Fourth Day PR
Fourth Day PR is a UK-headquartered B2B technology public relations and content agency founded in 2002. It serves SaaS and enterprise technology clients with strategic PR, content creation, and international campaigns across the UK, Europe, Africa, Australia, and the US.
- Company typePrivate
- Founded2002
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fourth Day PR does
Fourth Day PR is a UK-based B2B technology public relations and content agency founded in 2002 and headquartered in London. The firm serves business technology companies, with a stated specialism in SaaS and enterprise technology serving the supply chain, manufacturing, and retail sectors. Its client base spans large enterprises (Uber, Cognizant, SD Worx, D2L, Lytx), mid-market firms (Zuto, Envair Technology, QStory), and startups (Partful, Steamhaus, EMERGING Valley). Campaigns are designed around thought leadership to build credibility, influence buyers, and enable international growth across the UK, Europe, the Middle East, Africa, Australia, and the US.
The agency operates a professional services revenue model through project-based work, retainer agreements, and ongoing client engagements. Its service portfolio spans strategic PR, content creation, international PR campaign management, media relations and influencer engagement, social and digital communications, crisis communications, research and insight, training, and ESG-focused 'Communicating for Good' work. Delivery is supported by wholly owned offices in London, Manchester, Paris, Berlin, Casablanca (opened September 2015), and Brisbane, providing on-the-ground capabilities across multiple regions. The French sister company Quatrième Jour operates from Paris, extending the agency's Francophone reach. No pricing tiers or fee structures are publicly disclosed.
In 2026, Fourth Day announced a merger with Fire on the Hill and Quatrième Jour to form an expanded international strategic communications agency with wholly owned offices in London, New York, Paris, and Manchester. The combined entity is positioned to provide clients with a broader senior team, deeper strategic and digital expertise, and stronger international delivery. The agency invests in thought leadership content around AI's impact on marketing and communications, including its 'Breaking the Fourth Wall' interview series and articles authored by co-founders and senior staff on AI-generated content, North African PR practices, and cross-cultural communications.
Fourth Day PR firmographics
Firmographics- Name
- Fourth Day PR
- Legal name
- Fourth Day
- Website
- https://fourthday.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fourth Day PR is a UK-headquartered B2B technology public relations and content agency founded in 2002. It serves SaaS and enterprise technology clients with strategic PR, content creation, and international campaigns across the UK, Europe, Africa, Australia, and the US.
- Ownership category
- akta.pro rank
Fourth Day PR industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (541820), Public Relations Agencies (54182)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Technology & B2B PR (BPAFADAI)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Reputation Management & Online PR (BPAFADAN), PR, Corporate Communications & Crisis Management (BPAFAAAL)
Keywords
Where Fourth Day PR is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Fourth Day PR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- PR and Communications Services: Professional PR services including strategic PR, content creation, corporate communications, media relations, crisis communications, and international PR campaigns. Revenue is generated through project-based work, retainer agreements, and ongoing client engagements for B2B technology companies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Fourth Day PR product offering
Product offeringCore offering
Fourth Day PR is a UK-based B2B technology PR agency delivering strategic public relations, content creation, and international communications for SaaS and enterprise technology companies, with a specialism in supply chain, manufacturing, and retail sectors. Services span media and influencer relations, social and digital campaigns, crisis communications, research and insight, training, and ESG-focused 'Communicating for Good' work, run through wholly owned offices in the UK, France, Germany, Morocco, and Australia.
Product overview
Fourth Day PR operates as a unified PR agency offering a comprehensive suite of services rather than a modular software platform. The core offering combines strategic PR, content creation, and international communications, supported by specialized services including media relations, social and digital campaigns, crisis communications, research and insight, and training. Specializes in B2B technology PR with particular focus on SaaS and enterprise technology for supply chain, manufacturing, and retail sectors. The agency runs pan-European and international campaigns from offices in London, Manchester, Paris, Berlin, Casablanca, and Brisbane.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic PR Services B2B technology PR campaigns based on thought leadership, helping companies build credibility, influence buyers, and grow in the UK, Europe, the Middle East, Africa, Australia, and the US.
- Content Creation Professional content development including whitepapers, thought leadership articles, video series, and advisory content to support PR campaigns for B2B technology clients.
- International PR Pan-European and international PR campaigns run from a central hub, helping clients reach target audiences across multiple geographic markets including the UK, Europe, Middle East, Africa, Australia, and the US.
- Media & Influencers Media relations and influencer engagement services designed to secure coverage across national newspapers, radio, vertical press, and digital platforms for B2B technology clients.
- Social & Digital Social media campaigns and digital communications services for B2B technology companies, executed across LinkedIn, Facebook, Twitter, Instagram, and other platforms.
- Crisis Communication Crisis communications support for managing reputational issues and incidents, delivered to B2B technology clients facing adverse events or sensitive situations.
- Research & Insight
Quantifiable outcome
- Email campaigns consistently achieved average open rates of 40% and click-through rates above 14% for AFS Global client
- +3 more outcomes
Companies that use Fourth Day PR
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles3 records
Fourth Day PR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fourth Day PR partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Fire on the HillcoreFourth Day is merging with Fire on the Hill along with its sister company Quatrième Jour to create an expanded international strategic communications agency. The merger provides clients access to a broader senior team, deeper strategic and digital expertise, and stronger international delivery with wholly owned offices in London, New York, Paris, and Manchester.
- Greater Manchester Mayor's CharityminorFourth Day provides PR and content support to the Greater Manchester Mayor's Charity as part of its charity partner programme. This pro-bono partnership supports the charity's mission to tackle homelessness and rough sleeping in Greater Manchester.
- Chris Lee (B2B PR and Content Strategist)minorChris Lee, B2B PR and content strategist with over 27 years of experience, collaborates with Fourth Day on AI search and Generative Engine Optimisation topics. He has trained for the PRCA for ten years on digital marketing subjects.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Fourth Day PR competitors and assessment
Company assessmentDirect peers
- Fire on the Hill: London-based B2B tech PR agency currently merging with Fourth Day. Directly comparable in client mix, services, and target market, with complementary US presence that strengthens the combined entity's transatlantic delivery.
- Hotwire: Global B2B tech PR and communications agency serving technology clients with strategic PR, content, and influencer services — directly comparable in offering and target customer profile to Fourth Day's B2B technology focus.
- Babel PR: UK-based B2B tech PR agency with focus on enterprise technology clients. Comparable services (strategic PR, content, media relations) and overlapping customer base of business technology companies.
- Berkeley Communications: UK-headquartered B2B tech PR and content agency serving SaaS and enterprise technology clients across Europe. Closely comparable services, customer base, and geographic positioning to Fourth Day.
- Nelson Bostock: UK-based B2B technology communications agency with focus on tech and science sectors. Directly comparable in service mix (PR, content, media relations) and B2B technology client focus.
- Eskenzi PR: London-based specialist B2B tech PR agency focused on cybersecurity, enterprise IT, and technology clients. Comparable in vertical specialization and senior-led service model to Fourth Day.
- CCgroup: B2B technology PR and communications agency headquartered in London. Directly comparable services for tech clients including media relations, content, and integrated PR campaigns.
Broad incumbents
- WE Communications: Global communications network with strong B2B technology practice offering PR, content, and integrated communications. Larger and broader scope than Fourth Day but overlapping tech client base.
- Edelman: World's largest PR firm with dedicated technology practice and global office network. Competes for B2B tech PR mandates with full-stack capabilities beyond Fourth Day's specialist scope.
- FleishmanHillard: Global PR and communications network with strong technology sector practice. Competes with Fourth Day for enterprise tech PR mandates at larger scale and broader geographic reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Fourth Day PR social profiles
Digital presenceFourth Day PR financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fourth Day PR leadership team
Management profileNumber of profiles
Profiles7 records
Fourth Day PR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fourth Day PR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fourth Day PR
What does Fourth Day PR do?
Fourth Day PR is a UK-based B2B technology PR agency delivering strategic public relations, content creation, and international communications for SaaS and enterprise technology companies, with a specialism in supply chain, manufacturing, and retail sectors. Services span media and influencer relations, social and digital campaigns, crisis communications, research and insight, training, and ESG-focused 'Communicating for Good' work, run through wholly owned offices in the UK, France, Germany, Morocco, and Australia.
Is Fourth Day PR a public or private company?
Fourth Day PR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fourth Day PR founded?
Fourth Day PR was founded in 2002. It employs 11 to 50 people.
Where is Fourth Day PR based?
Fourth Day PR is headquartered in London, United Kingdom, in the Europe region.
How does Fourth Day PR make money?
One revenue line is on record: PR and Communications Services.
Who are Fourth Day PR's main competitors?
Direct peers on record are Fire on the Hill, Hotwire, Babel PR, Berkeley Communications, Nelson Bostock, Eskenzi PR and CCgroup. Broad incumbents are WE Communications, Edelman and FleishmanHillard.
Does Fourth Day PR have an API?
No public API is recorded for Fourth Day PR.
What industry is Fourth Day PR in?
Fourth Day PR's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAI, Technology & B2B PR, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541820 and its SIC code is 7310.