JOM Group

What JOM Group does

JOM Group is an independent, owner-managed media agency headquartered in Hamburg, Germany, founded by Michael Jäschke and operating today through five offices: Hamburg (HQ), Düsseldorf, Munich, Frankfurt (as CatchyandCo GmbH), and Philadelphia. The firm employs approximately 80 interdisciplinary specialists and manages roughly €400 million in annual media billings on behalf of enterprise clients. Its offering is structured around three service pillars — Media Consulting (strategic communication advisory), Media Planning & Buying (holistic cross-channel planning across paid, owned, and earned media), and Media Creation (interactive HTML5, 3D OOH, gamification ads) — supplemented by proprietary content platforms including the JOM+ video portal, the JOM Impulse digital event series, and the annual JOM Summit thought-leadership event.

JOM serves primarily enterprise clients in FMCG, healthcare/insurance (notably multiple AOK regional entities), retail/electronics, beverages, and leisure. Named customers include FRoSTA, EURONICS, Deutsche Sinalco, Lieken, Flensburger Brauerei, Rügenwalder Mühle, Rossmann, Phantasialand, Lotto Hamburg, Elanco, Barmenia, and Provinzial, with documented case-study outcomes such as FRoSTA's +74% revenue growth (2020–2024) and EURONICS' 94.5% aided brand awareness (+10.4pp). The agency operates on a professional-services and media-commission revenue model, with quote-based pricing tied to client scope, media budget volume, and service complexity, and participates in public tenders (e.g., AOK mediaetat). Its GTM is sales-led and enterprise-oriented, with Managing Directors personally engaged in client acquisition and account management.

The technology stack combines standard MarTech tooling (HubSpot for CRM, LinkedIn Insight Tag, Facebook Pixel, Google Analytics, Google Ads Conversion tracking, CleverReach for newsletters, Personio for HR) with JOM's own data-driven marketing communications framework and proprietary real-time campaign optimization tooling, supported by a Senior Data Scientist. Strategic partnerships include fraud0 (ad-fraud prevention), Kantar (marketing effectiveness research), rheingold salon (consumer research), ESCH. The Brand Consultants (brand research), and superspring (AI/marketing technology consulting). JOM is a GWA Effie 2025 Silver winner (Evergreen category, for FRoSTA) and became a full member of the Bundesverband Digitale Wirtschaft (BVDW) e.V. in March 2026.

Name

JOM Group

Legal name

JOM Jäschke Operational Media GmbH

Website

https://jom-group.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

JOM Group is an independent, owner-managed German media agency offering media consulting, planning, buying, and creative services to enterprise clients in FMCG, insurance, retail, and leisure. It manages ~€400M in annual media billings across five offices in Hamburg, Düsseldorf, Munich, Frankfurt, and Philadelphia.

Ownership category

akta.pro rank

Product category

Media Agency Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Media agency services
• Media planning buying
• Media consulting
• Performance marketing
• Creative media formats

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Media Consulting Fees: Strategic communication consulting services provided at management level, combining analytical depth with practical experience to develop strategies that drive sustainable impact and efficient budget utilization. Billed as professional services.
2. Media Planning & Buying: Full-service media planning and buying across all channels (TV, digital video, out-of-home, social media, audio, print). JOM secures top conditions in all media on behalf of clients, functioning as a media buying agent with commission-based or retainer compensation structures.
3. Media Creation: Creative media format development including interactive HTML5 formats, innovative 3D DOOH creations, and gamification ads. Production fees for creative concepts and formats that generate attention and brand experiences.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

JOM Group is an independent, owner-managed media agency delivering strategic communication consulting, full-service media planning and buying across all channels (TV, digital video, OOH, social, audio, print), and creative media format development (HTML5, 3D DOOH, gamification ads). The agency manages approximately 400 million EUR in annual media billings on behalf of enterprise brand clients, combining classical KPIs with value-relevant factors like sales, brand impact, and leads to deliver sustainable marketing budget efficiency.

Product overview

JOM Group is an independent, owner-managed media agency offering a portfolio of three core service pillars: Media Consulting (strategic communication advisory), Media Planning & Buying (hybrid cross-channel media management), and Media Creation (creative format development including HTML5, 3D OOH, and gamification ads). The agency operates supplementary platforms including JOM+, a media video platform hosting JOM Impulse events and JOM Media Deep Dives educational content, and produces the Momentum brand newsletter. JOM Summit is their annual flagship industry event. The company positions itself as unbound advisors focused on sustainable efficiency for marketing investments, serving clients across FMCG, electronics retail, insurance, and beverages sectors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• FRoSTA achieved +74% revenue growth 2020-2024 (vs. market +6%), +23% buyer reach increase, doubled ad recall, +40% awareness of purity promise, +18pp unaided brand awareness (36%→57%)
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• fraud0 GmbHcoreTechnology or Integrationfraud0 GmbH provides bot detection and ad fraud prevention services to JOM Group. The partnership helps identify invalid and low-quality traffic, improve online marketing measures, and maintain clean marketing statistics. fraud0 CPO Dominik Johnson participated in the JOM Summit 2026 media panel on ad fraud. The partnership involves contractual data processing agreements.
• KantarcoreStrategic or Co-development PartnerKantar provides marketing effectiveness research and brand consulting. Steffen Kutzner, Director/Client Service Lead at Kantar, spoke at JOM Impulse on 'Marketing Effectiveness in Volatile Times.' Kantar data supports JOM's evidence-based approach to media strategy and brand building.
• rheingold saloncoreStrategic or Co-development PartnerInes Imdahl, Co-Founder and Managing Director of rheingold salon, co-presented at JOM Impulse on the Gen 50+ target group. Rheingold consumer research provides insights into consumer behavior and psychographics that inform JOM's media planning and audience targeting strategies.
• superspring Marketing ConsultingminorStrategic or Co-development PartnerFabian Roser, Chief Product Officer & Co-Founder of superspring, presented at JOM Summit 2026 on AI in marketing. Superspring provides marketing technology and AI strategy consulting that complements JOM's media planning services.
• ESCH. The Brand ConsultantscoreStrategic or Co-development PartnerDr. Dennis Esch, Managing Director of ESCH. The Brand Consultants, presented the 'CMO of the Future' study at JOM Summit 2026. ESCH provides brand consulting and research that supports JOM's thought leadership in brand strategy and marketing effectiveness.
• rheingold saloncoreStrategic or Co-development PartnerInes Imdahl, Co-Founder and Managing Director of rheingold salon, co-presented at JOM Impulse on the Gen 50+ target group. Rheingold consumer research provides insights into consumer behavior and psychographics that inform JOM's media planning and audience targeting strategies.
• Bundesverband Digitale Wirtschaft (BVDW)coreStrategic or Co-development PartnerJOM Group joined as an ordinary member (ordentliches Mitglied) on March 1, 2026. The partnership provides a platform for industry exchange, perspective sharing, and impulses for digital marketing and media development. JOM contributes expertise in media strategy, data-driven marketing, and KPI-based steering to the association's working groups and initiatives.
• OMR (Online Marketing Rockstars)minorGTM or Marketing PartnerJOM Group hosts OMR PreEvents and maintains a partnership through the Podstars by OMR podcast network. The FUSSBALL MML podcast, featuring Flensburger advertising, is distributed through Podstars by OMR. OMR provides a platform for industry networking and marketing visibility.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Broad incumbents

• Mediacom: WPP-owned global media agency with strong German presence serving multinational brand advertisers. Comparable on media planning & buying core but operates at significantly greater scale and global reach than JOM.
• GroupM (WPP): World's largest media investment group (WPP) housing Mindshare, MediaCom, Wavemaker, EssenceMediacom. Competes for the same enterprise advertiser budgets as JOM at a much larger scale via consolidated media-buying leverage and global market access.
• PHD Worldwide: Omnicom-owned global media agency network competing for the same multinational brand-advertiser mandates as JOM. Overlaps on media-strategy-led planning and data-driven buying but at global-network scale.
• Serviceplan Group: Europe's largest owner-managed agency group headquartered in Munich, with media (Mediaplus), creative, digital, and tech under one roof. Overlaps with JOM in full-service media capabilities but operates at significantly broader scale and is a competitive benchmark for cross-channel German agency business.

Direct peers

• Crossmedia GmbH: Munich- and Hamburg-based independent full-service media agency offering media planning & buying, digital, and consulting services to German enterprise brands. Closest comparable peer to JOM in size, ownership structure (independent), and cross-channel media offering within Germany.
• Jung von Matt: Hamburg-originated creative-led agency network with strong media and brand-strategy capabilities, serving major German and international brands (e.g., BMW, Mercedes). Comparable in size, German independence, multi-channel scope, and award-winning brand work (e.g., Effie-track record similar to JOM).
• Mediaplus Group: Munich-headquartered German media agency (part of Serviceplan Group) specializing in media consulting, planning, buying and creation across all channels for brand advertisers. Directly comparable on service mix, channel breadth, and enterprise client focus.
• Thjnk: Hamburg- and Berlin-based independent agency with strategic, creative, and media offerings for major German brands. Comparable as a mid-sized German independent agency competing for similar enterprise media mandates.
• Scholz & Friends: Hamburg-based integrated brand agency offering strategy, media, and creative for enterprise clients. Same Hamburg roots as JOM and directly comparable on integrated agency positioning for German brand advertisers.
• Pilot GmbH: Bavarian independent agency group with media, creative, and digital capabilities, serving enterprise brands across Germany. Comparable in independent ownership, full-service agency profile, and enterprise client roster.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/show/2coXZBFCoUsg4GCMq5WKmW
• LinkedInlinkedin.com/company/jom-j%C3%A4schke-operational-media-gmbh
• Instagraminstagram.com/jom.group
• TikToktiktok.com/@jom_group
• Xx.com/JOMGroup
• Facebookfacebook.com/JOMJaeschkeOperationalMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOM Group