TicketToaster
TicketToaster GmbH (teamtoaster) is a German direct-to-fan SaaS platform founded in 2006 that provides integrated ticketing, merchandise, fulfillment, and cashless payment services to 400+ artists, festivals, venues, podcasts, and media companies in the DACH market.
- Company typePrivate
- Founded2006
- HeadquartersKassel, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TicketToaster does
TicketToaster GmbH, operating under the brand teamtoaster, is a Kassel-based German software and services company founded in 2006 that provides a direct-to-fan ecosystem for ticketing, merchandise, and fulfillment, primarily serving the German-speaking live-entertainment market. The company operates a modular SaaS platform — deployed as white-label portals on dedicated subdomains or embedded via iframe — covering seat-accurate ticketing, ticket personalization, eCommerce, point-of-sale/cashless payments, and crew management, with an attached in-house textile printing facility, a Portugal-based manufacturing partnership, and an Eschwege fulfillment warehouse supporting end-to-end merchandise operations. The platform is offered in two service tiers: a Self-Service tariff where organizers manage their own distribution, and a Full-Service tier where TicketToaster acts as intermediary handling payment collection, shipping, call center, and refunds, with a separate eTaas/Inhouse white-label licensing product for venues and broadcasters.
The company monetizes through a mix of transaction-based ticketing fees, full-service intermediation margins, merchandise/fulfillment revenue, usage-based PoS/cashless fees, and subscription-based white-label licensing. Go-to-market combines direct B2B sales (with dedicated b2b@ and service@ contact points), industry-event presence, and a referral pipeline from an installed base of 400+ projects spanning artists (Felix Lobrecht, Nina Chuba, Fettes Brot, Herbert Grönemeyer), podcasts (Gemischtes Hack, Mord auf Ex), festivals (Fusion, Summer Breeze, MS Dockville, Open Flair), media (ZDF), sports (FC St. Pauli, SVG Lüneburg), venues (ratiopharm Arena, Festsaal Kreuzberg), and labels (Reaper Entertainment, Monkeytown Records). Operationally the company employs 70+ staff across Kassel headquarters, a Berlin office, and Eschwege logistics, and has remained 100% founder/management-owned since inception, with no external investors, M&A activity, or disclosed funding.
TicketToaster firmographics
Firmographics- Name
- TicketToaster
- Legal name
- tickettoaster GmbH
- Website
- https://tickettoaster.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TicketToaster GmbH (teamtoaster) is a German direct-to-fan SaaS platform founded in 2006 that provides integrated ticketing, merchandise, fulfillment, and cashless payment services to 400+ artists, festivals, venues, podcasts, and media companies in the DACH market.
- Ownership category
- akta.pro rank
TicketToaster industry classification
Industry- Product category
- Event Ticketing Software
- NAICS
- All Other Travel Arrangement and Reservation Services (561599)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Primary Ticketing Platforms & Box Office Systems (MPAGAJAA)
- akta.pro secondary industries
- Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL), Ticketing Platforms & Primary Ticketing (MPAIAFAD), Ticketing, Box Office & Access Control (MPAGAAAD)
Keywords
Where TicketToaster is headquartered
LocationHeadquarters
- HQ city
- Kassel
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
TicketToaster business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Ticketing Software & Transaction Fees: Revenue from providing ticketing software to event organizers. Event organizers pay usage fees based on the Self-Service or Full-Service tariff selected. Usage fees are calculated based on the tariff overview and depend on services utilized. Additional fees from payment service providers (PayPal, Stripe, etc.) may apply.
- Full-Service Additional Fees: Fees for additional services including ticket shipping, payment collection and settlement, call center services, and refund handling. In Full-Service mode, tickettoaster acts as an intermediary collecting payments on behalf of the event organizer.
- Merchandise & eCommerce Fulfillment: Revenue from merchandise sales through the platform including design, production, and fulfillment services. Covers physical products like textiles and records distributed online and on tour.
- eTaas / Inhouse Licensing: White-label or in-house licensing of the platform technology to venues and event organizers who want to operate their own branded ticketing infrastructure.
- PoS Payment / Cashless Services: Revenue from point-of-sale payment processing and cashless systems at events and venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Self-Service Tariff |
| Hybrid | Pay-as-you-go | Full-Service Tariff |
| Subscription | Monthly | eTaas / Inhouse Solution |
| Usage-based | Pay-as-you-go | PoS Payment / Cashless |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
TicketToaster product offering
Product offeringCore offering
TicketToaster operates a modular SaaS platform that enables artists, event organizers, festivals, venues, labels, and podcasts to sell tickets and merchandise directly to their fans through their own channels. The platform supports seat-accurate booking, individual hard tickets, and integrated marketing/analytics tools, offered as either self-service or full-service (including payment collection, shipping, customer service, and refunds). Complementary services cover merchandise design and production (via an in-house printing facility and Portugal-based manufacturing) plus end-to-end fulfillment including warehousing, shipping, and returns handling.
Product overview
TicketToaster (operated by teamtoaster / tickettoaster GmbH, Kassel, Germany) offers a Direct-to-Fan ecosystem centered on a modular SaaS platform. The core product is the tickettoaster software platform — an internet-based solution deployed as white-label portals on dedicated subdomains or via iFrame embedding — enabling artists, promoters, venues, labels, podcasts, and festivals to sell tickets and merchandise independently through their own channels. The platform is available in two service tiers: Self-Service (organizer self-manages distribution and payments) and Full-Service (TT handles shipping, payment collection, call center, and refunds as agent on behalf of the organizer). Complementary modules include eTaas/Inhouse (a white-label in-house variant of the ticketing engine), Crewtool (crew management), and PoS Payment/Cashless (cashless point-of-sale and QR/barcode scanning at venues). Supporting the software is a full-service merchandise offering (design, production, textile printing via affiliated facility, Portugal-made collections, and online/on-tour distribution) and a comprehensive fulfillment service (shop management, payment processing, warehousing, shipping, and returns). The company has served 400+ projects including artists (Felix Lobrecht, Nina Chuba, Danger Dan), podcasts (Gemischtes Hack, Mord auf Ex), festivals (Fusion, Summer Breeze, MS Dockville), and broadcasters (ZDF, Raab Entertainment).
Differentiator
Problem solved
Functional benefit
Products and services
- tickettoaster Software Platform Internet-based SaaS platform for independent ticket and merchandise distribution, deployed as a white-label portal on a dedicated subdomain (e.g., name.tickettoaster.de) or embedded via iFrame. Supports seat-specific booking, personalized hard tickets, and marketing/analytics tools for event organizers.
- eTaas / Inhouse (White-Label Solution)
Quantifiable outcome
- Hosting infrastructure with 98.5% availability guarantee in annual average
- +2 more outcomes
Companies that use TicketToaster
Customer profileNamed customers31 records
Segments8 records
Ideal customer profiles6 records
TicketToaster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature8 records
TicketToaster partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
TicketToaster competitors and assessment
Company assessmentRegional players
- Reservix: German ticketing platform (now part of the CTS Eventim group) that has historically served regional venues, theaters, and event organizers across Germany. Direct overlap on German primary ticketing for the types of mid-sized venues and festivals TicketToaster targets.
- Frontline (Ticketing / Eventim Group): Germany-based tour and ticketing services provider serving German-speaking promoters and artists, similar to TicketToaster's D2C artist-tour use case. Direct overlap on German touring artist ticketing and merchandise services.
Emerging players
- Pretix: Open-source ticketing SaaS popular with European conferences, festivals, and event organizers seeking self-service flexibility. Competes with TicketToaster in the self-service tier especially for tech-savvy organizers, though it lacks the deeper merchandise and fulfillment vertical integration.
- DICE: Mobile-first music ticketing app with a strong focus on live shows and D2C fan experience. Targets many of the same artist and venue customers as TicketToaster in Europe and is similarly differentiated from incumbents by fan-experience UX rather than primary rights scale.
Broad incumbents
- Cvent: Large event management platform with end-to-end registration, ticketing, and on-site solutions aimed at corporate and association events. Adjacent competitor for the MICE and conference organizer segment that TicketToaster also touches via white-label deployments.
- Ticketmaster (Live Nation): Largest global primary ticketing platform serving major tours, arenas, and festivals with enterprise contracts. Competes for the same German and European live music accounts as TicketToaster, with much greater scale but also less agility on D2C and integrated merch.
- Eventbrite: Global self-service ticketing and event registration platform with strong PLG motion and a DIY positioning that overlaps TicketToaster's Self-Service tier. Operates in Germany as a broad incumbent across live events, though with weaker D2C/artist-merch fulfillment depth than TicketToaster.
Direct peers
- CTS Eventim: Germany's dominant primary ticketing operator serving promoters, festivals, venues, and artists with a full-stack platform very similar to TicketToaster's. Head-to-head competitor for German primary ticketing, white-label deployments, and festival operations; differs mainly in scale, capital base, and public-market status.
- See Tickets (Vivendi): European mid-market ticketing platform with promoter and festival relationships that competes for the same customers as TicketToaster across the UK and continental Europe. Similar self-service-plus-full-service structure with white-label options for venues.
Others
- Bandsintown / Songkick: Live music discovery and ticketing partners often embedded into D2C artist marketing funnels. They are not direct ticketing competitors of TicketToaster but are ecosystem participants whose artist relationships and concert discovery traffic influence where independent ticketing platforms compete for marketing share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TicketToaster social profiles
Digital presenceTicketToaster compliance and trust
Trust signalCompliance1 record
TicketToaster financial estimates
Financial estimateRevenue estimate
Valuation estimate
TicketToaster leadership team
Management profileNumber of profiles
Profiles2 records
TicketToaster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TicketToaster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TicketToaster
What does TicketToaster do?
TicketToaster operates a modular SaaS platform that enables artists, event organizers, festivals, venues, labels, and podcasts to sell tickets and merchandise directly to their fans through their own channels. The platform supports seat-accurate booking, individual hard tickets, and integrated marketing/analytics tools, offered as either self-service or full-service (including payment collection, shipping, customer service, and refunds). Complementary services cover merchandise design and production (via an in-house printing facility and Portugal-based manufacturing) plus end-to-end fulfillment including warehousing, shipping, and returns handling.
Is TicketToaster a public or private company?
TicketToaster is a private company. It is classified as management employee owned and is currently operating.
When was TicketToaster founded?
TicketToaster was founded in 2006. It employs 11 to 50 people.
Where is TicketToaster based?
TicketToaster is headquartered in Kassel, Germany, in the Europe region.
How does TicketToaster make money?
Five revenue lines are on record. Ticketing Software & Transaction Fees are the primary driver. The others are full-Service Additional Fees, merchandise & eCommerce Fulfillment, eTaas / Inhouse Licensing and poS Payment / Cashless Services.
Who are TicketToaster's main competitors?
Regional players on record are Reservix and Frontline (Ticketing / Eventim Group). Emerging players are Pretix and DICE. Broad incumbents are Cvent, Ticketmaster (Live Nation) and Eventbrite. Direct peers are CTS Eventim and See Tickets (Vivendi). Bandsintown / Songkick is listed as an others.
Does TicketToaster have an API?
No public API is recorded for TicketToaster.
What industry is TicketToaster in?
TicketToaster's product category is Event Ticketing Software. Its primary akta.pro industry code is MPAGAJAA, Primary Ticketing Platforms & Box Office Systems, with a secondary code of BPAFAGAL, Ticketing, Registration & Event Technology (Badging, Apps). Its NAICS code is 561599 and its SIC code is 7900.