What dreifive does

dreifive is a DACH-region digital marketing agency headquartered in Zurich with operational offices in Konstanz (Germany), Munich/Poing (Germany), and Vienna (Austria), employing over 120 specialists. The company operates through a modular service portfolio organized around six core practice areas: Consulting, Social Media Marketing (community management, social advertising, messenger marketing, social listening), Kreation & Produktion (creative production including FOOHm/3D content), Search Engine Marketing (SEA, SEO, GEO for generative search, Amazon, ASO), Usability & Analytics, and Media Advertising (programmatic, email, connected TV).

The agency's underlying technology stack is built around standard digital marketing infrastructure rather than proprietary software: programmatic advertising platforms, Meta Business Partner and Google Premier Partner integrations, server-side tag management via JENTIS, DMP integrations with 1plusX and Lotame, and feed management via Channable (Silver Partner since 2021). Differentiated methodologies include Product Size Optimization (dynamic scoring algorithm prioritizing products by size availability), Sleeper Product Detection (cross-channel analytics identifying underperforming products on Meta), and Dynamic Content Optimization (A/B testing framework). AI applications include WhatsApp conversational chatbots, AI-powered social media copy generation, and GEO services for generative search engine results.

Revenue is generated through project-based professional services contracts, retainer agreements, and performance-based fees, with pricing quote-driven per scope (30% deposit on net project value, 14-day payment terms). The agency serves enterprise and mid-market clients across retail, fashion, insurance, banking, automotive, pharmaceutical, technology, and non-profit verticals, with notable logos including Samsung, C&A (10-year partnership), Allianz, Coop, Starbucks, Volvo, IKEA, USM, Baloise, and Bayer. The GTM motion is sales-led, combining direct outreach, pitches/tenders, and referrals from long-term client relationships. Dreifive is privately held, with s360 as a strategic minority investor and management having completed a buyout from Goldbach Group in 2023.

Name

dreifive

Legal name

dreifive Group AG

Website

https://dreifive.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

dreifive is a DACH-region digital marketing agency with 120+ specialists across Zurich, Konstanz, Vienna, and Munich, offering end-to-end services spanning social media, search, programmatic advertising, creative production, and analytics for enterprise and mid-market clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Konstanz

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Agency Services: Professional services revenue from consulting and executing digital marketing campaigns including social media marketing, search engine marketing, programmatic advertising, email marketing, and connected TV. Revenue is generated through project-based contracts, retainer agreements, and performance-based fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

dreifive is a full-service digital marketing agency in the DACH region, delivering consulting, social media marketing, creative production, search engine marketing, analytics, and media advertising services to enterprise and mid-market brands. The agency plans and executes integrated digital campaigns across paid social, search, programmatic, email, connected TV, and organic channels, supplemented by content/video/3D production and conversion optimization. Service delivery is supported by proprietary methodologies for large e-commerce catalogs (e.g., Product Size Optimization, Sleeper Product detection) and innovations such as FOOHm and AI-driven social campaigns.

Product overview

dreifive is a DACH-region digital marketing agency with approximately 120 specialists operating from Konstanz, Munich, Vienna, and Zurich. The company offers a modular service portfolio organized around six core practice areas: Consulting (strategic advisory), Social Media Marketing (including Community Management, Social Advertising, Messenger Marketing, and Social Listening), Kreation & Produktion (creative content and video production), Search Engine Marketing (covering SEA, SEO, GEO, Amazon, and ASO), Usability & Analytics (conversion optimization), and Media Advertising (Programmatic, Email, and Connected TV). The agency differentiates through specialized capabilities including FOOHm (Fake Out of Home Media) campaigns, AI-powered WhatsApp chatbots, and advanced product feed optimization using proprietary algorithmic approaches for large e-commerce catalogs. The portfolio operates as an integrated full-service model rather than a standalone software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Consulting
• Social Media Marketing

Quantifiable outcome

• 3x organic engagement rate improvement for Starbucks FOOHm Pumpkin Spice campaign
• +6 more outcomes

Named customers39 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ChannablecoreTechnology or Integration · 1 January 2021Silver Partner since 2021. dreifive uses Channable platform for feed management and e-commerce optimization. The agency was selected as use-case speaker for Channable Agency Partner Days 2026 to present the CHRIS sports campaign methodology including Product Size Optimization, Sleeper Products detection, and dynamic content optimization for large product catalogs.
• Meta (Facebook)coreGTM or Marketing PartnerMeta Business Partner status. dreifive delivers social media campaigns, advertising, and content for clients across Facebook and Instagram platforms, utilizing Meta's advertising technology including the Facebook Ads Pixel for conversion tracking and optimization.
• GooglecoreTechnology or IntegrationGoogle Premier Partner with verified badge status. dreifive executes search engine advertising (SEA), YouTube campaigns, and display advertising using Google Ads platform. Recognized as Google Finalist 2024 for EMEA region.
• IAB SwitzerlandminorGTM or Marketing PartnerIAB Switzerland member. Association membership demonstrating commitment to industry standards in digital advertising.
• GoldbachminorChannel Partner/ Reseller/ DistributorFormer parent company. Goldbach sold DACH digital agency dreifive to management, completing the ownership transition. Previously operated as Goldbach Interactive before rebranding.
• Holy Fashion GroupcoreStrategic or Co-development Partnerdreifive manages digital marketing for multiple Holy Fashion Group brands including Strellson, Joop!, and Windsor. Extended partnership expanded from initial markets to new countries including France, Belgium, Russia, Taiwan, Canada, and Netherlands.
• Elektra Bregenz AGcoreStrategic or Co-development Partnerdreifive manages digital marketing for Elektra Bregenz brands including Beko, elektrabregenz, and Grundig in Austria. Started November 2016 with Beko Facebook account and expanded to Grundig in March 2019.

Scale indicators15 records

Recent moves4 records

Broad incumbents

• Razorfish: Publicis-owned global digital agency with established DACH presence offering strategy, media, creative, and technology services to enterprise marketers; comparable in service portfolio and enterprise targeting but operates as part of a global network versus dreifive's independent mid-market positioning.
• SinnerSchrader (Accenture Song): Long-established Hamburg-headquartered digital agency now operating within Accenture Song, offering digital strategy, e-commerce, and platform services to enterprise clients across DACH; represents a scaled, now-acquired competitor that benchmarked independent agencies like dreifive.
• Serviceplan Group: Munich-headquartered largest independent agency group in Europe, offering integrated communication, digital, media, and technology services to enterprise brands across DACH; comparable in DACH enterprise targeting and integrated digital offering but materially larger scale and broader portfolio.
• Aperto (IBM iX): Berlin-based digital agency now part of IBM iX, delivering strategy, experience design, and digital transformation to large enterprise clients in DACH; comparable in heritage and service breadth but now competes with significantly larger parent backing.

Direct peers

• Grabarz & Partner: Hamburg-based creative and digital agency serving enterprise brands across Germany with strategy, social, content, and digital media services; competes in the same DACH award circuits (e.g., German Brand Award) and pitches as dreifive.
• Dept: Amsterdam-headquartered digital agency with significant DACH operations, offering social media marketing, creative production, performance marketing, and e-commerce services to enterprise clients — directly comparable in service mix, target customer, and full-service delivery model to dreifive.
• Scholz & Friends: Major Hamburg-based creative and digital agency group offering brand strategy, social, content, and digital transformation to German enterprise brands; competes head-to-head with dreifive for DACH marketing budgets and recognition (e.g., German Brand Award ecosystem).
• TLGG: Berlin-based digital and communications agency specializing in social media strategy, content, and digital products for enterprise brands; directly comparable in social-first service portfolio and DACH enterprise client base to dreifive.
• UDG United Digital Group: One of Germany's largest independent digital agency groups, offering web, app, content, social, and performance marketing to enterprise clients; comparable in scale, multi-office DACH footprint, and full-service digital offering to dreifive.
• Elastique: Cologne-based digital agency focused on strategy, design, websites, and digital products for DACH enterprise clients; comparable in mid-sized independent agency positioning and full-service digital delivery model.

Market position

Strengths1 record

Weaknesses1 record

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dreifive
• Xx.com/dreifive_DACH
• Facebookfacebook.com/dreifive

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dreifive