Elastique
Elastique. GmbH is a Cologne-based creative brand communication agency with 50+ in-house specialists in Cologne, Berlin and Munich, designing and producing end-to-end brand experiences, immersive installations and storytelling campaigns for enterprise clients such as BMW Group, BRABUS, Deutsche Bahn and Deutsche Telekom.
- Company typePrivate
- Founded2005
- HeadquartersCologne, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Elastique does
Elastique. GmbH is a Cologne-based creative brand communication agency founded in 2005 that designs and produces end-to-end brand experiences for enterprise clients. It employs more than 50 in-house specialists across offices in Cologne (HQ), Berlin and Munich, organised around four stated values — Simplicity, Clarity, Beauty and Fun — and an "Applied Consulting" methodology that pairs strategic frameworks with creative delivery rather than concept-only hand-offs. The agency's core service spans consulting, concept, creative direction, design, coding, motion design, sound design, immersive space animation, live-action production, storytelling, spatial design and digital prototyping, with named flagship projects including BMW Group press conferences and CES shows, BRABUS Signature Night, Deutsche Telekom's MWC and EURO 2024 activations, Mitsubishi Electric's permanent brand exhibition, the KUKA TWINBOTS installation, and BMW i3 World Premiere 2026. Its underlying technology stack combines creative coding (Unity, TouchDesigner, vvvv, Unreal Engine 5, MetaHuman) with immersive media installations (large-format LED, kinetic screens, AR/MR via Meta Quest 3), industrial and collaborative robotics (Universal Robots, KUKA with motion-capture-driven choreography), spatial-computing prototypes and live-action film production; generative AI tools (Midjourney, Runway ML) are used selectively in creative deliverables.
The agency's revenue model is project-based and quote-based: the public-facing "Become a client" intake form on elastique.de requires selection of a project-budget tier from €5,000 up to €100,000+, with actual pricing negotiated per engagement. Distribution is direct enterprise sales (no reseller or self-serve channel), supplemented by earned media, an award-rich presence at IAA, CES, ISH, MWC and Milan Design Week, and an owned storytelling and film sub-label, wtf GmbH, that produces branded entertainment such as Deutsche Bahn's "Boah, Bahn!" (90M+ views) and BMW i Vision Dee's "The Dee Movie." Elastique. is a privately held German GmbH led by co-management Betty and Andreas Schimmelpfennig, with no external institutional investors, funding rounds, IPO, parent holding, or M&A activity disclosed in the source data.
Elastique firmographics
Firmographics- Name
- Elastique
- Legal name
- Elastique. GmbH
- Website
- https://elastique.de
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elastique. GmbH is a Cologne-based creative brand communication agency with 50+ in-house specialists in Cologne, Berlin and Munich, designing and producing end-to-end brand experiences, immersive installations and storytelling campaigns for enterprise clients such as BMW Group, BRABUS, Deutsche Bahn and Deutsche Telekom.
- Ownership category
- akta.pro rank
Elastique industry classification
Industry- Product category
- Creative Brand Communication Services
- NAICS
- Advertising Agencies (54181), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Experiential, Event & Sponsorship Marketing (BPAFAAAH), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where Elastique is headquartered
LocationHeadquarters
- HQ city
- Cologne
- HQ country
- Germany
- HQ region
- Europe
Markets served
Elastique business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Project-based agency engagements: Elastique. generates revenue primarily through project-based, bespoke creative services for enterprise clients. The website's 'Become a client' form requires a project budget selection with tiers €5,000 to €100,000+, indicating project fees are scoped per engagement rather than sold as a recurring subscription.
- End-to-end production & show staging: Beyond strategy and creative direction, Elastique. offers full-service production including live-action filming, sound design, motion design, immersive installation build, and on-site show direction (e.g., BRABUS Signature Night, BMW press conferences, Deutsche Telekom Kick it like Alex), billed as managed production engagements.
- Storytelling & film production via wtf sub-label: Elastique. operates a storytelling/film sub-label wtf GmbH (e.g., Boah, Bahn! for Deutsche Bahn, The Dee Movie for BMW, GetYourGuide ft. Kaulitz Twins global campaign) that produces branded entertainment, social-first series and global campaigns on behalf of enterprise brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | €5,000 project tier |
| Other | — | €10,000–€15,000 project tier |
| Other | — | €15,000–€20,000 project tier |
| Other | — | €20,000–€50,000 project tier |
| Other | — | €50,000–€100,000 project tier |
| Other | — | €100,000+ project tier |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Elastique product offering
Product offeringCore offering
Elastique. is a creative brand communication agency that delivers end-to-end brand experiences for enterprise clients, combining strategic consulting, concept, creative direction, design, coding, motion design, sound design, immersive space animation and live-action production. Its work spans branded entertainment (e.g., Deutsche Bahn "Boah, Bahn!"), large-scale immersive installations (e.g., Berlin TV Tower projection for Deutsche Telekom, cobotic Mirror Me), trade-fair and CES show staging for BMW Group, and permanent brand exhibitions (e.g., Mitsubishi Electric), delivered by an in-house team of 50+ specialists across Cologne, Berlin and Munich.
Product overview
Elastique. GmbH operates as a single, integrated creative brand communication agency rather than a modular SaaS platform; its offering spans strategic consulting, concept, creative direction, design, coding, motion design, sound design, immersive space animation, live-action production, storytelling and spatial design, delivered by 50+ in-house specialists from offices in Cologne, Berlin and Munich. The agency's portfolio is organised around a core agency offering (Elastique. / "Elastique. Applied Consulting"), a storytelling and content subsidiary (wtf) that produced branded entertainment such as "Boah, Bahn!" for Deutsche Bahn and "The Dee" movie for BMW, and a set of self-initiated flagship projects that double as product showcases — including Mirror Me (cobotic installation), TWINBOTS (robotic installation for KUKA), Empty Shells – Anomaly (XR prototype), Super Soccer (immersive 3D game), "The Power of Imagination" (AI-driven projection for Walter Knoll), Paperstorm (brainstorming table) and Elastique. Manifesto (international art exhibitions). The named client engagements (e.g., BMW Group press conferences and CES shows, BRABUS Signature Night, Deutsche Telekom Kick it like Alex, Mitsubishi Electric Brand Exhibition) sit alongside these flagship projects as end-to-end deliverables produced by the same in-house pipeline.
Differentiator
Problem solved
Functional benefit
Brands
- wtf: In-house storytelling/content production label and wholly-owned subsidiary (wtf GmbH); produces branded entertainment, web series and global campaigns such as 'Boah, Bahn!' for Deutsche Bahn and 'The Dee Movie' for BMW.
Products and services
- Elastique. Creative Brand Communication Agency
- Elastique. Applied Consulting
Companies that use Elastique
Customer profileNamed customers34 records
Segments6 records
Ideal customer profiles5 records
Elastique technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability10 records
Feature3 records
Elastique partnerships and signals
Strategic signalPartnerships
53 partnerships are on record, tiered flagship, core and minor.
- BRABUSflagshipBRABUS is treated as a flagship client/partner with annual co-developed Signature Night events in Düsseldorf since 2023, including scenography, motion design and show direction.
- BMW GroupflagshipLong-running strategic partnership covering flagship projects including IAA Staging Neue Klasse, Press Conference Design-System, Mixed Reality Experience, Trade Fair AR-Moment, BMW i Vision Dee Keynote & Reveal in Las Vegas, the first car show inside a car (CES 2025) and BMW i3 World Premiere at BMW Park Munich.
- Deutsche TelekomcoreRecurring strategic partner across flagship projects including Kick it like Alex (EURO 2024 Berlin TV Tower), Super Soccer (MWC Barcelona), #UNHATE, Giving Technology a Heartbeat (MWC 2023) and #TAKEPART (MWC 2019).
- Deutsche BahncorePartner on the 'Boah, Bahn!' social-first web series starring Anke Engelke, produced via Elastique's wtf sub-label, delivering 90M+ views and 100,000+ new social followers.
- KUKAcoreClose co-development partnership on the TWINBOTS installation in KUKA's Customer Experience Center in Augsburg, building custom code to translate motion-capture choreography into robotic sequences.
- Mitsubishi ElectriccorePartner for the permanent 'World of Mitsubishi Electric' brand exhibition at the company's German HQ in Ratingen, including Threebots and Brand Exhibition projects.
- MINI (BMW Group)corePartner on the International MINI Dealer Experience (IMDE) in Rotterdam, serving 5,000 visitors from 36 countries over seven weeks.
- Meiré und Meiré GmbH & Co. KGflagshipRecurring partner on BMW Group trade-fair and press-conference projects (Press Conference Design-System, Media Installation, Trade Fair AR-Moment), providing communication and architecture services.
- Blue Scope GmbHflagshipStrategy and dramaturgy partner on BMW Group trade-fair projects (Press Conference Design-System, Media Installation, BMW i3 World Premiere).
- wtf GmbHflagshipElastique.'s dedicated storytelling and film sub-label, credited on Deutsche Bahn Boah Bahn!, BMW i Vision Dee 'The Dee Movie', GetYourGuide Kaulitz campaign, BMW i3 World Premiere, and BMW 'Heart & Soul Inside' documentation.
- adhoc4acp GmbHcoreTechnical and architectural planning partner plus light design on BRABUS Signature Night Düsseldorf.
- Aventem GmbHcoreLight, sound and media-equipment supplier on BRABUS Signature Night Düsseldorf and Mirror Me.
- Pixway GmbHminorMedia operator on BRABUS Signature Night Düsseldorf.
- Klartext GmbHminorSet construction partner for BRABUS Signature Night Düsseldorf.
- klangmalerei.tv GmbHminorDocumentation partner for BRABUS Signature Night Düsseldorf and Reeperbahn Festival Collide.
- Universal Robots A/ScoreCobot supplier for the Mirror Me installation (Universal Robots cobots).
- metron eging GmbHcoreConstruction / building partner for Mirror Me installation and exhibits construction for Mitsubishi Electric and BMW i Vision Dee dashboard models.
- Flexmirror GmbHminorMirror supplier for the Mirror Me installation.
- Zander & Partner Event-Marketing GmbHcoreTechnical realisation partner for the projection on the Berlin TV Tower for Deutsche Telekom Kick it like Alex.
- insglück Gesellschaft für Markeninszenierung mbHcoreEvent production partner for Deutsche Telekom Kick it like Alex.
- nsynk Gesellschaft für Kunst und Technik mbHcoreGame development partner for Deutsche Telekom Super Soccer immersive stereoscopic 3D game at MWC Barcelona.
- Ippolito Fleitz Group GmbHcoreArchitecture partner for Walter Knoll's The Power of Imagination at Milan Design Week.
- THE GAME GROUP GmbHcoreVision Neue Klasse campaign concept / dramaturgy / show direction partner for BMW Group IAA Staging Neue Klasse and BMW i Vision Dee Keynote & Reveal.
- ICT AGcoreKinetic engineering partner for BMW Group IAA Staging Neue Klasse (autonomously moving LED screens).
- conex GmbHcoreProject steering / architectural planning partner for BMW IAA Staging Neue Klasse, BMW i Vision Dee Keynote & Reveal, and BMW Heart & Soul Inside at CES.
- Journee Technologies GmbHcoreMetaverse technology partner for BMW i Vision Dee Keynote & Reveal.
- Czarnowski CollectivecoreConstruction / technical setup partner for BMW i Vision Dee Keynote & Reveal and BMW Heart & Soul Inside at CES.
- SamsungcoreLED & display technology / immersive staging partner for KUKA TWINBOTS.
- NOVO SONIC GmbHminorSound design and music partner for KUKA TWINBOTS.
- LIGANOVA MaSH!coreMarketing / social activation partner for BMW Heart & Soul Inside at CES 2025; lead agency for BMW #NEXTGen format.
- PACIFIC UEGminorIdea / creation partner for the social main film around BMW Heart & Soul Inside at CES.
- NIYU Event ProductioncoreTechnical planning partner for BMW Heart & Soul Inside at CES 2025.
- Creative TechnologycoreTechnical supplier for BMW Heart & Soul Inside at CES 2025.
- laserfabrik GmbHminorLaser-animation supplier for BMW Heart & Soul Inside at CES 2025.
- Die Favoriten GmbHcoreProject steering and event planning partner for the International MINI Dealer Experience in Rotterdam.
- The DepartmentcoreCreative concept and dramaturgy partner for the International MINI Dealer Experience.
- bmw group (BMW Group)flagshipRepeat strategic partner for media installations at BMW Group trade-fair booths (IAA, CES); Meiré und Meiré and Blue Scope continue as core architecture and strategy partners across these projects.
- LIGANOVAcoreLead agency for BMW #NEXTGen format with Elastique. as creative partner; co-developed the #NEXTGen streamcast experience.
- btf GmbHcoreCo-development partner on the 'Chasing iNEXT' Netflix-style web series for BMW #NEXTGen.
- WBLT GmbH & Co. KGcoreTechnical planning and veranstaltungstechnik / medientechnik partner for BMW i3 World Premiere at BMW Park Munich.
- Leyendecker GmbHminorTechnical supplier for BMW i3 World Premiere.
- MMD STUDIOS / PILOT ENTERTAINMENTcoreLead agency for talents & production on the GetYourGuide ft. Kaulitz Twins global campaign.
- pilot Hamburg GmbH & Co. KGcoreMedia agency for the GetYourGuide ft. Kaulitz Twins global campaign.
- The Marmalade Studios GmbH & Co. KGcoreFilm production partner for Dornbracht LifeSpa.
- Winkels MessebauminorSet construction partner for Dornbracht LifeSpa, with the set reused as the central element of Dornbracht's ISH Frankfurt booth.
- RheinMain University of Applied SciencescoreIdeation and research partner with Prof. Betty Schimmelpfennig for the Empty Shells – Anomaly XR prototype, developed in collaboration with Elastique.
- Meta (Meta Quest 3)coreImplicit technology partner: Meta Quest 3 hardware and spatial-computing platform used to deliver the Anomaly XR prototype.
- Nextwork GmbHcoreAppointed data protection officer of Elastique. GmbH under GDPR (Brienner Straße 50a, 80333 Munich).
- Personio SE & Co. KGcoreHR / recruitment management platform operator that hosts Elastique.'s online application form, acting as data processor under Article 28 GDPR.
- Google Ireland Limited (Google Analytics 4)coreWeb analytics service used on elastique.de to analyse usage behaviour (consent-based under GDPR Article 6(1)(a)).
- Hotjar Ltd.coreUX analytics tool used on elastique.de to record clicks, mouse movements, scrolling and gather feedback via surveys and feedback widgets.
- Vimeo Inc.coreVideo plugin provider embedded on elastique.de to host portfolio videos.
- 100k Studio GmbHcoreProgramming partner credited on the Elastique. website (linked from the imprint).
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
Elastique competitors and assessment
Company assessmentDirect peers
- Kempertrautmann: Hamburg-based independent creative agency known for bold brand experiences and launch campaigns, with clients including Audi, BMW and Porsche. Comparable to Elastique. as a German experiential creative shop targeting automotive and premium brand launches.
- UNIT9: London-based creative technology studio specialising in interactive installations, AR/VR, gaming and branded experiences for global brands. Highly comparable to Elastique. on mediatecture, creative coding and immersive storytelling, and competes for the same kind of enterprise experiential RFPs.
- B-Reel: Stockholm- and Los Angeles-based creative technology agency producing interactive experiences, films and prototypes for brands such as Google, Nike and Adidas. Comparable to Elastique. on mediatecture, creative coding and cross-format brand storytelling.
- Tool of North America: Independent creative and production studio with deep experience in branded entertainment, experiential and film for global brands. Comparable to Elastique. on cross-format storytelling and enterprise brand-event work, including via the wtf sub-label equivalent.
- Meiré und Meiré: Cologne-based brand-space and trade-fair architecture agency that is both a recurring implementation partner on Elastique.'s BMW Group projects and a direct competitor for premium German brand-experience work. Highly comparable because it serves the same automotive and luxury clients with overlapping experiential and trade-fair capabilities.
Broad incumbents
- Jung von Matt: One of Germany's largest independent creative agency networks, with deep automotive clients (Mercedes-Benz, Porsche) and a Hamburg/Europe footprint. Comparable to Elastique. as a German premium creative competitor for large enterprise briefs, though its portfolio spans mainstream advertising rather than Elastique.'s mediatecture specialisation.
- Scholz & Friends: Hamburg-based full-service creative agency group with strong automotive and consumer brand credentials (Volkswagen, BMW, Deutsche Telekom). Comparable as a German competitor competing for the same enterprise experiential and launch budgets that Elastique. targets.
- Razorfish: Global digital agency within the Publicis network with strong experience design, AR/VR and immersive commerce capabilities. Comparable to Elastique. as a larger creative-tech competitor targeting enterprise brand-experience engagements.
- DDB Germany: German arm of the global DDB creative network with automotive and consumer brand clients (Volkswagen, BMW). Comparable to Elastique. as a larger full-service competitor that increasingly fields experiential and activation teams targeting the same enterprise briefs.
- Serviceplan Group: Europe's largest independent, partner-managed agency group with full-service capabilities across creative, media, digital and tech. Comparable to Elastique. as a German competitor that increasingly competes in immersive and brand-experience work for the same enterprise clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Elastique social profiles
Digital presenceElastique compliance and trust
Trust signalCompliance1 record
Elastique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elastique leadership team
Management profileNumber of profiles
Profiles3 records
Elastique subsidiaries and ownership
Company hierarchySubsidiaries1 record
Elastique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elastique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elastique
What does Elastique do?
Elastique. is a creative brand communication agency that delivers end-to-end brand experiences for enterprise clients, combining strategic consulting, concept, creative direction, design, coding, motion design, sound design, immersive space animation and live-action production. Its work spans branded entertainment (e.g., Deutsche Bahn "Boah, Bahn!"), large-scale immersive installations (e.g., Berlin TV Tower projection for Deutsche Telekom, cobotic Mirror Me), trade-fair and CES show staging for BMW Group, and permanent brand exhibitions (e.g., Mitsubishi Electric), delivered by an in-house team of 50+ specialists across Cologne, Berlin and Munich.
Is Elastique a public or private company?
Elastique is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elastique founded?
Elastique was founded in 2005. It employs 11 to 50 people.
Where is Elastique based?
Elastique is headquartered in Cologne, Germany, in the Europe region.
How does Elastique make money?
Three revenue lines are on record. Project-based agency engagements are the primary driver. The others are end-to-end production & show staging and storytelling & film production via wtf sub-label.
Who are Elastique's main competitors?
Direct peers on record are Kempertrautmann, UNIT9, B-Reel, Tool of North America and Meiré und Meiré. Broad incumbents are Jung von Matt, Scholz & Friends, Razorfish, DDB Germany and Serviceplan Group.
Does Elastique have an API?
No public API is recorded for Elastique.
What industry is Elastique in?
Elastique's product category is Creative Brand Communication Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAFAAAH, Experiential, Event & Sponsorship Marketing. Its NAICS code is 54181 and its SIC code is 7311.