What SupHerb Farms does

SupHerb Farms is a privately held, Turlock, California-based food ingredient company founded in 1992 that produces individually quick-frozen (IQF) herbs, specialty vegetables, purées, and a growing line of value-added culinary pastes, sauces, and blends. The company is the documented pioneer of IQF herbs in the United States and operates a flash-freezing process in which freshly harvested material is rapidly frozen at approximately -30°F to -40°F, preserving volatile flavor oils, color, and nutrients while delivering a 2-4 year frozen shelf life. Operations are anchored by a SQF- and PrimusGFS-certified production facility located in California's San Joaquin Valley, with raw material sourced under GLOBALG.A.P. certification through contracted family farms in five California counties, including Ventura County.

The product portfolio spans IQF herbs (basil, cilantro, parsley, chives, dill, oregano, rosemary, sage, spearmint, thyme, plus Thai basil and organic varieties), IQF specialty vegetables (garlic, ginger, peppers, onions, tomatoes, leeks, mushrooms, and more), non-acidified and acidified purées, globally inspired culinary pastes (Harissa, Chimichurri, Thai Curry, Sambal, Piri Piri, Jamaican Jerk), culinary blends, ready-to-use sauces, and a fresh basil slurry. Pack sizes range from 1 oz foodservice pouches to 45 lb industrial bag-in-box, and a dedicated Custom Solutions team supports signature flavor development, custom cut sizes, and tailored packaging.

The business model is exclusively B2B, with two primary customer segments: foodservice operators (restaurants, grocery perimeter, colleges and universities, healthcare, senior living, c-stores) and food manufacturers (bakery, dip/dressing/sauce, frozen meals, meat/protein, private label, plant-based, pet food). Foodservice is served through Dot Foods for redistribution across the US and Canada plus direct National Account Managers; manufacturing is served through a regional broker network and an enterprise field-sales team. Pricing is quote-based and not publicly disclosed, revenue is one-time product sales plus custom development services, and the company holds certifications including SQF, PrimusGFS, GFSI benchmarking, GLOBALG.A.P., Oregon Tilth Organic, Non-GMO Project, and SEDEX SMETA.

Name

SupHerb Farms

Legal name

SupHerb Farms

Website

https://supherbfarms.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

SupHerb Farms is a privately held, Turlock, California-based food ingredient company founded in 1992 that produces individually quick-frozen herbs, specialty vegetables, purées, and value-added culinary pastes, sauces, and blends. It sells exclusively B2B to North American foodservice operators and food manufacturers through Dot Foods, regional brokers, and a direct enterprise sales force.

Ownership category

akta.pro rank

Product category

Frozen Culinary Ingredients

NAICS

Frozen Fruit, Juice, and Vegetable Manufacturing (311411), Frozen Food Manufacturing (31141), Frozen Specialty Food Manufacturing (311412), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Fruit & Vegetable Processing (IQF, Frozen Blends) (AFAKAFAG)

akta.pro secondary industries

Frozen Fruits & Vegetables Manufacturing (AFAKACAF), Frozen Ethnic & International Meals (CRADADAE), Frozen Prepared Meals & Entrées Wholesale (AFAIAHAG)

Keywords

• IQF frozen herbs
• Specialty frozen vegetables
• Culinary pastes sauces
• Vegetable purees
• Foodservice ingredients

Headquarters

HQ city

Turlock

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. IQF Ingredients (Herbs & Vegetables): Sale of individually quick-frozen herbs (basil, cilantro, parsley, chives, dill, oregano, rosemary, sage, spearmint, thyme) and specialty vegetables (garlic, ginger, jalapeños, bell peppers, tomatoes, onions, and more) to foodservice operators and food manufacturers. Products sold in various pack sizes from 1 oz pouches to 45 lb bag-in-box.
2. Value-Added Culinary Products: Sale of chef-crafted culinary pastes, sauces, blends, and purées including globally inspired flavors (Moroccan Harissa, Chimichurri, Jamaican Jerk, Sambal, Thai Curry, etc.). These cold-processed products streamline manufacturing plants and enhance back-of-house efficiency.
3. Fresh Basil Slurry: Specialty basil slurry product for pesto, pasta, pizza, and flatbread applications sold in industrial bulk (33 lbs) and pouch formats.
4. Custom Ingredient Solutions: R&D and culinary team collaboration to develop signature flavor profiles, tailored textures, unique cut sizes, and custom packaging to meet specific customer requirements for foodservice and manufacturing clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

SupHerb Farms manufactures individually quick-frozen (IQF) herbs and specialty vegetables, plus value-added culinary products such as pastes, sauces, blends, purees, and fresh basil slurry. These ready-to-use frozen ingredients are sold to foodservice operators and industrial food manufacturers across North America.

Product overview

SupHerb Farms is a frozen culinary ingredient company offering a comprehensive portfolio of individually quick-frozen (IQF) herbs and specialty vegetables, along with value-added culinary products. The core offerings include: (1) IQF Herbs and IQF Specialty Vegetables for both foodservice and manufacturing markets; (2) Specialty Vegetable Purees in acidified and non-acidified (PURE) varieties; (3) Culinary Pastes in globally inspired flavors (African, Asian, Caribbean, Latin American, Mediterranean, Middle Eastern); (4) Culinary Blends such as salsa preparations and herb combinations; (5) Culinary Sauces including creamy basil, ancho orange, and ginger pepper varieties; (6) Fresh Basil Slurry for pesto and drizzling applications; (7) Pouches for portion control and manufacturing applications; and (8) Custom Solutions for tailored formulations. Products are available for foodservice operators (1 oz to 7 lb packaging) and food manufacturers (15-45 lb bulk packaging).

Differentiator

Problem solved

Functional benefit

Products and services

• IQF Herbs (Foodservice) Free-flowing, individually quick-frozen herbs with consistent flavor, color and particle size, available year-round, including basil, chives, cilantro, dill, oregano, parsley, rosemary, sage, spearmint, and thyme. For foodservice operators.
• IQF Specialty Vegetables Individually quick-frozen specialty vegetables with consistent particle size available in numerous cut sizes, including garlic, ginger, jalapeno, green onion, red bell pepper, tomato, and more, for foodservice and manufacturing.
• Specialty Vegetable Purees Pureed specialty vegetables with smooth, uniform consistency available in acidified and non-acidified (PURE) varieties, including garlic, ginger, lemon grass, roasted garlic, and shallot purees, for foodservice and manufacturing.
• Culinary Pastes Bold, authentic speed-scratch pastes made with IQF herbs and frozen specialty vegetables, featuring globally inspired flavors such as Moroccan Harissa, Sambal, Jamaican Jerk, Chimichurri, Piri Piri, Thai Red Curry and more.
• Culinary Blends Fully-prepped, frozen blends of IQF herbs and IQF specialty vegetables, including Mango Salsa Blend, Poblano Salsa, Salsa Blend, Italian Blend, Bruschetta, Herbes de Provence, and Tabbouleh Starter.
• Culinary Sauces Ready-to-use sauces in on-trend flavors developed with IQF herbs and frozen specialty vegetables, including Creamy Basil Sauce, Ancho Orange, Creamy Ginger Pepper, Creamy Jalapeno Pesto, and Creamy Piri Piri Sauce.
• Organic Herbs (Manufacturing) Certified organic IQF herbs available in multiple cut sizes and blanched/unblanched options, including basil in various cuts, cilantro, organic garlic minced small, and parsley, for manufacturing applications.
• Fresh Basil Slurry Sweet fresh basil slurry with salty notes and hint of mild tartness for pesto, pizza, flatbreads, and chicken parmesan sandwich applications. Available in industrial bulk (33 lbs) and pouch formats.
• Pouches Frozen pouches for culinary pastes, sauces, and purees featuring 5.0 mil medium barrier multi-layered coextruded polyolefin film, available from 2 oz. to 5 lb. with superior seal strength and flavor protection.
• Custom Solutions Custom ingredient solutions developed by R&D and culinary teams, including signature flavor development, tailored texture, unique cut sizes, and custom packaging for foodservice and manufacturing clients.
• Creamy Basil Sauce Ready-to-use culinary sauce with rich, fresh basil-forward flavor, smooth texture and hint of garlic, for foodservice operators.
• Smoky Pepper Paste Speed-scratch culinary paste with a nuanced, intense blend of bold peppers, smoked spices, smoked sea salt and two vinegars for adding complex, chef-crafted smoky pepper flavor.
• Pico De Gallo Culinary blend for manufacturing consisting of a mild blend of sweet tomatoes and onions with a slight bite of garlic.

Quantifiable outcome

• 100% yield with zero waste vs. 25-50% trim loss for fresh herbs
• +4 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• American Frozen Food Institute (AFFI)minorOthersIndustry affiliation that keeps SupHerb Farms informed and forward thinking. Through this partnership, they stay close to trends and innovations shaping foodservice and food manufacturing.
• IFMA (The Food Away from Home Association)minorOthersIndustry membership providing access to trends and innovations in the food away from home sector, helping SupHerb better support customers.
• NACUFS (National Association of College & University Foodservices)minorOthersIndustry partnership connecting SupHerb with campus dining programs and their specific needs and challenges.
• Research Chefs AssociationminorOthersProfessional association for research chefs that helps SupHerb stay current with culinary innovation trends.
• NRA (National Restaurant Association)minorOthersPrimary trade association for the restaurant industry providing insights into industry needs and challenges.
• NACS (National Association of C-Stores)minorOthersIndustry association for convenience stores where SupHerb provides ready-to-use ingredients for c-store commissaries.
• International Dairy-Deli-Bakery Association (IDDBA)minorOthersIndustry association helping SupHerb connect with deli, bakery, and prepared foods manufacturers.
• Underwood Ranches (Ventura County)coreStrategic or Co-development PartnerFamily-owned farm dating back to 1860s in Ventura County. COO Jim Roberts has managed daily operations for 30 years. One of five counties in California where SupHerb contracts with experienced farmers for herb cultivation using sustainable practices.
• California Family Farms (5 Counties)coreStrategic or Co-development PartnerLong-standing partnerships with local family farms with acreage close to Turlock plant facility. Large percentage of crops grown within 50 miles of production facility, reducing greenhouse gases and maintaining fresh raw materials.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McCormick & Company: Global leader in spices, seasonings, and flavors serving both foodservice and food manufacturers. Highly comparable as a broad-line incumbent in culinary ingredients with overlapping customers, but with vastly greater scale, global footprint, and a branded consumer business that SupHerb lacks.
• Kerry Group: Irish-headquartered taste and nutrition company supplying food and beverage manufacturers with flavors, culinary coatings, and ingredient systems. Comparable as a broad incumbent competing for the same industrial customer wallet, but with substantially larger R&D and global scale.
• Sensient Technologies: Global manufacturer of flavors, extracts, and natural ingredients for food, beverage, and personal care. Overlaps with SupHerb in specialty culinary ingredients (herbs, vegetables, flavor systems) and shares a focus on clean-label, natural solutions, but operates at much larger scale across multiple categories.
• Symrise: Major global supplier of flavors, fragrances, and food ingredients including savory taste solutions and culinary preparations. Comparable as a broad-line flavor and ingredient platform serving food manufacturers, with greater resources and a more diversified product portfolio.
• Olam Food Ingredients (ofi): Vertically integrated global supplier of cocoa, coffee, dairy, nuts, and spices serving food manufacturers and foodservice. Comparable in sourcing-driven ingredient supply to industrial customers, with much larger scale, broader portfolio, and global grower networks.
• Bonduel Group: European producer of canned, frozen, and fresh prepared vegetables for foodservice and industrial customers. Comparable as a broad-line frozen vegetable and prepared foods manufacturer with similar B2B go-to-market, though focused primarily on European markets.
• Döhler: Global producer of natural ingredients, flavors, and beverage and food solutions for food and beverage manufacturers. Comparable as a broad incumbent in natural culinary ingredients and flavor systems targeting industrial customers, with substantially larger scale and global reach.

Direct peers

• Taylor Farms: Leading North American producer of fresh and fresh-cut vegetables, salads, and value-added vegetable-based foods for foodservice and retail. Directly comparable as a fresh/frozen vegetable ingredient supplier to foodservice operators and food manufacturers, with overlapping customers and similar product categories.
• Earthbound Farm: Major U.S. producer of organic and conventional fresh and frozen vegetables, salads, and prepared produce. Comparable as a California-based supplier of frozen and value-added vegetable ingredients to foodservice and retail, with overlapping organic and clean-label positioning.
• Hanover Foods: U.S. processor of canned, frozen, and packaged vegetables, sauces, and prepared foods serving foodservice and food manufacturing. Comparable in product mix (frozen vegetables, sauces, prepared items) and customer base, with similar B2B focus though broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SupHerbFarms
• YouTubeyoutube.com/channel/UC_GF5eYu1h9gjz4uxCkZLhg
• Facebookfacebook.com/supherbfarms
• LinkedInlinkedin.com/company/supherb-farms/about
• Instagraminstagram.com/supherb_farms/?hl=en

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SupHerb Farms