The Redwoods

What The Redwoods does

The Redwoods, formally "The Redwoods, A Community of Seniors," is a 501(c)(3) nonprofit continuing care retirement community founded in 1972 and headquartered on a 10-acre campus at 40 Camino Alto in Mill Valley, California. The organization employs approximately 190 team members serving around 320 active residents across four distinct levels of care on a single campus: The Headlands Apartments for Independent Living (one-bedroom units, 5+ year waitlist), The Creekside Apartments for Assisted Living (studios and one-bedrooms), The Bettye Ferguson Center for Memory Care (secure specialized dementia care), and The Meadows Health Care Center for Skilled Nursing and rehabilitation therapy. Ancillary services include the Life Enrichment program, the John L. Levinsohn Center for Dynamic Aging (Wellness Center with aqua therapy pool and hot tub), fresh-food dining via Unidine, transportation shuttles, the Robert S. Scott Organic Garden, and a 35+ year scholarship program for Marin County students.

Revenue is generated primarily through monthly rental and care fees across each living option, supplemented by a one-time $7,500 program initiation fee, a $500 Assisted Living application fee, optional à la carte services for Independent Living residents, and a diversified fundraising operation spanning Annual Fund, Endowment Fund, SHARE Fund (rental assistance), monthly giving, legacy gifts, vehicle donations (via CARS), and stock gifts (via Charles Schwab). Pricing varies by care level, with Independent Living on a 5+ year waitlist and Assisted Living typically available within 6-9 months; HUD-subsidized apartments support low-income residents and a Guaranty Program allows third-party lease co-signing. The Redwoods holds California Department of Public Health License #010000390 for skilled nursing and License #210202866 as a Residential Care Facility for the Elderly, and is governed by a volunteer Board of Directors under CEO Kyle D. Ruth-Islas, who succeeded Hunter Moore effective January 1, 2025.

Distribution is exclusively regional and direct-to-consumer: prospective residents engage via scheduled in-person campus tours, the website's tour scheduling capability, community referrals from local healthcare providers and social workers, and an annual cadence of community fundraisers (Fall Fundraiser, Springtime celebration). Marketing relies on organic social (Instagram, Facebook, YouTube), the website, an email newsletter via Constant Contact, earned media (KRON4, Marin IJ, CBS News, Marin Magazine), and partnerships with the Mill Valley Chamber of Commerce, Vivalon, Marin Community Foundation, County of Marin, Bank of Marin, and the Rotary Club of Mill Valley. All revenue is reinvested into resident care, staff compensation, and facility improvements rather than distributed to shareholders, consistent with its mission-driven nonprofit model.

Name

The Redwoods

Legal name

The Redwoods, A Community of Seniors

Website

https://theredwoods.org

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

101–250 employees

Short description

The Redwoods is a Mill Valley, California nonprofit 501(c)(3) continuing care retirement community serving approximately 320 seniors across Independent Living, Assisted Living, Memory Care, and Skilled Nursing on a single 10-acre campus.

Ownership category

akta.pro rank

Product category

Senior Living and Continuing Care Retirement Community

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Large Campus / Multi-Building Assisted Living Communities (HLADABAG)

akta.pro secondary industries

Affordable/Subsidized Independent Living (HUD/LIHTC) Communities (HLADAAAB), Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK)

Keywords

• Senior living community
• Continuum of care
• Assisted living services
• Memory care facility
• Skilled nursing rehab

Headquarters

HQ city

Mill Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Monthly Rental Income: Rental income from independent living apartments (Headlands), assisted living apartments (Creekside), memory care units (Bettye Ferguson Center), and skilled nursing (Meadows). Rent increases are typically annual and range from 3-6%. A one-time program initiation fee of $7,500 is paid at move-in.
2. Donations and Fundraising: 501(c)(3) nonprofit that accepts donations through Annual Fund, Endowment Fund, SHARE Fund (rental assistance), monthly giving, legacy gifts, vehicle donations, and stock donations. The organization holds a Fall Fundraiser annually to raise funds for the Endowment.
3. Application and Program Fees: Application fee of $500 for Assisted Living (no fee for Independent Living), plus one-time program initiation fee of $7,500 at move-in (does not apply to HUD-subsidized apartments or Skilled Nursing residents).
4. Additional Services Revenue: Optional services including dining, housekeeping, and laundry available on an 'à la carte' basis for Independent Living residents. Assisted Living includes weekly housekeeping, three meals daily, and snacks in base rent.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Redwoods is a nonprofit 501(c)(3) senior living community operating on a 10-acre campus in Mill Valley, California, providing a full continuum of care including Independent Living apartments (The Headlands), Assisted Living apartments (The Creekside), Memory Care (The Bettye Ferguson Center), and Skilled Nursing and Rehabilitation (The Meadows). The community serves approximately 320 residents with 190 team members, supported by ancillary services such as Life Enrichment programming, dining, transportation, an organic garden, and donation-funded affordability programs.

Product overview

The Redwoods is a non-profit senior living community offering a continuum of care on a single campus. The organization operates four core living products: The Headlands Apartments (independent living), The Creekside Apartments (assisted living), The Bettye Ferguson Center for Memory Care (specialized memory care), and The Meadows Health Care Center (skilled nursing and rehabilitation). These residential products are supported by ancillary services including a Life Enrichment Program, Dining Services, Transportation Services, an Organic Garden, Donation Programs, and a Scholarship Program. The community is designed to allow residents to transition between levels of care while remaining within the same campus environment.

Differentiator

Problem solved

Functional benefit

Brands

• The Headlands Apartments: Independent living one-bedroom apartments with full kitchens and private patios or balconies.
• The Creekside Apartments
• The Bettye Ferguson Center for Memory Care
• The Meadows
• John L. Levinsohn Center for Dynamic Aging

Products and services

• The Headlands Apartments (Independent Living) One-bedroom independent living apartments (525 sq. ft.) with full kitchens and private patios or balconies offering views of Mt. Tamalpais and Richardson Bay. Includes access to Life Enrichment program and Wellness Center. Targeted to seniors seeking maintenance-free independent living with optional à la carte services.
• The Creekside Apartments (Assisted Living) Assisted living studios (375 sq. ft.) and one-bedroom apartments (525 sq. ft.) with weekly housekeeping, three daily meals plus snacks, personalized care plans, and access to rehabilitation therapy and activity programs. For seniors needing daily assistance while maintaining independence.
• The Bettye Ferguson Center for Memory Care Secure memory care facility providing individualized care for seniors living with Alzheimer's, dementia, and other memory issues. Features comfortable accommodations and tranquil indoor/outdoor spaces with personalized care plans.
• The Meadows Health Care Center (Skilled Nursing & Rehabilitation) Skilled nursing facility with 288 sq. ft. studios providing 24-hour skilled nursing care, physical/occupational/speech/aqua therapy, palliative and hospice care, and all meals and daily housekeeping. For seniors needing comprehensive medical care, post-surgery recovery, or end-of-life care.
• Robert S. Scott Organic Garden Community garden located by the creek and marsh where residents participate in propagating, planting, and caring for fruits, vegetables, and flowers. Features wheelchair-accessible elevated planting beds.

Quantifiable outcome

• 33% reduction in water usage through Cash for Grass program
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• UnidinecoreStrategic or Co-development PartnerUnidine provides in-house dining services for The Redwoods, creating meals using fresh, locally sourced ingredients aligned with The Redwoods' Fresh Food Pledge. The partnership includes international cuisine options at events and ongoing food service across all dining venues.
• Bank of MarincoreStrategic or Co-development PartnerBank of Marin is listed as a community partner, supporting The Redwoods' mission of serving seniors in Marin County.
• Rotary Club of Mill ValleyminorStrategic or Co-development PartnerRotary Club partnership supporting community initiatives and volunteer programs at The Redwoods.
• VivaloncoreStrategic or Co-development PartnerVivalon is a community partner providing support and resources for seniors in Marin County, aligned with The Redwoods' mission.
• Marin Community FoundationcoreStrategic or Co-development PartnerMarin Community Foundation (MCF) is a community partner supporting The Redwoods' initiatives in serving diverse seniors.
• County of MarincoreStrategic or Co-development PartnerCounty of Marin partnered with The Redwoods, including grants for environmental projects and Community Partners programs for water conservation signage.
• Bread & RosesminorStrategic or Co-development PartnerBread & Roses is a nonprofit that brings live music directly to The Redwoods campus, offering residents and team members regular opportunities to enjoy high-quality performances.
• CARS (Charitable Adult Rides and Services)minorStrategic or Co-development PartnerCARS partners with The Redwoods to process vehicle donations, providing free pickup of vehicles regardless of condition and handling all donation paperwork.
• FreeWillminorStrategic or Co-development PartnerFreeWill provides a free estate planning resource for Legacy Society members, allowing donors to write a legal will and include planned gifts to The Redwoods at no cost.
• Mill Valley Chamber of CommercecoreStrategic or Co-development PartnerThe Redwoods maintains strong ties with the Mill Valley Chamber, participating in community events and programs that benefit the broader Marin County area.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Covia (formerly Front Porch): California-based nonprofit continuing care retirement community operator serving older adults across multiple campuses. Most directly comparable to The Redwoods in mission-driven nonprofit CCRC model with multiple care levels and California footprint.
• Episcopal Senior Communities: Bay Area nonprofit operator of senior living communities offering independent, assisted, memory, and skilled nursing care. Closely matches The Redwoods' nonprofit CCRC model, Bay Area geography, and multi-level care continuum.
• Northern California Presbyterian Homes and Services: Faith-affiliated nonprofit operating multiple Bay Area senior living communities with continuum-of-care services. Directly comparable to The Redwoods in mission, geography, and multi-level care offerings.
• St. Paul's Senior Services: California nonprofit senior services organization offering independent living, assisted living, memory care, and skilled nursing. Comparable to The Redwoods in nonprofit mission and full care continuum, though anchored in San Diego.

Broad incumbents

• Aegis Living: West Coast-focused assisted living and memory care operator with significant Bay Area presence. Comparable to The Redwoods in service offerings and geographic market, though for-profit and without independent living/skilled nursing scale.
• Sunrise Senior Living: National for-profit operator of assisted living and memory care communities. Comparable to The Redwoods in senior living services and target demographic, though national in scope and without a nonprofit/Campus continuum model.
• Brookdale Senior Living: Largest U.S. senior living operator offering independent living, assisted living, memory care, and skilled nursing. Comparable to The Redwoods in full continuum-of-care offerings, though national for-profit versus single-campus nonprofit.
• Atria Senior Living: Large national for-profit operator focused on independent and assisted living with memory care. Comparable to The Redwoods in core service offerings and senior demographic, though operating as a multi-site for-profit.
• Vi Living: Operator of luxury continuing care retirement communities including California locations. Comparable to The Redwoods in CCRC structure and California footprint, though for-profit and targeting higher-acuity private-pay residents.
• Merrill Gardens: West Coast-focused senior living operator with independent and assisted living communities. Comparable to The Redwoods in California senior living market, though for-profit and without skilled nursing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-Q-yLgWdRDDdWwfjme3xCQ
• Facebookfacebook.com/theredwoodsacommunityofseniors
• Instagraminstagram.com/theredwoodsacommunityofseniors
• Xx.com/TheRedwoods_MV
• LinkedInlinkedin.com/company/theredwoodsacommunityofseniors

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Redwoods