Kraft & Associates

What Kraft & Associates does

Kraft & Associates, Attorneys at Law, P.C. is a privately held Texas professional corporation law firm founded in 1971 by Robert A. Kraft and headquartered in Dallas, Texas. The firm specializes in personal injury representation — covering car, truck, motorcycle, premises liability, catastrophic injury, and wrongful death claims — and Social Security Disability (SSD) benefits claims and appeals. All personal injury and SSD engagements are handled on a contingency-fee basis, meaning clients pay no upfront fees and the firm is compensated only upon successful recovery of money or benefits. There is no proprietary technology platform; the firm operates on a traditional professional services model reliant on attorney expertise, paralegal support, and inbound client intake.

The firm serves individual consumers across the Dallas–Fort Worth Metroplex and surrounding North Texas cities including Arlington, McKinney, Garland, Waco, Carrollton, Grand Prairie, Irving, and Tarrant County, with a Spanish-language website to reach Hispanic clients. Its go-to-market motion is sales-led and inbound, driven by phone inquiries, free case reviews, website contact forms, organic SEO across city landing pages, Google Ads remarketing, organic social media (Facebook, Twitter, LinkedIn, Google+), and free e-book lead magnets authored by the founder. The distribution model is direct-to-consumer with no resellers, franchises, or third-party referral partners beyond informal word-of-mouth and review platforms (Google Reviews, Yelp, Avvo, BBB).

The business is operationally mature and stable, with an average staff tenure of 25 years, more than 50 years of combined attorney experience, and BBB accreditation, Avvo ratings, NAOPIA membership, and Three Best Rated recognition. Revenue is generated entirely from contingency fees on settled personal injury matters and successful SSD benefit recoveries, with disclosed individual case outcomes ranging from $84,810 in SSD past-due benefits to $487,500 in an 18-wheeler accident settlement. The firm has no external investors, no parent company, and no disclosed acquisitions, mergers, or leadership transitions on record.

Name

Kraft & Associates

Legal name

Kraft & Associates, Attorneys at Law, P.C.

Website

https://kraftlaw.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Kraft & Associates is a Dallas-based personal injury and Social Security Disability law firm founded in 1971, serving individual claimants across the North Texas Metroplex on a contingency-fee basis via inbound intake.

Ownership category

akta.pro rank

Product category

Personal Injury and Social Security Disability Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

akta.pro secondary industry

Family & Private Client (Trusts & Estates) Law (BPAHAAAK)

Keywords

• Personal injury law
• Social security disability
• Accident victim representation
• Wrongful death claims
• Contingency fee legal services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Contingency Fee - Personal Injury: The firm handles personal injury claims on a contingency fee basis, meaning clients pay no upfront fees and owe nothing unless the firm recovers monetary compensation for them.
2. Contingency Fee - Social Security Disability (SSD): The firm handles SSD claims on a contingency fee basis, with no upfront charges to clients. The firm receives a fee only upon successful recovery of benefits.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Kraft & Associates is a contingency-fee plaintiff law firm that represents individual clients in personal injury matters (including car, truck, motorcycle, premises liability, catastrophic injury, and wrongful death claims) and Social Security Disability benefits claims and appeals. The firm serves the Dallas-Fort Worth Metroplex and surrounding North Texas communities, offering free initial consultations and bilingual English/Spanish service. Revenue is generated through contingency fees recovered only when the firm obtains monetary compensation or disability benefits for the client.

Product overview

Kraft & Associates, Attorneys at Law, P.C. is a full-service personal injury and disability law firm offering legal representation through multiple practice areas including personal injury, car accidents, truck accidents, motorcycle accidents, social security disability, premises liability, and wrongful death claims. The firm serves the Dallas-Fort Worth Metroplex area of Texas and operates on a contingency fee basis for personal injury and SSD claims. The company also provides free educational resources including two guidebooks authored by founding attorney Robert A. Kraft covering accident victim mistakes and Social Security disability claim pitfalls.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Legal representation for individuals injured due to another party's negligence, covering various accident types and catastrophic injuries on a contingency fee basis for North Texas clients.
• Car Accident Legal Services Legal representation for victims of car accidents, handling claims against at-fault drivers and insurance companies on a contingency fee basis.
• Truck Accident Legal Services Legal representation for victims of truck accidents, seeking compensation from trucking companies, drivers, and manufacturers on a contingency fee basis.
• Motorcycle Accident Legal Services Legal representation for motorcycle accident victims to recover compensation for injuries and damages on a contingency fee basis.
• Social Security Disability Legal Services Legal assistance with Social Security Disability (SSD) claims, appeals, and benefit applications for disabled individuals, handled on a contingency fee basis.
• Catastrophic Injuries Legal Services Legal representation for victims of catastrophic injuries, pursuing compensation for severe and long-term harm caused by another party's negligence.
• Wrongful Death Legal Services Legal action on behalf of deceased victims whose death was caused by another party's negligence or wrongful conduct, pursued on a contingency fee basis.

Quantifiable outcome

• $487,500 settlement — 18-Wheeler Accident; $465,001 — 18-Wheeler Accident; $425,000 — Commercial Truck Accident; $200,000 — Work Injury to Shoulder; $103,272 and $84,810 — Social Security Past Due Benefits

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Morgan & Morgan: Largest US personal injury law firm with a national footprint, broad practice portfolio, and heavy TV/digital advertising spend. Comparable as a broad incumbent serving similar PI plaintiff segments with contingency fees, but at significantly larger scale than Kraft.

Direct peers

• Jim Adler & Associates: Texas-based personal injury firm known as "The Texas Hammer" that uses heavy broadcast advertising and contingency-fee structure. Directly comparable in geography (Texas), practice area (PI), and consumer-facing marketing approach.
• Allsup: National SSD and disability benefits representation firm operating on a contingency-fee model with a multi-state footprint. Most directly comparable peer to Kraft's SSD practice in terms of fee structure, target claimant, and intake-driven lead funnel.
• Zinda Law Group: Austin-headquartered Texas personal injury firm with a multi-city Texas footprint and a contingency-fee, heavy-marketing GTM similar to Kraft's. Directly comparable in practice area and operating geography.
• Napoli Shkolnik PLLC: National plaintiff-side PI and mass torts firm with presence across Texas and other states. Comparable practice mix to Kraft, including auto/truck accident and SSD-adjacent work, though with broader geographic reach and a heavier mass-tort orientation.

Regional players

• Gordon McKernan Injury Attorneys: Mid-size Louisiana-based PI firm with similar headcount profile, contingency model, and brand-building digital marketing motion. Comparable to Kraft in scale, structure, and growth posture but operating in a different metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/disability_atty
• Facebookfacebook.com/KraftLaw
• LinkedInlinkedin.com/company/kraft-&-associates---personal-injury-&-social-security-disability

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kraft & Associates