Steamatic Canada

What Steamatic Canada does

Steamatic Canada Inc. is a privately held, franchise-based disaster restoration and specialized cleaning services company founded in 1968 and headquartered in Gatineau, Quebec. It operates a network of approximately 40 franchises across Canada, spanning Quebec, Ontario, Alberta, Newfoundland, New Brunswick, Prince Edward Island, Saskatchewan, and Lloydminster, providing 24/7 emergency response. The company's service portfolio divides into two main lines: (1) disaster restoration, including water damage restoration, fire damage restoration, mould and mildew removal, post-disaster restoration, and demolition/renovation/reconstruction cleanup; and (2) specialized cleaning services, including carpet cleaning, air duct cleaning, furniture cleaning, dry ice blasting, HVAC cleaning, pavement and parking space cleaning, graffiti removal, hard surface cleaning, light and diffuser cleaning, crime and trauma scene cleaning, and document and media restoration.

The underlying technology stack is equipment-based rather than software-based, comprising proprietary hot water extraction systems with emulsifying agents, dry ice blasting rigs, Lambrite dry cleaning techniques, turbo vacuum hard-surface cleaners, and a proprietary three-step HVAC cleaning system. Steamatic Canada monetizes through three streams: initial franchise fees and ongoing royalties from franchisees (with 1% of gross revenue flowing to a national advertising fund), professional service revenue generated by franchisees for residential and commercial restoration and cleaning, and insurance-linked services billed directly to carriers as part of claims settlement. The primary go-to-market channels are insurance company referrals (the dominant enterprise channel), a 1-888 emergency hotline, direct franchise contact, and a marketing presence across website, social media, PR, and testimonials. Target customers are insurance companies, residential property owners affected by disasters, and commercial/industrial property operators, with insurance industry trust and 55+ years of brand recognition serving as the core commercial differentiators.

Name

Steamatic Canada

Legal name

Steamatic Canada Inc.

Website

https://steamatic.ca

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Steamatic Canada is a privately held, franchise-based disaster restoration and specialized cleaning services company, operating roughly 40 franchises nationwide since 1968. It serves insurance companies, residential property owners, and commercial/industrial clients with 24/7 water, fire, and mould restoration plus specialized cleaning.

Ownership category

akta.pro rank

Product category

Disaster Restoration & Specialised Cleaning Services

NAICS

Waste Management and Remediation Services (562)

akta.pro primary industry

Emergency Response & Disaster Recovery (Water Intrusion/Mold/Contamination) (BPALALAI)

Keywords

• Disaster restoration services
• Water damage restoration
• Fire damage restoration
• Mould remediation services
• Professional cleaning services

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Offices32 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise Fees and Royalties: Steamatic generates revenue through franchise fees and ongoing royalties from its franchisees. Each franchisee pays a fixed royalty fee, with 1% of gross revenue allocated to a national advertising fund.
2. Restoration and Cleaning Services: Revenue from providing disaster restoration services (water damage, fire damage, mould removal, demolition/renovation) and cleaning services (carpet, furniture, air duct, HVAC, crime scene, graffiti removal) to residential and commercial customers.
3. Insurance-Linked Services: Services billed directly to insurance companies as part of claims settlement process. The company has extensive experience liaising between insurance companies and affected parties.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Steamatic Canada Inc. provides disaster restoration (water, fire, mould, post-disaster, and demolition/renovation/reconstruction) and specialised cleaning (carpet, air duct, HVAC, furniture, dry ice, hard surface, pavement, graffiti removal, light and diffuser, crime/trauma scene, and document/media restoration). Services are delivered 24/7 across Canada through approximately 40 locally owned and operated franchises backed by a national brand, IICRC certifications, and direct relationships with Canadian insurance carriers.

Product overview

Steamatic Canada is a disaster restoration and specialized cleaning services company operating as a franchise network across Canada. The company offers two interconnected service portfolios: (1) Disaster Restoration services including Water Damage Restoration, Fire Damage Restoration, Mould and Mildew Removal and Remediation, Post Disaster Restoration, and Demolition/Renovation/Reconstruction Clean Up; and (2) Cleaning Services including Carpet Cleaning, Air Duct Cleaning, Furniture Cleaning, Dry Ice Cleaning, HVAC Cleaning, Pavement and Parking Space Cleaning, Graffiti Removal, Light and Diffuser Cleaning, Hard Surface Cleaning, Crime Scene Cleaning, and specialized Document and Media Restoration. Services are available 24/7 through a network of local franchisees across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Water Damage Restoration Emergency response and restoration for residential and commercial properties affected by flooding, burst pipes, leaks, sewage and other water-related events; offered 24/7 through Steamatic's franchise network across Canada.
• Fire Damage Restoration Emergency response and remediation for fire, smoke and soot damage in homes and commercial properties, covering structural cleaning, deodorisation and content restoration; delivered 24/7 via Steamatic's franchise network.
• Mould and Mildew Removal and Remediation Identification, containment, removal and remediation of mould and mildew in residential and commercial properties following water damage or chronic moisture issues.
• Post Disaster Restoration Comprehensive post-disaster restoration services following major property damage events, coordinating cleaning, remediation and reconstruction across trades via the Steamatic franchise network.
• Demolition, Renovation and Reconstruction Clean Up Clean-up services accompanying demolition, renovation and reconstruction projects following property damage, preparing sites for rebuilding and finishing trades.
• Carpet Cleaning Residential and commercial carpet cleaning using Steamatic's proprietary hot water extraction technology and the Lambrite Dry Cleaning Technique, suitable for delicate rugs and broadloom carpet.
• Air Duct Cleaning Residential and commercial air duct cleaning delivered as part of Steamatic's 3-step Air Duct Cleaning Plan, reported to remove up to 82% of mould, mildew and bacteria from HVAC system components.
• Furniture Cleaning On-site and in-shop cleaning of residential and commercial furniture and upholstery using Steamatic's specialised cleaning equipment and techniques.
• Dry Ice Cleaning Service Industrial dry ice blasting/cleaning for commercial and industrial applications — production equipment, surfaces and structures where non-abrasive, residue-free cleaning is required.
• Heating, Ventilating and Air Conditioning (HVAC) Cleaning Cleaning of HVAC coils, components and related air handling equipment for residential and commercial facilities, including mould, mildew and bacteria remediation to support indoor air quality.
• Pavement and Parking Space Cleaning Exterior cleaning of pavements, parking lots and car parks for commercial and industrial property operators, including oil, grease and grime removal.
• Professional Graffiti Removal Removal of graffiti and vandalism from exterior surfaces on commercial and municipal properties, delivered through Steamatic's franchise network.
• Light and Diffuser Cleaning Cleaning of light fixtures, diffusers and related ceiling-mounted lighting components in commercial buildings to restore lumen output and indoor air quality.
• Hard Surface Cleaning Cleaning of hard floors and other hard surfaces in residential and commercial settings using Steamatic's Turbo Vacuum hard surface cleaning technology.
• Trauma and Crime Scene Cleaning Biohazard remediation and cleaning of trauma and crime scenes in residential and commercial properties, delivered through Steamatic's franchise network using specialised equipment and protocols.
• Document and Media Restoration Restoration of documents, books, files and electronic media damaged by water, fire, mould or other incidents, using processes including vacuum freeze drying and gamma irradiation via Steamatic's specialist partners.

Quantifiable outcome

• HVAC cleaning can remove up to 82% of mould, mildew, and other bacteria
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Insurance Companies across CanadacoreChannel Partner/ Reseller/ DistributorSteamatic maintains strategic relationships with insurance companies who trust Steamatic's professional restoration services and recommend them to policyholders. Steamatic provides continuing education courses for insurance professionals and liaises between insurance companies and affected parties for efficient claims settlement.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• ServiceMaster Restore: ServiceMaster Restore is the flagship disaster restoration franchise network in Canada, offering water, fire, and mould restoration services through a franchise model virtually identical to Steamatic's, including insurance referrals and 24/7 emergency response.
• BELFOR Canada: BELFOR is one of the largest property restoration companies globally and in Canada, providing the same water, fire, mould, and reconstruction services as Steamatic, with a heavy focus on insurance-related commercial losses.
• PuroClean: PuroClean is a US/Canadian franchise network offering water damage restoration, fire and smoke damage cleanup, mould remediation, and biohazard cleanup—the same core services as Steamatic, with insurance referrals as a primary customer channel.
• Paul Davis Restoration: Paul Davis operates a North American franchise network providing water, fire, and mould damage restoration, including insurance restoration services, directly competing with Steamatic on customer and service offering overlap.
• ServPro: ServPro is the largest US-based cleanup and restoration franchise network, offering water, fire, mould, and specialized cleaning—closely mirroring Steamatic's franchise-based restoration + cleaning model, though primarily US-based.

Emerging players

• Rainbow International Restoration: Rainbow International is another ServiceMaster family of restoration franchises offering water, fire, and mould services with insurance-claim focus; an overlapping competitor in regional Canadian markets where Steamatic also operates.
• AdvantaClean: AdvantaClean is a US franchise system specializing in water damage, mould, and air duct cleaning—directly overlapping with Steamatic's HVAC, duct, and mould remediation service lines and increasingly expanding in Canada.
• COIT Cleaners: COIT is a North American cleaning franchise network offering carpet, upholstery, drapery, air duct, and tile cleaning—closely comparable to Steamatic's non-emergency cleaning services portfolio.

Broad incumbents

• Stanley Steemer: Stanley Steemer is a large established North American carpet, rug, and hard-surface cleaning franchise—comparable to Steamatic on the carpet/upholstery cleaning side, though less focused on disaster restoration.

Others

• Duraclean Restoration: Duraclean is a long-standing restoration franchise network offering smoke, fire, and water damage cleanup services with insurance work—part of the broader ecosystem of franchise restoration peers that compete for similar contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC8r_K7Fpu8jAxH0SdByXsnQ
• Facebookfacebook.com/steamaticcanada
• LinkedInfr.linkedin.com/company/steamatic-canada-inc.
• Instagraminstagram.com/steamatic_canada
• Xx.com/SteamaticCanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steamatic Canada