Benaissance
Benaissance is a private Omaha-based financial management partner serving health insurance carriers, private exchanges, State HHS agencies, and benefit administrators, founded in 2001.
- Company typePrivate
- Founded2001
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Benaissance does
Based on the available firmographic data, Benaissance is a privately held U.S. company founded in 2001 and headquartered in Omaha, Nebraska. The company positions itself as a financial management partner for health insurance carriers, private health insurance exchanges, State Health and Human Services (HHS) agencies, and benefit administrators, operating in the niche between healthcare payers, public sector benefit programs, and benefits administration back-office operations.
The company operates with a small team in the 11-50 employee range and maintains a B2B services footprint serving the healthcare and insurance ecosystem. The firmographic profile does not surface specific product modules, technology stack details, pricing structures, or named customer relationships in the source material. No funding events beyond a single January 2008 Series 2 round of $7,000,000 from undisclosed investors are documented.
Data caveat: The detailed structured input blocks accompanying this analysis describe a different entity — a San Diego-based web design and marketing firm operating under the Canvas® platform — and a website redirect from benaissance.com to roya.com is noted. The substantive analytical profile above is built strictly from the firmographic data attributed to Benaissance, and additional product, technology, and pricing detail should be sourced from first-party Benaissance materials before any go-to-market decisions are made.
Benaissance firmographics
Firmographics- Name
- Benaissance
- Legal name
- Roya.com LLC
- Website
- https://benaissance.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Benaissance is a private Omaha-based financial management partner serving health insurance carriers, private exchanges, State HHS agencies, and benefit administrators, founded in 2001.
- Ownership category
- akta.pro rank
Benaissance industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Custom Computer Programming Services (541511)
- SIC
- Services-Advertising Agencies (7311), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Web Content Management (WCM) & Experience Platforms (Content Services) (HDAEAGAK), Creative, Content Production & Ad Ops Tools (BPAMALAK)
Keywords
Where Benaissance is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Benaissance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Web Design Services: Tiered web design packages (Snap, Amplify, Envision, Enterprise) providing custom website creation with varying levels of customization and features. Snap is the most cost-effective tier while Enterprise includes multi-location microsites.
- Marketing Services Subscription: Recurring marketing service packages (Professional, Premier, SEO+, Omni Search, Accelerator, Elite) providing ongoing SEO, content, advertising, and digital marketing services with escalating features and value.
- Canvas Platform License: Platform license fees for Canvas Toolbox and Platform access bundled with web design and marketing packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One time/ perpetual license | Snap Designs - Entry-level affordable web design with professional quality |
| One time/ perpetual license | One time/ perpetual license | Amplify Designs - Mid-tier custom web design with extensive customization |
| One time/ perpetual license | One time/ perpetual license | Envision Designs - Premium custom web design with full creative freedom |
| One time/ perpetual license | One time/ perpetual license | Enterprise Designs - Multi-location business website solution with custom microsites |
| Subscription | Monthly | Professional Package - Entry-level marketing services |
| Subscription | Monthly | Premier Package - Enhanced marketing with quarterly optimizations |
| Subscription | Monthly | SEO+ Package - Monthly SEO optimization and content |
| Subscription | Monthly | Omni Search Package - AI and generative engine optimization |
| Subscription | Monthly | Accelerator Package - Paid advertising and social media management |
| Subscription | Monthly | Elite Package - Full-service marketing with PPC and video ads |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Benaissance product offering
Product offeringCore offering
Benaissance (benaissance.com) provides custom web design and digital marketing services for professional service practices. Its proprietary Canvas® platform combines CMS, CRM, analytics, design studio, and call tracking in one cloud-based environment. The product set spans tiered website design packages (Snap, Amplify, Envision, Enterprise) and recurring marketing subscriptions (Professional through Elite) covering SEO, paid advertising, social media management, content marketing, and AI-driven search optimization.
Product overview
Roya.com offers a unified platform architecture centered on the proprietary Canvas® Platform, which integrates CMS, CRM, Analytics, and Design Studio modules. The product portfolio spans four website design tiers (Snap, Amplify, Envision, Enterprise) catering to businesses from cold-start practices to established market leaders and multi-location enterprises. Complementing the design offerings is a six-tier marketing services structure (Professional, Premier, SEO+, Omni Search, Accelerator, Elite) providing escalating levels of SEO, social media, and advertising services. The Canvas® platform serves as the core technology underpinning both web design and marketing services, with specialized modules like Canvas® CMS, Canvas® CRM, and Canvas® Studio enabling cloud-based content management, customer relationship management, and social media integration.
Differentiator
Problem solved
Functional benefit
Brands
- Canvas® Platform: A revolutionary marketing platform integrating CMS, CRM, Analytics, and Design Studio modules. Developed as a proprietary solution by Roya, delivering unmatched customization and low-code/no-code efficiency.
Products and services
- Canvas® Platform Proprietary cloud-based marketing platform integrating CMS, CRM, Analytics, and Design Studio modules, engineered to deliver low-code/no-code customization for professional service practices with cloud hosting, CDN-backed asset management, responsive design, dynamic landing pages, integrated call tracking, real-time analytics, and lead capture forms.
- Custom Website Design Service Custom website design service offered through tiered packages (Snap, Amplify, Envision, Enterprise) that range from entry-level professional digital presence to multi-location microsite deployments, all built and managed on the Canvas platform and tailored to dental, medical, veterinary, chiropractic, eye care, plastic surgery, therapy, and real estate verticals.
- Digital Marketing Subscription Service Recurring monthly digital marketing subscription service delivered through six tiered packages (Professional, Premier, SEO+, Omni Search, Accelerator, Elite) covering secure web hosting, domain services, dedicated client services, real-time analytics, lead capture forms, search-friendly content, quarterly to monthly SEO optimizations, marketing consultations, SEO blog content, reputation tracking, call tracking with AI insights, AI/generative-engine optimization, Google PPC and banner ads, display campaigns, done-for-you social media, custom reports, and YouTube ad management.
Companies that use Benaissance
Customer profileSegments9 records
Ideal customer profiles2 records
Benaissance technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Benaissance partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Benaissance competitors and assessment
Company assessmentDirect peers
- Scorpion: Scorpion is a digital marketing agency specifically serving professional services firms (legal, dental, medical, home services, veterinary) with website design, SEO, and advertising — the closest functional and vertical analog to Roya.com.
- Hibu: Hibu is a long-standing SMB digital marketing services provider offering websites, SEO, social, and advertising on recurring packages — directly comparable to Roya's tiered web + marketing subscription model.
- Townsquare Interactive: Townsquare Interactive sells tiered website + digital marketing subscriptions to SMBs, very similar to Roya's bundled design/marketing packages and Canvas-style recurring model.
Emerging players
- Tebra (PatientPop): Tebra, formed from the PatientPop + Kareo merger, bundles patient acquisition websites, reputation management, and practice software for healthcare practices — overlapping directly with Roya's dental/medical verticals.
- Birdeye: Birdeye is a reputation, listings, and patient-experience platform for SMBs that increasingly bundles websites, SEO, and messaging — competing with Roya's reputation tracker and patient-acquisition offerings in healthcare and real estate.
- PatientPop: PatientPop (now part of Tebra) is a patient-acquisition platform for independent healthcare practices offering websites, SEO, reputation, and automated messaging — tightly overlapping Roya's healthcare verticals.
Broad incumbents
- Thryv: Thryv is a publicly traded SMB business-software platform providing websites, SEO, listings, and marketing automation — a horizontal incumbent whose SaaS-plus-services model competes with Roya's Canvas platform approach.
- Web.com: Web.com offers websites, hosting, and digital marketing plans aimed at small businesses across verticals, directly competing with Roya's Snap/Amplify entry tiers and marketing subscriptions.
- Squarespace: Squarespace is a horizontal website builder now adding AI design, email marketing, and SEO — competing at the low end of Roya's Snap/Amplify tiers for budget-conscious professional practices.
- Wix: Wix is a horizontal SMB website platform with built-in CRM, marketing, and commerce tooling, recently embedding generative AI design — competing for the same professional-practice customer base Roya targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Benaissance social profiles
Digital presenceBenaissance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Benaissance leadership team
Management profileNumber of profiles
Benaissance funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Benaissance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Benaissance
What does Benaissance do?
Benaissance (benaissance.com) provides custom web design and digital marketing services for professional service practices. Its proprietary Canvas® platform combines CMS, CRM, analytics, design studio, and call tracking in one cloud-based environment. The product set spans tiered website design packages (Snap, Amplify, Envision, Enterprise) and recurring marketing subscriptions (Professional through Elite) covering SEO, paid advertising, social media management, content marketing, and AI-driven search optimization.
Is Benaissance a public or private company?
Benaissance is a private company. It is classified as venture growth investor backed and is currently operating.
When was Benaissance founded?
Benaissance was founded in 2001. It employs 11 to 50 people.
Where is Benaissance based?
Benaissance is headquartered in Omaha, United States, in the North America region.
How does Benaissance make money?
Three revenue lines are on record. Web Design Services are the primary driver. The others are marketing Services Subscription and canvas Platform License.
Who are Benaissance's main competitors?
Direct peers on record are Scorpion, Hibu and Townsquare Interactive. Emerging players are Tebra (PatientPop), Birdeye and PatientPop. Broad incumbents are Thryv, Web.com, Squarespace and Wix.
Does Benaissance have an API?
No public API is recorded for Benaissance.
What industry is Benaissance in?
Benaissance's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of HDAEAGAK, Web Content Management (WCM) & Experience Platforms (Content Services). Its NAICS code is 541810 and its SIC code is 7311.