What Eskenzi PR does

Eskenzi PR is a London-based, founder-owned boutique public relations and content agency founded by Yvonne Eskenzi in September 1995 from her dining room table; her husband Neil Stinchcombe joined as co-founder in 1997 and the firm has remained a private limited company (Eskenzi PR Limited) registered in England ever since. The agency specializes exclusively in the cybersecurity, technology, cloud and big-data sectors, providing a full stack of communications services — Cybersecurity PR, Media Relations, Media Training, Analyst Relations, Crisis Management, Brand Strategy, Social Media Marketing, Reputation Management and Content Marketing — delivered primarily through monthly retainer engagements supplemented by project-based work for product launches, IPOs and acquisitions. The firm operates a 'follow the sun' global model covering the UK, Europe, the United States, the Middle East and APAC, anchored by deep relationships with tier-one cybersecurity and business media (Fortune, WSJ, BBC, Bloomberg, FT, Forbes) and supported by an owned portfolio of four annual industry events: the Most Inspiring Women in Cyber Awards, the European Cybersecurity Bloggers Awards, the Security Serious Unsung Heroes Awards and the IT Security Analyst & CISO Forum.

The go-to-market motion is relationship-driven and consultative: Eskenzi PR engages enterprise and growth-stage cybersecurity vendors through direct sales, RFP responses, trial engagements and its own events as client acquisition channels. Commercial mechanics are a blend of recurring subscription-style monthly retainers, project-based professional services for campaigns, and event sponsorship revenue. The firm does not sell software, APIs or technology products; its 'proprietary technology' is operational — Slack-based client communication, a global rapid-response news desk, and the event platform itself. The team is small (sources reference approximately 10–15 long-tenured account directors, managers and executives plus the founding family), and the firm has served roughly 300 clients across its 30-year history, with named customers spanning large enterprise vendors (KnowBe4, Synopsys, Cybereason, Tripwire, Nozomi Networks, Black Duck, Cato Networks, Huntress, Securonix, Outpost24, comforte AG) and SMBs (CyberSmart). Notable milestones include a 25% growth year in 2016, a 2021 Guinness World Records title won jointly with KnowBe4 and OneLogin, and the firm's 2026 inclusion in CyberPress's Top 10 Cybersecurity Marketing Agencies list; the company remains entirely bootstrapped with no disclosed external investment.

Name

Eskenzi PR

Legal name

Eskenzi PR Limited

Website

https://eskenzipr.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Eskenzi PR is a London-based, founder-owned boutique public relations and content agency founded in 1995, specializing exclusively in cybersecurity, cloud, and big-data vendors globally through monthly retainers, project work, and a portfolio of four owned industry events.

Ownership category

akta.pro rank

Product category

Cybersecurity Public Relations

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Reputation Management & Online PR (BPAFADAN), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Cybersecurity public relations
• Media relations services
• Crisis communications
• Analyst relations
• Content marketing agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PR Retainers and Monthly Retainers: Monthly retainer-based engagements providing ongoing PR services including media relations, thought leadership content, rapid responses, analyst relations, and strategic communications support.
2. Project-Based PR Campaigns: Specific PR campaigns for product launches, market entry, IPO support, acquisition positioning, and crisis communications billed as individual projects.
3. Event Organization Services: Hosting and organizing industry awards and forums (European Cybersecurity Bloggers Awards, IT Security Analyst & CISO Forum) with sponsorship opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Eskenzi PR is a boutique public relations and content agency specialized in the cybersecurity industry, offering media relations, thought leadership, analyst relations, crisis management, brand strategy, media training, social media marketing, reputation management, and content marketing services. The firm also organizes several flagship industry events including the Most Inspiring Women in Cyber Awards, European Cybersecurity Bloggers Awards, Security Serious Unsung Heroes Awards, and the IT Security Analyst & CISO Forum, serving cybersecurity vendors globally with a 'follow the sun' PR coverage model.

Product overview

Eskenzi PR operates as a cybersecurity-focused public relations and content agency offering a comprehensive suite of services rather than a software product. Their core offerings include Cybersecurity PR, Media Relations, Media Training, Analyst Relations, Crisis Management, Brand Strategy, Social Media Marketing, Reputation Management, and Content Marketing. The agency also organizes several flagship industry events including the Most Inspiring Women in Cyber Awards, European Cybersecurity Bloggers Awards, Security Serious Unsung Heroes Awards, and the IT Security Analyst & CISO Forum. As a service-based company, Eskenzi PR does not offer software products, APIs, or technical integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Cybersecurity PR Core public relations services specialized for cybersecurity, technology, and AI companies, including media relations, thought leadership positioning, and reputation management. Designed for cybersecurity vendors ranging from startups to enterprise firms.
• Media Relations Strategic media engagement services connecting clients with journalists and publications in the cybersecurity and technology space. Targets cybersecurity vendors seeking coverage in tier-one business and trade media.
• Media Training Training programs to prepare client spokespersons for media interviews, helping them deliver clear, compelling messages and handle tough questions with confidence.
• Analyst Relations Briefing and relationship-building services with key cybersecurity analysts to build brand recognition and third-party advocacy for cybersecurity vendors.
• Crisis Management Communication strategy services for managing reputational crises, including breach communications and incident response. Targeted at cybersecurity vendors facing reputational challenges.
• Brand Strategy Strategic consulting to help companies reposition and energize their brand identity within the cybersecurity market.
• Social Media Marketing Social media management and content creation services tailored for cybersecurity companies.
• Reputation Management Services to build, protect, and enhance company reputation across media and stakeholder channels.
• Content Marketing Content creation services including blog posts, whitepapers, case studies, and thought leadership articles for cybersecurity companies.
• Most Inspiring Women in Cyber Awards Annual awards event spotlighting trailblazers transforming cybersecurity and celebrating women leaders in the industry, with sponsorship opportunities for vendors.
• European Cybersecurity Bloggers Awards Annual awards recognizing top bloggers, vloggers, podcasters, and social media professionals shaping cybersecurity industry conversations, with sponsorship opportunities.
• Security Serious Unsung Heroes Awards Awards celebrating individuals on the front lines of cybersecurity and recognizing their contributions to the industry. Set a Guinness World Records title with KnowBe4 and OneLogin in 2021.
• IT Security Analyst & CISO Forum Annual two-day forum bringing together vendors, analysts, and CISOs in an open and collaborative setting for networking and intelligence sharing.

Quantifiable outcome

• Clients achieved #1 share of voice in under 6 months
• +4 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Fortune (media coverage)coreGTM or Marketing PartnerFortune publication features Eskenzi PR client coverage, demonstrating the agency's ability to secure top-tier business media placement for cybersecurity vendors.
• Wall Street Journal (media coverage)coreGTM or Marketing PartnerWSJ coverage partnership providing clients access to premier financial and business media outlets.
• BBC (media coverage)coreGTM or Marketing PartnerBBC coverage demonstrates agency's ability to secure mainstream broadcast media for clients, including television appearances on BBC Click.
• KnowBe4 (award sponsorship)coreGTM or Marketing PartnerKnowBe4 has sponsored the European Cybersecurity Blogger Awards, demonstrating ongoing partnership in industry event organization.
• Nineteen Group (event partnership)coreGTM or Marketing PartnerPartnership with Nineteen Group for cybersecurity events and awards programs including Infosecurity Europe collaboration.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walker Sands: B2B tech PR and integrated marketing agency with a strong cybersecurity client roster. Comparable in focus on technology vendors, mid-sized boutique scale, and emphasis on demand generation and media relations.
• Touchdown PR: European-based tech PR agency serving cybersecurity and enterprise software vendors across EMEA. Comparable in vertical focus and geographic emphasis on the European cybersecurity ecosystem.
• March Communications: PR and integrated marketing agency with deep cybersecurity and B2B tech specialization. Closely comparable as a boutique agency targeting cybersecurity vendors with media relations and analyst relations services.
• Hotwire: Global tech and B2B PR agency with significant cybersecurity practice serving vendors across multiple regions. Comparable in target customer and service mix, with broader geographic footprint.
• Codeword: Tech-focused PR and content agency with cybersecurity as a core vertical. Comparable as a boutique agency combining PR services with content marketing and analyst relations for technology clients.
• RH Strategic: US-based PR firm with a dedicated cybersecurity practice serving enterprise security vendors. Closely comparable in vertical specialization, target customer (cybersecurity vendors), and service mix (media relations, analyst relations, crisis communications).

Broad incumbents

• Edelman: World's largest PR firm with a dedicated technology and cybersecurity practice. Overlaps in serving enterprise cybersecurity clients but offers a much broader portfolio across industries and geographies.
• WE Communications: Global communications agency with a dedicated technology sector practice serving B2B tech and cybersecurity brands. Overlaps in client base and services but operates at significantly larger scale.
• FleishmanHillard: Global PR network with a strong technology practice including cybersecurity clients. Competes for enterprise security vendor mandates but as a multi-vertical generalist rather than a specialist.
• Finn Partners: Large global PR firm with a substantial technology and cybersecurity practice. Overlaps in serving cybersecurity vendors but operates as a broader full-service agency rather than a specialist boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Eskenzi
• YouTubeyoutube.com/@eskenzipr
• Facebookfacebook.com/EskenziPR
• LinkedInlinkedin.com/company/eskenzi-pr-and-marketing
• Instagraminstagram.com/itseskenzi

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eskenzi PR