What AGENTMATE does

AGENTMATE, headquartered in Bangkok, Thailand, operates a real-estate-focused sales and CRM platform that is commercially fronted through the WayHub brand (previously AgentMate) and legally anchored by WayScape Pty Ltd in Australia and WayHub Pte Ltd in Singapore. The product is built on top of GoHighLevel infrastructure and re-packages the platform's CRM, automation, marketing, payments, scheduling, reputation management, website hosting, and reporting capabilities behind a simplified interface with buyer's-agent-specific templates. A 14-day free trial without a credit card requirement and an under-30-minute setup promise define a self-serve, product-led go-to-market targeting individual buyer's agents, small to medium real estate agencies, and aspiring real estate professionals primarily in Australia.

The commercial offer is a two-tier subscription: WayHub Lite at A$87/month (or A$870/year) for individual starting agents covering CRM, contact management, opportunity tracking, media storage, knowledge base, marketplace, and training; and WayHub Pro at A$147/month (or A$1,470/year) for agencies and established agents, adding payments, electronic contract issuance, marketing distribution, automation management, website hosting, reputation management, reporting, conversational channels (phone/SMS), calendar integration, and a memberships/training platform. Both tiers are supplemented by usage-based fees for SMS/phone, premium triggers and actions, and AI features (Workflow AI, Content AI), and by a bundled $50K Roadmap course with five additional bonus assets advertised at over A$4,785 in value.

Differentiation comes from (a) the domain-specialized templates and coaching content targeting buyer's agents specifically, (b) the community layer with weekly mastermind calls and 24/7 live chat and Zoom support, and (c) the consolidation of more than 20 separate tools into one system, one login, and one monthly payment. Revenue, headcount, funding, and named customers are not disclosed; the company appears to be privately held, founder-led, and sub-scale, with no institutional capital or public listing identified in the input data.

Name

AGENTMATE

Legal name

WayScape Pty Ltd

Website

https://agentmate.io

Company type

Private

Operating status

Operating

Short description

AGENTMATE, headquartered in Bangkok, operates the WayHub brand, a GoHighLevel-based all-in-one CRM and business management platform for individual buyer's agents and small real estate agencies, primarily in Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - WayHub Lite: Tiered subscription model with WayHub Lite at $87/month or $870/year, targeting individual agents starting in the industry. Includes CRM, contact listing, opportunity management, media storage, knowledgebase, marketplace, and HomeBase training.
2. Subscription - WayHub Pro: Premium tier at $147/month or $1470/year, designed for agencies and established agents requiring end-to-end business management including payments, contracts, marketing, automation, website hosting, reputation management, and communications.
3. Usage-based Add-ons: Additional fees for SMS/Phone system (~$1.50-2.00/month for phone number, $0.01-0.07 per SMS), Premium Triggers & Actions ($0.02/action), Workflow AI ($0.06/action), and Content AI ($0.18/1000 words, $0.12/image).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

WayHub (AGENTMATE's operating brand) is an all-in-one real estate CRM platform built on the GoHighLevel infrastructure, sold via two subscription tiers — WayHub Lite at $87/month for entry-level buyer's agents and WayHub Pro at $147/month for established agencies. The platform combines CRM and pipeline automation, multi-channel conversation management (email/SMS/social), landing pages and funnels, marketing campaigns, appointment scheduling, AI content creation, integrated payments, reputation management, and mobile access, bundled with real estate-specific templates and a coaching ecosystem including the $50K Roadmap course.

Product overview

WayHub is an all-in-one real estate CRM platform built on the GoHighLevel infrastructure, consisting of two subscription tiers (Lite and Pro) plus bundled training resources and a mobile app. WayHub Lite serves individual starting agents while WayHub Pro provides agencies with comprehensive end-to-end management including payments, contracts, marketing automation, and website hosting. The platform bundles educational resources ($50K Roadmap Course, Social Media Mastery, Personal Wealth Map) and tools (Business Lifestyle Calculator, Website Templates, Mobile App) to support the complete buyer agency business lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• WayHub Lite Entry-level CRM subscription for individual real estate buyer's agents, providing essential pipeline management, contact listing, opportunity tracking, media storage, knowledgebase, marketplace access, and HomeBase training. Priced at $87/month or $870/year.
• WayHub Pro Comprehensive all-in-one CRM subscription for established agencies and agents, including all WayHub Lite features plus payments management, electronic contract issuance, marketing distribution, automation management, website hosting, reputation management, reporting dashboard, conversation channels (phone/SMS/social), calendar integration, and memberships/training platform. Priced at $147/month or $1,470/year.
• WayHub Usage-Based Add-Ons Add-on usage-based services layered on the WayHub subscriptions, including SMS/phone system (~$1.50-2.00/month per phone number, $0.01-0.07 per SMS), Premium Triggers and Actions ($0.02 per action), Workflow AI ($0.06 per action), and Content AI ($0.18 per 1,000 words, $0.12 per image).

Quantifiable outcome

• Setup entire business infrastructure in under 2 hours
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature12 records

Partnerships

One partnership is on record.

• GoHighLevel (GHL)coreTechnology or IntegrationGoHighLevel serves as the core technology platform underlying WayHub's CRM and automation capabilities. WayHub operates on the GHL platform and integrates its services through their infrastructure. WayHub has added real estate-specific templates and simplified the interface for small business owners while maintaining the same pricing as GHL.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GoHighLevel: The white-label CRM and marketing automation platform WayHub is built on; offers the same core feature set at the same price point and can be used directly by buyer's agents, making it both a partner and a substitute product.
• BoomTown: Real estate lead generation and CRM platform combining IDX websites, behavioral automation, and a CRM — comparable to WayHub Pro's full-stack positioning but typically sold to mid-market brokerages.
• Follow Up Boss: A leading real estate CRM focused on lead routing, pipeline management, and agent productivity — the closest direct competitor for the CRM-and-automation core of WayHub.
• Real Geeks: IDX-enabled real estate websites with an integrated CRM and lead generation toolkit aimed at agents and small brokerages — competes for the same 'all-in-one' budget that WayHub targets.
• LionDesk: Real estate CRM and email/text/video marketing platform targeting individual agents and small teams with a similar self-serve subscription model and emphasis on ease of use.
• Lofty: AI-powered real estate CRM and marketing platform for agents and brokerages, with similar self-serve onboarding, IDX websites, and integrated lead nurture.

Broad incumbents

• Inside Real Estate (kvCORE): Large, well-capitalized real estate technology platform with CRM, IDX, lead gen, and brokerage websites, serving the same end customer across a broader feature portfolio.
• HubSpot: Broad CRM and marketing automation platform that real estate agencies often use in lieu of vertical-specific tools; competes for the same 'one platform for sales and marketing' budget.

Regional players

• ActivePipe: Real estate CRM and automated lead-nurture platform headquartered in Australia, serving the same Australian BA and listing-agent market with comparable marketing-automation capabilities.

Emerging players

• Pipedrive: Sales-focused CRM popular with SMB service businesses including agents; a horizontal alternative that overlaps with WayHub's pipeline-management core but lacks real-estate-specific templates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/agentmateio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AGENTMATE