Hubbard Cincinnati

What Hubbard Cincinnati does

Hubbard Radio Cincinnati, LLC operates as a full-service media company headquartered at 4800 Kennedy Avenue in Cincinnati, Ohio, and is a wholly-owned subsidiary of Hubbard Broadcasting, a family-controlled conglomerate with origins in the 1920s. The company's core asset is a four-station FM radio cluster in the Greater Cincinnati and Tri-State market (Ohio, Kentucky, Indiana): WKRQ (Q102, contemporary hit radio), WREW (Mix 94.9, adult contemporary), WUBE (B-105, country), and WYGY (97.3 The Wolf, country), with WUBE operating continuously since April 1969 and earning 6 CMA Large Market Station of the Year awards. The broadcast portfolio reaches 81% of Cincinnati-area adults weekly per Nielsen Audio RADAR (Sep 2024), and is supplemented by a podcast network (Gamut Podcast Network, hosted via Amazon's Art19) and proprietary events including Mega Mommy Sale, Bosom Ball, World's Largest Garage Sale, and Pretty in Pink Party.

The company's product surface extends well beyond radio through the 2060 Digital subsidiary, a Premier Google Partner (top 1%) in-house digital marketing agency offering SEO, Google Ads/PPC, social media marketing, website development, video production, email marketing, YouTube advertising, mobile and display advertising, reputation management, and content marketing. The CincySavers consumer deals platform serves as an SMB-friendly self-serve channel. Hubbard Cincinnati generates revenue primarily through radio advertising airtime sales to local and regional advertisers, professional services fees from 2060 Digital, sponsorship and ticket revenue from events, influencer marketing leveraging on-air personalities, and custom branded content distributed via social, email, and the station portfolio. Go-to-market is sales-led with a dedicated team including General Sales Manager Christine Mello and National Sales Manager Sara Minda-Reardon; pricing is quote-based with budget tier segmentation ($25,000+ vs. Below $25,000) and multi-year contracts. The company is privately held, does not disclose revenue, and operates exclusively within the Greater Cincinnati/Tri-State geography.

Name

Hubbard Cincinnati

Legal name

Hubbard Radio Cincinnati, LLC

Website

https://hubbardcincinnati.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

51–100 employees

Short description

Hubbard Radio Cincinnati is a privately held, full-service Cincinnati media company (subsidiary of Hubbard Broadcasting) operating four FM radio stations (WKRQ, WREW, WUBE, WYGY), the 2060 Digital marketing agency, CincySavers deals platform, and Gamut Podcast Network, serving local and regional advertisers across Ohio, Kentucky, and Indiana.

Ownership category

akta.pro rank

Product category

Radio Broadcasting & Local Media Advertising

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832), Services-Advertising Agencies (7311)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Network Advertising Sales & Representation (MPABABAK), Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

• Radio advertising
• Digital marketing services
• Influencer marketing
• Podcast advertising
• Event marketing

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Radio Advertising: Radio advertising revenue generated from local and regional advertisers purchasing airtime across four radio stations: WKRQ (Q102), WREW (Mix 94.9), WUBE (B-105), and WYGY (97.3 The Wolf).
2. Digital Marketing Services (2060 Digital): Full-service digital marketing agency offering services including website development, SEO, Google Ads, social media, display advertising, email marketing, video production, and reputation management for local and regional businesses.
3. Influencer Marketing: Revenue generated from leveraging on-air personalities and influencers to endorse client products and services across radio and social media platforms.
4. Events: Brand engagement events including Mega Mommy Sale, Bosom Ball, World's Largest Garage Sale, Pretty in Pink Party, and custom client events.
5. Custom Content and Sponsorships: Custom branded content including social posts, videos, display ads, blogs, and sponsorships delivered through the company's substantial social following and email database.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Hubbard Cincinnati is a full-service local media company that operates four Cincinnati FM radio stations (WKRQ Q102, WREW Mix 94.9, WUBE B-105, and WYGY 97.3 The Wolf) and sells their broadcast airtime to advertisers. It bundles that broadcast reach with a full-service digital marketing agency (2060 Digital), a podcast distribution network (Gamut Podcast Network), live event marketing, and a local deals/couponing platform (CincySavers) for advertisers in Cincinnati, Northern Kentucky, Southeast Indiana, and Dayton.

Product overview

Hubbard Cincinnati is a full-service media company operating as a platform of radio stations paired with an integrated digital marketing agency. The core portfolio includes four radio stations (WKRQ/Q102, WREW/Mix 94.9, WUBE/B-105, and WYGY/97.3 The Wolf), a deals platform (CincySavers), and a podcast network (Gamut Podcast Network). The company's digital capabilities are consolidated under the 2060 Digital subsidiary, a standalone digital marketing agency offering services spanning SEO, Google Ads/PPC, social media marketing, website development, video production, email marketing, YouTube advertising, content marketing, and reputation management. Together, these offerings provide advertisers integrated access to radio, digital marketing, influencer partnerships, creative production, custom content, podcasting, and event marketing—all from a single media partner.

Differentiator

Problem solved

Functional benefit

Brands

• 2060 Digital: Full-service digital marketing agency providing SEO, Google Ads, social media marketing, website development, video production, email marketing, mobile display advertising, YouTube advertising, reputation management, and content marketing. Recognized as a Premier Google Partner and Top Digital Agency.
• CincySavers

Products and services

• WKRQ • Q102 — Radio Advertising CHR/top 40 FM radio station targeting the Cincinnati market; Hubbard Cincinnati sells on-air advertising airtime, sponsorships, and endorsements on WKRQ to local and national advertisers.

Quantifiable outcome

• Radio reaches 81% of adults every week (Nielsen Audio RADAR Sep 2024)
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Battle Buddy FoundationminorGTM or Marketing Partner · 1 January 2018B-105's Big Dave Show partnered with Battle Buddy Foundation for 'One Pet; One Vet' campaign, raising over $50,000 to provide two service dogs for Tri-State veterans.
• Amazon Art19coreTechnology or IntegrationPartnership with Amazon's Art19 provides podcast hosting and distribution platform, enabling clients to reach audiences on mobile devices. The Jeff & Jenn Podcast is consistently one of the top 10 podcasts in the Hubbard Radio network.
• Google (Premier Partner)coreTechnology or Integration2060 Digital is a Premier Google Partner, placing them in the top 1% of digital marketing agencies. This partnership provides direct insights from Google and access to the latest Google advertising tools and support.
• Cincinnati Children's HospitalminorGTM or Marketing PartnerHubbard Cincinnati partners with Cincinnati Children's for community events including Bosom Ball (breast cancer awareness) and other health initiatives. One dollar of each Mega Mommy Sale ticket is donated to Cincinnati Children's.
• Susan G. Komen for the Cure / American Cancer SocietyminorGTM or Marketing PartnerQ102's Bosom Ball event raises funds for Susan G. Komen for the Cure and American Cancer Society. Event has featured artists like Ingrid Michaelson and Maddie Poppe.
• Crayons to ComputersminorGTM or Marketing PartnerNonprofit partner for 'Shop for Teacher' school supply drive. Station collected 500+ supplies for Cincinnati-area teachers through Amazon Wish List program.
• Cincinnati BengalsminorGTM or Marketing PartnerPartnership with Cincinnati Bengals for community events and promotions. Bengals provided donation incentives for 'One Pet; One Vet' campaign.
• Cincinnati RedsminorGTM or Marketing PartnerPartnership with Cincinnati Reds for community events and promotions.
• Kings IslandminorGTM or Marketing PartnerPartnership with Kings Island amusement park for community event donations and incentives.
• Graeter's Ice CreamminorGTM or Marketing PartnerB-105 partnered with Graeter's Ice Cream on limited-edition Honeycomb flavor for 50th anniversary celebration, available in all Graeter's stores.
• Cincy ShirtsminorGTM or Marketing PartnerB-105 partnered with Cincy Shirts on special 50th anniversary t-shirt. Portion of proceeds benefited Cincinnati Children's Cancer and Blood Diseases Institute.
• Ruff Start Rescue and Animal RescuesminorGTM or Marketing PartnerMix 94.9's Pet of the Day program partners with multiple animal rescues including League for Animal Welfare, Brown County Animal Shelter, Save the Animals Foundation, and 15+ others.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Emmis Communications: Operates radio stations plus regional magazines and digital properties. Comparable as a multi-format local broadcaster with integrated digital marketing capabilities.
• Audacy (formerly Entercom): Multi-market U.S. radio broadcaster with significant digital and podcast operations (Audacy app). Comparable as a competitor operating major-market radio stations with integrated digital audio and advertising sales.
• Alpha Media: Operates radio stations across multiple U.S. markets with digital marketing services. Comparable as a multi-market local radio operator with integrated digital capabilities serving SMB advertisers.
• iHeartMedia: Largest U.S. radio broadcaster with stations across multiple markets including Cincinnati. Directly comparable as a multi-station cluster operator with integrated digital advertising and podcast monetization through iHeartRadio.
• Bonneville International: Family-owned radio broadcasting company operating stations in multiple U.S. markets. Highly comparable to Hubbard given family-ownership structure and similar operating model with multi-market station clusters.
• Beasley Media Group: Operates radio stations in multiple U.S. markets including mid-sized clusters. Comparable as a multi-station operator with digital capabilities serving local advertisers.
• Cox Media Group: Operates radio and TV stations plus digital advertising solutions across multiple U.S. markets. Comparable as a multi-format broadcaster with integrated digital marketing services targeting local advertisers.
• Cumulus Media: Major U.S. radio broadcasting company operating local station clusters in mid-to-large markets. Comparable as a multi-format local radio operator with digital marketing services and podcast offerings.
• Townsquare Media: Operates radio stations and digital marketing solutions (Townsquare Interactive) across mid-sized U.S. markets. Highly comparable given parallel digital agency offering alongside local radio clusters.

Broad incumbents

• Salem Communications: Operates radio stations plus digital media and publishing. Comparable as a multi-market radio operator with digital presence, though focused on Christian and conservative formats rather than Hubbard's mainstream country/CHR/adult contemporary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hubbardcincy
• LinkedInlinkedin.com/company/hubbard-cincinnati

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubbard Cincinnati