What Masiv does

Masiv (legal entity: Masivian S.A.S., NIT 901.034.523-5) is a Latin American Communication Platform as a Service (CPaaS) provider founded in 2004 in Bogotá, Colombia, and operating as a wholly-owned subsidiary of Route Mobile Limited (BSE: 543228, NSE: ROUTEMOBILE), the publicly listed Indian cloud communications platform company. Across headquarters in Bogotá, regional offices in Medellín, Lima, Santiago de Chile, and Mexico City, plus affiliated entities, the company delivers an omnichannel communication platform (MasivApp) unifying SMS, Email, Voice, WhatsApp Business, Push notifications, and AI-powered ChatBot. Specialized solution suites sit on top of the core platform: Masiv Marketing (OTP authentication, Sherlock fraud/risk scoring, Shield device and SIM validation, Landings, Scout analytics, Automation journey orchestration); Masiv Operations (Hub omnichannel router with automatic failover, File Builder for mass-personalized document delivery); and Masiv Security, which combines the security modules under a single brand.

The platform processes over 1,500 million transactions per month and 17+ billion notifications annually, routed across 240+ direct telecom operator interconnects supporting a stated 99.9% SMS deliverability rate, with WhatsApp Business API access enabled by Meta Partner Select status. Infrastructure runs on AWS, with AI/ML capabilities (Sherlock, Shield, ChatBot) handling fraud detection, device fingerprinting, and natural language interpretation. The product surface has expanded through the integration of Route Mobile's OCEAN omnichannel customer experience automation suite.

Revenue derives from three streams: (1) usage-based transactional messaging priced on SMS, Email, Voice, WhatsApp, and Push volume; (2) recurring platform subscriptions for MasivApp and specialized modules; and (3) WhatsApp Business API integration and per-message fees under the Partner Select tier. Pricing is quote-based and not publicly disclosed. Go-to-market combines direct enterprise field sales (regional sales directors covering Colombia/Mexico, Peru/Chile, and new logos) with a self-serve MasivApp portal for developers and mid-market customers, and an API-first model (docs.masivian.com) targeting enterprise IT teams. The customer base of 1,300+ clients spans Financial Services and Banking (primary), Retail (primary), Insurance, Education, and Healthcare, with named references including Financiera oh!, Multisponsor S.A.S., and Seguros Sura Colombia. The company is Great Place to Work certified since 2021, has a 200+ person team, and reported a contained cybersecurity incident at its Colombian subsidiary in June 2026.

Name

Masiv

Legal name

Masivian S.A.S.

Website

https://masiv.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Masiv is a Colombian-based CPaaS provider and wholly-owned subsidiary of Route Mobile Limited, offering omnichannel communications — SMS, Email, Voice, WhatsApp, Push, and ChatBot — plus AI-driven fraud detection and authentication to 1,300+ enterprise clients across Latin America.

Ownership category

akta.pro rank

Product category

Communications Platform as a Service (CPaaS)

NAICS

Other Services Related to Advertising (54189)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

CPaaS (Programmable Voice, SMS, Video APIs) (HDAIAHAG)

akta.pro secondary industries

Messaging APIs, CPaaS & Programmable Communications (BPAMACAL), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL), Network Exposure & API Platforms (NEF, CAMARA, CPaaS enablement) (HDAIAIAG)

Keywords

• Cloud communications platform
• Omnichannel customer engagement
• CPaaS messaging services
• WhatsApp Business API
• Transactional notification platform

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Transaction-based Messaging: Usage-based revenue from sending SMS, Email, Voice calls, WhatsApp messages, and Push notifications. Pricing based on message/call volume with capacity limits (e.g., 2M emails/hour, 1.5M SMS/hour).
2. Platform/SaaS Subscriptions: Subscription revenue from access to MasivApp platform and specialized solutions like Sherlock, Shield, Hub, ChatBot, and OCEAN suite.
3. WhatsApp Business API: Revenue from WhatsApp Business API integration and message delivery through WhatsApp channel, leveraging WhatsApp Business Partner Select status.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Masiv sells a Communication Platform as a Service (CPaaS) that lets businesses send transactional and marketing communications to end customers across SMS, Email, Voice, WhatsApp Business, Push notifications, and ChatBot through a single API and self-serve platform (MasivApp/Ocean). The company packages these channels into three solution suites — Masiv Communications (channels), Masiv Marketing (OTP, Sherlock, Shield, Landings, Scout, Automation), and Masiv Operations (Hub, File Builder) — plus an AI-powered security suite, sold primarily to enterprise and mid-market customers across Latin America via direct sales and API integrations.

Product overview

Masiv is a CPaaS (Communication Platform as a Service) provider offering an omnichannel communication platform with three main solution suites: Masiv Communications (SMS, Email, Voice, Push, WhatsApp Business, ChatBot channels), Masiv Marketing (OTP, Sherlock, Shield, Landings, Scout, Automation), and Masiv Operations (Hub, File Builder), unified through the MasivApp platform and the Ocean suite. The platform processes over 1,500 million transactions monthly across 240+ global carrier connections, serving 1,300+ clients with 13,000+ platform users. Masiv is a subsidiary of Route Mobile Limited and holds Great Place to Work certification since 2021.

Differentiator

Problem solved

Functional benefit

Brands

• MasivApp: Omnichannel CPaaS platform enabling communication orchestration across SMS, Email, Voice, WhatsApp, Push, and ChatBot channels.
• MasivBot
• Ocean
• Sherlock
• Shield
• OTP (One Time Passwords)
• Hub
• File Builder
• Landings
• Scout
• Automation

Products and services

• MasivApp Centralized omnichannel CPaaS platform for orchestrating and automating customer communications across SMS, Email, Voice, WhatsApp Business, Push, and ChatBot; processes 1,500+ million transactions per month and serves 13,000+ users.
• Masiv Communications Suite of communication channels (SMS, Email, Voice, Push, WhatsApp Business, ChatBot) sold together as an omnichannel customer engagement bundle for enterprise customers.
• SMS SMS messaging service with 2-Way SMS, OTP/OTAC/2FA, MMS, URL shortening, and analytics; capacity up to 1.5M SMS/hour with 99.9% deliverability via 240+ global carrier connections.
• Email Email marketing and transactional service capable of sending over 2 million emails per hour with exclusive IPs, DKIM/SPF/DMARC authentication, email verification, and campaign analytics.
• Voice Voice communication service with IVR, text-to-speech (male/female digital voices), personalized audio messages, and capacity of up to 160,000 calls per hour with real-time analytics and OTP delivery.
• Push Notifications Mobile app push notification service for Android, iOS, and Huawei with delivery analytics and SMS fallback; reported to increase app engagement up to 844%.
• WhatsApp Business API WhatsApp Business API integration service delivering business messaging with 98% open rate; supports automated responses, transactional notifications, templates, and multi-agent service via Masiv's Partner Select status with Meta.
• ChatBot AI-powered conversational chatbot for 24/7 customer service using natural language processing with 90%+ interpretation effectiveness; supports decision trees, FAQ handling, and integration with cognitive services.
• Masiv Marketing Marketing solution suite bundling OTP, Sherlock, Shield, Landings, Scout, and Automation for intelligent customer journey creation, data-driven decisions, and omnichannel campaign execution.
• Automation Marketing automation platform for creating omnichannel customer journeys via drag-and-drop workflow builder; reported to increase conversion rates up to 53% by automating communication flows based on customer behavior across channels.
• Sherlock AI-powered fraud detection and phone number scoring solution using machine learning to analyze behavioral patterns, identify anomalous activity, SIM card changes, and assign reliability scores for campaign profiling and risk decisions.
• Masiv Security Security suite combining Sherlock, Shield, and OTPs using machine learning for real-time transaction profiling, fraud prediction, SIM card change detection, and identity verification.
• Shield Identity validation and device security solution that reads device fingerprints, IP addresses, and operating systems, and validates SIM card changes with operators to prevent fraud via cloning and unauthorized access.
• OTP (One Time Password) Single-use authentication codes delivered via SMS, Voice, Email, or WhatsApp for secure user verification during platform access, banking transactions, and phone line validation, including SIM card change detection.
• Masiv Operations Operations solution suite bundling Hub and File Builder to automate document delivery, optimize resource allocation, and replace print impressions with digital document processing.
• Hub Communication orchestration hub that routes messages across Email, SMS, Voice, and WhatsApp with automatic failover, real-time operator queue monitoring, and transactional business-rule configuration.
• File Builder Document digitization and mass personalization tool for creating PDF files with names, dates, balances, images, and barcodes; sends files via Email or WhatsApp with password protection and dynamic analytics.
• Ocean (Omnichannel Experience Automation Network) Omnichannel Experience Automation Network suite from Route Mobile enabling unified brand experiences through open API architecture, unified dashboard, intelligent segmentation, no-code journey builder, and advanced analytics.

Quantifiable outcome

• 99.9% SMS deliverability rate
• +7 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Meta (WhatsApp)coreTechnology or IntegrationWhatsApp Business Partner Select status enabling agile and scalable WhatsApp Business API implementation for enterprise customers. Masiv helps businesses implement WhatsApp messaging with templates, automation, and multi-agent service integration.
• Route Mobile LimitedcoreStrategic or Co-development PartnerMasiv is a wholly-owned subsidiary of Route Mobile Limited, a global cloud communications platform company. Route Mobile provides the parent infrastructure and OCEAN platform while Masiv operates as the Latin American hub with local market expertise.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS serves as the cloud infrastructure provider for Masiv's platforms and data storage, including secure server infrastructure, data analytics, and compliance capabilities.
• CRM and ERP SystemssupportingTechnology or IntegrationIntegration partnerships with CRM platforms (Salesforce, HubSpot) and ERP systems enabling customers to incorporate Masiv communication capabilities into their existing business systems.
• Telecom OperatorscoreStrategic or Co-development PartnerDirect connections with all national telecom operators and 240+ global operator connections ensuring superior SMS and voice deliverability rates.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Twilio: Global CPaaS leader offering programmable SMS, Voice, Email, and WhatsApp APIs. Operates broadly across geographies with a much wider product portfolio; comparable to Masiv's MasivApp platform in core API-based messaging and Voice offerings.
• Vonage (Ericsson):

Direct peers

• Sinch: Sweden-based CPaaS provider with strong presence in Latin America offering SMS, Voice, WhatsApp, and omnichannel APIs. Directly competes with Masiv in the same product categories (programmable messaging, voice, WhatsApp Business) and serves similar enterprise and mid-market customers.
• Infobip: Croatia-headquartered global CPaaS platform offering SMS, WhatsApp, Email, Voice, and customer engagement solutions. Operates in LATAM and competes directly with Masiv on omnichannel messaging and WhatsApp Business API services.
• MessageBird (now Bird): Omnichannel communications platform (formerly MessageBird) providing SMS, WhatsApp, Email, Voice APIs and marketing automation. Direct competitor in CPaaS with similar product suite targeting enterprise and SMB customers globally including LATAM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MasivianMasiv
• LinkedInlinkedin.com/company/masivian

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masiv