AutoNetTV Media
AutoNetTV Media produces and distributes automotive educational video content to over 14,000 service facilities via subscription, hardware media players, and a custom content studio. It serves dealerships, independent repair shops, franchise networks, and aftermarket brands with TV, website, and API-delivered content.
- Company typePrivate
- Founded2004
- HeadquartersDraper, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What AutoNetTV Media does
AutoNetTV Media, Inc. is a privately held, Utah-incorporated company founded in 2004 that produces and distributes automotive educational video content for vehicle service facilities, dealerships, and parts retailers. Its core products include Car Care TV (a service-counter digital menu board with on-demand video playback), Car Care Entertainment TV (waiting-area programming combining entertainment with car care content), Car Care Web (website video player), Car Care Parts TV (silent in-store promotional display), the Discover Mode Video Player (interactive website player with 3D vehicle navigation), the Hunter Alignment & Tire Data Board (an integration with Hunter Engineering equipment), and AutoNetTV Studios (a custom content creation agency). Content is delivered via proprietary digital media player hardware connected to TVs, streamed to websites, and exposed through a Car Care Plugin API for embedding in shop management systems, digital inspection tools, email, and text messaging. The company claims to serve more than 14,000 service facilities with award-winning content.
AutoNetTV monetizes primarily through recurring monthly or multi-year content subscriptions priced per location and term length, supplemented by one-time media player hardware sales (with a one-year warranty) and professional services revenue from AutoNetTV Studios for custom branded commercials and training videos. Its go-to-market combines direct sales via the company website (with a "Request a Demo" CTA), inside sales and customer success teams, field sales through National Accounts Managers targeting large corporate brands, and channel partnerships with Karmak (commercial vehicle dealers), NAPA AutoCare (co-branded Smart Signs), Hunter Engineering (equipment integration), and a VAR API platform for value-added resellers. Customer segments include independent service facilities, franchise service networks (Meineke, AAMCO, Monro, TirePros, Tuffy, TechNet, QuickLane, Precision Tune), dealerships (Fitzgerald Toyota Nissan), large aftermarket brands (O'Reilly, NAPA, AutoZone, Advance Auto Parts), lubricant and energy companies (Mobil, Shell, Chevron, Valvoline, Havoline, Wynn's), OEMs (Ford, Hyundai, Kia), and commercial/heavy-duty dealers served via the Karmak partnership.
The company is founder-controlled and bootstrapped with no disclosed venture capital or private equity funding, operates with 11-50 employees from its headquarters and Studios production facility in Draper, Utah, and has 20+ years of continuous operation. Recent strategic activity in 2025-2026 includes expansion into the heavy-duty commercial vehicle vertical via Karmak, a Hunter Engineering data integration product, new entertainment content partnerships (RACER Network, Kara and Nate, Home RenoVision DIY, The Food-DEE), and the hiring of a CRO, indicating formal scaling of enterprise sales. Proprietary survey research cited by the company reports 95.7% of vehicle owners feel more comfortable accepting service recommendations after watching AutoNetTV videos and 93.1% report increased trust in recommendations.
AutoNetTV Media firmographics
Firmographics- Name
- AutoNetTV Media
- Legal name
- AutoNetTV Media, Inc.
- Website
- https://autonettv.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AutoNetTV Media produces and distributes automotive educational video content to over 14,000 service facilities via subscription, hardware media players, and a custom content studio. It serves dealerships, independent repair shops, franchise networks, and aftermarket brands with TV, website, and API-delivered content.
- Ownership category
- akta.pro rank
AutoNetTV Media industry classification
Industry- Product category
- Automotive customer communication video platform
- NAICS
- Motion Picture and Video Industries (5121), Audio and Video Equipment Manufacturing (33431)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK)
- akta.pro secondary industry
- Broadcast Monitoring, Compliance & QoS (Logging, Loudness, Captions) (MPAHAKAG)
Keywords
Where AutoNetTV Media is headquartered
LocationHeadquarters
- HQ city
- Draper
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
AutoNetTV Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Content Subscription: Monthly recurring subscription for access to automotive video content library. Subscribers access content for use in waiting areas, service counters, websites, and customer communications. Fees vary by term length (month-to-month vs multi-year) and number of locations.
- Hardware Sales: Sale of digital media players (set-top boxes) required to display AutoNetTV content on TVs. Players include one-year warranty with subscription.
- Custom Content Creation: One-time fees for custom video production through AutoNetTV Studios. Includes branded commercials, training videos, and promotional content customized with client logos and messaging.
- Content Modification Services: Subscription plus editing fees for modifications to existing content templates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription with flexible month-to-month term |
| Subscription | Multi-year contract | Multi-year subscription with discounted upfront pricing |
| Freemium | Monthly | First month free trial for new subscribers |
| Unit Pricing | Pay-as-you-go | Media player hardware purchase |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
AutoNetTV Media product offering
Product offeringCore offering
AutoNetTV Media produces and licenses a subscription-based library of educational automotive maintenance and repair videos, delivered to service facilities via proprietary digital media players connected to TVs, embedded website players (including an interactive 3D Discover Mode player), and API/Plugin integrations for shop management systems, digital inspection tools, email, and text. The company also sells custom video production through AutoNetTV Studios and offers add-on modules such as Car Care Commercials and Hunter Alignment & Tire Data Board, all aimed at helping service professionals communicate recommendations and build customer trust.
Product overview
AutoNetTV Media, Inc. offers a comprehensive suite of video-based automotive customer communication products delivered via subscription. The core product line consists of Car Care TV (service counter digital menu board with Content On Demand), Car Care Entertainment TV (waiting area/lobby programming replacing cable TV with entertainment plus car care videos), Car Care Web (website video player for customer education), Car Care Parts TV (silent promotional display for parts counters), and Hunter Alignment & Tire Data Board (real-time integration with HunterNet equipment). Add-on modules include Car Care Commercials (custom-branded video production), Car Care Plugin (API-based video embedding for third-party applications), and AutoNetTV Studios (custom content creation agency). The Discover Mode Video Player enables interactive website experiences with 3D vehicle navigation. Products are delivered via digital media players (set-top boxes) for TV displays, streaming for web platforms, and API integration for application embedding. The company pioneered automotive TV content for installers in 2004 and now serves over 14,000 service facility customers.
Differentiator
Problem solved
Functional benefit
Brands
- AutoNetTV Studios: Award-winning content creation agency dedicated exclusively to the automotive industry, creating custom videos, 3D models, animations, and illustrations for automotive manufacturers, distributors, and service providers.
Products and services
- Car Care TV A cloud-based digital menu board for service counters that displays services, pricing, and educational car care content, with a Content On Demand feature that allows service advisors to interrupt the program via remote control and play specific service videos directly to customers during consultations. Targeted at automotive service advisors and counter staff.
- Car Care Entertainment TV A cable-TV replacement program for automotive waiting areas and lobbies that combines family-friendly entertainment content (motorsports, travel, home improvement, cooking, tech news) with AutoNetTV's award-winning car care videos, designed to shorten perceived wait times and reinforce brand messaging.
- Car Care Web A website and social media engagement product that embeds automotive videos and articles on service center websites to educate visitors about maintenance and repair services, build trust, and increase online attention prior to in-person visits.
- Hunter Alignment & Tire Data Board An integration product that links HunterNet Alignment and Tire Equipment accounts to AutoNetTV media players and TVs, dynamically displaying scanned vehicle data (year/make/model, license plate photo, alignment results, tire health) next to AutoNetTV car care content to upsell follow-on services.
- Car Care Parts TV A 24/7 silent promotional tool for parts counters and retail stores that runs monthly circulars, seasonal promotions, product information, supplier messages, and holiday specials via a media player connected to the internet and TV. Targeted at parts retailers and stores.
- Discover Mode Video Player An interactive website video player featuring a 3D vehicle navigator, system/service icons for quick topic finding, a keyword search tool, educational videos and articles, sharing via email/text/social, customizable branding (logo and colors), and responsive design for cross-device viewing. Sold as a monthly subscription with no long-term contracts.
- Car Care Commercials Custom-branded, TV-quality video commercials created by AutoNetTV's in-house production team, customized with the client's logo, branding, call-to-action, and voice-over. Produced for use in-store, on websites, social media, YouTube, and broadcast/cable TV.
- Car Care Plugin A video embedding solution (API plus code snippets) that integrates AutoNetTV's car care videos into service center websites, digital inspection applications, email marketing, text messaging, and other Internet-enabled applications, with a free first-month trial for new subscribers.
- AutoNetTV Studios A full-service video production, 3D animation, design, and 360-degree photography agency dedicated exclusively to the automotive industry, providing custom branded content for manufacturers, distributors, and service providers (Catalog & eCommerce, Marketing & Social Media, Training, Sales Enablement, Product Launch packages).
- AutoNetTV Drive A web-based dashboard and content management platform for AutoNetTV subscribers to manage their digital content programs, viewer locations, and subscription services.
Quantifiable outcome
- 95.7% of vehicle owners reported increased comfort with accepting service recommendations after watching AutoNetTV videos
- +5 more outcomes
Companies that use AutoNetTV Media
Customer profileNamed customers24 records
Segments4 records
Ideal customer profiles3 records
AutoNetTV Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature4 records
AutoNetTV Media partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered supporting and core.
- Kara and NatesupportingTravel content creators partnered with AutoNetTV to provide engaging entertainment content for waiting areas. Their globally recognized travel content is upbeat, visually engaging, and suitable for sparking curiosity and conversation among customers of all ages.
- Home RenoVision DIYsupportingHome improvement content partner providing practical, easy-to-follow DIY content that resonates with homeowners and families. Content connects well with service center customers who appreciate useful, real-world advice.
- The Food-DEEsupportingFood, culture, and personality content featuring cooking recipes, tutorials, and best cookware practices. Content adds warmth and variety to waiting room environments with universal appeal.
- Hunter EngineeringcoreAutoNetTV and Hunter Engineering launched a new integration called Hunter Alignment & Tire Data Board. This product connects HunterNet Alignment and Tire Equipment accounts to AutoNetTV media players, displaying real-time vehicle data (year/make/model, license plate photo, alignment results, tire health) alongside AutoNetTV car care content.
- RACER NetworksupportingRACER Network content added to AutoNetTV's Car Care Entertainment TV program for waiting areas and lobbies. RACER, founded in 1992 and the premier motorsports media brand in North America, provides content including DTM race highlights, Stacey David's Gearz, Pikes Peak Hillclimb, and Racers Roundtable with Danny Sullivan and Tony Stewart.
- KarmakcoreAutoNetTV partnered with Karmak, a leading provider of business management solutions for the commercial transportation industry with 40+ years of experience. Karmak offers AutoNetTV's suite of digital content products including Car Care TV, Car Care Entertainment TV, and Car Care Plugin to its network of commercial dealers and repair shops. Karmak will also work with AutoNetTV Studios for custom content creation services for larger service brands, distributors, and manufacturers in the commercial vehicle industry.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
AutoNetTV Media competitors and assessment
Company assessmentDirect peers
- AllData: AutoZone-owned automotive repair information platform delivering OEM-correct procedures, diagrams, and TSBs to professional service shops. Same B2B service-facility audience; competes for the technician/service advisor training and reference budget.
- Mitchell 1: Provides repair information, estimating, and shop management systems to professional automotive service technicians. Serves the same B2B customer base with subscription content/data that complements AutoNetTV's video education layer.
- AutoLoop: Automotive customer engagement, marketing, and retention platform for dealerships and service centers. Sells content and engagement tooling to the same customer segments, with overlapping use cases for service-lane communication.
- Snap-on Service Solutions / Identifix: Provides diagnostic platforms, repair information (via Identifix), and training content to professional service technicians. Very comparable B2B distribution model into automotive service facilities with content and tools subscriptions.
- Kukui: Automotive marketing platform that delivers websites, digital signage/menu boards, and customer engagement tools to the same independent and franchise auto service facility customer base as AutoNetTV. Closest direct competitor in digital content for service counters, waiting areas, and shops.
Broad incumbents
- CDK Global: Large incumbent dealer management and digital marketing platform with broad automotive retail customer engagement capabilities. Doesn't specialize in waiting-room/screen content but competes for the same franchise and dealer marketing budgets at a much larger scale.
- Atmosphere TV: Cloud-based, business-focused TV streaming service for waiting rooms across multiple verticals. Competes with Car Care Entertainment TV for in-waiting-area entertainment minutes, though without AutoNetTV's vertical automotive content library.
Emerging players
- MyKaarma: Service customer engagement platform (text/messaging, appointment, lane communications) used by dealerships and service centers. Adjacent rather than overlapping with AutoNetTV's waiting room/screen content, but competes for the same service-customer experience budget.
- Tekion: Modern automotive retail SaaS platform with CRM, service, and customer engagement functionality aimed at dealerships. Adjacent to AutoNetTV's service-customer communication layer and increasingly competing for the same dealer spend.
Others
- Hunter Engineering: Wheel alignment and tire service equipment provider that integrates with AutoNetTV's Hunter Data Board. Partner rather than competitor; included because it serves the same service facilities with adjacent educational/operational tooling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
AutoNetTV Media social profiles
Digital presenceAutoNetTV Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoNetTV Media leadership team
Management profileNumber of profiles
Profiles4 records
AutoNetTV Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoNetTV Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoNetTV Media
What does AutoNetTV Media do?
AutoNetTV Media produces and licenses a subscription-based library of educational automotive maintenance and repair videos, delivered to service facilities via proprietary digital media players connected to TVs, embedded website players (including an interactive 3D Discover Mode player), and API/Plugin integrations for shop management systems, digital inspection tools, email, and text. The company also sells custom video production through AutoNetTV Studios and offers add-on modules such as Car Care Commercials and Hunter Alignment & Tire Data Board, all aimed at helping service professionals communicate recommendations and build customer trust.
Is AutoNetTV Media a public or private company?
AutoNetTV Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutoNetTV Media founded?
AutoNetTV Media was founded in 2004. It employs 11 to 50 people.
Where is AutoNetTV Media based?
AutoNetTV Media is headquartered in Draper, United States, in the North America region.
How does AutoNetTV Media make money?
Four revenue lines are on record. Content Subscription is the primary driver. The others are hardware Sales, custom Content Creation and content Modification Services.
Who are AutoNetTV Media's main competitors?
Direct peers on record are AllData, Mitchell 1, AutoLoop, Snap-on Service Solutions / Identifix and Kukui. Broad incumbents are CDK Global and Atmosphere TV. Emerging players are MyKaarma and Tekion. Hunter Engineering is listed as an others.
Does AutoNetTV Media have an API?
Yes. AutoNetTV provides a VAR API Management Console at api.autonettv.com for partners and value-added resellers to manage AutoNetTV programs and content. The platform includes API documentation at api.autonettv.com/api/docs. The Car Care Plugin product enables integration with various Internet-enabled applications including Shop/Dealership Management Systems, websites, Digital Inspection tools, Email Marketing, Text Messaging, Phone/Tablet Applications, and Appointment Schedulers. Detailed documentation, code examples, and simple script snippets are provided to enable vendors to integrate AutoNetTV's Car Care Videos. Developer documentation is at api.autonettv.com/api/docs.
What industry is AutoNetTV Media in?
AutoNetTV Media's product category is Automotive customer communication video platform. Its primary akta.pro industry code is MPAHAKAK, Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs), with a secondary code of MPAHAKAG, Broadcast Monitoring, Compliance & QoS (Logging, Loudness, Captions). Its NAICS code is 5121 and its SIC code is 7822.