What Movieguide does

Movieguide is a 501c3 non-profit organization founded in 1985 by Dr. Ted Baehr in Camarillo, California, that operates a media review and entertainment intelligence platform serving Christian families, parents, and caregivers seeking faith-aligned guidance on movies, television, and streaming content. Its core product is the Movieguide website and accompanying mobile applications (iOS, Android, Amazon Appstore), which deliver editorial reviews, a proprietary Family Content Rating System that scores content from -2 to +4 across violence, language, sex, and nudity dimensions, and the Movie Finder filtering tool that lets users sort a database of 1,632+ titles by genre, quality, content acceptability, and streaming availability across ten platforms including Netflix, Disney+, Amazon Prime Video, Hulu, HBO Max, Apple TV+, Paramount+, VidAngel, Angel Studios, and Great American Pureflix.

The technology stack is a web-based content management system extended to native mobile apps, supplemented by an embedded linking layer that connects each review to viewing options across major streamers. Around the core review product, Movieguide has built a multi-property ecosystem: Movieguide+ (premium subscription), Movieguide TV (video reviews and red-carpet coverage), Movieguide Moms (parenting guidance), Kids Corner (child-focused content), Premiere Streaming (Classic Movies), Familyguide (family resources), Movieguide Awards, the Kairos Prize for faith-positive screenwriting, ScriptList (screenwriting resource), Master Class (education), Movieguide Radio, and the Inklings Fellowship — a portfolio that diversifies audience touchpoints within the faith-based media advisory niche.

As a non-profit, Movieguide's revenue model is donation-driven (Amazon Smile, general donations) with a subscription tier (Movieguide+) layered on top; no revenue, donor count, or subscription metrics are publicly disclosed. The organization is independently operated with no parent company, no venture funding, and no disclosed acquisitions. Marketing and distribution are executed through owned channels — website content, email newsletter, YouTube, organic social, and parenting/uplift article sections — reaching a primarily US/North American audience with globally accessible apps.

Name

Movieguide

Legal name

Movieguide

Website

https://movieguide.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Movieguide is a 501c3 non-profit founded in 1985 that publishes Christian-worldview movie and TV reviews for families, parents, and caregivers via website, mobile apps, and a premium subscription.

Ownership category

akta.pro rank

Product category

Faith-Based Media Reviews and Content Rating Services

NAICS

Broadcasting and Content Providers (516), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Religious Education, Kids & Family Faith Programming (MPABALAM)

akta.pro secondary industries

Children’s Licensed & Media Tie-In Publishing (MPAJAFAK), Short-Form Documentaries (MPADADAC)

Keywords

• Christian movie reviews
• Family content ratings
• Movie review platform
• Streaming content filtering
• Faith-based media guidance

Headquarters

HQ city

Camarillo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels5 records

Marketing channels7 records

Core offering

Movieguide provides Christian and family-friendly movie and TV reviews through a website and mobile applications, featuring a proprietary family content rating system that scores titles on a +4 to -2 scale across violence, language, sex, and nudity dimensions. The platform includes an advanced Movie Finder tool that filters 1,632+ reviewed titles by genre, quality, and content acceptability, with embedded streaming links connecting users to major platforms like Netflix, Disney+, and Amazon Prime Video. Premium access is available through the Movieguide+ subscription service.

Product overview

Movieguide is a media review and entertainment intelligence platform providing Christian and family-friendly movie, TV, and streaming content reviews. The core offering is the Movieguide website and mobile applications (iOS/Android), supplemented by specialized apps including Movieguide® TV for video content, Premiere Streaming for classic movies, and Kids Corner for family-focused content. Premium access is available through Movieguide®+ subscription. The platform features a Movie Finder tool that filters content by genre, quality, and streaming availability across major platforms. Related offerings include the Movieguide® Awards and Kairos Prize® for recognizing faith-positive content, ScriptList for screenwriting resources, Master Classes for education, and Movieguide Radio for audio content. Movieguide operates as a 501c3 non-profit organization.

Differentiator

Problem solved

Functional benefit

Brands

• Movieguide®+: Premium subscription service offering exclusive faith-filled content and extended reviews.
• Movieguide® TV
• Movieguide® Moms
• Classic Movies
• Kids Corner

Products and services

• Movieguide Website & Mobile App The main Movieguide platform providing Christian and family-friendly movie and TV reviews, with content filtering by quality, genre, and family content ratings. Available via website and mobile applications for iOS and Android.
• Movieguide®+ (Plus Subscription) Premium subscription service offering exclusive faith-filled content, enhanced features, and ad-free experience.
• Premiere Streaming (Classic Movies) Streaming platform offering classic movies curated for family-friendly and faith-aligned viewing.
• Kids Corner Child-focused section and app providing age-appropriate movie and TV content reviews for families with young children.
• Movie Finder Advanced search and filtering tool allowing users to search movies by genre, quality rating, content acceptability, and streaming availability across major platforms.
• Movieguide® Awards Annual awards ceremony recognizing excellence in family-friendly and faith-positive entertainment content.
• Kairos Prize® Award program recognizing significant and stirring Protestant, Catholic, or Orthodox Christian worldview content in screenwriting.
• Master Class Educational classes and training programs for media professionals and aspiring content creators seeking faith-based entertainment expertise.
• Movieguide Radio Radio programming featuring entertainment news, reviews, and faith-based content commentary.

Quantifiable outcome

• Database of over 1,632 movies available for filtering
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plugged In: Focus on the Family's media review division that analyzes movies, TV, music, and games from a Christian/evangelical perspective. Closest direct competitor to Movieguide in faith-based family content reviews, with overlapping content rating methodology.
• Common Sense Media: Leading non-profit family content review platform providing age-based and content-based ratings for movies, TV, books, games, and apps. The dominant secular alternative to Movieguide and the most direct comparison for family-focused review and rating services.
• Kids-In-Mind: Long-running parent-focused movie review site that assigns numeric ratings across sex/nudity, violence/gore, and language — a methodology structurally similar to Movieguide's Family Content Rating System.
• Dove Foundation: Christian-based family film review and approval organization that awards the Dove 'Family-Approved' seal. Direct competitor in faith-aligned family content certification and a partner/competitor at industry events.
• VidAngel: Streaming service offering filtered, family-friendly versions of mainstream movies via skip/silence technology. Listed as an integration partner in Movieguide's data and represents the filtered-streaming adjacency to Movieguide's review business.

Broad incumbents

• Angel Studios: Faith-friendly film distribution and streaming platform behind titles like Sound of Freedom and The Chosen. An integrated partner/ecosystem player referenced in Movieguide's homepage and a larger-scale counterpart in the Christian-content distribution value chain.
• Pure Flix: Faith-based streaming service and movie studio. Listed as an integration partner of Movieguide and a broader incumbent in the Christian entertainment ecosystem where Movieguide operates as the editorial/review layer.
• Rotten Tomatoes: Mainstream aggregated movie review platform. While secular and critic-driven rather than faith-driven, it competes for the same general 'where to find a movie to watch' intent that Movieguide's Movie Finder addresses.
• IMDb: Amazon-owned global entertainment metadata and review platform. Overlaps with Movieguide on content discovery and is integrated via the Amazon ecosystem that Movieguide uses for product recommendations.

Emerging players

• Christianity Today: Major Christian media publisher covering news, culture, and entertainment reviews from an evangelical perspective. Adjacent in audience and editorial tone, and a potential channel partner for Movieguide's content.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/movieguide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movieguide