ConectCar

What ConectCar does

ConectCar is a Brazilian electronic toll collection and payment platform founded in 2012 and headquartered in São Paulo, operating as ConectCar Instituição de Pagamento e Soluções de Mobilidade Eletrônica S.A. The company runs an RFID-based tag system that enables automatic payment at toll plazas, free-flow gantries, and over 1,300 parking facilities across all 27 Brazilian states, with real-time transaction processing, balance management, and integrations with ANTT's regulatory systems for Vale-Pedágio compliance. The technology stack combines vehicle-to-infrastructure communication with API-enabled fleet management, partner integration (Shell Box, ANTT), and mobile app-based self-service activation.

ConectCar serves individual consumers, vehicle fleets, and freight shippers through differentiated product tiers: Plano Completo (R$17.90/month subscription after first free year), Plano Básico (pay-per-use with per-recharge fees), Plano Flex (R$18.90 only in usage months), and Plano Free Flow for cashless gantry users. For businesses, it offers ConectCar Frotas fleet management at R$14.90-R$20.90 per tag per month and Vale-Pedágio ConectCar (VPO) for shippers (embarcadores) at a 2% take rate. The company is jointly owned by Banco Itaú and Porto Seguro, which distribute co-branded tags (Tag Itaú and Tag Porto Bank) to their credit card customer bases. Additional strategic partnerships include Localiza (car rental), Shell (fuel discount via Shell Box), and fleet management integrators SegSat and Maxi Frota.

Revenue is generated through monthly subscriptions, one-time activation fees, variable per-recharge transaction fees, fleet management subscriptions, processing spreads on toll and parking transactions, and a 2% take rate on Vale-Pedágio loaded credits. White-label arrangements with Itaú and Porto extend the technology through established banking distribution channels, reducing customer acquisition cost. The company maintains ISO 27001 and ISO 9001 certifications, is LGPD-compliant, and was an early beneficiary of ANTT Resolution 6.024/2023 mandating electronic Vale-Pedágio as of January 1, 2025. In 2026, ConectCar acquired iCarros (an automotive marketplace) and launched a partnership with Localiza, signaling expansion into adjacent automotive commerce and rental channels.

Name

ConectCar

Legal name

ConectCar Instituição de Pagamento e Soluções de Mobilidade Eletrônica S.A

Website

https://conectcar.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

ConectCar is a Brazilian electronic toll and parking payment platform using RFID tags, jointly owned by Banco Itaú and Porto Seguro, serving individual consumers, vehicle fleets, and freight shippers nationwide through subscriptions and transaction fees.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Subscription Fees: ConectCar charges monthly subscription fees ranging from R$0 to R$29.90 depending on the plan tier (Completo, Flex, Tag+Assistência Auto). These fees provide access to the tag service, automatic recharge features, and customer support.
2. Tag Activation/Adhesion Fees: One-time activation fees charged when users acquire a new tag, ranging from R$0 to R$40 depending on promotional offers. The Tag Itaú charges R$20 for adhesion, while Tag Porto Bank has no activation fee.
3. Recharge Transaction Fees (Plano Básico): For Plano Básico users, ConectCar charges variable fees on each balance recharge. Rates include R$9.80-11.90 for R$50 recharges, R$17.90-21.90 for R$100, R$23.90-30.90 for R$150, and R$29.90-41.90 for R$220 recharges.
4. Fleet Management Platform Fees: ConectCar Frotas charges R$14.90-R$20.90 per tag per month for fleet management services, including centralized account management, passage reporting, and integration capabilities. Vale-Pedágio services charge 2% on loaded values.
5. Toll and Parking Transaction Processing: ConectCar earns revenue from the spread between the toll amount charged to users and the negotiated rates with toll operators and parking facilities. Users pay standard toll rates but benefit from automatic payment convenience and potential DBT/DUF discounts.
6. Inactivity Fees: For Plano Básico accounts with no usage for 4+ consecutive months, ConectCar charges R$2.00 per month inactivity fee. This applies only to the Basic plan users who do not maintain regular tag usage or balance recharges.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

ConectCar provides prepaid electronic toll and parking payment services for Brazilian drivers through RFID vehicle tags and a mobile application. Its portfolio includes consumer monthly plans, a free-flow toll plan, fleet management (ConectCar Frotas), an electronic toll voucher for shippers (Vale-Pedáginio / VPO), and white-label tag solutions distributed through partner brands such as Itaú and Porto Bank.

Product overview

ConectCar is an electronic toll and parking payment platform operated by ConectCar Instituição de Pagamento e Soluções de Mobilidade Eletrônica S.A. The portfolio consists of a core tag/device product line (Plano Completo, Plano Básico, Plano Flex, Plano Free Flow) for individual consumers, supplemented by fleet management (ConectCar Frotas), mandatory toll voucher (Vale-Pedágio/VPO), and white-label solutions for partners. The company also offers co-branded tags under Itaú and Porto Bank brands. Value-added services include road assistance (Tag + Assistência Auto) and fuel discounts through Shell Box partnership. The platform operates on a pre-paid model with optional automatic recharge across 100% of Brazil's tolled highways, Free Flow gantries, and 1,300+ parking facilities.

Differentiator

Problem solved

Functional benefit

Brands

• ConectCar Frotas: Fleet management solution for businesses to manage toll payments across multiple vehicles with shared balance and reporting.
• Vale-Pedágio ConectCar (VPO)

Products and services

• ConectCar Frotas Dedicated fleet management solution for businesses operating vehicle fleets, providing centralized toll and parking payment and visibility over consumption by vehicles and drivers. Targets fleet, logistics, and mobility managers in companies with recurring toll expenses.
• Vale-Pedáginio ConectCar (VPO) Electronic toll voucher that allows shippers (embarcadores) to pay tolls on behalf of contracted road carriers in place of physical toll vouchers, with dynamic take-rate pricing tied to share-of-wallet. Serves logistics and supply chain buyers managing road freight costs.
• ConectCar White Label White-label electronic toll tag platform that allows partner brands — primarily financial institutions and large consumer brands — to issue their own co-branded tag under their own brand, leveraging ConectCar's underlying infrastructure and acceptance network.
• Tag Itaú Co-branded version of the ConectCar electronic toll tag distributed under the Banco Itaú brand, giving Itaú customers access to ConectCar's toll and parking acceptance network.
• Tag Porto Bank Co-branded version of the ConectCar electronic toll tag distributed under the Porto Bank (Banco Porto) brand, giving Porto Bank customers access to ConectCar's toll and parking acceptance network.

Quantifiable outcome

• Up to 96% discount on toll tariffs through DUF (Desconto de Usuário Frequente) programs at participating toll plazas
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship and minor.

• LocalizaflagshipGTM or Marketing PartnerStrategic partnership offering ConectCar tags with promotional pricing (14 months free monthly fee) to Localiza's car rental customers. The partnership targets travelers and tourists who benefit from toll payment convenience during road trips. Localiza markets the tags through their rental channels and customer communications.
• Mercado PagominorGTM or Marketing PartnerMercado Pago integration allows ConectCar tag acquisition through the Mercado Pago platform, expanding distribution to MercadoLibre/Mercado Pago's extensive e-commerce customer base in Brazil.
• Shell (Shell Box)flagshipGTM or Marketing PartnerExclusive partnership providing ConectCar Frotas customers with 1% fuel discount at 4,000+ Shell stations across Brazil through the Shell Box digital platform. The benefit is free and 100% digital for new Shell Box customers, creating a compelling value proposition for fleet operators.
• UnicredminorGTM or Marketing PartnerCredit union partner offering ConectCar tags to Unicred members with potential exclusive pricing or conditions.
• UniprimeminorGTM or Marketing PartnerCredit union partner offering ConectCar tags to Uniprime members with potential exclusive pricing or conditions.
• IpirangaminorChannel Partner/ Reseller/ DistributorPhysical retail distribution partnership allowing ConectCar tag purchases at Ipiranga gas station locations throughout Brazil, complementing online sales channels.
• Porto ServiçoflagshipStrategic or Co-development PartnerCo-branded product development partnership creating the Tag + Assistência Auto plan, bundling ConectCar's toll/parking payment with Porto Serviço's roadside assistance (guincho, mechanical support, locksmith) under one monthly subscription.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Porto Seguro: Porto Seguro is a ConectCar shareholder and partner running the Tag Porto Bank post-paid product and Porto Serviço roadside assistance bundle; it is a broader insurance and financial services incumbent whose tolling offering sits inside a larger portfolio.
• Banco Itaú: Banco Itaú is a ConectCar shareholder and white-label partner (Tag Itaú), giving ConectCar reach into Itaú's 50M+ customer base; Itaú is a broader financial incumbent where ConectCar's toll capability is one of many product verticals.

Others

• Localiza: Localiza is Brazil's largest car rental company and a ConectCar partner, onboarding rental customers onto ConectCar tags — a complementary distribution channel rather than a direct tolling competitor.
• Shell Brasil: Shell (via Shell Box) is a ConectCar partner offering 1% fuel discounts at 4,000+ stations to ConectCar Frotas subscribers — an adjacent mobility ecosystem player that monetizes fuel rather than competing in ETC directly.
• Mercado Pago: Mercado Pago is a distribution partner for ConectCar tag acquisition, providing reach into MercadoLibre's Brazilian e-commerce and digital wallet user base — an ecosystem enabler rather than a direct ETC competitor.

Direct peers

• Ticket Log: Ticket Log, part of Edenred, provides fleet management and electronic toll payment cards in Brazil — directly competing with ConectCar Frotas in the enterprise fleet tolling segment.
• Veloe: Veloe is a Brazilian ETC brand born from a Banco do Brasil and Bradesco partnership, offering toll and parking tags with banking white-label distribution — directly analogous to ConectCar's Tag Itaú / Tag Porto Bank model.
• GreenPass: GreenPass operates an electronic toll tag service in Brazil with similar nationwide acceptance and direct consumer subscription models — a directly comparable ETC competitor.
• MoveIt: MoveIt is a Brazilian electronic toll and mobility tag provider serving both individual consumers and fleets — directly overlapping ConectCar's Plano Completo and ConectCar Frotas offerings.
• Sem Parar: Sem Parar is the leading Brazilian electronic toll and parking tag provider, offering comparable nationwide coverage and direct subscription/transaction plans — a like-for-like competitor to ConectCar's consumer tag portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ConectCarBr
• YouTubeyoutube.com/@ConectCarOficial
• Facebookfacebook.com/ConectCarOficial
• LinkedInlinkedin.com/company/conectcar
• Instagraminstagram.com/conectcar
• TikToktiktok.com/@conectcar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ConectCar