What Go-Forth Pest Control does

Go-Forth Pest Control (legal name: Go-Forth Home Services) is a family-owned and operated home services provider founded in 1959, headquartered in High Point, North Carolina. The company operates 31 branch locations across seven states — North Carolina, South Carolina, Virginia, Georgia, Maryland, Tennessee, and Texas — serving more than 100 cities and towns in the Southeast and Mid-Atlantic US. Its core offering is residential and commercial pest control using EPA-approved, eco-friendly treatment methods, with same-day service availability, free inspections, and recurring annual service plans that drive subscription-style revenue. Customer testimonials, an A+ BBB rating, and 4.8+ ratings on Facebook and Google underpin its brand reputation, and a 7-year-plus customer tenure example suggests strong retention.

The company has expanded well beyond pest control into adjacent home trades: HVAC installation/repair/maintenance, plumbing (including emergency and leak detection), general contracting and remodeling, attic insulation, lawn care and turf services, and seasonal residential and commercial Christmas light installation. Vertical-specific offerings for HOAs and property management, nursing homes, and office/industrial complexes target higher-value commercial accounts. The technology base is conventional field-service delivery — service technicians visit customer sites, provide on-site quotes, and execute scheduled treatments — supported by a content-heavy website with hundreds of local SEO pages, an online booking portal, a Pay Bill portal (goforth.pestportals.com), and a dedicated recruitment site. No proprietary software, AI, or public API is disclosed.

Go-to-market is sales-led and direct: customers book online, by phone, or via contact forms, and technicians quote on-site with a $100 promotional discount for new residential customers. Revenue is generated through (1) recurring residential and commercial pest service plans (subscription), (2) project-based HVAC, plumbing, lawn, and contracting work (professional services), and (3) seasonal one-time installations such as Christmas lights. The company is privately held across three generations of the founding family, with no disclosed external investors, and was recognized on the Inc. 5000 in 2021 and on the Triad Business Journal Fast 50 for four consecutive years through 2022.

Name

Go-Forth Pest Control

Legal name

Go-Forth Home Services

Website

https://go-forth.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Go-Forth Pest Control (Go-Forth Home Services) is a family-owned home services provider founded in 1959, operating 31 branches across NC, SC, VA, GA, MD, TN, and TX. It offers residential and commercial pest control, HVAC, plumbing, lawn care, and general contracting with recurring service plans and same-day service.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (56171)

akta.pro primary industry

Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

akta.pro secondary industries

Multi-Unit Residential Pest Control (Apartments/Condos/HOAs) (HSAMAAAK), Occasional Invader & Seasonal Pest Control (Boxelder Bugs, Stink Bugs, Lady Beetles) (HSAMAAAD), Indoor Flying Insect Control (Flies, Gnats, Moths) (HSAMAAAE), Rodent Control (Outdoor Exclusion, Bait Stations) (HSAIANAF)

Keywords

• Residential pest control
• Commercial pest control
• Termite extermination
• Wildlife removal services
• Home services HVAC plumbing

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices31 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Residential Pest Control Services: One-time and recurring pest control treatments for homes including ants, bed bugs, termites, fleas, mosquitoes, rodents, and wildlife control. Ongoing service plans available for continuous protection.
2. Commercial Pest Control Services: Pest management services for commercial facilities including HOAs, property management, nursing homes, offices, and industrial complexes. Monthly treatment plans for ongoing pest prevention.
3. HVAC Services: Heating, ventilation, and air conditioning installation, repair, and maintenance services for residential and commercial properties.
4. Plumbing Services: Professional plumbing installation, repair, and maintenance for fixtures, pipes, and drainage systems.
5. Lawn Care Services: Professional lawn care and turf management services for residential properties.
6. General Contracting: Home remodeling, additions, and general construction/maintenance services.
7. Christmas Light Installation: Residential and commercial Christmas light installation services during holiday season.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Go-Forth Pest Control provides residential and commercial pest management services using EPA-approved, eco-friendly extermination methods for insects (ants, bed bugs, fleas, mosquitoes, hornets/wasps), termites, rodents, and wildlife, with same-day service and recurring treatment plans. The company also delivers adjacent home services including HVAC, plumbing, general contracting, attic insulation, and lawn care across seven southeastern U.S. states.

Product overview

Go-Forth Home Services operates as a comprehensive home services platform offering multiple interconnected service lines. The core offering is Pest Control Services, which includes targeted treatments for mosquitoes, termites, ants, bed bugs, fleas, hornets/wasps, rodents, wildlife, and specialized services for pet owners and dock properties. Commercial pest control extends to HOA/property management, nursing homes, and office/industrial complexes. Adjacent service offerings include HVAC services (heating, ventilation, air conditioning installation, repair, and maintenance), Plumbing services (drain services, leak detection, emergency plumbing), General Contracting for home renovation projects, Attic Insulation, and Lawn Care & Turf Services. The company also offers seasonal Residential and Commercial Christmas Light Installation services. This multi-service model allows customers to address various home maintenance needs through a single provider.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Pest Control Comprehensive residential pest management using EPA-approved, eco-friendly methods targeting ants, bed bugs, mosquitoes, fleas, hornets/wasps, rodents, wildlife, with pet-friendly and dock-specific variants for individual homeowners.
• Commercial Pest Control Scheduled and one-time pest management services for commercial facilities including restaurants, offices, and industrial complexes, with monthly treatment plans for ongoing prevention.
• Termite Control Professional termite inspection, prevention, and extermination services to protect residential and commercial properties from structural damage.
• Real Estate Termite Inspections Termite inspection services conducted for real estate transactions and property assessments, providing inspection reports for buyers, sellers, and lenders.
• HOA and Property Management Pest Control Customized recurring pest control programs tailored for homeowner associations and property management companies managing multiple residential properties.
• Nursing Home Pest Control Specialized pest management services for nursing homes and healthcare facilities, with protocols focused on patient safety and regulatory compliance.
• Office and Industrial Complex Pest Control Pest control services designed for commercial office buildings and industrial facilities, with scheduled treatments and inspection programs.
• HVAC Services Heating, ventilation, and air conditioning installation, repair, and maintenance for residential and commercial properties.
• Plumbing Services Professional plumbing installation, repair, and maintenance including drain services, leak detection, and emergency plumbing for residential and commercial customers.
• General Contracting Home remodeling, additions, renovations, and general construction services for residential property owners.
• Attic Insulation Energy-efficient insulation installation services for residential attics to improve home comfort and energy performance.
• Lawn Care and Turf Services Professional lawn maintenance including fertilization, weed control, and overall turf health management for residential properties.
• Christmas Light Installation Seasonal professional installation of Christmas lights and holiday decorations for both residential and commercial properties.

Quantifiable outcome

• 4.8+ rating on Facebook and Google demonstrating high customer satisfaction
• +1 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Terminix (Rentokil Terminix): Rentokil Terminix is the largest pest-control operator in North America, offering residential and commercial pest, termite, and wildlife services across all 50 states. It is the dominant broad incumbent competing with Go-Forth across its Southeast footprint.
• Orkin (Rollins): Orkin, owned by Rollins, is one of the largest US pest-control brands with national coverage, recurring service plans, and termite/WDI inspection services — directly overlapping Go-Forth's core residential and commercial offerings.
• Authority Brands (parent of Mosquito Joe, Authority HVAC, etc.): Authority Brands owns multiple home-services franchises (pest, HVAC, plumbing, electrical), closely mirroring Go-Forth's multi-service residential platform strategy at much larger scale.

Direct peers

• Arrow Exterminators: Arrow is a large privately held Southeast-based pest and termite control operator with hundreds of service centers across the same region as Go-Forth, offering very similar residential, commercial, and wildlife services.
• Truly Nolen Pest Control: Truly Nolen is a long-standing, family-branded national pest control chain with strong termite, rodent, and general pest services, comparable in heritage-driven positioning and recurring-service model to Go-Forth.
• Mosquito Joe: Mosquito Joe (part of Authority Brands) is a franchise-based outdoor pest and mosquito control specialist with strong Southeast density, directly competing with Go-Forth's mosquito and outdoor pest service lines.
• HomeTeam Pest Defense: HomeTeam (owned by Massey Services) provides residential pest and termite control with recurring service plans across the Southeast US, with similar customer mix and termite inspection focus as Go-Forth.

Regional players

• Dodson Pest Control: Dodson is a Virginia-based, family-owned pest control operator with regional concentration in the Mid-Atlantic — directly overlapping Go-Forth's Virginia service territory and customer profile.
• Gregory Pest Solutions: Gregory Pest Solutions is a family-owned pest, termite, and wildlife control operator serving the Carolinas and Georgia — overlapping Go-Forth's core Southeast geography with comparable service lines.

Emerging players

• Aptive Environmental: Aptive is a fast-growing, tech-enabled residential pest control company using subscription-based recurring plans and aggressive digital marketing, competing with Go-Forth for residential customer acquisition in shared markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/GoForthPest
• LinkedInlinkedin.com/company/go-forth-pest-control

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go-Forth Pest Control