Esimatic

What Esimatic does

Esimatic, legally Esimatic Limited, is a privately held digital eSIM service provider founded in 2023 by co-founder Arnis Surgovts. The company sells prepaid mobile data plans that allow international travelers to activate mobile network profiles on their smartphones via QR code, without physical SIM cards, KYC checks, or recurring contracts. Coverage spans 200+ countries and territories, organized into country-specific Local plans, multi-country Regional plans (Europe, Asia, Africa, Americas, Oceania, Middle East, Caribbean, Balkans, and subsets like Europe + USA), and tiered Global plans (Global-Light covering 62 countries, Global-Standard covering 75 countries, and Global-Max covering 104 countries). The product is offered in two structural formats: Regular Data Plans with fixed GB allowances (1GB-50GB) over 7- or 30-day validity, and Day Plans (1-15 days) that include 1GB of daily high-speed data followed by unlimited throttled data. All plans support hotspot/tethering and maintain the user's existing phone number.

The underlying technology is eSIM (embedded SIM), a digital SIM standard built into modern smartphones that allows over-the-air provisioning of network profiles. Esimatic does not own mobile network infrastructure; it aggregates tier-1 carrier partnerships per destination and resells data capacity through its own consumer-facing platform. Distribution is fully digital and product-led: customers purchase and activate plans through the Esimatic iOS and Android apps (tracked via Adjust attribution) or the website esimatic.com, which is localized in English, German, Turkish, Norwegian, and Spanish and supports 200+ country/region landing pages optimized for organic search. Supporting channels include a content/blog layer, an active social presence across Instagram, Facebook, X, LinkedIn, YouTube, and TikTok, an affiliate partner program, and the eSIMiles customer referral program that issues US$3 credit per converted referral.

Esimatic targets a horizontal consumer audience segmented by use case rather than industry: vacation and leisure travelers (primary), business travelers, students abroad (Erasmus and similar), digital nomads and remote workers, and frequent flyers such as pilots and cabin crew. Revenue is generated through one-time prepaid purchases of eSIM data plans priced per GB with volume discounts, with no subscription or recurring fees. Reported scale includes 75,000+ users and plan validity windows extending up to 180 days for long-duration travelers; the company has no disclosed funding rounds, operates with 1-10 employees, and has not publicly disclosed revenue or ARR.

Name

Esimatic

Legal name

Esimatic Limited

Website

https://esimatic.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Esimatic is a digital eSIM service platform that sells prepaid mobile data plans for international travelers across 200+ countries via iOS/Android apps and its website, serving leisure travelers, business users, students, and digital nomads.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Software

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. eSIM Data Plan Sales: One-time prepaid purchases of eSIM data plans for specific countries or regions. Revenue is generated per transaction when customers buy data packages. Plans are priced per GB with volume discounts for larger packages. No recurring subscription fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Esimatic sells prepaid eSIM mobile data plans for international travelers, enabling digital SIM profiles to be purchased and activated via QR code on a smartphone without needing a physical SIM. Plans are offered as country-specific, regional (e.g., Europe, Asia, Africa), or global (up to 104 countries) packages, and are available either as fixed-GB Regular Data plans or day-based unlimited Data plans with validity from 1 to 180 days, sold through the Esimatic iOS/Android mobile app and website.

Product overview

Esimatic is a unified eSIM service platform providing prepaid mobile data connectivity for international travelers. The core offering consists of the Esimatic eSIM Service with a companion mobile application (iOS/Android), through which users purchase and manage digital SIM profiles activated via QR code. The product portfolio includes country-specific Local eSIM Plans, Regional eSIM Plans covering 10+ geographic regions (Europe, Asia, Africa, Americas, Oceania, Middle East, etc.), and tiered Global eSIM Plans (Global, Global-Light, Global-Standard, Global-Max). Plans are offered in two formats: Regular Data Plans (fixed GB allowances with no throttling) and Day Plans (unlimited data with daily high-speed caps). The platform serves travelers, business professionals, students, and digital nomads across 200+ countries worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Esimatic eSIM Service Core eSIM service that delivers prepaid mobile data connectivity for international travelers via digital SIM profiles activated through QR code, replacing physical SIMs and international roaming.
• Esimatic Mobile Application iOS and Android application for purchasing, installing, and managing eSIM plans, with QR code activation, data usage tracking, and plan top-up functionality.
• Local eSIM Plans Country-specific eSIM data plans providing local carrier network access in individual countries, available in multiple data volumes and durations.
• Regional eSIM Plans Multi-country regional eSIM plans covering geographic regions including Europe, Asia, Africa, Americas, Oceania, Middle East, Balkans, and Caribbean, plus subsets like Europe Lite, Europe + USA, and Europe + USA + Business Hubs.
• Global eSIM Plans Worldwide coverage eSIM plans offered in multiple tiers — Global (Basic/Light, 62 countries), Global Standard (75 countries), and Global Max/Premium (104 countries) — for travelers crossing many countries.

Quantifiable outcome

• Users report saving significantly compared to daily roaming charges - one user paid $28 for 10GB/30 days in Australia vs typical roaming costs
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Airalo: Airalo is the largest direct competitor in the consumer eSIM-for-travel category, offering prepaid data plans across 200+ countries via a mobile app and self-serve onboarding. Its marketplace model, multi-tier plan structure, and target customer base (international travelers) are nearly identical to Esimatic's.
• Holafly: Holafly is a direct competitor focused on unlimited and high-data eSIM plans for travelers, with a similar app-based, QR-code activation model and global coverage. It competes head-to-head with Esimatic in Europe, Americas, and Asia on price-per-day and country coverage depth.
• Nomad eSIM: Nomad (formerly Knowroaming) sells prepaid eSIM data plans for international travelers through a mobile app with country and regional plans. Its user experience, target traveler segments, and SKU structure closely mirror Esimatic's offering.
• aloSIM: aloSIM is a consumer-focused eSIM marketplace offering country and regional data plans for travelers via app and web. Its positioning on flexible plans, no-contract prepayment, and global coverage places it in direct competition with Esimatic.
• Airhub: Airhub provides eSIM and physical SIM data plans to international travelers through a mobile-first app with country-specific plans. It targets the same leisure and business traveler segments as Esimatic with comparable pricing models.
• Ubigi: Ubigi is a global eSIM data provider serving individual travelers, automotive (connected car), and enterprise customers with multi-country plans. Its product structure and emphasis on QR-code activation align closely with Esimatic's consumer offering.
• MobiMatter: MobiMatter operates as an eSIM marketplace aggregating multiple provider brands and reselling to travelers. Its marketplace-and-resale model competes with Esimatic for travelers comparing multi-provider options in a single app.
• Truphone: Truphone (now part of 1GLOBAL) provides eSIM-based mobile data and connectivity for international travelers and enterprise IoT. It is comparable to Esimatic in technology (eSIM platform), customer (travelers), and global coverage footprint.
• AirSim (by Maya Mobile): Maya's AirSim is a competing eSIM data plan brand serving international travelers with regional and global plans via an app-driven self-serve model. It targets the same use cases (leisure, business, multi-country travel) as Esimatic.

Broad incumbents

• Google Fi Wireless: Google Fi is an MVNO/eSIM-based wireless service with built-in international roaming in 200+ destinations. It overlaps with Esimatic on eSIM travel connectivity but as part of a broader carrier subscription rather than a dedicated travel eSIM product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/esimatic_global
• YouTubeyoutube.com/@Esimatic
• Facebookfacebook.com/Esimatic
• LinkedInlinkedin.com/company/esimatic
• Instagraminstagram.com/esimatic.app
• TikToktiktok.com/@esimatic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Esimatic