New Penta Official
- Company typePrivate
- Founded-
- HeadquartersCastelletto Stura, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What New Penta Official does
New Penta S.r.l. a socio unico, operating under the brand Pentadiet, is an Italian private limited company headquartered in Castelletto Stura (Cuneo), Italy, with 20 years of operation in the medically supervised weight-loss segment. The company sells over 150 Very Low Calorie Ketogenic Diet (VLCKD) meal replacement products — including breakfasts, lunches, dinners, and desserts formulated with 15–18g of high biological value proteins per serving, low carbohydrate content, low glycemic index, and Stevia-based sweetening — under the registered trademark Metodo Pentadiet®, a five-step clinical protocol covering Dimagrimento, Transizione, and Mantenimento phases. Products are sold exclusively against medical prescription, distributed through an Italian network of affiliated doctors, biologists, and nutritionists who evaluate patients and prescribe individualized regimens; orders are accepted via toll-free phone, email, and a reserved online area at pentadiet.it.
The company operates under the direction and coordination of its parent Specchiasol S.r.l., with a stated share capital of €300,000 (reduced to €100,000 per a 2024 footer reference). Its go-to-market is sales-led and community-led: customers are acquired through healthcare professional referrals, content marketing (a blog covering ketogenic diet topics, PCOS, diabetes, metabolic syndrome, and migraine), a structured "Keto Stories" testimonial program, and a Facebook community ("Amici della dieta Penta") of over 7,000 members. Clinical positioning extends beyond weight loss to four adjacent therapeutic segments — type 2 diabetes, PCOS, metabolic syndrome, and chronic migraine — supported by studies conducted at major Italian universities and published in international journals. The company is currently single-country (Italy) with no disclosed expansion into adjacent geographies, no funding rounds, no M&A activity, and no AI/ML capabilities in the source data.
New Penta Official firmographics
Firmographics- Name
- New Penta Official
- Legal name
- New Penta S.r.l. a socio unico
- Website
- https://pentadiet.it
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
New Penta Official industry classification
Industry- Product category
- Clinical Ketogenic Nutrition Products
- NAICS
- Dried and Dehydrated Food Manufacturing (311423)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)
- akta.pro primary industry
- Medical Nutrition & Meal Replacement (RTD, Bars, Powders) (CRADAGAN)
- akta.pro secondary industry
- Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)
Keywords
Where New Penta Official is headquartered
LocationHeadquarters
- HQ city
- Castelletto Stura
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
New Penta Official business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Meal Replacement Products: Sale of over 150 ketogenic meal replacement products including breakfast items (yogurts, omelettes, pancakes, crepes), lunches (risottos, purees, croquettes, creams), dinners, and desserts (mousse, chocolate, bites). Products are sold only with medical prescription through phone, email, or the online reserved area.
- Professional Consultation Services: Revenue generated through affiliated nutrition professionals who prescribe and guide patients through the ketogenic protocol. While the company doesn't directly charge for consultations, the product purchases are facilitated through this healthcare network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Delicocco product promotional price |
| Unit Pricing | Pay-as-you-go | Chocolate puddings promotional price |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
New Penta Official product offering
Product offeringCore offering
New Penta develops and sells the Metodo Pentadiet®, a clinically tested 5-step VLCKD weight-loss protocol, together with more than 150 low-carbohydrate, protein-rich meal replacement products (breakfasts, lunches, dinners, desserts, plus dedicated gluten-free, lactose-free and vegetarian/vegan lines). Products are formulated with Stevia sweeteners, low glycemic index and 15-18g of high biological value proteins per serving, and are sold only against a medical prescription to patients under the supervision of a doctor, biologist or nutritionist.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Weight loss of up to 2 kg per week following the ketogenic protocol
- +4 more outcomes
Companies that use New Penta Official
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles3 records
New Penta Official technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
New Penta Official partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Specchiasol S.r.l.coreNew Penta S.r.l. is subject to the direction and coordination activity of Specchiasol S.r.l. This represents a corporate group structure where the parent company exercises control over strategic decisions. Specchiasol is an operating company in the health/wellness sector.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
New Penta Official competitors and assessment
Company assessmentOthers
- Specchiasol: Parent company of New Penta, operating in the Italian herbal/nutraceutical sector. Strategic acquirer and group-level decision maker relevant for understanding New Penta's capital allocation and corporate trajectory.
Broad incumbents
- Medifast: US-listed provider of physician-supervised weight management programs using meal replacements (Optavia). Comparable medically-mediated weight-loss model at much larger scale.
- WW International (Weight Watchers): Global weight management brand offering structured programs and food products. Comparable end-customer (adults seeking weight loss) but uses a points-based behavioral model rather than VLCKD meal replacement.
- Herbalife Nutrition: Global nutrition company with meal replacement shakes, protein products, and weight management programs. Overlapping product category and target customer (adults seeking weight loss), but distributed through MLM rather than prescription.
Direct peers
- Tisanoreica by Giorgiana Sermattei: Italian company specializing in ketogenic dietary programs with proprietary herbal extracts and meal replacements. Directly competes with New Penta in the Italian medical-keto space.
- PronoKal Group: Spanish-origin company offering a medically-supervised VLCKD weight loss method with protein meal replacements prescribed through healthcare professionals. Closest direct competitor to Metodo Pentadiet® in the prescription VLCKD category.
- Dieta Pro: Italian meal replacement and dietary protocol provider offering protein-based functional foods for weight management. Comparable product portfolio and Italian market overlap.
Emerging players
- Diet-to-Go: US-based prepared meal and weight loss program provider offering portion-controlled meals. Adjacent meal-replacement-adjacent model with similar end-customer value proposition around structure and convenience.
- Noom: Digital health company offering app-based behavior change programs for weight management, now expanding into GLP-1 support. Competes for the same Italian consumer mindshare around weight loss outcomes, with very different delivery model.
Regional players
- Alkaline Care: Italian company offering dietary programs and meal replacement-style products through specialized centers. Overlaps in target market (Italian weight management customers) but uses alkaline diet methodology rather than ketogenic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
New Penta Official social profiles
Digital presenceNew Penta Official financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Penta Official leadership team
Management profileNumber of profiles
New Penta Official funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Penta Official M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Penta Official
What does New Penta Official do?
New Penta develops and sells the Metodo Pentadiet®, a clinically tested 5-step VLCKD weight-loss protocol, together with more than 150 low-carbohydrate, protein-rich meal replacement products (breakfasts, lunches, dinners, desserts, plus dedicated gluten-free, lactose-free and vegetarian/vegan lines). Products are formulated with Stevia sweeteners, low glycemic index and 15-18g of high biological value proteins per serving, and are sold only against a medical prescription to patients under the supervision of a doctor, biologist or nutritionist.
Is New Penta Official a public or private company?
New Penta Official is a private company. It is classified as corporate owned and is currently operating.
When was New Penta Official founded?
New Penta Official was founded in -1. It employs 51 to 100 people.
Where is New Penta Official based?
New Penta Official is headquartered in Castelletto Stura, Italy, in the Europe region.
How does New Penta Official make money?
Two revenue lines are on record. Meal Replacement Products are the primary driver. The others are professional Consultation Services.
Who are New Penta Official's main competitors?
Specchiasol is listed as an others. Broad incumbents are Medifast, WW International (Weight Watchers) and Herbalife Nutrition. Direct peers are Tisanoreica by Giorgiana Sermattei, PronoKal Group and Dieta Pro. Emerging players are Diet-to-Go and Noom. Alkaline Care is listed as a regional player.
Does New Penta Official have an API?
No public API is recorded for New Penta Official.
What industry is New Penta Official in?
New Penta Official's product category is Clinical Ketogenic Nutrition Products. Its primary akta.pro industry code is CRADAGAN, Medical Nutrition & Meal Replacement (RTD, Bars, Powders), with a secondary code of CRAHAJAG, Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical). Its NAICS code is 311423 and its SIC code is 2090.