Santa Clara County Association of Realtors

What Santa Clara County Association of Realtors does

Santa Clara County Association of REALTORS® (SCCAOR) is a non-profit trade association founded in 1896 that serves approximately 6,000 REALTORS and 400 Affiliates in Santa Clara County, California. Its core function is to meet the business, professional, and political needs of its members and to promote and protect private property rights. Headquartered in San Jose with a secondary service center in Gilroy, the association is a chartered local affiliate of the National Association of REALTORS and works in lockstep with the California Association of REALTORS (C.A.R.) on legal matters, forms, certifications, and legislative advocacy.

The association delivers a bundled membership product organized around five pillars: (1) membership services including a dedicated member portal, the REALTOR® Store (Shopify-powered), room rentals, and cooperative key access; (2) education and events — continuing education, Leadership Academy, designations/certifications (e.g., Probate Certification), and webinars managed through GrowthZone; (3) advocacy on local ordinances, ADU policy, electrification, and the REALTOR® Action Fund; (4) dispute resolution/mediation; and (5) consumer-facing directories including Find A REALTOR® and the Affiliate Business Directory. Sub-brands South County REALTORS® Alliance (SCRA) and SCCR Foundation extend coverage into the south submarket and into charitable/scholarship programming.

Revenue is generated through recurring annual membership dues (REALTOR and Affiliate tiers), with supplementary income from paid events, continuing-education courses, the REALTOR® Store, room and studio (headshot/video) rentals, the CBVA Marketing Meeting Express Pass ($100/year), MLS and Supra support passthroughs, and corporate sponsorships (Citi, Wells Fargo, Star One, Meriwest, etc.). The organization has no disclosed AI or proprietary technology layer; it relies on conventional third-party SaaS platforms (GrowthZone, Shopify, Supra, MLS Listings) for operations.

Name

Santa Clara County Association of Realtors

Legal name

Santa Clara County Association of REALTORS®

Website

https://sccaor.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

Santa Clara County Association of REALTORS® is a 501-style nonprofit trade association, founded in 1896, serving about 6,000 REALTORS and 400 Affiliates in Santa Clara County with advocacy, continuing education, MLS/Supra support, and member services through its San Jose headquarters and Gilroy service center.

Ownership category

akta.pro rank

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Dues: SCCAOR generates revenue through membership dues from approximately 6,000 REALTORS and 400 Affiliates. Members receive access to leadership opportunities, educational programs, political advocacy, networking events, and various member services including the REALTOR Store, room rentals, and professional development courses.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Santa Clara County Association of REALTORS (SCCAOR) is a nonprofit trade association that provides membership services, continuing education, professional development, advocacy, and networking opportunities to approximately 6,000 REALTORS and 400 Affiliates operating in Santa Clara County, California. The association operates member portals, consumer-facing Find A REALTOR and Find An Affiliate directories, a Shopify-powered REALTOR Store, advocacy programs, dispute resolution, and Supra/MLS support services for its members.

Product overview

Santa Clara County Association of REALTORS® (SCCAOR) operates as a professional trade association providing a comprehensive ecosystem of membership services for real estate professionals. The organization offers a core membership platform serving approximately 6,000 REALTORS® and 400 Affiliates, supported by integrated services including the Find A REALTOR® and Find An Affiliate directories, a Shopify-powered REALTOR® Store, and GrowthZone-powered event management and education systems. Additional offerings include Supra key lockbox integration, MLS support, advocacy services, dispute resolution, and professional development through continuing education programs. The association maintains a sub-brand structure including SCCR Foundation and South County REALTORS® Alliance (SCRA), and provides member amenities such as studio services, room rentals, and marketing meetings.

Differentiator

Problem solved

Functional benefit

Brands

• South County REALTORS® Alliance (SCRA): A regional alliance of REALTORS® serving the South County area within Santa Clara County
• SCCR Foundation

Products and services

• REALTOR Membership Annual subscription membership providing licensed real estate professionals in Santa Clara County with advocacy, continuing education, networking events, dispute resolution, and operational tools including member portal access, Supra key/lockbox integration, and MLS support.
• Affiliate Membership Annual subscription membership for service providers and businesses affiliated with the real estate industry, offering business directory listings, marketing visibility, networking opportunities, and access to the SCCAOR REALTOR community.
• Education and License Renewal Programs Continuing education and professional development offerings including real estate license programs, designations and certifications, Code of Ethics training, Leadership Academy, webinars, and in-person courses for license renewal and professional growth.
• Find A REALTOR Directory Public consumer-facing directory that allows prospective buyers and sellers to search for SCCAOR REALTOR members by name, company, city, or languages spoken, generating consumer referrals for member agents.
• Find An Affiliate Directory Business directory of affiliate service providers in the Santa Clara County real estate ecosystem, allowing consumers and REALTOR members to locate lenders, title companies, inspectors, and other related businesses.
• REALTOR Store Shopify-powered online store selling REALTOR merchandise, branded supplies, and association products to members and the general public.
• Advocacy Services Government affairs and political advocacy program that represents REALTOR and private property owner interests before local and state government bodies on ordinances, disclosures, electrification, accessory dwelling units, and related policy matters.
• Dispute Resolution Services Mediation and dispute resolution services providing members and consumers with a process to resolve real estate ethics and transactional complaints outside of formal litigation.
• Room Rental Services Meeting space and event venue rentals at SCCAOR's San Jose facility available to members for business meetings, trainings, and member-organized events.
• Studio Headshot and Video Services In-house studio offering professional headshot photography and video production services for REALTOR member marketing, branding, and listing content.
• Tour and Marketing Meetings Recurring member networking events enabling REALTORS to present listings, tour properties, and build referral relationships with other real estate professionals.
• Cooperative Key Program Member application and access program for the Supra cooperative key/lockbox system, enabling REALTORS to manage property access and showings.
• Housing Stats Market intelligence resource providing Santa Clara County housing statistics and real estate market data for members, affiliates, and consumers.
• MLS Support Services Multiple Listing Service support and integration services for members, providing assistance with the MLS Listings platform for listing input, management, and member support requests.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• National Association of REALTORScoreStrategic or Co-development PartnerSCCAOR is affiliated with the National Association of REALTORS, which provides standards, resources, and national representation for real estate professionals. The association's policies align with NAR's commitment not to sell, loan, or rent member email addresses.
• California Association of REALTORS (C.A.R.)coreStrategic or Co-development PartnerSCCAOR works closely with C.A.R. on legal matters, forms updates, certification programs, and legislative advocacy. C.A.R. provides legal hotline services (213-739-8282) accessible to SCCAOR members. The association offers C.A.R. certification courses including Probate Certification.
• SCCR FoundationcoreStrategic or Co-development PartnerThe SCCR Foundation is the charitable arm of the association, hosting fundraising events like the annual golf tournament to support scholarships for real estate professionals.
• South County REALTORS Alliance (SCRA)coreStrategic or Co-development PartnerSCRA is a related organization within the SCCAOR ecosystem that focuses on the South County area, hosting events like the Golf For Graduates scholarship fundraiser.
• CitiminorGTM or Marketing PartnerCorporate sponsor displayed on the SCCAOR website homepage.
• MLS ListingscoreTechnology or IntegrationMLS Listings provides the Multiple Listing Service integration and support referenced on the website. MLS Support resources are linked for member use.
• Supra SystemscoreTechnology or IntegrationSupra provides key and lockbox services for real estate professionals. Supra Support resources are provided through SCCAOR for member assistance.
• Star One Credit UnionminorGTM or Marketing PartnerCorporate sponsor and financial services partner supporting the association.
• Ventura HerseyminorGTM or Marketing PartnerCorporate sponsor displayed on the SCCAOR website.
• Western Way ServicesminorGTM or Marketing PartnerCorporate sponsor for pest and termite services displayed on the website.
• AlphaX RE CapitalminorGTM or Marketing PartnerCorporate sponsor displayed on the SCCAOR website.
• Meriwest Credit UnionminorGTM or Marketing PartnerSCCRF Golf Tournament Finals Sponsor and Meriwest Mortgage as The Cup Winner sponsor.
• Pacific Surfadian SurfacingminorGTM or Marketing PartnerWelcome Drink Sponsor for the 2026 SCCRF Golf Tournament.
• American Home ShieldminorGTM or Marketing PartnerHappy Hour Sponsor for the 2026 SCCRF Golf Tournament.
• HomeGuard IncminorGTM or Marketing PartnerDigital Golf Cart Sponsor for the 2026 SCCRF Golf Tournament.
• CBVA (Commercial Brokerage Verification Association)coreStrategic or Co-development PartnerCollaborative organization hosting marketing meetings and events including the CBVA Pumpkin Fundraiser. SCCAOR offers Express Pass and Sponsorships for CBVA meetings.
• FAREPA Silicon ValleyminorStrategic or Co-development PartnerFilipino American Real Estate Professionals Association hosting networking events like the Karaoke Mixer.
• AREAA Silicon ValleyminorStrategic or Co-development PartnerAsian Real Estate Association of America Silicon Valley chapter hosting educational events.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Silicon Valley Association of REALTORS: Regional REALTOR association serving Silicon Valley / Saratoga area real estate professionals with the same membership association model, education programs, and advocacy functions.
• Contra Costa Association of REALTORS: Bay Area REALTOR association operating a near-identical trade association model in the adjacent East Bay market, providing membership, education, MLS support, and advocacy services to local licensees.
• San Mateo County Association of REALTORS: Adjacent Bay Area county REALTOR association serving a similar professional membership with the same trade association model, member services, and advocacy mandate in the neighboring Peninsula market.
• Greater San Francisco Association of REALTORS: Local San Francisco REALTOR trade association operating the same membership-based service model as SCCAOR, including continuing education, advocacy, and member benefits for licensed real estate professionals.
• Alameda County Association of REALTORS: East Bay county REALTOR association with comparable structure, offering membership services, education, and advocacy to real estate professionals — directly comparable as a neighboring California local REALTOR association.

Broad incumbents

• National Association of REALTORS: National trade association for real estate professionals; SCCAOR is an affiliated local chapter. Sets the REALTOR brand, Code of Ethics, and advocacy standards that underpin the value of local association membership.
• California Association of REALTORS: State-level REALTOR trade association that SCCAOR is directly affiliated with. Provides legal hotlines, forms, certification, and legislative advocacy at the state level, serving as the parent body for local chapters like SCCAOR.

Others

• MLSListings: Multiple Listing Service provider that partners with SCCAOR to deliver MLS access and support to its members. Functions as critical infrastructure for the association's REALTOR member base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sccaor
• YouTubeyoutube.com/user/SCCAOR
• Facebookfacebook.com/sccrealtors
• LinkedInlinkedin.com/company/sccaor
• Instagraminstagram.com/sccaor

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santa Clara County Association of Realtors