Jatai
Instituto Jataí is a Brazilian nonprofit founded in 2021 that supports federal, state, and municipal governments in using public procurement as a strategic lever for sustainability, innovation, and decarbonization across agrifood systems and the broader economy.
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Jatai does
Instituto Jataí is a Brazilian nonprofit organization (associação sem fins lucrativos) founded in 2021 and headquartered in São Paulo that supports federal, state, and municipal governments in transforming public procurement into a strategic lever for sustainability, equity, and innovation. Its mission centers on two transitions: agrifood systems transformation and economic decarbonization, framed against the macro context that public procurement represents roughly 15.1% of Brazilian GDP and approximately 15% of global CO2e emissions. The institute delivers three core service products — Specialized Mentoring (Mentorias Especializadas), Guided Journeys (Jornadas Guiadas), and Personalized Consultancy (Consultoria Personalizada) — alongside free downloadable open-source procurement templates (ETP and TR documents for school management systems, software atelier teams, and innovative Public Contracts for Innovative Solutions under Brazil's Startup Legal Framework). It also provides research services in partnership with the University of Oxford's Net Zero Regulation and Policy Hub and UCL's Institute for Innovation and Public Purpose, and provides technical support to the federal Contrata+Brasil digital procurement platform operated by the Ministry of Management and Innovation.
The organization is governed by co-Executive Directors Marcelo Cabral and Eduardo Spanó and operates with a lean 1–10 person team organized around managers for Innovation and Services, Research, Projects, and Sustainability, supplemented by specialists in data, analysis, and communication. Its go-to-market is hybrid: consultative engagement with public-sector clients paired with a community-led model that builds networks and partnerships with impact organizations, plus a Jataí Network for individual contributors and funding partners. Revenue is derived entirely from grants and institutional partnerships — Google.org (US$1M+), Instituto Clima e Sociedade (R$1.5M), Open Society Foundations, Fundação Lemann, GIZ, Itaú, and academic research grants — rather than commercial fee-for-service, and the institute reports impact metrics of R$150 million optimized annually in public contracting, R$3 billion in supported purchases, 25+ organizations supported, and over R$20 million contracted through Contrata+Brasil.
Jatai firmographics
Firmographics- Name
- Jatai
- Legal name
- Instituto Jataí
- Website
- https://jatai.org.br
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Instituto Jataí is a Brazilian nonprofit founded in 2021 that supports federal, state, and municipal governments in using public procurement as a strategic lever for sustainability, innovation, and decarbonization across agrifood systems and the broader economy.
- Ownership category
- akta.pro rank
Jatai industry classification
Industry- Product category
- Public Sector Procurement Advisory
- NAICS
- Management Consulting Services (54161), Management, Scientific, and Technical Consulting Services (5416), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- Technical Cooperation, Capacity Building & Policy Advisory Programs (BPADABAO)
- akta.pro secondary industries
- Program & Project Implementation (TA Delivery) (BPADAEAA), Research, Monitoring, Evaluation & Learning (MEL) Partnerships (EDADALAK), Development Cooperation & Foreign Aid Administration (BPAIAIAG)
Keywords
Where Jatai is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Jatai business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Institutional Funding and Grants: Instituto Jataí operates as a non-profit organization supported by institutional partners and funding organizations. Revenue comes from grants, donations, and institutional partnerships rather than direct service fees.
- Individual Contributions and Donations: Individual contributors can donate to support projects that regenerate territories, strengthen local economies, and promote social change.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Jatai product offering
Product offeringCore offering
Instituto Jataí provides specialized mentoring, guided implementation journeys, and personalized consultancy that help Brazilian public sector organizations redesign their procurement practices to integrate sustainability, equity, and innovation. Its offerings are complemented by free open-source ETP and TR document templates for contracting school management systems, software development teams, and innovative solutions under the Startup Legal Framework, plus applied research and platform support for the Contrata+Brasil federal procurement platform.
Product overview
Instituto Jataí is a Brazilian nonprofit organization that supports governments to innovate in public resource management. The organization offers three core service products: Specialized Mentoring (mentorias especializadas), Guided Journeys (jornadas guiadas), and Personalized Consultancy (consultoria personalizada). These are complemented by free downloadable document templates (Modelos ETP e TR) for school management system contracting, technology team contracting, and innovative procurement. The organization also provides research services on low-carbon public procurement and school feeding programs, and supports the Contrata+Brasil government procurement platform. Jataí focuses on two key sustainable transitions: agrifood systems transformation and economic decarbonization.
Differentiator
Problem solved
Functional benefit
Products and services
- Specialized Mentoring (Mentorias Especializadas)
Quantifiable outcome
- R$ 150 milhões optimized annually in public procurement
- +5 more outcomes
Companies that use Jatai
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Jatai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Jatai partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- University of OxfordcoreResearch partnership with the Oxford Net Zero Regulation and Policy Hub for low-carbon public procurement research, exploring the potential of state purchasing power in promoting green transition.
- University College London (UCL) - Institute for Innovation and Public Purpose (IIPP)coreResearch partnership on the National School Feeding Program (PNAE) as a strategic lever for sustainable public procurement, analyzing the evolution of the program and strategic use of family farming purchases.
- Fundação LemannmajorInstitutional partner supporting the institute's mission to transform public procurement for sustainability and innovation in Brazil.
- Ministério da Gestão e da Inovação em Serviços Públicos (MGI)coreFederal government ministry partnership to support the Contrata+Brasil platform and public procurement innovation agenda, particularly for small suppliers and Amazon sociobioeconomy producers.
- Ministério do Desenvolvimento da Indústria, Comércio e Serviços (MDIC)majorFederal ministry partnership for productive development agenda supporting efficient and accessible procurement processes for sustainable local development.
- Secretaria de Estado de Planejamento e Gestão de Minas Gerais (SEPLAG)coreState government partnership for integrating sustainability and carbon-reduction criteria into Minas Gerais state public procurement practices, guiding the Annual Procurement Plan.
- Isle América LatinamajorImplementation partner for the COPASAHub initiative, supporting the sanitation company in developing disruptive solutions through partnerships with startups and innovative companies.
- SEBRAEmajorPartnership in the Catalisa Gov program, empowering governments to procure innovation through the Public Contract for Innovative Solutions (CPSI) in cities including Arapiraca (AL) and Porto Velho (RO).
- GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)majorGerman development agency supporting sustainable public procurement initiatives and government innovation projects.
- COPASAmajorMinas Gerais Sanitation Company that received mentorship resulting in the launch of COPASAHub, seeking disruptive solutions for the sanitation sector through partnerships with startups.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Jatai competitors and assessment
Company assessmentDirect peers
- Open Contracting Partnership: Global nonprofit working to make public procurement more transparent, accountable, and effective. Highly comparable as both organizations build open tools, methodologies, and partnerships to reform government procurement practices for social impact.
- ICLEI – Local Governments for Sustainability: Global network of local and regional governments committed to sustainable urban development. Comparable as it supports subnational governments with technical guidance, capacity building, and policy advisory on sustainability — Jataí's core service for Brazilian municipalities and states.
- Instituto Clima e Sociedade (iCS): Brazilian philanthropic organization funding climate and development initiatives, including the low-carbon public procurement program Jataí supports. Directly comparable mission, geography, and funder/recipient relationship profile.
- International Institute for Sustainable Development (IISD): Independent research and policy organization producing applied research and advisory on sustainable development, including sustainable public procurement. Comparable as a mission-aligned nonprofit combining applied research with government advisory.
- Results for America: U.S. nonprofit that helps government leaders invest in what works through evidence-based policy, including procurement and budgeting innovation. Comparable as a nonprofit intermediary providing technical assistance and capacity building to public sector leaders.
Regional players
- Fundação Getúlio Vargas (FGV): Brazil's leading academic research and policy institution with public administration and government-focused programs. Comparable as a domestic source of public-sector research and advisory, though substantially larger and broader than Jataí.
- WWF-Brasil: Brazilian arm of the global environmental NGO. Overlaps with Jataí on sustainable food systems and Amazon sociobioeconomy themes, though WWF focuses on conservation policy and field programs rather than public procurement advisory.
Broad incumbents
- C40 Cities: Global network of major cities addressing climate change. Comparable in mission alignment around urban sustainability, but operates at much larger scale and focuses on city-level climate action rather than procurement transformation specifically.
- CDP (Carbon Disclosure Project): Global nonprofit running environmental disclosure systems used by governments and corporates. Comparable in combining data infrastructure, sustainability standards, and government engagement, though focused on disclosure rather than procurement redesign.
- World Resources Institute (WRI): Global research organization working at the intersection of environment and development. Comparable in producing applied research and working with governments on sustainability, though substantially larger and broader in scope than Jataí.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jatai social profiles
Digital presenceJatai financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jatai leadership team
Management profileNumber of profiles
Profiles14 records
Jatai funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jatai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jatai
What does Jatai do?
Instituto Jataí provides specialized mentoring, guided implementation journeys, and personalized consultancy that help Brazilian public sector organizations redesign their procurement practices to integrate sustainability, equity, and innovation. Its offerings are complemented by free open-source ETP and TR document templates for contracting school management systems, software development teams, and innovative solutions under the Startup Legal Framework, plus applied research and platform support for the Contrata+Brasil federal procurement platform.
Is Jatai a public or private company?
Jatai is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jatai founded?
Jatai was founded in 2021. It employs 1 to 10 people.
Where is Jatai based?
Jatai is headquartered in São Paulo, Brazil, in the Latin America region.
How does Jatai make money?
Two revenue lines are on record. Institutional Funding and Grants are the primary driver. The others are individual Contributions and Donations.
Who are Jatai's main competitors?
Direct peers on record are Open Contracting Partnership, ICLEI – Local Governments for Sustainability, Instituto Clima e Sociedade (iCS), International Institute for Sustainable Development (IISD) and Results for America. Regional players are Fundação Getúlio Vargas (FGV) and WWF-Brasil. Broad incumbents are C40 Cities, CDP (Carbon Disclosure Project) and World Resources Institute (WRI).
Does Jatai have an API?
No public API is recorded for Jatai.
What industry is Jatai in?
Jatai's product category is Public Sector Procurement Advisory. Its primary akta.pro industry code is BPADABAO, Technical Cooperation, Capacity Building & Policy Advisory Programs, with a secondary code of BPADAEAA, Program & Project Implementation (TA Delivery). Its NAICS code is 54161 and its SIC code is 8742.