What FC Groningen does

FC Groningen B.V. is a Dutch professional football club founded in 1971, headquartered in Groningen, Netherlands, and competing in the Eredivisie, the top tier of Dutch football. The club operates from the Euroborg stadium, which it has occupied since 2005, and is branded as "De Trots van het Noorden" (The Pride of the North) with deep regional loyalty in the northern Netherlands. It runs an integrated supporter ecosystem anchored by a women's team, youth academy (Opleiding), alumni engagement (Oud FC Groningen), and a women's team (FC Groningen Vrouwen 1).

The club monetizes a diversified portfolio that spans matchday operations, merchandise, sponsorship, hospitality, youth training, and venue hire. Core commercial channels include two physical FC Groningen Stores (at Euroborg and on Herestraat in the city center), a dedicated webshop with domestic and European shipping, an online ticket shop, and a B2B sales motion for corporate partnerships, business seats, hospitality arrangements, and event venue rental at Euroborg. The merchandise range covers Robey Sportswear match kits (home, away, third, goalkeeper for adults and children), training and warm-up wear, fan articles and accessories, personalized items, and gift cards. The "Trainen als een Prof" youth football academy runs football schools, goalkeeper schools, football camps, and neighborhood training programs, while Junior Club membership and Mijn FC Groningen accounts unify ticketing, discounts, and engagement. Community-facing initiatives including Voetbalplatform, Maatschappelijk social responsibility programs, and Twaalfde Man supporter groups reinforce the club's regional identity. Stadium tours and the FC Groningen Experience museum area at the Euroborg store add an experience-based revenue layer.

The go-to-market is a hybrid B2C and B2B model: B2C relies on distributed volume from individual supporters, families, and youth across the Netherlands and selected European markets, with tiered loyalty discounts (10% for season ticket holders, 5% for clubcard and Junior Club holders); B2B targets corporate clients through direct sales for sponsorship exposure, business hospitality, and venue hire. The underlying technology stack is described as a standard e-commerce platform for merchandise, a ticketing system, and a member account management layer, with no proprietary AI/ML or advanced platform features disclosed. No revenue figures are publicly available, and there are no disclosed funding rounds or external institutional investors, consistent with the typical Dutch model of professional football clubs operating as private commercial entities with community-rooted ownership.

Name

FC Groningen

Legal name

FC Groningen B.V.

Website

https://fcgroningen.nl

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

101–250 employees

Short description

FC Groningen B.V. is a Dutch Eredivisie football club founded in 1971 in Groningen, Netherlands, generating revenue from matchday operations, merchandise (webshop plus two physical stores), corporate hospitality and sponsorship, youth training programs, stadium tours, and Euroborg venue hire.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

Keywords

• Professional football club
• Football merchandise
• Match ticketing
• Youth football training
• Corporate hospitality

Headquarters

HQ city

Groningen

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

FC Groningen operates a Dutch Eredivisie professional football club founded in 1971 and based in Groningen, Netherlands. It generates revenue from match ticket sales, an online webshop and two physical retail stores selling official Robey Sportswear kits and fan articles, corporate hospitality and sponsorship packages at the Euroborg stadium, youth training programs under the "Trainen als een Prof" sub-brand, the Junior Club membership program, and stadium tours.

Product overview

FC Groningen operates a multi-channel retail and experience platform centered around its official merchandise. The core offering includes the FC Groningen Webshop (webshop.fcgroningen.nl) and two physical FC Groningen Stores—one at Euroborg stadium (featuring the FC Groningen Experience) and one in the Herestraat city center. Official match kits and training wear are supplied by Robey Sportswear, covering home, away, third, and goalkeeper kits for both adult and children. Beyond apparel, the portfolio encompasses fan articles (scarves, flags, books, accessories, personalized items), a gift card program, and stadium tour experiences. The club also runs Trainen als een Prof youth training programs (Voetbalschool, Keepersschool, Voetbalkamp) and the Junior Club membership. Ticketing is handled through a separate ticketshop platform, while Mijn FC Groningen provides a unified account system linking season tickets, club cards, and merchandise purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Trainen als een Prof: Youth football training academy program offering football school, goalkeeper school, football camps, and training in the neighborhood programs.
• FC Groningen Store
• Euroborg

Products and services

• Robey Sportswear Match Kits Official match shirts, shorts, and kits manufactured by Robey Sportswear including home, away, third, and goalkeeper kits for both adult and children sizes with player and custom name/number printing options.
• Training and Warm-up Gear Official training clothing and warm-up wear from Robey Sportswear including warming-up shirts, training sweaters, presentation shirts, and goalkeeper equipment for supporters and players.
• Fan Articles and Accessories Wide range of fan merchandise including scarves, flags, banners, books about club history, baby items, school supplies, phone cases, mugs, plush toys, cards, and home decoration items featuring FC Groningen branding.
• Match Tickets Online platform for purchasing match tickets for FC Groningen home games at Euroborg stadium, sold through the dedicated Ticketshop at tickets.fcgroningen.nl.
• Junior Club Membership Official youth supporter membership program offering exclusive activities, partner benefits, and special experiences for young FC Groningen fans. Members receive a 5% discount on non-sale merchandise.
• Trainen als een Prof Youth football training programs for children including Voetbalschool (football school), Keepersschool (goalkeeper school), Voetbalkamp (football camp), and Trainen in de Wijk (neighbourhood training). Programs are designed to develop youth football skills regardless of financial situation.
• Stadium Tours Guided stadium tours of Euroborg including access to locker rooms, player tunnel, dugout areas, and historical exhibits. Tours are approximately 1.5 hours including coffee/tea for adults and juice for children, priced at €10 for adults and €7.50 for children up to 12 years, with a minimum of 5 persons per booking.
• FC Groningen Cadeaukaart Gift cards available in denominations of €25, €50, €75, and €100 redeemable at FC Groningen Stores and the online webshop.
• Corporate Hospitality and Business Seats B2B offering covering business seats, hospitality arrangements, corporate partnerships, and brand exposure packages targeting companies seeking marketing exposure, hospitality opportunities, and business networking at the Euroborg stadium.
• Euroborg Venue Hire and Events Stadium venue and event hire services at Euroborg covering meetings (vergaderen), corporate parties (bedrijfsfeest), and event spaces (ruimtes) for businesses and organisations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sparta Rotterdam: Direct Dutch league peer with a comparable mid-market profile, historic brand, and similar merchandise/retail and matchday revenue mix.
• Vitesse: Historically comparable mid-tier Eredivisie club with similar stadium size, retail footprint, and youth-development focus, facing parallel competitive pressures in the Dutch market.
• NEC Nijmegen: Direct peer of similar scale, operating with a comparable community-rooted identity, mid-tier Dutch league profile, and multi-channel retail approach.
• FC Utrecht: Mid-tier Dutch Eredivisie club with a similar mid-market profile, diversified retail and B2B operations, and a comparable matchday/merchandise/sponsorship revenue mix.
• Heracles Almelo: Direct Eredivisie peer of similar size with a strong regional identity in eastern Netherlands and an analogous matchday/retail revenue model.
• SC Cambuur: Frisian direct peer frequently oscillating between Eredivisie and Eerste Divisie; very comparable size and regional-northern Netherlands fan dynamics.
• AZ Alkmaar: Direct peer also based in the northern half of the Netherlands (Noord-Holland), known for its strong academy and comparable club-size economics.
• SC Heerenveen: Direct Eredivisie peer from Friesland, the neighboring northern Dutch province. Closely comparable in size, regional identity, fanbase scale, and revenue mix (matchday, merchandise, academy).

Broad incumbents

• Ajax: Largest incumbent in Dutch football; overlapping Eredivisie membership, retail, and academy operations but operating at substantially greater scale, brand reach, and capital intensity.
• Feyenoord: Broad incumbent in the same Eredivisie category with comparable retail, membership, and matchday offerings, but at materially larger scale and broader national/international fanbase.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/fcgroningen
• YouTubeyoutube.com/channel/UCd6eJKzxzE1M老者xG-kPjUg
• Facebookfacebook.com/FCGroningen
• LinkedInlinkedin.com/company/fc-groningen-bv
• Instagraminstagram.com/fcgroningen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FC Groningen