Dealer's Greatest Assets

What Dealer's Greatest Assets does

DGA is a Bonita Springs, Florida-based provider of outsourced Business Development Center (BDC) solutions exclusively serving the automotive dealership industry since 1993. The company offers two complementary lines: human-powered virtual BDC services for sales departments (internet lead response, conquest calls, unsold showroom follow-up, sold customer CSI) and service departments (appointment scheduling, retention campaigns, declined service recovery, 24-hour CSI follow-up), supplemented by AI-powered automation. Its flagship product, Alpha Drive AI launched in 2024, uses NLP and GPT-based models to autonomously handle customer interactions across voice, text, chat, and email, with disclosed capabilities including 95% first-call resolution, sub-90-second appointment scheduling, 80% scheduling success, and 175-language support. Alpha Drive AI is modularized into four workflow products — Schedule Max Pro, Status Check Pro, NPS Pro, and Service Pro Plus — and integrates with dealership management systems via a partnership with TechWall for authorized real-time data access.

The company operates a US-based, in-house call center (not offshored) with management team possessing 50+ years of combined automotive call center experience. Distribution is primarily direct sales through demo requests, supplemented by channel partnerships with major DMS and scheduling providers (CDK Global, Xtime with 300+ shared clients since 2008, DealerSocket), communications platforms (Five9, RingCentral), a CRM integration (Salesforce), and automotive OEMs (Mercedes-Benz, BMW, Toyota, Honda, Nissan, Ford, Volkswagen). DGA operates on a subscription-based recurring revenue model with quote-based pricing for enterprise dealerships; specific pricing is not publicly disclosed. The company is privately held, incorporated in Florida, with a reported headcount range of 101-250 employees and no external funding on record.

Name

Dealer's Greatest Assets

Legal name

Dealer's Greatest Assets, Inc.

Website

https://dgaauto.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Dealer's Greatest Assets (DGA) provides outsourced Business Development Center solutions combining live agents and AI-powered automation for automotive dealership sales and service departments across the United States.

Ownership category

akta.pro rank

Product category

Outsourced Automotive BDC Services

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422)

SIC

Services-Help Supply Services (7363)

akta.pro primary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

akta.pro secondary industries

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA)

Keywords

• Automotive BDC services
• Outsourced call center
• Dealership customer engagement
• Conversational AI platform
• Lead response services

Headquarters

HQ city

Bonita Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription-based BDC Services: DGA operates on a subscription model where dealerships pay for outsourced BDC solutions including inbound appointment scheduling, outbound lead generation, and CSI follow-up services. Cancellation policy requires cancellation before renewal date with no refunds provided mid-month.
2. Lucy AI Subscription: Lucy AI (now replaced by Alpha Drive AI) offered subscription-based pricing with flat rate BDC service with no monthly fluctuations. Options included Lucy Only (unlimited AI usage and data) and Lucy with Live Human Assist.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

DGA provides outsourced Business Development Center (BDC) solutions exclusively for automotive dealerships, combining live agent call center services with Alpha Drive AI — a proprietary conversational AI platform. Core offerings include Sales BDC (internet lead response in under 5 minutes, custom 7–120 day follow-up cycles, unsold showroom follow-up, F&I support) and Service BDC (appointment scheduling, retention and engagement campaigns, 24-hour CSI follow-up, recall and declined-service outreach), delivered on a subscription basis with integrated DMS access.

Product overview

Dealer's Greatest Assets (DGA) provides a dual offering combining live agent BDC solutions and AI-powered automation for automotive dealerships. The portfolio consists of Sales BDC (outbound conquest calls, lead response, follow-up) and Service BDC (retention campaigns, appointment scheduling, CSI follow-up) as the human-powered foundation, overlaid with Alpha Drive AI as the next-generation autonomous AI agent handling natural language customer interactions across voice, text, chat, and email. Alpha Drive AI's capabilities are modularized into Schedule Max Pro (scheduling), Status Check Pro (vehicle updates), NPS Pro (satisfaction surveys), and Service Pro Plus (marketing campaigns). Lucy AI was the predecessor to Alpha Drive AI. A Live AI Assist hybrid feature provides human backup for AI interactions.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha Drive AI: Next Generation AI for automotive dealerships featuring NLP and GPT models, 95% first call resolution, and 80% scheduling success rate. Includes products: Schedule Max Pro, Status Check Pro, NPS Pro, and Service Pro Plus.
• Lucy AI

Products and services

• Alpha Drive AI Next-generation conversational AI platform for automotive dealerships combining NLP and GPT models to handle customer interactions across voice, text, chat, and email. Delivers 95% first call resolution, scheduling in under 90 seconds, 80% scheduling success rate, identifies customers by name and vehicle, upsells services, and offers Live AI Assist across voice, text, chat, and email with TCPA/CASL compliance and 175-language support.
• Sales BDC Outsourced sales Business Development Center services for automotive dealerships, including sales conquest calls (positive equity campaigns, lease renewals, lost opportunity campaigns), internet lead response in under 5 minutes, and custom sales follow-up cycles of 7, 14, 30, 60, 90, or 120 days. Also covers unsold showroom follow-up, sold customer CSI monitoring, and F&I experience support.
• Service BDC Outsourced service Business Development Center services for automotive dealerships, including retention campaigns (pre-paid maintenance, maintenance due cycling), engagement campaigns (lost souls, recalls, SOP, no-show, declined services), appointment scheduling with overflow call support, and 24-hour CSI follow-up with caller ID cloning.
• Lucy AI Previous-generation Google-powered AI for automotive dealership service appointment scheduling, with customer identification by name and vehicle, profile building, transportation options, and live person assist. Now superseded by Alpha Drive AI; included here for completeness as a known DGA product offering.

Quantifiable outcome

• 95%+ successful completion rate vs 60-70% for first-gen AI
• +7 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability10 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core.

• TechWallcoreTechnology or IntegrationAlpha Drive AI integrates directly with dealership DMS and scheduling systems through TechWall partnership. This provides secure, authorized access to real-time data without hostile integrations or website scraping.
• GooglecoreTechnology or IntegrationDGA is an official Google Business Partner. The partnership increases visibility for DGA on Google.com and Google Maps while preparing the company to meet customer evolving needs.
• CDK GlobalcoreTechnology or IntegrationCDK Approved Interface Partner providing integration with CDK dealership management systems.
• Xtime (Spectrum)coreTechnology or IntegrationXtime partner with shared client relationships since 2008. DGA has worked with over 300 Xtime clients on Virtual BDC Service and Inbound Reservation Center services.
• SalesforcecoreTechnology or IntegrationCRM integration partner for customer relationship management and lead tracking capabilities.
• Mercedes-BenzcoreTechnology or IntegrationAutomotive manufacturer partner providing BDC solutions for Mercedes-Benz dealerships and CER survey optimization.
• BMWcoreTechnology or IntegrationAutomotive manufacturer partner for BMW dealership BDC solutions.
• ToyotacoreTechnology or IntegrationAutomotive manufacturer partner including case study reference with Parkway Toyota.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CDK Global: Largest provider of dealership management systems in North America with broad CRM, F&I, and BDC-adjacent capabilities. A named DGA integration partner but also a strategic competitor if CDK bundles native AI BDC functionality.
• Conversica: Enterprise AI conversation platform that powers automated lead follow-up across multiple verticals including automotive. Operates at a broader scale and category than DGA but targets the same dealer use case (lead engagement and appointment setting).
• Podium: AI-driven customer communication and review platform serving local businesses including auto dealers. Competes with DGA's customer messaging and follow-up workflows at a broader, multi-vertical scale.

Direct peers

• DealerCenter (Nexa): All-in-one dealer management software platform serving independent and small franchise dealers with CRM, desking, and BDC-adjacent functionality. Overlaps with DGA's mid-market dealership customer base.
• CarNow: Real-time digital retailing and customer engagement platform for auto dealers covering chat, scheduling, and lead response. Competes with DGA on dealer digital engagement and appointment setting workflows.
• VinSolutions: Automotive CRM and BDC platform owned by Cox Automotive that handles internet lead response, phone-ups, and follow-up workflows for dealers. Overlaps directly with DGA's Sales BDC and appointment setting core offerings.
• BDC.AI: AI-native automotive BDC platform that automates inbound and outbound dealer customer interactions via voice, text, and chat. Directly competes with DGA's Alpha Drive AI in the same dealership buyer segment with similar conversational AI capabilities.
• DealerSocket (Higher Rock Labs): Dealer management and CRM system with BDC, desking, and marketing automation modules. A named DGA integration partner but also a competitor in the BDC tooling space serving overlapping dealership customers.
• CallRevu: Call tracking, monitoring, and analytics platform built for automotive dealerships that also offers BDC services. Competes with DGA's outbound sales and inbound call-handling offerings in the same dealer vertical.

Emerging players

• Stella Automotive AI: AI-powered phone and chat assistant purpose-built for automotive dealer service scheduling and inbound call handling. A pure-play AI competitor to DGA's Alpha Drive AI with similar conversational capability targeting the same dealership buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dgaauto
• Facebookfacebook.com/dgaauto

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dealer's Greatest Assets