Falls

What Falls does

Falls & Co. is a full-service, founder-owned marketing communications agency headquartered in Cleveland, Ohio, operating under legal entity Falls, LLC since its founding in 1989. The firm delivers integrated marketing communications across six core service lines: Advertising, Brand Strategy, Digital Growth Marketing, PR + Communications, Research, and Video Production, plus a dedicated Corporate Communications practice covering change management, crisis communications, M&A counseling, and employer brand. Its client base spans Fortune 500 enterprises and institutional clients across manufacturing (Parker Hannifin, Moen, Sherwin-Williams, Shurtape), energy (Marathon, Energy Harbor), consumer products (Vitamix, American Greetings, Swensons), healthcare (Cleveland Clinic, The Menopause Society), education (Cleveland State University, John Carroll University), and nonprofit sectors. Service delivery is executed through dedicated account teams, retainer-based professional services, and project-based engagements.

The agency's underlying technology stack combines martech platforms, AI-assisted content creation, predictive modeling and lead scoring, automated social media management, and advanced personalization tools to execute omnichannel campaigns. As the longest-serving member of PROI (Public Relations Organization International), Falls & Co. leverages a network of 88 agencies across 65 countries for global execution while maintaining Cleveland-based strategic oversight. The firm operates a sales-led GTM with direct enterprise engagement supplemented by PROI referrals and strategic partnerships, pricing services through customized quotes rather than public rates.

Rob Falls (Chairman, Founder & CEO) leads the firm alongside an executive team including Tom Bernot (President & COO), Julie Molnar (Chief Talent Officer, VP Operational Excellence), Julie Telesz (Chief Advertising Officer), and Maureen Harper (Senior Vice President). The company is privately held with no disclosed institutional investors, and re-branded from Falls to Falls & Co. in 2025 after 36 years of continuous operation. The firm has accumulated more than 600 industry awards and was named by Forbes as one of the top 100 firms in the country.

Name

Falls

Legal name

Falls, LLC

Website

https://fallsandco.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Falls & Co. is a Cleveland-based, founder-owned full-service marketing communications agency serving Fortune 500 and institutional clients across manufacturing, energy, consumer products, healthcare, education, and nonprofit sectors through integrated advertising, brand strategy, digital marketing, PR, research, and video production services.

Ownership category

akta.pro rank

Headquarters

HQ city

Cleveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Communications Services: Professional services revenue model delivering integrated marketing communications including advertising, brand strategy, digital growth marketing, PR & communications, research, and video production. Revenue is generated through project-based fees, retainer arrangements, and consulting engagements with B2B and B2C clients.
2. Corporate Communications Consulting: Corporate communications services including change management, crisis communications, employer brand and employee experience, M&A counseling, public affairs, and thought leadership. Delivered through strategic consulting engagements and ongoing client relationships.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Falls & Co. is a full-service marketing communications agency delivering integrated advertising, brand strategy, digital growth marketing, public relations and communications, market research, and video production services. The firm also operates a separate Corporate Communications practice covering change management, crisis communications, M&A counseling, employer brand, and public affairs. Revenue is generated through project-based fees, retainer engagements, and strategic consulting with B2B and B2C clients on local, regional, national, and global bases.

Product overview

Falls & Co. is a strategic marketing communications agency offering an integrated suite of services including Advertising, Brand Strategy, Digital Growth Marketing, PR + Communications, Research, and Video Production. The agency operates as a service-based firm rather than a software product, delivering brand strategy, content development, media planning, digital marketing, and corporate communications services. The company is headquartered in Cleveland, Ohio, and serves B2C and B2B clients on local, regional, national, and global basis through its integrated marketing communications and corporate communications practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Full-service creative advertising including brand planning, creative writing and design, media planning and buying, predictive modeling and advanced analytics, account management, and logo development for B2B and B2C clients.
• Brand Strategy Strategic brand positioning services including brand audits, competitive positioning analysis, brand architecture, persona development, buyer journey mapping, value proposition development, and brand positioning for enterprise and consumer clients.
• Digital Growth Marketing Digital marketing services covering web development, SEO strategy, UX design, content strategy, advanced personalization, email marketing, and AI assistance for online visibility and lead generation.
• PR + Communications Public relations and communications services including media relations, media training, content creation, trade show support, special events, product introduction, and influencer marketing for B2B and B2C clients.
• Research Market research capabilities including internal stakeholder research, quantitative brand health studies (AAU), qualitative buyer interviews and focus groups, creative concept testing, and comprehensive market research for brand planning.
• Video Production Video production services for short-form, long-form, scripted, and documentary-style content for B2C and B2B clients.
• Corporate Communications Corporate communications practice covering change management, executive transitions, cultural integration, crisis and reputation management, cybersecurity communications, employer brand and employee experience, M&A counseling, and public affairs.

Quantifiable outcome

• 37 million impressions, 700,000+ engagements, and 5,000+ market-qualified leads for Parker Hannifin campaign
• +3 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

One partnership is on record.

• PROI (Public Relations Organization International)coreStrategic or Co-development PartnerFalls & Co. is the longest-serving member of PROI, the largest group of independent communications firms in the world with 88 agencies in 65 countries and more than 7,000 staff members. This network enables global reach while maintaining local market execution capabilities, allowing clients to maintain brand consistency and strategic control across markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Doner Partners: Independent, privately held full-service creative and media agency headquartered in the Midwest with similar revenue scale and integrated offering across brand, digital, and PR.
• Marcus Thomas LLC: Cleveland-based, independently owned integrated marketing communications agency of similar size and service breadth. Directly comparable as a Midwest independent offering advertising, digital, PR, and media services to enterprise and mid-market clients.
• Mower: Independent, mid-sized integrated agency with comparable full-service marketing, advertising, PR, and digital capabilities. Closely comparable business model and client profile.

Broad incumbents

• Weber Shandwick: Global public relations and communications agency within the Interpublic Group. Overlaps with Falls on PR + Communications and corporate communications for large enterprise clients but at much greater scale and geographic reach.
• FleishmanHillard: Large global PR and integrated communications agency owned by Omnicom. Directly comparable on PR, corporate communications, and integrated marketing but operates at significantly larger scale across many more geographies.
• Edelman: World's largest independent PR firm, providing advertising, PR, and digital services to global enterprises. Comparable on PR and integrated communications but with much broader global footprint and scale.
• Ogilvy: WPP-owned global advertising, PR, and integrated marketing network. Comparable on advertising, brand strategy, and digital growth marketing, but with substantially larger scale and global reach than Falls.
• McCann Worldgroup: IPG-owned global advertising and integrated marketing agency network. Comparable on full-service brand, advertising, and digital capabilities for enterprise clients across multiple verticals.
• VML: WPP-owned global brand and customer experience agency combining advertising, digital transformation, and commerce. Overlaps with Falls on digital growth marketing, brand strategy, and integrated campaigns for enterprise clients.

Emerging players

• R/GA: Independent digital transformation and marketing agency with strong technology and design heritage. Comparable on digital growth marketing and AI-enabled campaign work, though with stronger product/tech orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fallsandco
• Xx.com/FallsandCo
• Facebookfacebook.com/FallsandCompany

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Falls