What SC Cambuur does

SC Cambuur (legal entity: SC Cambuur-Leeuwarden BVO) is a Dutch professional football club founded in 1964 and headquartered at Stadionplein 15, 8914 BX Leeuwarden, Netherlands. The club fields a first team in the Eredivisie (per 2026/2027 scheduling) and operates a tiered youth academy (Jeugdopleiding) spanning age groups from O12 through O21, supplemented by a Voetbalschool (football school) program. Primary revenue streams comprise matchday ticket sales (regular match tickets priced at EUR 12.50 plus season cards), merchandise through the Voetbalshop fanshop, corporate sponsorship led by main sponsor Bouwgroep Dijkstra Draisma (with co-sponsors, star sponsors, LED-boarding, video-wall, static boarding, and virtual advertising inventory), broadcasting rights collected via the Eredivisie CV's collective deals with ESPN and NOS, and corporate hospitality/MICE venue rental at the Kooi Stadion. The club's distribution mix combines a self-serve online ticket shop (tickets.cambuur.nl), a stadium box office, a dedicated e-commerce fanshop, and direct enterprise sales through its commercial department for sponsorship and business packages.

The club is privately held under the Dutch BVO corporate form, with no disclosed parent, no public ticker, and no funding-round history in the data. A separate not-for-profit subsidiary, Stichting Cambuur Verbindt (established November 2013, ANBI-accredited), operates the club's social-responsibility programs in talent development, health, and integration, reaching approximately 1,500 children and adults annually and embedding the club in multi-stakeholder partnerships with the municipality of Leeuwarden, healthcare providers, correctional services, refugee organizations, and youth-sport funds. Marketing channels span the official website, owned social channels (Facebook, Twitter/X, Instagram, TikTok, YouTube), newsletters, CambuurTV owned video, ESPN/NOS broadcast exposure, and matchday events.

Go-to-market is event-driven: matchday fixtures, season-card renewals, online ticket sales, and merchandise purchases constitute the consumer acquisition loop, while corporate sponsors are acquired through business packages and hospitality offerings. The club maintains GDPR/AVG compliance and a standard cookie/consent stack aligned with major social platforms, but the dataset shows no proprietary technology platforms, no AI/ML capabilities, no patents or trademarks beyond its brand identity, and no app products beyond a referenced presence on mobile. Strategic direction in 2026 is anchored on Eredivisie re-entry, a content partnership with Cameranu and Sony, and continued expansion of Cambuur Verbindt's community footprint.

Name

SC Cambuur

Legal name

SC Cambuur-Leeuwarden BVO

Website

https://cambuur.nl

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

101–250 employees

Short description

SC Cambuur is a Dutch professional football club based in Leeuwarden competing in the Eredivisie, generating revenue through matchday ticketing, sponsorship, merchandise, broadcasting rights, and corporate hospitality, supported by a youth academy and the Cambuur Verbindt community foundation.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team & Club Coaching (seasonal team coaching) (HSADAEAF)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional football club
• Eredivisie football matches
• Football merchandise retail
• Youth football academy
• Corporate sponsorship hospitality

Headquarters

HQ city

Leeuwarden

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Matchday Revenue: Revenue generated from ticket sales for home and away matches, including individual match tickets and season cards.
2. Sponsorship: Revenue from main sponsor (Bouwgroep Dijkstra Draisma), co-sponsors, business partners, and star sponsors. Includes LED boarding, video wall, static boarding, and virtual advertising exposure.
3. Merchandise: Revenue from fanshop sales of official SC Cambuur merchandise, including replica shirts and accessories.
4. Broadcasting Rights: Revenue from Eredivisie broadcasting rights and media deals with ESPN and NOS for match coverage.
5. Corporate Hospitality: Revenue from business packages, meeting and events facilities at the stadium, and corporate sponsorship tiers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SC Cambuur operates a professional Dutch football club delivering Eredivisie match entertainment through ticketed home and away fixtures, season cards, and a Fanshop selling official merchandise. The club runs a youth academy (O12–O21) plus Voetbalschool for talent development, and monetizes its Cambuur Stadion (Kooi Stadion) for corporate hospitality, sponsorship packages, and meeting/event rentals.

Product overview

SC Cambuur operates as a professional football club with a multi-product portfolio centered around its core football operations and stadium. The primary offerings include match tickets and season cards sold through online platforms, official merchandise through the Fanshop, and stadium facilities including the Cambuur Stadion (Kooi Stadion) for hosting matches and events. The club runs a comprehensive Youth Academy with age-based teams (O21 through O12) and a Football School for talent development. Beyond football, the club offers business services through its Business Club with sponsorship and exposure packages, and operates CambuurTV for media content. The club's societal arm, Cambuur Verbindt, manages community initiatives focused on talent development, health, and integration.

Differentiator

Problem solved

Functional benefit

Brands

• Cambuur Verbindt: Social responsibility foundation of SC Cambuur focused on community projects including talent development, health, and integration programs.

Products and services

• Online Ticket Sales Self-service digital platform for purchasing individual home and away match tickets, season cards, and club cards for SC Cambuur fixtures.
• Season Cards Annual subscription product granting fans access to all SC Cambuur home matches at the Kooi Stadion during the season, with a 10 EUR discount on selected matches.
• Fanshop (Voetbalshop) Official SC Cambuur merchandise store offering branded clothing, accessories, replica shirts, and fan articles via the Voetbalshop.nl partner.
• Cambuur Stadion (Kooi Stadion) Home stadium hosting professional matches, with multiple tribunes, conference facilities, and event spaces available for corporate and community use.
• Youth Academy (Jeugdopleiding) Age-grouped youth football development program (O12, O14, O15, O17, O19, O21) providing training and player-development pathways for young footballers.
• Voetbalschool (Football School) Youth football training program affiliated with SC Cambuur, focused on developing young football talent beyond the academy age groups.
• Business Club Membership Corporate membership program offering businesses networking opportunities, business packages, and stadium exposure during matches, structured as recurring Friend (250 EUR/year) and Partner (5,000 EUR/year) tiers.
• Exposure & Sponsorship Packages Corporate sponsorship offerings providing businesses brand exposure through LED boarding, video wall advertising, static boarding, match sponsorship, and virtual advertising during televised SC Cambuur matches.
• Meeting & Events Venue rental service for meetings, conferences, and corporate events utilizing the Cambuur Stadion facilities.

Quantifiable outcome

• 8.2 million Dutch people engaged with professional football, contributing 2.03 billion EUR to GDP
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

16 partnerships are on record, tiered core, supporting and flagship.

• CameranucoreGTM or Marketing Partner · 2 July 2026Starting from the 2026/2027 season, Cameranu becomes the preferred supplier of photo and videography services for SC Cambuur. Sony is also involved as equipment supplier. The partnership aims to professionalize content and image production through joint photoworkshops for supporters and sponsors.
• SonysupportingTechnology or Integration · 2 July 2026Sony provides photography and videography equipment as part of the partnership with Cameranu for professional content production.
• Penitentiaire Inrichting (PI) LeeuwardensupportingOthers · 26 March 2021SC Cambuur and PI Leeuwarden signed a covenant to help (ex-)detainees find paid employment through training programs under the SC Cambuur Inside program.
• Eredivisie CV / Eredivisie Media & Marketing CVcoreStrategic or Co-development PartnerThe Eredivisie CV manages broadcasting rights, marketing, and commercial activities for top-tier Dutch football, providing SC Cambuur with national exposure and revenue from media deals.
• Coöperatie Eerste DivisiecoreStrategic or Co-development PartnerThe Eerste Divisie cooperative manages the second-tier Dutch football league commercial activities when SC Cambuur competes at that level.
• Ronald McDonald Huis LeeuwardencoreOthersFor five consecutive years, Cambuur Verbindt supports the Ronald McDonald House Leeuwarden, allowing sick children to have their parents nearby during hospital treatment.
• Fonds GehandicaptensportsupportingOthersCambuur Verbindt supports disabled sports through the Fund, helping to increase G-football teams and promote inclusive sports participation.
• DeltawerkerssupportingOthersRegional job coach organization helping people with distance to the labor market find employment, involved in the SC Cambuur Inside program with PI Leeuwarden.
• Bouwgroep Dijkstra DraismaflagshipChannel Partner/ Reseller/ DistributorMain sponsor and shirt sponsor of SC Cambuur, providing primary commercial partnership and brand visibility on player kits.
• Amaryllis JongerenwerksupportingStrategic or Co-development PartnerYouth work organization collaborating with Cambuur Verbindt on youth development programs including Dreamschool.
• Gemeente LeeuwardencoreStrategic or Co-development PartnerThe municipality of Leeuwarden partners with Cambuur Verbindt on local social initiatives, including the Dreamschool program and Local Sport Agreement.
• BV SportsupportingStrategic or Co-development PartnerSports organization partner supporting Cambuur Verbindt programs, particularly youth talent development initiatives.
• Jeugd Fonds Sport & Cultuur FrieslandsupportingGTM or Marketing PartnerYouth fund supporting children from low-income families to participate in sports and cultural activities, partnered with Cambuur Verbindt.
• Nationaal OuderenfondssupportingStrategic or Co-development PartnerNational seniors foundation collaborating on OldStars walking football program for 60+ seniors.
• MCL LeeuwardensupportingOthersMedical Center Leeuwarden partners with Cambuur Verbindt for player visits to young patients and Ronald McDonald House collaboration.
• Vluchtelingenwerk CVsupportingOthersRefugee work organization collaborating with Cambuur Verbindt to provide sports afternoons for refugee children.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Willem II: Tilburg-based Eredivisie club with a comparable regional brand, mid-tier commercial revenue, and similar reliance on local corporate sponsorship.
• ADO Den Haag: Dutch professional club of similar scale with comparable matchday, sponsorship, and merchandise revenue mix, and a similar mid-tier Eredivisie positioning.
• NEC Nijmegen: Dutch Eredivisie/Eerste Divisie club of similar size and revenue tier. Comparable in stadium scale, sponsorship depth, and regional-versus-national supporter mix.
• Go Ahead Eagles: Mid-sized Dutch professional club with similar Eredivisie/Eerste Divisie status, regional supporter base, and a strong community identity closely tied to a single city.
• Excelsior Rotterdam: Rotterdam-based Eredivisie/Eerste Divisie club with a comparable smaller-club revenue profile, youth development focus, and similar exposure to promotion/relegation dynamics.
• FC Groningen: Mid-tier Eredivisie club in the northern Netherlands with a comparable revenue scale, academy-driven model, and community-anchored brand. Direct peer in terms of league tier, market size, and broadcasting distribution.
• sc Heerenveen: Fellow Friesland-based professional football club competing in the Eredivisie. Highly comparable to SC Cambuur in regional identity, supporter-base size, revenue tier, youth academy focus, and reliance on local/regional sponsorship.
• PEC Zwolle: Eredivisie club of comparable scale operating with a similar multi-revenue-stream model, youth academy, and stadium-as-venue diversification strategy.

Broad incumbents

• Ajax: Largest Dutch professional football club. Operates in the same league and shares the broadcasting pool, but operates at substantially greater scale, with a much larger national/international fan base and commercial operation.
• PSV: Top-tier Dutch professional football club sharing the Eredivisie. Competes with SC Cambuur in the same league for talent, sponsors, and broadcast share, but at a fundamentally larger commercial scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SCCambuur
• Instagraminstagram.com/sccambuurlwd
• TikToktiktok.com/@sccambuur
• Xx.com/sccambuurlwd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SC Cambuur