InGrid Design

What InGrid Design does

InGrid Design is a privately held, Louisville, Kentucky-based branding and marketing agency founded circa 2004 and led by Owner & CEO Glenn Goodman. The firm operates from a single creative hub at 1048 Bardstown Road with approximately 16 visible team members spanning creative direction, art direction, copywriting, production, account management, and project management roles. There is no proprietary technology platform; the offering is a professional services practice organized into four service lines — Design (logo, packaging, website, signage, app design), Marketing (strategy, advertising, SEM/SEO, social, video, photography), Branding (research, positioning, identity, messaging, naming), and Support (project management, print coordination, employee benefits guides, in-house Spanish translations).

The agency's customer base spans startups through global enterprises across healthcare (UofL Health, Help at Home, Care Guide Partners PACE), nonprofit (VOA Mid-States, Little Brownie Bakers), manufacturing and industrial (NMI Innovations, Ram Rock Drilling, Monty's Plant & Soil Products), consumer/retail (Hi-Float, Macy's, Boeing, Yum! Brands, Darden Restaurants, AMAG, SVS, Willett Distillery). GTM is sales-led and relationship-driven, with explicit reliance on referrals, repeat business, and multi-year partnerships; pricing is project-and-retainer-based with no publicly disclosed rates.

Revenue is generated through professional services engagements on a project and retainer basis. The business model is founder/owner-operated with no external investors, no subsidiaries, no disclosed funding, and no M&A activity. Marquee client logos (Boeing, Macy's, Yum! Brands) provide reputational capital that supports pitch credibility, while a niche specialization in employee benefits communications — including in-house bilingual capability — constitutes a defensible service vertical. Recent operating signals (2024 20-year milestone, 2025-2026 staff additions, ongoing case study acquisition) indicate stable organic growth rather than step-change expansion.

Name

InGrid Design

Legal name

INgrid Design

Website

https://ingriddesign.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

InGrid Design is a privately held Louisville, Kentucky-based branding and marketing agency founded circa 2004 that delivers design, branding, marketing, and corporate communications services to clients ranging from startups to Fortune 500 enterprises, with a niche specialization in employee benefits communications.

Ownership category

akta.pro rank

Product category

Branding and Marketing Services

NAICS

Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industries

Visual Identity & Brand Design Systems (BPAFAEAC), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Branding agency services
• Visual identity design
• Marketing campaign design
• Corporate communications design
• Advertising creative services

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branding and Marketing Services: INgrid Design generates revenue through providing professional branding, marketing, and creative services to clients. Services include brand strategy, visual identity, advertising campaigns, corporate communications, digital marketing, and creative design work. Revenue appears to be project-based and retainer-based for ongoing client relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

INgrid Design is a Louisville-based branding and marketing agency that delivers integrated creative services spanning brand strategy, visual identity, advertising, digital marketing, corporate communications, website design, photography, and video production. The firm organizes its work into four service lines—Design, Marketing, Branding, and Support—and pairs strategic planning with execution across print, digital, social, out-of-home, TV, radio, and SEM channels. It serves clients ranging from startups to global enterprises, with a documented specialization in employee benefits communications including in-house Spanish translation.

Product overview

INgrid Design is a Louisville-based branding and marketing agency offering a comprehensive suite of services organized into four core categories: Design (logo, graphic, packaging, illustrations, signage, website, app design), Marketing (strategic planning, collateral, social media, advertising, copywriting, SEM, SEO, video, photography), Branding (market research, strategy, positioning, identity, messaging, standards, naming), and Support (project management, print coordination, benefits guides, translations). The agency serves diverse clients ranging from startups to global enterprises across healthcare, manufacturing, hospitality, and non-profit sectors, with notable specialization in employee benefits communications and multi-channel advertising campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Comprehensive design services including logo design, graphic design, packaging design, illustrations, signage and wayfinding, website design, and app design, delivered to business clients.
• Marketing Services Marketing solutions including strategic planning, print and digital collateral, social media, traditional and digital advertising, copywriting, search engine marketing, email campaigns, SEO, video and photography, and animations for business clients.
• Branding Services Brand development services including market research, brand strategy, brand positioning, brand identity, brand messaging, brand standards, and naming and taglines for business clients.
• Support Services Project support including project management, print coordination, employee benefits guides, and in-house Spanish translations for business clients.
• Employee Benefits Communications Specialized service creating employee benefits guides, digital flipbooks, and communications materials in English and Spanish for corporate HR and benefits teams, including global brands like Macy's, Darden Restaurants, Boeing, and Yum! Brands.
• Multi-Channel Advertising Campaigns Integrated advertising campaigns utilizing print, outdoor, radio, TV, streaming television, social media, display ads, YouTube, and SEM to reach target audiences for business clients.
• Website Design and Development Website design and development services including multi-lingual experience websites, interactive video libraries, and brand-focused web presence development for business clients.
• Photography and Video Production Professional photography and video production services including product photography, environmental shots, drone videography, and still photography for marketing materials, serving business clients.

Quantifiable outcome

• 125M+ traditional media impressions and 44K+ digital clicks with 548 conversions for UofL Health-Brown Cancer Center campaign (October 2024 - January 2025)
• +3 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Doe-Anderson: Long-standing Louisville-based creative agency offering advertising, branding, digital, and media services to enterprise clients—same market and similar full-service boutique model as INgrid Design.
• Power Creative: Louisville-based branding and marketing agency serving regional and national clients—comparable size, scope, and service mix (branding, advertising, digital).
• Chemistry: Mid-size independent creative agency offering brand-building, advertising, and content services to enterprise clients—a direct analog to INgrid Design's boutique full-service positioning.
• LPK: Cincinnati-based brand design and packaging consultancy with similar size and client mix of consumer-products and healthcare brands—competes in the same branded design-services category.

Regional players

• Lewis Communications: Birmingham-based marketing and advertising agency with comparable service offering—competes in adjacent region for similar mid-market and enterprise brand work.

Emerging players

• RKS Design: Boutique industrial and brand design firm with similar team-size footprint offering product design, branding, and innovation consulting—comparable in scale and client quality.
• Smart Design: Independent design consultancy providing brand, product, and experience design to enterprise clients—directly comparable in service mix and boutique positioning.

Broad incumbents

• Pentagram: Larger, well-established branding and design firm serving major enterprises with brand identity, advertising, and digital work—broader portfolio but overlapping core competencies.
• VML: Global marketing and brand experience agency (formed via Wunderman Thompson + VMLY&R)—a large holding-company-era competitor for the same enterprise brand and campaign budgets.

Others

• Bandy Co. Specialized brand and packaging design studio—adjacent rather than direct competitor, illustrating an in-house-style boutique alternative clients may choose instead of a full-service agency like INgrid Design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InGridDesign
• LinkedInlinkedin.com/company/ingrid-design
• Instagraminstagram.com/ingriddesign
• Xx.com/ingriddesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InGrid Design