Hopohopo.io

What Hopohopo.io does

Hopohopo.io (legally Höpöhöpö Group Oy) is a Finnish SaaS company headquartered in Tampere that operates a fundraising CRM platform targeted at early-stage European startups. The product is purpose-built for the fundraising workflow and combines an AI-curated investor matching engine, warm-introduction mapping via shareholder networks, collaborative fundraising funnel management, and cap table tooling in a single platform. The company maintains a curated investor database of approximately 3,000 active investors selected from over 50,000 tracked entities, applying a data quality methodology adapted from industrial-scale factory analytics to verify investor preferences against actual portfolio activity.

The platform is offered under a freemium model: a free tier provides limited AI-curated investor matches (5 profile views/day) and core CRM functionality, while Fundraising Pro, priced at €49/year with monthly billing, unlocks full access to the curated investor database, unlimited investor applications, full contact details, and priority support. Distribution is product-led via self-serve signup at start.hopohopo.io, complemented by a Partner Program that gives accelerators, incubators, VCs, and business angel networks a 50% discount code to distribute to portfolio companies. Adjacent modules extend the product surface to investors and accelerators (Deal Flow Sourcing, Portfolio Fundraising Management) and to business angel networks (deal screening, collaborative evaluation, referral exchange), with integrations to Gust, Crunchbase, Dealum, and Airtable.

Hopohopo reports that over 10,000 startups use the platform and that those startups have collectively raised over €800 million; its headquarters is in Tampere, Finland, and it operates with a team of 11-50 employees. The company is privately held and founder-led, with Tuomas Pahlman identified as CEO, and no external funding rounds, institutional investors, or M&A activity are disclosed in the source material. Geographic reach is European (Finland, DACH, UK, France, Spain, Netherlands, Norway, Sweden), with a content-led SEO footprint across more than a dozen sector-specific investor list pages.

Name

Hopohopo.io

Legal name

Höpöhöpö Group Oy

Website

https://hopohopo.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hopohopo.io is a Finnish SaaS platform that provides an AI-powered fundraising CRM for early-stage European startups, combining curated investor matching, warm-introduction mapping, and funnel management, and serves startups, investors, accelerators, and business angel networks.

Ownership category

akta.pro rank

Product category

Fundraising CRM Software

NAICS

Web Search Portals and All Other Information Services (51929), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372), Investment Advice (6282)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

Keywords

• Fundraising CRM software
• Investor matching platform
• Deal flow management
• Cap table management
• Warm introduction mapping

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS subscription (Fundraising Pro): Freemium model with a free tier providing limited AI-curated investor matches (5 views/day), collaborative fundraising funnel, and cap table management. Paid Fundraising Pro plan (€49/year, billed monthly) unlocks full investor database access (50,000+ investors), full contact details, unlimited investor applications, and priority support. 50% discount available for portfolio startups of partners.
2. Partner program (B2B2C): Free partner program for accelerators, incubators, VCs, and business angels. Partners receive a 50% discount code to distribute to their portfolio startups, driving B2B2C adoption at scale.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hopohopo.io is an AI-powered CRM platform purpose-built for startup fundraising. Founders upload their pitch deck, answer a few questions, and the platform's AI surfaces the most relevant European investors from a curated database of ~3,000 active investors (out of 50,000+ tracked). It also maps warm introductions through shareholder networks and provides collaborative fundraising funnel, cap table management, and investor outreach workflows in one place.

Product overview

Hopohopo.io is a specialized CRM platform for startup fundraising, consisting of a core Fundraising CRM product with multiple integrated modules and pricing tiers. The platform centers on an AI-powered investor matching engine that analyzes startup pitch decks and profiles to recommend relevant investors from a curated database. It offers tiered access through a Free Plan (limited matches) and Fundraising Pro (full access at €49/year), along with specialized modules for portfolio fundraising management, deal flow sourcing for investors/accelerators, and BAN tools. The ecosystem also includes a Partner Program providing 50% discounts for accelerator and VC portfolios. The platform integrates with third-party tools like Gust, Crunchbase, Dealum, and Airtable to support various workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Hopohopo.io Fundraising CRM

Quantifiable outcome

• Save 90+ work hours and close fundraising rounds up to 4 months faster
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fiban (Finnish Business Angels Network)coreChannel Partner/ Reseller/ DistributorFiban is Finland's national business angel network and is listed as a customer/logo reference on Hopohopo's BAN product page, indicating a close working relationship.
• Maritime Venture ProgramminorGTM or Marketing PartnerMaritime Venture Program (maritime-venture.com) is an external partner linked from Hopohopo's resources section, referring maritime/shipping startup founders to the platform and ecosystem.
• European Accelerators (majority use Hopohopo)coreChannel Partner/ Reseller/ DistributorHopohopo states its platform is used by the majority of European accelerators. The partner program provides a 50% discount on the Pro Plan for portfolio startups of accelerators and VCs, making accelerators a key distribution channel.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Attio: Attio is a modern, AI-native CRM platform that has gained traction with venture funds and startups as a flexible alternative to Salesforce. While not purpose-built for fundraising, it competes for the same CRM budget from venture-backed startups and increasingly offers workflow and AI features that overlap with Hopohopo's CRM functionality.
• SourceScrub: SourceScrub is a market intelligence platform focused on sourcing private companies and investors using curated, verified data. Its emphasis on data quality and verification parallels Hopohopo's curation approach, and it increasingly serves similar PE/VC customers looking for trustworthy deal and investor databases.
• Inven: Inven is an AI-powered M&A and deal sourcing platform with strong coverage of Nordic and European companies and investors. It shares Hopohopo's AI-driven matching approach and European market focus, and serves adjacent customers (PE firms, corporate development teams) that overlap with Hopohopo's investor-side users.

Broad incumbents

• Pitchbook: PitchBook is a premier VC, PE, and M&A data platform providing deep investor and deal intelligence primarily for institutional investors. While serving more enterprise and later-stage customers than Hopohopo, it competes for investor-side mindshare and is a benchmark for the investor data quality that Hopohopo aspires to deliver.
• AngelList Venture: AngelList is a leading platform for startup fundraising, syndicate management, and rolling funds serving thousands of founders and investors globally. While more US-focused than Hopohopo, it competes for the same founder persona seeking streamlined investor matching and capital raise tooling.
• Crunchbase: Crunchbase is the dominant investor and company intelligence platform with deep coverage of European and global VC activity. It is both a Hopohopo data source (via integration) and a competitor offering AI-powered investor matching, predictive insights, and CRM-adjacent features targeting similar founder and investor personas.

Direct peers

• Visible.vc: Visible.vc provides investor relations and fundraising CRM software specifically designed for venture-backed startups to manage investor updates, pipeline tracking, and cap table workflows. It directly competes with Hopohopo's collaborative fundraising funnel and cap table management features for the same early-stage founder customer.
• Dealum: Dealum is a deal flow management platform widely used by European angel networks and early-stage funds. It competes with Hopohopo's Business Angel Network tools and Deal Flow Sourcing module, serving overlapping customers (BANs and seed VCs) in the European ecosystem.
• Affinity: Affinity is a relationship intelligence platform purpose-built for dealmakers, including venture capital and startup fundraising workflows. It is the most direct competitor to Hopohopo's fundraising CRM, offering automated contact relationship graphs, deal pipeline management, and integrations that overlap heavily with Hopohopo's funnel and intro-mapping features.
• Gust: Gust is a global startup investment management platform connecting entrepreneurs with angel investors and managing syndicate workflows. It overlaps with Hopohopo's investor matching and deal flow capabilities and is one of Hopohopo's stated integration partners — making it both a peer and ecosystem participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hopohopo-io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopohopo.io