What The Period Co. does

The Period Co. is a Singapore-based direct-to-consumer e-commerce retailer that curates and distributes reusable menstrual care products for women and teens in Singapore and Malaysia. Founded in 2016 and operating from a single Singapore headquarters (103 Kallang Avenue), the company sells a portfolio of approximately 56 SKUs spanning menstrual cups and discs (Saalt, Hello Disc, Lunette, Lily Cup, Merula, Hey Zomi, Ziggy Cup, nixit), period underwear and swimwear (Love Luna, Modibodi), cloth pads (Eco Femme), and accessories (cleansers, steam sterilizers, storage bags, laundry bags). Products rely on multi-layer fabric technology for period underwear and swimwear, and medical-grade silicone for cups and discs, with stated FDA registration and OEKO-TEX STANDARD 100 (Modibodi line) certifications. Pricing is unit-based in Singapore Dollars, with bulk discount tiers (3+ save 10%, 5+ save 15%, 7+ save 20%) on cups, discs, and underwear; free shipping over S$70 (Singapore) or RM210 (Malaysia); self-pickup at Envspace Singapore; and Atome buy-now-pay-later at 0% interest over three months. The business runs entirely on a Shopify storefront with no disclosed wholesale, retail, or B2B channels.

The company is privately held, bootstrapped, and operates without disclosed venture capital, parent company, or acquisition activity. Revenue, ownership, and leadership are not publicly disclosed. Its customer segments center on environmentally conscious consumers and active-lifestyle users in Singapore and Malaysia, with secondary audiences of first-time reusable-product users and teenagers. Marketing is driven by an unusually deep content library (menstrual cup quiz, comparison charts, sizing guides, FAQs), earned media coverage (Straits Times, CNA, Vulcan Post, TSL, TAP), an organic Instagram presence, an email newsletter, and a closed Facebook community (RUMPS.Asia). The company commits 2% of total online sales as in-kind donations to the Go With The Flow charity supporting low-income menstrual healthcare access in Singapore, and reports having diverted 11.4 million disposable pads/tampons and 57,000 kg of plastic from waste since founding.

Name

The Period Co.

Legal name

The Period Co.

Website

https://theperiod.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Singapore-based DTC e-commerce retailer curating reusable menstrual cups, discs, period underwear, swimwear, and cloth pads for women and teens in Singapore and Malaysia, distributed via Shopify.

Ownership category

akta.pro rank

Product category

Menstrual Care Products

NAICS

Sanitary Paper Product Manufacturing (322291)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Menstrual Cups (CRABAIAE)

akta.pro secondary industries

Menstrual Discs (CRABAIAF), Period Underwear (CRABAIAG), Menstrual Pads (Reusable/Cloth) (CRABAIAB)

Keywords

• Reusable menstrual products
• Period underwear
• Menstrual cups
• Sustainable period care
• Menstrual discs

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Sales: One-time purchase model for reusable menstrual products including menstrual cups, discs, period underwear, period swimwear, cloth pads, and accessories. Products are designed for multi-year use, providing cost savings over disposable alternatives. Volume discounts (3+ items) incentivize larger basket sizes.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Period Co. is a Singapore-based e-commerce retailer and manufacturer of reusable menstrual care products. The company curates and sells a portfolio of branded reusable menstrual cups, discs, period underwear, period swimwear, cloth pads, and supporting accessories through its Shopify storefront, serving consumers in Singapore and Malaysia with bulk discount pricing, educational resources, and a charitable give-back program.

Product overview

The Period Co. is a Singapore-based e-commerce retailer offering a curated marketplace of reusable menstrual products across multiple brands. The portfolio comprises four core product categories: (1) Menstrual Cups and Discs including Hello Disc, Saalt, Saalt Soft, Saalt Teen, Lunette, Lily Cup, Lily Cup Compact, Merula, Hey Zomi, Ziggy Cup 2, and nixit; (2) Period Underwear from Love Luna and Modibodi sub-brands with absorbencies from 15ml to 50ml; (3) Period Swimwear including Modibodi Recycled Swimwear and Love Luna Period Swimwear; and (4) Eco Femme Cloth Pads. Supporting accessories include cup/disc cleansers (Saalt Cup & Disc Wash, Lunette Cleanser), storage solutions (Hello Caddy, Hello Period Storage Bag), cleaning tools (Hello Steamy Steam Sterilizer, Hey Zomi Cleaning Tablets), laundry care (Modibodi Laundry Bag, Wet/Dry Bag), and intimate care products. The company operates as a multi-brand aggregator, bringing together international menstrual health brands for the Singapore and Southeast Asian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Menstrual Cups

Quantifiable outcome

• Diverted 11,406,385 disposable pads and tampons from waste system
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Go With The FlowcoreStrategic or Co-development Partner · 1 January 2016The Period Co. has proudly partnered with Go With The Flow (GWTF) to give 2% of total online sales in-kind to their cause. These menstrual healthcare products are distributed to beneficiaries under accredited social service agencies in Singapore. GWTF is a local charity that aims to provide better access to menstrual healthcare for Singapore's low-income communities through donation and distribution of menstrual necessities.
• ShopifycoreTechnology or IntegrationE-commerce platform powering The Period Co.'s online storefront, enabling product catalog management, shopping cart, checkout, and payment processing.
• AtomeminorChannel Partner/ Reseller/ DistributorBuy-now-pay-later payment partner offering 0% interest installment payments over 3 months, making products more accessible to customers.
• Eco FemmeminorStrategic or Co-development PartnerWomen-led social enterprise from Tamil Nadu, India. Through Pad for Pad program, customer purchases help provide cloth pads to adolescent girls in India who might not otherwise have access to clean menstrual products.
• SaaltminorStrategic or Co-development PartnerCertified B Corp brand that commits 2% of revenue to donate period care to regions with most need, and help fund menstrual health education and sustainability initiatives globally.
• ModibodiminorStrategic or Co-development PartnerAustralian brand committed to 'Give a Pair' initiative - a percentage of every purchase goes toward providing sustainable menstrual hygiene products to menstruating people in need globally and in times of crisis.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Modibodi: Australian period underwear and swimwear brand (OEKO-TEX certified) carried by The Period Co.; both sell reusable leakproof apparel targeting the same eco-conscious female consumer with overlapping SKU formats and absorbency tiers.
• Wuka: UK-based period underwear and reusable menstrual wear brand; comparable on reusable leakproof apparel category and direct-to-consumer e-commerce model, though primarily serving UK/EU customers.
• Saalt: FDA-registered menstrual cup and disc brand (B Corp) stocked by The Period Co.; comparable on reusable menstrual cup/disc product category, medical-grade silicone materials, and direct-to-consumer distribution.
• Love Luna: Australian-designed period underwear and swimwear brand featured in The Period Co.'s assortment; comparable on product format (reusable leakproof underwear), absorbency range, and Asia-Pacific target market.
• Lunette: Finnish menstrual cup brand also carried by The Period Co.; competes on the same reusable bell-shaped cup category with similar sizing and FDA-registered positioning.
• Hey Zomi: Menstrual disc and accessory brand whose products are stocked by The Period Co.; competes on the same reusable disc category and accessories (cleaning tablets) with similar DTC positioning.
• Eco Femme: India-based social enterprise producing reusable cloth pads (with PUL waterproof layer), distributed through The Period Co.; overlaps on reusable menstrual pad category and social-enterprise/charitable positioning (Pad for Pad program).
• nixit: Menstrual disc brand (one-size, 70ml capacity) stocked by The Period Co.; competes on the same reusable menstrual disc category with comparable suction-free, body-safe silicone positioning.
• Intimina (Lily Cup / Ziggy Cup): Multi-product menstrual care brand (Lily Cup, Ziggy Cup disc) carried by The Period Co.; comparable on reusable menstrual cup and disc categories with broader product line spanning several SKUs.

Broad incumbents

• Thinx: US-based period underwear pioneer and category-defining incumbent; competes on the same reusable period underwear format with broader product portfolio, larger marketing budget, and global DTC footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theperiod.co
• Instagraminstagram.com/theperiod.co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Period Co.