Nai Piedmont Triad

What Nai Piedmont Triad does

NAI Piedmont Triad is a privately held, full-service commercial real estate services firm founded in 1976 and headquartered in Greensboro, North Carolina. The firm operates across five specialized brokerage divisions (industrial, office, retail, land, multifamily) plus investment brokerage, supported by consulting, corporate services, and a property management arm that oversees more than 12.5 million square feet across North and South Carolina. Its broker roster of approximately 23 professionals serves clients ranging from individual investors and entrepreneurs to Fortune 500 corporations, executing transactions on properties spanning 500 SF to over 400,000 SF.

The firm is a member of the NAI Global managed network (since 1995), which provides access to 6,700+ professionals across 375+ offices in 55 countries and $45 billion in annual network transaction volume. Following the January 2023 three-way merger with NAI Earle Furman (SC) and NAI Columbia (SC), the combined platform operates seven offices across the Carolinas, with NAI Piedmont Triad contributing three North Carolina offices in Greensboro, Burlington, and Winston-Salem (the latter opened September 2024). The firm's underlying technology stack consists of REALTrac, a transaction and portfolio management system inherited from NAI Global, and NAI Ready, a self-serve property listing portal — neither of which is proprietary AI/ML technology.

Revenue is generated through two primary streams: transaction-based brokerage commissions on acquisitions, dispositions, leasing, sale-leasebacks, and 1031 exchanges, plus recurring managed services fees from property management engagements. Pricing is negotiated per-transaction, with no publicly disclosed fee schedules. The firm goes to market through relationship-based broker outreach, supported by content marketing via quarterly market research reports, a property listing website, email newsletters, and cross-referrals through the NAI Global network. NAI Global's #6 ranking in the 2024 Lipsey Survey of Top 25 Commercial Real Estate Brands, and NAI Piedmont Triad's 2024 CoStar Impact Award for a 50,000 SF Toyota battery plant contractor lease, anchor the firm's brand positioning.

Name

Nai Piedmont Triad

Legal name

NAI Piedmont Triad

Website

https://naipt.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

NAI Piedmont Triad is a privately held, full-service commercial real estate brokerage and property management firm founded in 1976, headquartered in Greensboro, NC. Operating three NC offices within a seven-office Carolinas platform formed via 2023 merger, the firm serves individual investors through Fortune 500 corporations across the Piedmont Triad under the NAI Global network.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Portfolio Management and Investment Advice (523940), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Multifamily Brokerage (BPAJABAD), Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE)

Keywords

• Commercial real estate brokerage
• Property management services
• Commercial property leasing
• Investment real estate
• Land brokerage services

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: Revenue generated from commercial real estate transactions including acquisitions, dispositions, leasing (representing both landlords and tenants), and sale/leaseback transactions. Fees are typically earned upon successful completion of real estate transactions.
2. Property Management Services: Ongoing property management services including operational reports, accounts receivable, property inspections, tenant communication, maintenance services, emergency response, budget management, and capital needs analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NAI Piedmont Triad is a full-service commercial real estate brokerage and property management firm serving the Piedmont Triad region of North Carolina. The firm offers specialized brokerage services across industrial, office, retail, land, multifamily, and investment property types, along with property management covering over 12.5 million square feet across North and South Carolina, and consulting services spanning the full real estate lifecycle from site selection to disposition.

Product overview

NAI Piedmont Triad is a full-service commercial real estate firm serving the Piedmont Triad region of North Carolina. The firm operates a unified service model with multiple specialized divisions rather than a platform-plus-modules architecture. Core offerings include specialized brokerage services across Industrial, Office, Retail, Land, and Multifamily sectors, supplemented by Consulting, Corporate Services, Investment advisory, and Property Management. The firm leverages the NAI Global network for international reach and uses REALTrac as an internal transaction management system. NAI Ready serves as the firm's online property listing platform.

Differentiator

Problem solved

Functional benefit

Brands

• Furman Capital Advisors: Investment services division within NAI Piedmont Triad

Products and services

• Consulting Advisory services including financial analysis, lease review and renewal, cash flow analysis, 1031 exchange investment analysis, demographic and market analysis, site selection, due diligence consulting, and asset positioning for commercial real estate clients.
• Corporate Services Provides corporations with transaction management and portfolio tracking through REALTrac, enabling control across multiple geographic markets with access to real-time market data, demographics, properties, and professionals globally through the NAI web-networked organization.
• Industrial Brokerage Services for industrial properties including acquisitions and dispositions, tenant representation, sales and leasing, build-to-suit, sale/leaseback, site evaluation, and construction management and consulting.
• Investment Services Investment services group providing guidance in market and financial information, acquisition and disposition of investment properties, and access to both on-market and off-market opportunities through regional and national networks.
• Land Brokerage Specializes in all facets of land transactions from rural acreage to development-ready land, including site selection, land planning, mapping, market research, infrastructure design, zoning and rezoning, and municipal incentives and entitlements.
• Multifamily Brokerage Multifamily property services including market research, investment property acquisitions and dispositions, valuation and appraisal, and due diligence and feasibility studies, connected to NAI Global's platform of 5,000 professionals.
• Office Brokerage Office space leasing, sales, and purchase services with evaluation of ownership, management, transportation, parking, future development, and amenities.
• Retail Brokerage Site searches and demographic analyses for retail locations using in-house demographics and mapping software, evaluating tenant mix, retail purchasing patterns, business climates, and traffic patterns.
• Property Management Full-service property management including monthly operational reports, property inspections, tenant communication, in-house maintenance, emergency response, annual budgeting, and project management services. Manages over 12.5 million square feet in North and South Carolina.
• NAI Ready Online platform for property listings and search functionality available to clients seeking commercial real estate listings.

Quantifiable outcome

• Successfully closed sale of historic Hall of Justice (163,567 SF) in Winston-Salem
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• NAI Columbia (formerly Avant)coreStrategic or Co-development Partner · 1 January 2019In 2019, entered into partnership with NAI Columbia (formerly Avant) group operating in the South Carolina Midlands. The three firms later merged in January 2023, creating a combined platform with seven offices across the Carolinas.
• NAI Earle FurmancoreStrategic or Co-development Partner · 1 January 2017In 2017, NAI Piedmont Triad (NC) and NAI Earle Furman (SC) joined forces to form a creative commercial real estate collaboration across state lines. This strategic alliance expanded their market footprint and combined expertise.
• NAI GlobalcoreStrategic or Co-development PartnerNAI Piedmont Triad is a member of NAI Global's managed network since 1995, providing access to over 6,700 professionals, 375 offices in 55 countries, with $45 billion in annual transactions and 200 million square feet under management. This enables global reach with local expertise.

Scale indicators9 records

Recent moves9 records

Expansion highlights5 records

Others

• JLL (Jones Lang LaSalle):

Direct peers

• NAI Earle Furman: South Carolina-based sister firm under NAI Global; merged with NAI Piedmont Triad and NAI Columbia in January 2023. Operates the same full-service CRE brokerage and property management model with overlapping service lines and Carolinas market focus.
• NAI Columbia: South Carolina Midlands-based sister firm under NAI Global, also part of the January 2023 three-way merger. Closest direct peer — same model, same NAI Global affiliation, complementary geography within the unified Carolinas platform.
• Avison Young: Mid-size full-service commercial real estate services firm with similar office, industrial, retail, multifamily, and investment brokerage offerings plus property management. Competes head-to-head in secondary U.S. markets like the Carolinas.

Broad incumbents

• Colliers International: Global CRE services platform offering brokerage, property management, valuation, and investment advisory across all property types. Competes for the same institutional, corporate, and investor clients in the Carolinas.
• Cushman & Wakefield: Global full-service CRE firm offering brokerage, property management, valuation, and consulting across all major property types. Major competitor for enterprise and capital markets mandates in the Carolinas.
• CBRE Group: World's largest commercial real estate services firm offering investment sales, leasing, property management, valuation, and advisory. Competes for the largest Carolinas mandates.
• Newmark Group: Full-service CRE services firm offering investment sales, leasing, property management, and advisory across all major property types. Increasingly competing in secondary U.S. markets including the Carolinas.

Regional players

• Trinity Partners: Carolinas-focused full-service commercial real estate firm offering brokerage and tenant representation across office, industrial, retail, and investment. Most direct regional peer with similar size and Carolinas geographic concentration.
• Foundry Commercial: Southeast U.S.-focused full-service CRE firm offering brokerage, property management, and investment services across office, industrial, retail, and multifamily. Comparable size and Southern regional footprint to NAI Piedmont Triad.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/naitriad
• Facebookfacebook.com/naipiedmonttriad

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nai Piedmont Triad