We Are Young Agency

Name

We Are Young Agency

Legal name

We Are Young Agency

Website

https://weareyoung-agency.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

akta.pro secondary industries

Activation/Experiential Creative Agencies (MPAAAAAO), Integrated Full-Service Creative Agencies (MPAAAAAA), Creative Concepting & Campaign Development (BPAFAEAD)

Keywords

• Experiential marketing services
• Creative content production
• Event design agency
• Brand activation campaigns
• Influencer marketing services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Services and Event Production: Project-based creative agency services including event design, brand influence campaigns, creative content production, roadshow management, and shopper experience activations for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

We Are Young Agency is a Paris-based creative experiential marketing agency that designs and produces brand activations, events, and creative content for major global brands. Its service portfolio spans Event Design, Brand Influence, Creative Content, Roadshow, Shopper Experience, and integrated 360 campaigns, executed for enterprise clients across sportswear, fashion, music, gaming, and entertainment sectors.

Product overview

We Are Young Agency is a creative experiential marketing agency offering a portfolio of services including Event Design, Brand Influence, Creative Content, Roadshow, and Shopper Experience. Their 360 Campaign service represents their full-funnel approach combining all capabilities. The agency specializes in creating provocative brand experiences for major clients including adidas, Jordan, Netflix, and other global brands, focusing on urban culture, sports, music, and lifestyle sectors. Projects range from street basketball tournaments (QUAI 54, Tango League) to digital experiences (Fortnite activations with Epic Games), from in-store retail experiences to large-scale festival activations.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Design Design and production of experiential events including immersive setups, launch parties, themed environments, and brand activations for enterprise clients.
• Brand Influence Strategic brand campaigns combining influencer marketing, PR activities, and brand experiences to increase brand visibility and engagement among target audiences.
• Creative Content Production of visual and video content including TV spots, social media content, artistic direction, and digital campaigns for enterprise brand clients.
• Roadshow Mobile experiential marketing tours and traveling brand activations at festivals, events, and retail locations across multiple geographies.
• Shopper Experience In-store and retail marketing experiences including pop-up stores, visual merchandising, and interactive brand activations designed for retail environments.
• 360 Campaign Comprehensive integrated marketing campaigns combining multiple service offerings across digital, experiential, and traditional channels as a full-funnel solution for enterprise clients.

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Team VitalitycoreStrategic or Co-development PartnerPartnership with Team Vitality, the most famous French e-sport team, for the Citadium Good Games gaming corner activation during Christmas month, including Fortnite tournament and Twitch live streaming.
• CorsairminorStrategic or Co-development PartnerPartnership with Corsair e-sport computer brand for the Citadium Good Games gaming corner activation alongside Team Vitality.
• Laury ThillemanminorStrategic or Co-development PartnerFitness influencer and athlete featured in Reebok 24 Hour Training challenge production with multi-coaching sessions.
• Sarah OurahmouneminorStrategic or Co-development PartnerBoxing champion and brand ambassador for Reebok 24 Hour Boxing campaign with Nassim Lyes and the Lapilus brothers.
• GotagaminorStrategic or Co-development PartnerPopular French streamer and influencer featured in Epic Games Fortnite collaboration with Neymar Jr, broadcasting live on Gotaga's Twitch channel.
• Heron PrestonminorStrategic or Co-development PartnerDesigner and artist who performed as guest DJ at Henry Jacques Avenue Montaigne launch party at Plaza Athénée bar.
• Alain DucasseminorStrategic or Co-development PartnerRenowned chef who provided gourmet dishes for the Henry Jacques cocktail reception at their Paris store opening.
• FifoucoreStrategic or Co-development PartnerFeatured photographer collaborating on multiple campaigns including Bape France Instagram editorial line, Bose x Jain visual identity, and Jain's graphic universe creation.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wanda Productions: Paris-based event and content production agency producing festivals, branded experiences and live shows. Closely comparable to WAY's event design, roadshow and festival activations across fashion, music and entertainment clients.
• Mazarine: French creative agency focused on luxury, fashion and experiential marketing with deep event and content capabilities. Comparable to WAY in scope (events, content, roadshows) and client mix (fashion/sportswear/entertainment), though more luxury-weighted.
• Sid Lee Paris: Paris office of the Sid Lee creative network (now part of kyu/Hakuhodo). Comparable to WAY as a Paris-rooted creative agency producing integrated brand experiences, content and campaigns for global sportswear, entertainment and lifestyle clients.
• Villa Eugénie: Paris-based creative agency specializing in influence, content and brand experiences for luxury, fashion and lifestyle brands. Highly comparable to WAY given overlapping Paris location, similar size, and shared focus on influencer-driven experiential activations for premium European brands.
• Hype Agency: Paris-based experiential marketing and event agency focused on youth, music and street culture. Highly comparable to WAY on cultural positioning (urban/sportswear/festival) and on delivering brand activations for global lifestyle clients.

Broad incumbents

• Dentsu Creative France: French arm of Dentsu's global creative network, offering integrated campaigns, content and brand experience work. Comparable to WAY on campaign and content execution for sportswear and entertainment brands, but with global scale and broader media capabilities.
• We Are Social: Global social-media-first creative agency with a Paris office, producing campaigns blending content, social and experiential for major brands. Comparable to WAY on the social/influencer side and on serving similar global brand clients.
• Havas Events / Havas Sports & Entertainment: Global experiential and sports marketing arm of Havas, the French-listed holding company. Directly comparable to WAY's experiential/sportswear/influencer work, but with vastly greater scale, international footprint and retainer client base.
• Publicis Luxe / Marcel: Lifestyle, luxury and entertainment-focused arms of Publicis, the Paris-headquartered holding company. Comparable to WAY's experiential/event work for premium lifestyle and sportswear clients, but operating with global scale and integrated media/creative capabilities.
• BETC Paris: Flagship Paris creative agency of Havas Creative, producing integrated campaigns, content and brand activations for global brands. Comparable to WAY in client overlap (adidas, sportswear, entertainment) and creative ambition, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/way_agency
• YouTubevimeo.com/user24498783
• Facebookfacebook.com/weareyoungagency
• Instagraminstagram.com/weareyoung_agency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Young Agency