NAMED
NAMED S.r.l. is a private Italian natural-supplement manufacturer, headquartered in Bussolengo (Verona), that formulates and sells direct-to-consumer nutritional supplements across 9 health categories — including cardiovascular, sleep, digestion, energy, joints, anti-aging, respiratory, immune, and women's wellness — under 12 brands and the Wellongevity longevity platform, operating within the diversified Named Group.
- Company typePrivate
- Founded1988
- HeadquartersMonza, Italy
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What NAMED does
NAMED S.r.l. is an Italian natural-medicine and food-supplement manufacturer founded in 1988 and headquartered, along with other Named Group entities, at Via Bruno Rizzi 1/3 in Bussolengo (Verona), Italy. The company formulates and sells nutritional supplements built on natural-origin ingredients combined with scientifically validated active principles, organised across nine health categories: cardiovascular and metabolic health, relaxation and sleep, digestion and intestinal wellbeing, energy and vitamins, joints and bones, antioxidants and anti-aging, respiratory, immune defence, and women's wellness. Its portfolio spans 12 brands including Vibracell (energy), Sedanam (sleep, with the differentiated triple-layer tablet used in Sedanam Notte), Cardionam family (omega-3, Q10, cholesterol support), Gliconam (blood glucose/metabolism), Triobiotix 360 (gut flora), Immun'Âge (immune), Ansiolev (anxiety/stress), Liponamed, and a dedicated Wellongevity longevity platform hosted at longevity.named.it. Sub-brands Nomabit, New Era, and Pascoe extend the portfolio further.
The company goes to market almost entirely direct-to-consumer through its own e-commerce storefront at named.it, with secondary reach via organic social (Instagram @nameditalia, Facebook NamedSrl, LinkedIn Named Group), email and newsletter marketing under GDPR consent, and a captive healthcare-professional recommendation channel (doctors and pharmacists). Products are sold in formats including bustine/sachets, compresse/tablets, gocce/drops, and sciroppo/syrups, on a unit-pricing, pay-as-you-go basis; specific prices are not publicly disclosed. NAMED operates as a privately held S.r.l. within the diversified Named Group, whose sister entities cover sports nutrition (Namedsport), oils (Oliservice), microbiome products (Wellmicro), health supplements (Specchiasol, New Penta), and pharmaceutical/dermatological products (Farma-Derma); a GDPR Article 26 joint controllership agreement across these group entities was executed on 2023-11-07. No public revenue, funding history, or AI/ML capability disclosures were identified in the source material.
NAMED firmographics
Firmographics- Name
- NAMED
- Legal name
- Named S.r.l.
- Website
- https://named.it
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NAMED S.r.l. is a private Italian natural-supplement manufacturer, headquartered in Bussolengo (Verona), that formulates and sells direct-to-consumer nutritional supplements across 9 health categories — including cardiovascular, sleep, digestion, energy, joints, anti-aging, respiratory, immune, and women's wellness — under 12 brands and the Wellongevity longevity platform, operating within the diversified Named Group.
- Ownership category
- akta.pro rank
NAMED industry classification
Industry- Product category
- Nutritional Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Herbal & Botanical Supplements (CRADAGAD)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Healthy Aging & Cognitive Support Supplements (CRADAGAM), Weight Management & Metabolic Supplements (CRADAGAG), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)
Keywords
Where NAMED is headquartered
LocationHeadquarters
- HQ city
- Monza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
NAMED business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct product sales: NAMED generates revenue through the direct sale of nutritional supplements to end consumers via its e-commerce website named.it. Products span multiple health categories including cardiovascular/metabolic health, relaxation/sleep, digestive health, energy/vitamins, joints/bones, antioxidants/antiaging, respiratory, immune defense, and women's wellness.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual supplement products sold directly to consumers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
NAMED product offering
Product offeringCore offering
NAMED manufactures and sells natural-origin nutritional supplements formulated with scientifically validated active ingredients across 9 health categories, including cardiovascular/metabolic health, sleep/relaxation, digestion, energy/vitamins, joint/bone health, antioxidants, respiratory, immune defense, and women's wellness. Products are sold directly to consumers through the company's e-commerce website (named.it) and are recommended by doctors and pharmacists. The company also operates the Wellongevity platform initiative focused on healthy aging.
Product overview
NAMED is an Italian natural supplement company offering a diverse portfolio of health products organized into 11 main categories: Cardiovascular and Metabolism, Relaxation and Sleep, Digestion and Intestinal Health, Energy and Vitamins, Joints and Bones, Antioxidants and Anti-aging, Respiratory System, Immune Defense, Women's Well-being, Nomabit, New Era, and Pascoe sub-brands. The company also operates the Wellongevity platform initiative focused on longevity and healthy aging. Key products include Vibracell® (energy supplement), Triobiotix 360 (intestinal health), Immun'Âge® (immune support), Sedanam Notte (sleep/relaxation), GLICONAM (blood glucose/metabolism), and the Cardionam® family (cardiovascular health including OMEGA-3, Q10, and combination products). All formulations are based on natural ingredients validated by scientific research, recommended by doctors and pharmacists.
Differentiator
Problem solved
Functional benefit
Brands
- Vibracell: Liquid concentrate based on fermented fruit and vegetable juices, botanical extracts, vitamins and minerals for energy and vitality.
- Gliconam
- Sedanam
- Triobiotix 360
- Immun'Âge
- Cardionam
- Liponamed
- Ansiolev
- Nomabit
- New Era
- Pascoe
- Wellongevity
Companies that use NAMED
Customer profileSegments3 records
Ideal customer profiles3 records
NAMED technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
NAMED partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Specchiasol S.r.l.coreSpecchiasol S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Both companies share Via Bruno Rizzi 1/3, 37012 Bussolengo (VR), Italy. Specchiasol specializes in health and supplement products within the Named Group.
- Namedsport S.r.l.coreNamedsport S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Both companies share Via Bruno Rizzi 1/3, 37012 Bussolengo (VR), Italy. Namedsport focuses on sports nutrition within the Named Group.
- Oliservice S.r.l.coreOliservice S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Both companies share Via Bruno Rizzi 1/3, 37012 Bussolengo (VR), Italy.
- Wellmicro S.r.l.coreWellmicro S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Both companies share Via Bruno Rizzi 1/3, 37012 Bussolengo (VR), Italy.
- New Penta S.r.l.coreNew Penta S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Located at Via Piave 10, 12040 Castelletto Stura (CN), Italy.
- Farma-Derma S.r.l.coreFarma-Derma S.r.l. is a co-controller of personal data processing under GDPR Article 26 with Named S.r.l., as part of a joint controllership agreement signed on 7 November 2023. Located at Via dell'Artigiano 6-8, 40010 Sala Bolognese (BO), Italy.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
NAMED competitors and assessment
Company assessmentDirect peers
- Aboca: Italian manufacturer of natural health products and food supplements based on botanical ingredients; directly comparable to NAMED on category (herbal/natural supplements), geography (Italy), and GTM (pharmacy + DTC).
- Dr. Giorgini: Italian manufacturer of natural and herbal dietary supplements with a wide category portfolio; competes with NAMED in the Italian herbal/natural supplements segment via similar DTC and pharmacy channels.
- ESI S.p.A. Italian producer of dietary supplements, nutraceuticals, and natural cosmetics with broad health-category coverage; comparable to NAMED in portfolio breadth, Italian market focus, and pharmacy-channel distribution.
- PharmaNutra S.p.A. Italian nutraceutical and food supplement company with proprietary formulations sold through pharmacy and direct channels; comparable to NAMED on science-validated positioning and Italian supplement distribution.
- Namedsport: Sports nutrition sister entity within Named Group offering supplements targeted at athletes; comparable to NAMED on category (supplements) and shared group infrastructure, though focused on a different use case.
- Specchiasol S.r.l. Italian herbal and homeopathic supplement manufacturer; a Named Group sister entity that competes in the same herbal supplements category with overlapping Italian pharmacy and DTC distribution.
- Zuccari: Italian wellness and dietary supplements brand with broad category coverage including digestion, energy, and beauty-from-within; directly comparable to NAMED on Italian market positioning and supplement portfolio.
Broad incumbents
- Solgar: Long-established global vitamins, minerals, and specialty supplements brand with broad category coverage; comparable to NAMED on supplement category breadth, but operates as a much larger multinational incumbent.
- Bayer (Consumer Health / supplement portfolio): Global consumer health giant whose supplement brands (e.g., Berocca, Supradyn, Elevit) overlap with NAMED's energy/vitamins and women's wellness categories; a broad incumbent competing across multiple NAMED segments.
Emerging players
- Metagenics: Science-led practitioner-channel supplement brand with broad condition-specific formulations; comparable to NAMED on the science-validated, doctor-recommended positioning, though primarily practitioner-distributed.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
NAMED social profiles
Digital presenceNAMED financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAMED leadership team
Management profileNumber of profiles
NAMED subsidiaries and ownership
Company hierarchySubsidiaries6 records
NAMED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAMED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAMED
What does NAMED do?
NAMED manufactures and sells natural-origin nutritional supplements formulated with scientifically validated active ingredients across 9 health categories, including cardiovascular/metabolic health, sleep/relaxation, digestion, energy/vitamins, joint/bone health, antioxidants, respiratory, immune defense, and women's wellness. Products are sold directly to consumers through the company's e-commerce website (named.it) and are recommended by doctors and pharmacists. The company also operates the Wellongevity platform initiative focused on healthy aging.
Is NAMED a public or private company?
NAMED is a private company. It is classified as corporate owned and is currently operating.
When was NAMED founded?
NAMED was founded in 1988. It employs 101 to 250 people.
Where is NAMED based?
NAMED is headquartered in Monza, Italy, in the Europe region.
How does NAMED make money?
One revenue line is on record: direct product sales.
Who are NAMED's main competitors?
Direct peers on record are Aboca, Dr. Giorgini, ESI S.p.A., PharmaNutra S.p.A., Namedsport, Specchiasol S.r.l. and Zuccari. Broad incumbents are Solgar and Bayer (Consumer Health / supplement portfolio). Metagenics is listed as an emerging player.
Does NAMED have an API?
No public API is recorded for NAMED.
What industry is NAMED in?
NAMED's product category is Nutritional Supplements. Its primary akta.pro industry code is CRADAGAD, Herbal & Botanical Supplements, with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2833.