What GMAC Auto Insurance does

GMAC Auto Insurance is a private US personal auto insurance company headquartered in New York, founded in 1920 and operating with between 1,001 and 5,000 employees. The company's core product offering is auto insurance policies that include a specialized discount for current OnStar subscribers, anchoring its distribution and customer acquisition strategy inside General Motors' connected-vehicle ecosystem. This OnStar-linked discount is the only product-level differentiator explicitly disclosed in the supplied data, suggesting the firm leverages GM's telematics subscriber base as both a marketing channel and a proxy for driver risk segmentation, though the input does not confirm whether usage-based pricing telemetry is actually applied at underwriting.

The business model is a standard US personal-auto underwriting model: collect premiums from individual policyholders, pay claims, and earn the underwriting spread plus investment income on reserves. The OnStar-discount mechanic is the only publicly visible customer-acquisition lever; no details are available on agency versus direct-to-consumer distribution, multi-line bundling (home, umbrella, etc.), or geographic licensing footprint beyond the New York headquarters. The firm maintains its own web presence at gmacinsurance.com but the input does not disclose digital quoting capabilities, mobile app availability, or telematics integration depth.

Significant data gaps prevent a fuller description: no revenue, premium volume, or loss-ratio data is available; no ownership, parent-company, or capital structure is disclosed; no management team, regulatory actions, or recent strategic transactions are referenced in the input. The remainder of the supplied source material concerns Xoilac TV (a Vietnamese sports streaming service) and is not relevant to GMAC Auto Insurance. Any inferences beyond the firmographic facts above should be treated as speculative.

Name

GMAC Auto Insurance

Website

https://gmacinsurance.com

Company type

Private

Founded year

1920

Headcount range

1,001–5,000 employees

Short description

GMAC Auto Insurance is a private US personal auto insurer headquartered in New York, founded in 1920, offering specialized auto insurance discounts to current OnStar subscribers inside the GM connected-vehicle ecosystem.

Ownership category

akta.pro rank

Product category

Auto Insurance

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)

Keywords

• Auto insurance
• Vehicle coverage
• Insurance discounts
• OnStar subscriber benefits
• Personal auto policies

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising Revenue: Xoilac TV operates as a completely free streaming service for users. Revenue is generated through embedded display advertisements on the platform, including sponsored content sections and affiliate-linked betting operator advertisements. The platform displays ads from betting partners like 8XBET as primary sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

GMAC Auto Insurance provides personal auto insurance products to U.S. consumers. Its notable offering includes special auto insurance discounts reserved for current OnStar subscribers, leveraging the connected-vehicle subscription as a discount-qualifying channel for individual policyholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance with OnStar Subscriber Discount Personal automobile insurance coverage offering special discounts to current OnStar subscribers in the United States, sold to individual vehicle owners.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• 8XBETminorGTM or Marketing Partner8XBET is a betting operator that provides advertising/sponsorship on Xoilac TV platform. Multiple landing pages and promotional banners for 8XBET are displayed throughout the Xoilac TV website. The relationship appears to be advertising-based where 8XBET pays for promotional placement to drive traffic from sports viewers.

Scale indicators1 record

Recent moves1 record

Expansion highlights1 record

Direct peers

• GEICO: One of the largest U.S. personal auto insurance carriers, with a heavy direct-to-consumer and digital focus. Directly comparable in core product (standard personal auto) and target customer (individual vehicle owners), making it the most relevant scale benchmark for GMAC Auto Insurance.
• Progressive: Major U.S. personal auto insurer known for usage-based pricing (Snapshot) and a strong direct/digital channel. Highly comparable on product line, customer base, and pricing sophistication.
• State Farm: Largest U.S. personal auto and homeowners writer, distributed primarily through captive agents. Comparable on personal auto product and customer segment, with a different distribution model (agent-led rather than embedded partner).
• Allstate: Top-tier U.S. personal auto and home insurer with national reach and growing direct-channel presence. Comparable on core personal auto product and customer base, with overlap on telematics (Drivewise) and discount-driven marketing.

Broad incumbents

• Liberty Mutual: Diversified U.S. P&C insurer with a substantial personal auto franchise alongside home and commercial lines. Comparable as a broad incumbent competing in personal auto, though operating a wider portfolio than a single-line specialist.
• Nationwide: Large U.S. mutual insurer offering personal auto, home, and commercial products through captive and direct channels. Comparable as a broad incumbent in personal auto with a strong brand and embedded member benefits.
• Farmers Insurance: Major U.S. P&C carrier with a strong personal auto book distributed through captive agents. Comparable on product focus and customer segment, operating as part of a broader P&C portfolio.
• USAA: Member-owned U.S. personal lines insurer with deep military-affiliated customer loyalty. Comparable on personal auto specialization and discount/membership-based customer acquisition, with a uniquely locked-in segment.
• American Family Insurance: Regional-to-national U.S. mutual insurer with strong personal auto and home offerings distributed via exclusive agents. Comparable on personal auto product and customer base within a broader P&C portfolio.

Others

• OnStar (GM): GM's connected-vehicle subscription service and the customer ecosystem that GMAC Auto Insurance is built around. Relevant as the upstream partner that defines the firm's customer acquisition channel and telematics-data opportunity.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/gamc-insurance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMAC Auto Insurance