drainage capacity.

The company's commercial model is B2B2C, relying on an authorized dealer network across the Netherlands, Germany, and the United States, each served by a localized regional website and dealer locator. ESS does not publish pricing and routes customers to dealers for quotation. Product breadth is the central commercial lever: more than 30 SKUs span the Modulo TAF family (including Low, High, and Wall variants), Compact, Multi, Waterstop, Vinyl, Modulo Clean, design drains (Diamond, Xs, Nano, S-line, R-line, M-line, Dot & Square), point drains (Aqua, Aqua Brilliant, Aqua Jewels), the Container BOX wall niche family, illuminated mirrors, toilet accessories, shower boards, waterproofing systems, and Pool Line drainage for pools and spas. Application-based product filtering targets renovations, thin floors, vinyl, natural stone, mosaic, wooden subfloors, and vertical outlet installations.

Revenue mechanics are entirely transactional (one-time product sales), with no subscription, licensing, or recurring service component disclosed. Customer segmentation is horizontal across residential bathroom renovations, luxury and designer bathrooms, specialty flooring projects, and pool/spa installations, with no enterprise anchor customers identified. Marketing combines content (easydrain.com inspiration hub, technical support including CAD/BIM files and installation videos), social media, and trade fair participation to drive dealer-sourced demand. Certifications including EN 1253 drainage capacity, IP44 mirror rating, and the 10-year WPS warranty serve as quality signaling rather than regulatory moats.

Name

Easy Sanitary Solutions

Legal name

Easy Sanitary Solutions BV

Website

https://easydrain.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

101–250 employees

Short description

Easy Sanitary Solutions is a Netherlands-based, family-owned manufacturer founded in 1928 that designs, produces, and distributes stainless steel linear shower drains, design drains, wall niches, illuminated mirrors, and bathroom accessories through authorized dealer networks in the Netherlands, Germany, and the United States.

Ownership category

akta.pro rank

Product category

Bathroom Sanitary Solutions

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)

akta.pro primary industry

Water Filtration, Treatment & Softening Plumbing Products (IMADALAK)

akta.pro secondary industry

Bathroom Waterproofing & Leak Remediation (Shower Pan, Membrane, Sealing) (HSAPABAF)

Keywords

• Linear shower drains
• Bathroom drainage solutions
• Stainless steel sanitaryware
• Bathroom wall niches
• Barrier-free showering

Headquarters

HQ city

Oldenzaal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Linear Shower Drains: Sale of linear shower drains (Modulo, Compact, Multi, Waterstop, Vinyl series) to dealers and end customers. Products are sold in various lengths and configurations with design grates.
2. Design Drains: Premium design-oriented shower drains including Diamond, Xs, Nano, Modulo Design, Modulo Stone, S-line, R-line, M-line, Dot & Square series with aesthetic focus.
3. Point Drains: Point drains including Aqua Brilliant, Aqua, and Aqua Jewels - suitable for any bathroom floor in various shapes and sizes.
4. Wall Niches and Accessories: Container BOX wall niches (BOX, C-BOX, T-BOX, F-BOX, W-BOX, V-BOX, Solid BOX, Shelf BOX) and bathroom accessories including toilet brush holders, toilet paper storage, mirrors.
5. Waterproofing and Support Products: Waterproofing solutions with 10-year warranty, shower boards, drainage tubes, spare parts, maintenance and assembly accessories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Easy Sanitary Solutions (ESS) designs, manufactures, and sells stainless steel linear shower drains, point drains, design drains, wall niches, bathroom mirrors, and related bathroom sanitary accessories. The company is the inventor of the linear shower drain and barrier-free showering, offering products in lengths from 200mm to over 2000mm with proprietary technologies including TAF (Tile Adjustable Frame), Water Protection System (WPS), and Dryphon odor-blocking technology.

Product overview

Easy Sanitary Solutions (ESS) is a manufacturer of bathroom sanitary solutions, primarily known as the inventor and developer of Easy Drain linear shower drains. The product portfolio consists of multiple integrated product lines: Linear Shower Drains (including Modulo TAF, Modulo TAF Wall, Modulo TAF Low, Modulo TAF High, Compact, Multi, Waterstop, Vinyl, Modulo Basic, Modulo Clean, and Specials), Design Drains (Diamond, Xs, Nano, Modulo Stone, S-line, R-line, M-line, Dot & Square, Aqua Jewels), Point Drains (Aqua Brilliant, Aqua), Wall Niches (BOX, C-BOX, T-BOX, F-BOX, W-BOX, V-BOX, Solid BOX, Shelf BOX), Bathroom Mirrors (Iseo, Lugano, Victoria), Bathroom Accessories (toilet brush holders, toilet paper storage, toilet paper holders, toilet waste bins), and supporting products including Shower Boards, Waterproofing systems, Drainage tubes (Easy Siphon), and Pool Line for pools and spas. All products feature patented technologies including TAF (Tile Adjustable Frame), Water Protection System (WPS), and Dryphon technology. The company has been designing, developing, and producing sanitary solutions since 1928 with a commitment to excellent quality.

Differentiator

Problem solved

Functional benefit

Brands

• Easy Drain: Linear shower drains, point drains, and shower drainage solutions - the company's flagship product brand and original invention
• Container
• Mirror

Products and services

• Modulo TAF Linear Shower Drain Linear shower drain featuring the innovative Tile Adjustable Frame (TAF) technology for perfect alignment with any floor thickness, available in lengths from 500mm to 2000mm.
• Modulo TAF Wall Linear shower drain designed for wall installation with a subtle stainless steel frame that connects bathroom wall and floor seamlessly.
• Compact Linear Shower Drain The world's flattest linear shower drain, ideal solution for renovation projects with limited installation depth.
• Multi Linear Shower Drain Multifunctional linear shower drain with ABS trap body that can be shortened to any height, featuring rotatable outlet and three water seals.
• Waterstop Linear Shower Drain Linear shower drain providing 100% watertightness for the complete shower area with a straightforward waterproofing solution.
• Vinyl Linear Shower Drain Linear shower drain specifically designed for use in vinyl floors.
• Modulo Clean Linear Shower Drain Linear drain series featuring Dryphon technology that blocks odor without using water, with higher drainage capacity of 60 l/min and reduced maintenance.
• Diamond Design Drain Luxury diamond-shaped shower drain that shakes up conventional designs; award-winning unique shape.
• Xs Design Drain Super-slim award-winning shower drain with state-of-the-art technology.
• Nano Design Drain Simplistic and clean shower drain that leaves a lasting impression in terms of design and innovation.
• Modulo Stone Design Drain Frameless design drain suitable for any thickness of natural stone flooring.
• S-line Design Drain Stylish invisible drain characterized by its invisible design and patented technology.
• R-line Design Drain Easy-to-clean linear shower drain with custom length and subtle slope that fits perfectly into any bathroom floor.
• M-line Design Drain Hidden and sleek wall drainage design with innovative drainage technology.
• Dot & Square Design Drain Award-winning shower drains characterized by creative freedom in shape and extraordinary size.
• Aqua Brilliant Point Drain Premium technology point drain that is exceptionally flat with variable connection for horizontal or vertical installation.
• Aqua Point Drain Classic point drain with latest multi-technology; wide range of shapes and sizes suitable for any bathroom floor.
• Aqua Jewels Design Drain Design shower drain featuring various unique design grates described as a jewel in your bathroom.
• BOX Wall Niche Design wall niche with frame available with door, LED and mirror options up to 120cm.
• C-BOX Wall Niche Borderless wall niches available in various colors and sizes with variable installation depth.
• T-BOX Wall Niche Tileable wall niches in various colors and sizes with push-to-open door.
• F-BOX Wall Niche Wall niche with sophisticated new frame that takes bathroom design to a new level.
• W-BOX Wall Niche Wood-effect wall niche bringing the luxury of wood to the bathroom.
• V-BOX Wall Niche Wall niche designed to make water valves disappear while keeping access; fits seamlessly into wall.
• Solid BOX Wall Niche Elegant solid surface wall niche with non-porous seamless surface that is stain resistant and easy to maintain.
• Shelf BOX Wall Niche Wall niche providing extra storage space for any room.
• Mirror Iseo
• Mirror Lugano
• Mirror Victoria
• Shower Boards
• Waterproofing System
• Easy Siphon (Drainage tubes)
• Pool Line
• Square Multi Linear Shower Drain
• Toilet Brush Holders
• Toilet Paper Storage
• Toilet Paper Holders
• Toilet Waste Bin

Quantifiable outcome

• Drainage capacity of at least 30 liters per minute for all shower drains
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TECE: German installation systems specialist whose TECEdrainprofile and TECEdrainline compete directly with ESS's linear drain family in residential and project business.
• ACO: German family-owned drainage specialist whose ACO ShowerDrain and ACO Profiline ranges are direct alternatives to ESS's Easy Drain linear drains across Europe.
• Geberit: Swiss-listed global leader in sanitary technology; sells linear shower drains (CleanLine, SuperTube) and competes head-to-head with ESS in premium residential and commercial bathroom drainage.
• Unidrain: Danish inventor-style linear shower drain maker with strong design credentials; competes with ESS's Modulo TAF and Design drain ranges on aesthetics and installer-friendly features.
• Blücher (Watts Water): Danish stainless-steel drainage specialist (owned by Watts Water) with shower drain offerings; competes with ESS on high-flow, hygienic stainless drainage and project-grade applications.
• HL Hutterer & Lechner: Austrian shower drainage specialist with a broad range of floor drains, linear drains, and trap technology serving the same residential and commercial installer channel as ESS.
• Kessel: German drainage systems manufacturer offering Linearis shower drains alongside its broader wastewater portfolio; competes with ESS across both shower and integrated waterproofing use cases.
• Wirquin: French bathroom solutions group with siphons, traps, and shower drainage products; competes with ESS in mid-market residential channels across France, Iberia, and Eastern Europe.
• Dallmer: German family-owned maker of CeraWall, CeraFrame, and Zentrix linear shower drains; highly specialized competitor with strong premium positioning in the same niche as Easy Drain.

Broad incumbents

• Viega: Large German plumbing systems manufacturer with Advantix shower drain products as part of a much broader installation portfolio, ranging across press-fit piping, drainage, and bathroom systems.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/easydrain
• Facebookfacebook.com/EasyDrain
• LinkedInlinkedin.com/company/easy-sanitary-solutions
• Instagraminstagram.com/easydrain

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Sanitary Solutions