U.S. PLY

Commercial Roofing Materialsusply.com

U.S. PLY is a privately held Texas-based manufacturer of APP and SBS modified bitumen commercial roofing membranes, distributing exclusively through independent regional manufacturer representatives across approximately 13 U.S. states to commercial roofing contractors, distributors, and building owners.

Company typePrivate
Founded1985
HeadquartersFort Worth, United States
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What U.S. PLY does

U.S. PLY, Inc. is a privately held, founder-owned manufacturer of modified bitumen roofing membranes for commercial low-slope applications, headquartered at a manufacturing facility in Bridgeport, Texas. Its product portfolio spans APP (Atactic-Polypropylene) and SBS (Styrene-Butadiene-Styrene) polymer-modified bitumen membranes across multiple SKUs and application methods (torch, mop, cold adhesive, self-adhesive), organized under proprietary brand lines including DuraWeld, DuraFlex, DuraSTAR, RapidGRIP, TuffCap, All Weather, USP 160, USP Built-Up, High Temp Underlayment, Roofing Components, and the PlyFast fastener line. Core product certifications include ASTM D-4601, D-4897, and D-2178 compliance, plus approvals from FM (Factory Mutual), UL (Underwriters Laboratories), Miami-Dade County, and Texas Windstorm (TDI), which together make the products code-eligible for hurricane-prone coastal and high-wind jurisdictions.

The business model is B2B manufacturer-to-channel: U.S. PLY produces roofing membranes and accessories, then distributes exclusively through a network of independent regional manufacturer representative firms covering at least 13 U.S. states/territories (Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Ohio, Tennessee, Georgia, Alabama, Florida, Southern California, New Mexico, and the Philadelphia Area). Pricing is quote-based and not publicly disclosed. End customers are commercial roofing contractors (primary), wholesale distributors, and commercial building owners seeking warranty-backed weather resistance and energy-efficient (white reflective) or fire-resistant roofing options. CEO/Owner Danny Adair has led the company for 25 years, supported by a Senior Management Team with more than 200 years of combined industry experience. The company claims 35+ years of manufacturing success and cumulative production of hundreds of millions of square feet of roofing material.

The company is small (11-50 employees), has no disclosed parent company, no institutional investors, no funding rounds, no M&A activity, and no digital/e-commerce channel. It is structurally a regional-to-multi-state family-owned specialty manufacturer competing on certifications, brand recognition, code approvals, and distributor relationships against larger national modified bitumen producers.

U.S. PLY firmographics

Firmographics

Name: U.S. PLY
Legal name: U.S. PLY, INC.
Website: https://usply.com
Company type: Private
Founded year: 1985
Operating status: Operating
Headcount range: 11–50 employees
Short description: U.S. PLY is a privately held Texas-based manufacturer of APP and SBS modified bitumen commercial roofing membranes, distributing exclusively through independent regional manufacturer representatives across approximately 13 U.S. states to commercial roofing contractors, distributors, and building owners.
Ownership category
akta.pro rank

U.S. PLY industry classification

Industry

Product category: Commercial Roofing Materials
NAICS: Asphalt Shingle and Coating Materials Manufacturing (324122), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412)
SIC: Asphalt Paving & Roofing Materials (2950)
akta.pro primary industry: Modified Bitumen Roofing (IMADAFAG)
akta.pro secondary industries: Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied) (IMAFAMAA), Built-Up Roofing (BUR) (IMADAFAH), Roof Coatings & Liquid-Applied Roofing (IMADAFAK), Flashing, Edge Metal & Roof Accessories (IMADAFAJ)

Keywords

Modified bitumen roofing
Commercial roofing membranes
APP SBS membranes
Low-slope roofing materials
Roofing system manufacturing

Where U.S. PLY is headquartered

Location

Headquarters

HQ city: Fort Worth
HQ country: United States
HQ region: North America

Offices1 record

Markets served

U.S. PLY business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Commercial Roofing Materials: B2B manufacturing and distribution of modified bitumen roofing membranes, accessories, and components to commercial roofing contractors and distributors. Products sold through regional manufacturer representatives and direct sales relationships.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

U.S. PLY product offering

Product offering

Core offering

U.S. PLY manufactures and sells commercial-grade modified bitumen roofing membranes and accessories for low-slope commercial roofs. The product portfolio covers APP torch-applied and SBS mop, cold-applied, torch-applied, and self-adhesive membranes, along with built-up roofing (BUR) systems, fasteners, primers, cements, adhesives, and granules. Products are sold to commercial roofing contractors and wholesale distributors across multiple U.S. regions through a network of regional manufacturer representatives.

Product overview

U.S. PLY is a commercial roofing materials manufacturer offering a comprehensive portfolio of modified bitumen roofing products. The product line includes DuraWeld APP (Atactic-Polypropylene torch applied membranes), DuraFlex SBS (Styrene-Butadiene-Styrene mop, cold applied, and torch applied membranes), USP TuffCap 190, All Weather membranes (APP, SBS, and self-adhesive variants), USP 160 products, and USP Built-Up (BUR) systems. Supporting the core membrane products are roofing components including primers, cements, adhesives (OlyBond and ICP Polyset systems), granules, and the PlyFast fastener line. The company provides various warranty options including material warranties and system guarantees, and products are tested and approved by FM, UL, and Miami-Dade County.

Differentiator

Problem solved

Functional benefit

Brands

DuraWeld: Premium APP (Atactic-Polypropylene) torch applied membrane product line for modified bitumen roof systems
DuraFlex
DuraSTAR
TuffCap
RapidGRIP
PlyFast

Products and services

DuraWeld APP Series

Quantifiable outcome

Hundreds of millions of square feet of roofing material produced and installed
+1 more outcomes

Companies that use U.S. PLY

Customer profile

Named customers3 records

Segments3 records

Ideal customer profiles3 records

U.S. PLY technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

U.S. PLY partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

RCAT (Roofing Consultants Association of Texas)minorOthersU.S. PLY is a member of RCAT, showing commitment to the roofing consulting industry and access to roofing professionals in Texas.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

U.S. PLY competitors and assessment

Company assessment

Broad incumbents

Carlisle Construction Materials: Carlisle is a broad incumbent in commercial roofing with a strong modified bitumen offering alongside its leading single-ply EPDM/TPO platforms. Both companies compete in modified bitumen, but Carlisle's scale, vertically integrated manufacturing, and national distribution are far larger.
Firestone Building Products (Holcim): Firestone Building Products manufactures modified bitumen membranes as part of a broad commercial roofing portfolio including TPO, EPDM, and metal roofing systems. Both companies compete in modified bitumen, but Firestone operates at national scale with significant spec-driven commercial sales support.
Johns Manville Roofing Systems: Johns Manville is a broad incumbent in commercial roofing with a portfolio spanning modified bitumen, single-ply TPO/PVC/EPDM, and built-up roofing. Both companies compete in modified bitumen, but Johns Manville operates at much larger national scale with broader product breadth and direct specification support.
GAF Commercial Roofing: GAF is a broad incumbent in commercial roofing offering modified bitumen membranes as part of a wider TPO, PVC, and EPDM portfolio. Both companies compete in modified bitumen, but GAF's national brand recognition, contractor certification programs, and scale significantly outpace U.S. PLY.

Direct peers

Mule-Hide Products: Mule-Hide is a smaller specialty manufacturer of modified bitumen membranes, single-ply systems, and roof coatings serving commercial low-slope roofing contractors. Both companies target similar mid-market commercial contractors with multi-method product offerings distributed through regional rep networks.
Tamko Building Products: Tamko produces commercial modified bitumen roofing membranes alongside its residential shingle line. Both companies target commercial roofing contractors with APP and SBS membrane systems and compete for similar low-slope roofing specifications.
Polyglass U.S.A. Polyglass is a direct peer in modified bitumen roofing membranes and roof coatings, producing APP and SBS products for commercial low-slope applications. Both companies compete head-to-head in the same modified bitumen category with similar two-ply system offerings and self-adhesive variants.
IKO: IKO manufactures modified bitumen membranes (SBS and APP) along with built-up roofing products for commercial low-slope roofing. Both U.S. PLY and IKO compete in the commercial modified bitumen space with similar two-ply cap sheet and base sheet systems.
DERBIGUM Americas: DERBIGUM manufactures modified bitumen membranes and liquid-applied roofing systems for commercial low-slope applications. Both companies compete in the modified bitumen cap sheet and base sheet category with comparable warranty offerings.
Siplast: Siplast is a direct peer, manufacturing modified bitumen membranes (SBS and APP) and roof coatings for commercial low-slope roofing. Both companies serve commercial contractors through regional sales rep networks and target overlapping product categories including base sheets, cap sheets, and self-adhesive systems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

U.S. PLY compliance and trust

Trust signal

Compliance8 records

U.S. PLY financial estimates

Financial estimate

Revenue estimate

Valuation estimate

U.S. PLY leadership team

Management profile

Number of profiles

Profiles1 record

U.S. PLY funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

U.S. PLY M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U.S. PLY

What does U.S. PLY do?

Is U.S. PLY a public or private company?

U.S. PLY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was U.S. PLY founded?

U.S. PLY was founded in 1985. It employs 11 to 50 people.

Where is U.S. PLY based?

U.S. PLY is headquartered in Fort Worth, United States, in the North America region.

How does U.S. PLY make money?

One revenue line is on record: commercial Roofing Materials.

Who are U.S. PLY's main competitors?

Broad incumbents on record are Carlisle Construction Materials, Firestone Building Products (Holcim), Johns Manville Roofing Systems and GAF Commercial Roofing. Direct peers are Mule-Hide Products, Tamko Building Products, Polyglass U.S.A., IKO, DERBIGUM Americas and Siplast.

Does U.S. PLY have an API?

No public API is recorded for U.S. PLY.

What industry is U.S. PLY in?

U.S. PLY's product category is Commercial Roofing Materials. Its primary akta.pro industry code is IMADAFAG, Modified Bitumen Roofing, with a secondary code of IMAFAMAA, Roofing Systems & Waterproofing (Membranes, Shingles, TPO/EPDM, Liquid-Applied). Its NAICS code is 324122 and its SIC code is 2950.