VIvalon
Vivalon is a Marin County-based 501(c)(3) nonprofit founded in 1954 that provides transportation, meals, healthy aging programs, and social services to older adults and vulnerable residents across five Bay Area counties, anchored by the 2024-opened Healthy Aging Campus in San Rafael.
- Company typePrivate
- Founded1954
- HeadquartersSan Rafael, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What VIvalon does
Vivalon, legally known as Marin Senior Coordinating Council, is a 501(c)(3) nonprofit founded in 1954 in San Rafael, California, and rebranded from Whistlestop to Vivalon in 2020. The organization operates as an integrated multi-service platform for older adults and vulnerable residents across Marin, San Francisco, Sonoma, Solano, Stanislaus, and Contra Costa counties. Its service architecture is organized around five pillars: Rides (transportation), Meals (nutrition), Programs (healthy aging), Care (clinical and social support), and Advice (resource navigation). Operations are anchored at the Healthy Aging Campus, opened in 2024 at 999 Third Street in downtown San Rafael, which combines 66 units of affordable housing, a medical clinic, café, classrooms, fitness and art studios, and a technology center on a single site.
The transportation division operates a fleet of ADA-compliant vehicles, a Communications Center offering call center and dispatch in 240 languages, an ASE-certified wheelchair-lift maintenance shop (the only qualified shop in Marin County), and multiple programs including CarePool volunteer driver services, Marin County assisted transportation, Medi-Cal NEMT/NMT contracts, and shuttle/charter services. The nutrition division combines home-delivered Meals on Wheels (via partnership with County of Marin Division of Aging and Adult Services), the Nourish program for those with chronic illness (via ExtraFood), Brown Bag Pantry (via SF-Marin Food Bank), and the Vivalon Café. Programs include arts, wellness, technology tutoring, and the Cowles Active Learning Program. Reported annual output includes 261,000+ rides, 242,828 meals, 69,910 advice touchpoints, and 108,683 social/wellness services delivered to 15,431 individuals, supported by 300+ volunteers contributing 21,186 hours.
Vivalon is funded through a diversified revenue mix: individual donations and foundation philanthropy (anchored by the annual Soirée d'Élégance gala, which raised over $1.1 million in February 2026 with a $500,000 matching gift), government contracts including Medi-Cal NEMT and Meals on Wheels, usage-based fees for community rides and charters, membership subscriptions ($30-$90 annually), and ancillary revenue from café sales, room rentals, and corporate sponsorships. The organization is governed by a Board of Directors and led by a full executive team including a CEO (Kaushik Roy, joined March 2025), CFO (Brad Kinnish), Chief Development Officer, Chief Program Officer, and Chief Transportation/Facilities/Safety Officer.
VIvalon firmographics
Firmographics- Name
- VIvalon
- Legal name
- Marin Senior Coordinating Council
- Website
- https://vivalon.org
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vivalon is a Marin County-based 501(c)(3) nonprofit founded in 1954 that provides transportation, meals, healthy aging programs, and social services to older adults and vulnerable residents across five Bay Area counties, anchored by the 2024-opened Healthy Aging Campus in San Rafael.
- Ownership category
- akta.pro rank
VIvalon industry classification
Industry- Product category
- Senior and Disability Services (Community-Based Nonprofit Human Services)
- NAICS
- Other Residential Care Facilities (623990), Other Residential Care Facilities (62399)
- SIC
- Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Medicaid Waiver / PACE-Partnered Adult Day Programs (HLADAIAM)
Keywords
Where VIvalon is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
VIvalon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Donations and Contributions: Individual and foundation contributions form a significant portion of funding. The organization conducts major annual fundraising including the Soirée d'Élégance gala.
- Government Contracts: Funding from government sources including Medi-Cal NEMT/NMT transportation contracts, partnerships with County of Marin Division of Aging and Adult Services for Meals on Wheels.
- Transportation Service Fees: Fee-based transportation services including community rides (minimum fare $21.26 for up to 5 miles, $4.26 per additional mile), charter services ($150-$250/hour), and business transportation services ($175/hour starting rate).
- Meals Program Contributions: Suggested contribution of $3.50 per meal for Meals on Wheels program. Service not denied if unable to contribute. Additional paid meal programs at Vivalon Café ($10 members/$16 non-members for daily special).
- Café and Catering Revenue: Vivalon Café serves lunch Monday-Friday at the Healthy Aging Campus. Pricing includes daily specials ($10 members/$16 non-members), soup ($5), desserts ($4), and special luncheons ($18 members/$23 non-members). Cooking classes range from $15-$20.
- Facility and Room Rental: Rental of rooms and spaces at the Healthy Aging Campus for meetings, classes, workshops, and events. Rental rates available upon request.
- Membership Fees: Three membership tiers: Classic ($60 individual/$90 couples annually), Café ($50 annually), and Volunteer/Instructor ($30 annually).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Fee-Based Community Rides |
| Unit Pricing | Pay-as-you-go | Shuttle and Charter Services |
| Usage-based | Pay-as-you-go | Business Transportation Services |
| Other | Other | CarePool Free Rides |
| Subscription | Weekly | Meals on Wheels |
| Transaction based/ take rate | Per transaction | Vivalon Café Pricing |
| Other | Per transaction | Cooking Classes |
| Subscription | Monthly | Harvest Connection CSA Program |
| Subscription | Annual | Classic Membership |
| Subscription | Annual | Café Membership |
| Subscription | Annual | Volunteer/Instructor Membership |
Go-to-market motion2 records
Distribution channels12 records
Marketing channels8 records
VIvalon product offering
Product offeringCore offering
Vivalon is a 501(c)(3) nonprofit operating an integrated suite of services for older adults and people with disabilities in Marin County, centered on five service areas: (1) Vivalon Rides — accessible transportation including community rides, CarePool volunteer drivers, Medi-Cal NEMT/NMT, charter/shuttle services, and B2B fleet maintenance and dispatch; (2) Meals & Nutrition — Meals on Wheels home delivery, Nourish meals for chronically ill, Vivalon Café, and Brown Bag Pantry groceries; (3) Programs — arts, health & wellness, technology training, and educational classes including the Cowles Active Learning Program; (4) Care — the Healthy Aging Campus housing 66 units of affordable senior housing plus an on-site clinic, fitness studio, art studio, auditorium, and classrooms; (5) Advice — information and resource referral services. Services are delivered through a centralized call center supporting 240+ languages, an ADA-compliant specialized fleet, and the Healthy Aging Campus in downtown San Rafael.
Product overview
Vivalon is a nonprofit organization offering an integrated suite of services for older adults and people with disabilities in Marin County, California. The organization operates as a multi-service platform centered around five core service areas: Rides (transportation), Meals (nutrition), Classes (healthy aging programs), Care (facility-based services), and Advice (resource navigation). The Vivalon Rides division provides medical transportation, volunteer driver programs (CarePool), Medi-Cal non-emergency medical transportation, and charter services. The Meals division includes the Vivalon Café restaurant, Meals on Wheels home delivery, Nourish meals for those with health challenges, and the Brown Bag Pantry. Healthy Aging Programs encompass arts, health & wellness, technology training, and educational offerings at the Healthy Aging Campus—a 66-unit affordable housing facility with integrated healthcare clinic. Founded in 1954 as Marin Senior Coordinating Council and rebranded from Whistlestop to Vivalon in 2020, it is the largest nonprofit serving older adults in Marin County.
Differentiator
Problem solved
Functional benefit
Products and services
- Vivalon Rides (Transportation Services) Accessible transportation services for older adults, people with disabilities, and Medi-Cal beneficiaries across Marin, San Francisco, Sonoma, Solano, and Stanislaus counties. Includes fee-based community rides, volunteer CarePool rides, Medi-Cal NEMT/NMT, and charter/shuttle services, all provided via wheelchair-accessible vehicles and ADA-compliant equipment with professional drivers and dispatch.
- Vivalon Rides for Health
Quantifiable outcome
- Served 15,431 individuals last year with 261,000+ rides and 242,828 meals
- +2 more outcomes
Companies that use VIvalon
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles5 records
VIvalon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
VIvalon partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- County of Marin Division of Aging and Adult ServicescorePartnership for Meals on Wheels program. County determines eligibility of participants for home-delivered meal services. Vivalon delivers meals 3 times per week to homebound older adults in Marin County.
- Partnership HealthPlan of California (PHC)coreVivalon is a certified Medi-Cal NEMT and NMT provider serving PHC patients in Marin County. PHC assigns trips to Vivalon and must authorize NEMT services. PHC patients can call 866-828-2303 to sign up.
- Golden Gate Regional Center (GGRC)coreSince 1996, partnership to provide rides to individuals with developmental disabilities through GGRC contract services.
- ExtraFoodcorePartnership to source home-delivered meals for Vivalon Nourish program serving individuals with chronic or acute health challenges.
- SF-Marin Food BankcorePartnership providing food for Brown Bag Pantry program offering free groceries and fresh produce for Marin residents age 60+.
- Marin TransitcorePartnership for paratransit services (since 1972) and Marin Access Mobility Wallet program providing $200/month for eligible riders.
- Marin Health Medical CenterminorHealthcare provider partner for transportation services to medical appointments. Also involved in Missed Appointment Reduction Service since 2017.
- Marin Community ClinicsminorHealthcare clinic located at Healthy Aging Campus providing primary care services on-site for Vivalon members and community.
- By the Bay HealthminorAffiliate of UCSF Health providing healthcare services for Marin community.
- Kaiser PermanenteminorHealthcare provider partner serving Marin community. Also sponsor for Vivalon events and programs.
- Eden HousingcoreDevelopment partner for Healthy Aging Campus (signed 2018). Eden Housing provides 66 units of affordable housing at campus. Friend sponsor of 70th Anniversary.
- County of MarincorePartner in Marin AgeWell Collaborative initiative to confront ageism. County partner for arts and culture programs.
- Youth in ArtsminorPartner in Marin AgeWell Collaborative providing art programming and cultural experiences.
- Marin County Arts and CultureminorPartner in Marin AgeWell Collaborative supporting arts programming for older adults.
- Marin County LibraryminorPartner in Marin AgeWell Collaborative providing educational resources and programs.
- Community Action MarincoreCollaborative partner for nutrition programs and services for vulnerable populations.
- Canal AllianceminorPartner providing advocacy and policy services. Previously collaborated on Healthy Aging Program initiatives.
- Bread and RosesminorMusic performance partner for special luncheons at Vivalon Café. Performers provide live entertainment for monthly themed events.
- LITA (Love Is The Answer)minorPartnership for Caring Connections program matching volunteers with older adults for weekly social visits.
- Aging Action Initiative (AAI)corePartner providing guidance on government aging agencies and aging policy resources.
- Center for Volunteer & Nonprofit Leadership (CVNL)minorRecognized by CVNL with Heart of Marin Award. Partner for volunteer coordination and nonprofit leadership.
- Marin CIL (Center for Independent Living)minorPartner providing services for independent living for people with disabilities in Marin.
Scale indicators12 records
Recent moves2 records
Expansion highlights6 records
VIvalon competitors and assessment
Company assessmentDirect peers
- Institute on Aging: San Francisco-based nonprofit providing comprehensive services for older adults and adults with disabilities, including home care, case management, and adult day programs. Comparable to Vivalon's wraparound Bay Area aging services model with similar payer mix (Medi-Cal, philanthropy, fees).
- Self-Help for the Elderly: San Francisco nonprofit offering senior center programs, meals, transportation, case management, and adult day health care. Direct comparable to Vivalon's integrated service platform serving Bay Area older adults with similar programs (Meals on Wheels, escort services, classes).
- Jewish Family and Children's Services: Bay Area nonprofit with comprehensive aging services including home care, senior centers, transportation, meals, and counseling. Similar multi-service nonprofit model serving older adults across multiple Bay Area counties, with comparable revenue mix and demographic focus.
- Easterseals Bay Area: Bay Area disability services nonprofit providing transportation, case management, and developmental disability supports. Comparable to Vivalon's ADA-compliant transportation and Golden Gate Regional Center partnership serving people with developmental disabilities.
Emerging players
- Meals on Wheels of San Francisco: San Francisco-focused home-delivered meal program for homebound seniors. Direct competitor on the meals/nutrition dimension of Vivalon's offerings and shares the same Meals on Wheels affiliation and donation-based funding model.
- Center for Elders' Independence: Oakland-based PACE (Program of All-Inclusive Care for the Elderly) provider serving Alameda County older adults with integrated medical and social services. Comparable integrated care model for low-income seniors, though PACE-program structure differs from Vivalon's community-based approach.
Regional players
- Community Bridges: Santa Cruz County nonprofit serving older adults and families through nutrition programs (Meals on Wheels), senior centers, transportation, and case management. Highly comparable multi-service community-based nonprofit model but operates in adjacent geographic market to Vivalon.
- Mission Neighborhood Centers: San Francisco-based multi-service nonprofit with senior services including congregate meals, classes, case management, and benefits navigation. Comparable senior programming and urban community-based nonprofit model but focused on Mission District.
Broad incumbents
- Modivcare: National NEMT and personal care services provider with significant Medi-Cal managed care contracts. Comparable on the NEMT transportation dimension but operates as a large, public-traded, technology-enabled incumbent versus Vivalon's community nonprofit model.
Others
- Partnership HealthPlan of California: Medi-Cal managed care plan that contracts with Vivalon for NEMT services across multiple counties. Not a direct peer but a key payer and partner; relevant for understanding the buyer side of the NEMT market Vivalon serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
VIvalon social profiles
Digital presenceVIvalon compliance and trust
Trust signalCompliance1 record
VIvalon financial estimates
Financial estimateRevenue estimate
Valuation estimate
VIvalon leadership team
Management profileNumber of profiles
Profiles8 records
VIvalon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VIvalon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VIvalon
What does VIvalon do?
Vivalon is a 501(c)(3) nonprofit operating an integrated suite of services for older adults and people with disabilities in Marin County, centered on five service areas: (1) Vivalon Rides — accessible transportation including community rides, CarePool volunteer drivers, Medi-Cal NEMT/NMT, charter/shuttle services, and B2B fleet maintenance and dispatch; (2) Meals & Nutrition — Meals on Wheels home delivery, Nourish meals for chronically ill, Vivalon Café, and Brown Bag Pantry groceries; (3) Programs — arts, health & wellness, technology training, and educational classes including the Cowles Active Learning Program; (4) Care — the Healthy Aging Campus housing 66 units of affordable senior housing plus an on-site clinic, fitness studio, art studio, auditorium, and classrooms; (5) Advice — information and resource referral services. Services are delivered through a centralized call center supporting 240+ languages, an ADA-compliant specialized fleet, and the Healthy Aging Campus in downtown San Rafael.
Is VIvalon a public or private company?
VIvalon is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was VIvalon founded?
VIvalon was founded in 1954. It employs 101 to 250 people.
Where is VIvalon based?
VIvalon is headquartered in San Rafael, United States, in the North America region.
How does VIvalon make money?
Seven revenue lines are on record. Donations and Contributions are the primary driver. The others are government Contracts, transportation Service Fees, meals Program Contributions, café and Catering Revenue, facility and Room Rental and membership Fees.
Who are VIvalon's main competitors?
Direct peers on record are Institute on Aging, Self-Help for the Elderly, Jewish Family and Children's Services and Easterseals Bay Area. Emerging players are Meals on Wheels of San Francisco and Center for Elders' Independence. Regional players are Community Bridges and Mission Neighborhood Centers. Modivcare is listed as a broad incumbent. Partnership HealthPlan of California is listed as an others.
Does VIvalon have an API?
No public API is recorded for VIvalon.
What industry is VIvalon in?
VIvalon's product category is Senior and Disability Services (Community-Based Nonprofit Human Services). Its primary akta.pro industry code is HLADAIAM, Medicaid Waiver / PACE-Partnered Adult Day Programs. Its NAICS code is 623990 and its SIC code is 8300.