LIFT Safety

What LIFT Safety does

LIFT Safety is a designer and manufacturer of industrial personal protective equipment (PPE), founded in 2004 by the founders of EVS Sports (a motocross protection company established in 1985). The company operates from Carson City, Nevada (with additional corporate offices in Rancho Dominguez, California) as a privately held business with 11-50 employees. Its portfolio centers on premium head protection sold under four sub-brands — DAX (fiber-reinforced resin and carbon fiber hard hats, including DAX CSA, DAX Forged Carbon, and DAX with Mips variants), RADIX (Type II safety helmet with integrated Twiceme smart technology), iDAX (mold-injected polyethylene hard hats), and BRIGGS (Class E hard hats) — and extends into gloves, eyewear, knee protection, hi-viz apparel, and Hauler tool bags.

The product line incorporates several proprietary technical elements: 6-point suspension systems for shock distribution, fiber-reinforced resin and carbon fiber shells, DAX Brim Grip for secure wet-handling, Mips rotational impact protection, moisture-wicking microfiber comfort liners with EVA foam, oversized ratcheting fitment dials, and magnetic quick-lock chinstraps on the RADIX platform. Certifications include ANSI Z89.1-2014 (Type 1 and Type 2; Classes E, G, and C), EN 397, CSA Z94.1-15, ANSI Z87.1 for eyewear, and OSHA compliance. Heat resistance up to 350°F and dielectric protection up to 20,000 volts (Class E) are documented performance specifications.

LIFT Safety monetizes through three primary channels: direct-to-consumer e-commerce (Shopify-based liftsafety.com shipping across the US and Canada), a B2B dealer portal serving industrial safety distributors and resellers, and a Custom Logo Program offering pad printing, screen printing, and heat transfer branding for enterprise customers. Pricing spans value SKUs (BRIGGS at $14.50, iDAX from $32) through mid-tier ($100-$115 standard hard hats, $110-$130 RADIX) to premium offerings ($170-$200 carbon fiber DAX, $225 Mips-integrated variants, $299 DAX Forged Carbon). The company targets industrial, construction, utility, and iron workers across North America, supplementing online and dealer channels with trade show presence (NSC Safety Congress & Expo) and social media marketing on Instagram, Facebook, and LinkedIn.

Name

LIFT Safety

Legal name

Lift Safety

Website

https://liftsafety.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

LIFT Safety, founded in 2004, designs and manufactures premium industrial personal protective equipment — including hard hats, safety helmets, gloves, eyewear, and hi-viz apparel — for construction, utility, and industrial workers across North America, sold via DTC e-commerce, a dealer portal, and a custom logo program, leveraging protection expertise inherited from sister company EVS Sports.

Ownership category

akta.pro rank

Headquarters

HQ city

Rancho Dominguez

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Direct E-commerce Sales: Consumer direct purchases via liftsafety.com online store, with products shipped directly to individual buyers
2. B2B Dealer/Distribution Sales: Sales through dealer portal to industrial safety distributors and resellers
3. Custom Logo Program: Custom branding/imprinting services for corporate customers wanting logo-printed safety gear

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

No information available.

Product overview

LIFT Safety is a premium industrial safety products company offering a broad portfolio of personal protective equipment centered around head protection (hard hats and safety helmets), hand protection (gloves), eye protection, knee protection, and hi-visibility apparel. The product line is organized into several core sub-brands: the DAX family of hard hats (including DAX CSA, DAX Forged Carbon, DAX with Mips, and iDAX variants) serving as the flagship head protection line; the RADIX Safety Helmet as a newer Type II helmet platform; and the BRIGGS hard hat line for Class E applications. Glove offerings span Pro Series, Cut & Impact Resistant, Cold Condition, Workman Series, and Disposable categories. Complementary product lines include protective eyewear (Banshee, Delamo, Fusion, Guardian, Lancer), knee protection (knee guards and anti-fatigue mats), hi-viz winter-rated apparel, Hauler tool bags, and hard hat accessories. A Custom Logo Program enables commercial branding on products. The portfolio serves industrial, construction, and trade workers seeking both protection and style.

Differentiator

Problem solved

Functional benefit

Brands

• DAX: Premium carbon fiber and fiber-reinforced hard hats with 6-point suspension system, featuring exclusive brim grip design and moisture-wicking comfort dome. Includes DAX Fifty/50, DAX Patriot, and DAX Forged Carbon variants.
• RADIX
• iDAX
• BRIGGS
• Pro Series
• Workman Series
• Hauler

Quantifiable outcome

• 25% lighter than standard hard hats with Forged Carbon shell
• +3 more outcomes

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• TwicemecoreTechnology or Integration · 1 January 2022LIFT Safety partnered with Twiceme to integrate their technology into RADIX helmets, enabling smart helmet features and enhanced safety monitoring capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• 3M: 3M's Personal Safety Division is the global leader in PPE, including hard hats, respirators, eyewear, and hearing protection. Comparable because it competes directly with LIFT Safety across the same buyer categories (construction, industrial, utilities) with overlapping head and eye protection portfolios at much larger scale.
• Honeywell Personal Protective Equipment: Honeywell offers a broad PPE portfolio including hard hats (Fibre-Metal, North brands), eyewear, gloves, and respiratory protection. Comparable because it competes in the same industrial safety distribution channels with both premium and value head-protection lines that overlap with LIFT's DAX/iDAX/BRIGGS portfolio.

Others

• Milwaukee Tool: Milwaukee Tool (TTI) is a dominant power tools and accessories brand for construction and trades, increasingly expanding into PPE (gloves, safety glasses, hard hats). Comparable as a premium trade brand targeting overlapping buyers and distribution, with growing PPE adjacency relevant to LIFT's positioning.
• Klein Tools: Klein Tools is a leading manufacturer of hand tools and occupational gear for electricians and construction professionals, with adjacent PPE (hard hats, gloves, safety glasses). Comparable as a premium trade-brand selling through similar electrical/industrial distribution channels, though its core category is tools rather than PPE.

Direct peers

• Bullard: Bullard is a heritage American manufacturer of hard hats, safety helmets, and respiratory protection widely used in construction and industrial markets. Directly comparable to LIFT Safety as a specialist head-protection brand with both classic and premium hard hat offerings in similar buyer segments.
• Ergodyne: Ergodyne (Tenacious Holdings) designs and markets work gloves, knee protection, cooling products, and hi-vis apparel under brands like ProFlex, Gloveworks, and Squids. Highly comparable to LIFT Safety's glove, knee protection, and Hi-Viz apparel categories with a similar trade/industrial distribution strategy.
• Radians: Radians is a PPE manufacturer focused on safety eyewear, hearing protection, gloves, hard hats, and hi-vis apparel distributed through industrial channels. Comparable because it directly overlaps LIFT's product portfolio (especially eyewear and gloves) and competes for the same construction and industrial buyer segments.
• MSA Safety: MSA Safety is a pure-play safety equipment manufacturer known for hard hats (V-Gard line), safety helmets, and fall protection. Most comparable to LIFT Safety because both target industrial head protection with premium-priced, technically differentiated offerings (e.g., MSA's Latchways and F3 lines).
• Protective Industrial Products (PIP): PIP is a global PPE manufacturer offering hand protection, head protection, eyewear, and apparel to industrial distributors. Comparable because it directly competes across multiple LIFT Safety categories (gloves, hard hats, eyewear) with a similar broad-line distributor-led model.
• Pyramex: Pyramex Safety Products manufactures safety glasses, hard hats, gloves, and hearing protection sold through industrial distributors. Directly comparable to LIFT Safety across eyewear and head protection, with similar mid-tier pricing and channel-distribution go-to-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/liftsafety
• LinkedInlinkedin.com/company/lift-safety
• Instagraminstagram.com/liftsafety
• Xx.com/liftsafety

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIFT Safety