What Caitlin Wilson does

Caitlin Wilson is a privately held home décor and textiles brand founded in 2007 and headquartered in Dallas, Texas, operating an 11-50 employee business across direct-to-consumer e-commerce, physical showrooms, and a trade professional channel. The company offers a comprehensive whole-home product portfolio anchored in textiles — including hand-knotted wool rugs, patterned and solid pillows, fabric by the yard, wallpaper and murals, upholstered furniture, bedding, lighting, art, mirrors, and home accents — sold primarily through its Shopify-powered storefront caitlinwilson.com with international shipping to 60+ countries. Revenue is generated predominantly through one-time product sales at premium price points (e.g., rugs $248-$3,948, custom made-to-order with 16-18 week lead times), supplemented by paid 1-hour design consultation services and a trade-oriented Designer Collective program that provides interior designers early access to launches and exclusive discounts. The business is supplemented by sub-brands (Cait Kids, Collected, The Dorm Collection) and six strategic collaborations with Peacock Alley, Paul Montgomery, Cooper Classics, Shadow Catchers, Nicola Bathie, and Atelier Choux that extend the design ecosystem without vertical manufacturing integration. No proprietary technology platform underpins the business; competitive positioning rests on founder Caitlin Wilson's design reputation, brand identity ("The Return to Pretty"), coordinated product lines enabling whole-home décor solutions, and artisanal craftsmanship claims.

Name

Caitlin Wilson

Website

https://caitlinwilson.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Caitlin Wilson is a Dallas-based home décor and textiles brand founded in 2007, selling premium rugs, wallpaper, pillows, bedding, and furniture directly to consumers and trade designers through its e-commerce storefront, showrooms, and international shipping to 60+ countries.

Ownership category

akta.pro rank

Product category

Home Furnishings & Décor

NAICS

Home Furnishings Retailers (44912), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Upholstery & Drapery Fabric Retail (CRALADAI)

akta.pro secondary industry

Children’s & Nursery Furniture (Used) Retail (CRAIANAL)

Keywords

• Home decor retail
• Designer rugs and textiles
• Interior design brand
• Wallpaper and bedding
• Upholstered furniture

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct sales of home décor products including rugs, pillows, wallpaper, furniture, bedding, lighting, art, mirrors, and décor items through e-commerce. Products are sold as one-time purchases with made-to-order options for custom sizing.
2. Design Consultation Services: Personalized 1-hour design consultation services offered as a premium offering to help customers tackle design challenges and bring their vision to life.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Caitlin Wilson is a designer-led home furnishings brand that designs and sells coordinated collections of rugs, pillows, fabric, wallpaper, furniture, lighting, art, mirrors, bedding, and home décor through its own e-commerce storefront, showrooms, and a trade program. Products are largely signature, often made-to-order (notably hand-knotted wool rugs with 16-18 week lead times), and the brand extends to dedicated kids, dorm, and curated vintage sub-collections, plus paid design consultations.

Product overview

Caitlin Wilson is a home furnishings brand specializing in textiles, rugs, wallpaper, furniture, décor, and bedding. The product portfolio centers on the core textile and rug collections (hand-knotted wool rugs, patterned and solid pillows, fabric by the yard), complemented by wallpapers (including collaborations with Paul Montgomery and Sandberg), furniture across living room, bedroom, and dining room categories, home décor and entertaining items, lighting, and a full bedding collection. The company operates through its e-commerce platform and physical showrooms, offering design consultation services and a trade program (Designer Collective) for interior design professionals. Notable collaborations include Peacock Alley (premium bedding and bath), Cooper Classics (mirrors), and Paul Montgomery (wall murals). The company also curates the 'Collected' sub-brand featuring hand-selected antiques and vintage-inspired pieces.

Differentiator

Problem solved

Functional benefit

Brands

• Collected: An ever-evolving curation of antique and vintage-inspired home pieces, hand-selected by Caitlin Wilson herself, featuring furniture, objés, art, and textiles.
• Cait Kids
• The Dorm Collection

Products and services

• Rugs Hand-knotted wool rugs in floral, geometric, and transitional designs, available in multiple sizes and made to order in 16-18 weeks; priced $248-$3,948 depending on size.
• Pillows & Fabric Throw pillows (patterned, solid, Duchess, Ruffle, Bolster variants), pillow inserts, fabric by the yard, and fabric swatches priced $88-$188 for pillows and $98/yard for fabric.
• Wallpaper Wallpaper murals, roll wallpaper, and samples including Chloe, English Garden, Highland Floral, Grasscloth patterns and collaborations with Sandberg and Paul Montgomery; samples $5-$10, murals up to $855.
• Furniture Upholstered furniture and case goods for living room, bedroom, and dining room including sofas, accent chairs, beds, headboards, nightstands, dressers, dining tables, and dining chairs; standard pieces $348-$728 with statement furniture $1,000+.
• Home Décor & Entertaining Home accents and entertaining essentials including faux florals, candles and scents, decorative books, throw blankets, baskets, vases, jars, tissue holders, bowls, trays, picture frames, serveware, and dishware.
• Art & Mirrors Original art, framed prints, and mirrors including wall mirrors and floor mirrors, including collaborations with Cooper Classics.
• Lighting Table lamps, floor lamps, lamp shades, sconces, picture lights, flush mounts, chandeliers, and pendants.
• Bedding & Bath Duvet covers, coverlets, sheets, bed skirts, crib sheets, quilts, shams, and bath products; bedding sets $115-$1,650 including premium collaborations with Peacock Alley.
• Cait Kids Children's collection featuring whimsical patterns and playful details for kids' spaces, including girls and boys specific furniture, rugs, lighting, wallpaper, decor, bedding, pillows, throws, fabric, toys, swaddles, and bibs.
• Collected An ever-evolving curation of antique and vintage-inspired home pieces hand-selected by Caitlin Wilson, featuring furniture, objés, art, textiles, pillows, fabric, mirrors, decorative objects, tableware, scents, and Wedgwood pieces.
• Design Consultation Personalized 1-hour design consultation with Caitlin Wilson to tackle project challenges and bring the customer's vision to life, available for weekday mornings and afternoons.
• Caitlin Wilson x Peacock Alley Collection Bedding and bath collaboration with Peacock Alley featuring Boutique Percale bedding, down duvets (850 Fill Power Canadian White Down and down alternative), Matelassé coverlets, silk pillow enhancers, bath rugs (Tiffany and Tiffany Cloud), spa bathrobes, silk filled duvet inserts, and specialty towel sets.
• Caitlin Wilson Collection for Paul Montgomery Wall mural collection including Kensington, Avondale, Cotswolds, and Vincennes patterns in colorways such as Romance, Latte, Linen, Café, Antiqued Natural, Celadon, Verdant, and Pear.
• CW x Cooper Classics Mirror Collection Mirror collection designed in collaboration with Cooper Classics, combining Cooper Classics' framing expertise with Caitlin Wilson's design patterns.
• Sophia Rug Hand-knotted wool rug with intricate vintage-inspired pattern featuring floral and geometric motifs; low-pile construction, made in India; priced $248-$3,948 depending on size, made to order with 16-18 week lead time.
• Pasha Rug in Blue Hand-knotted wool rug with subtle yet intricate design featuring pale purple border, fresh blue hue with coral and yellow accents; made to order with 16-18 week lead time.
• Marigold Rug 100% New Zealand wool pile rug inspired by Cotswolds gardens featuring soft cream background with delicate floral bouquets in muted hues and blue border; made to order with 16-18 week lead time.
• CW Premium Rug Pad Premium rug pad designed to extend the life of area rugs, sold separately in various sizes for $58.
• The Dorm Collection Curated collection of products designed for college dorm living, bundling Matouk bedding, Gigi bulletin boards, Poppy mirrors, and other dorm essentials.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Peacock AlleyflagshipStrategic or Co-development Partner · 3 April 2026Caitlin Wilson x Peacock Alley collaboration featuring a curated line of bedding and bath products. The partnership combines Peacock Alley's expertise in luxury linens with Caitlin Wilson's signature design aesthetic to create coordinated home décor collections.
• Peacock Alley (Expanded Partnership)flagshipStrategic or Co-development Partner · 3 April 2026News coverage of expanded partnership between Peacock Alley and Caitlin Wilson launching new product lines spanning from Cotswolds to Côte d'Azur aesthetic themes.
• Paul MontgomerycoreStrategic or Co-development PartnerThe Caitlin Wilson Collection for Paul Montgomery features exclusive wallpaper murals designed by Caitlin Wilson, produced and distributed through Paul Montgomery's manufacturing and distribution network.
• Cooper ClassicsminorStrategic or Co-development PartnerCaitlin Wilson x Cooper Classics collaboration featuring mirror collections that combine Cooper Classics' framing expertise with Caitlin Wilson's design patterns.
• Shadow CatchersminorStrategic or Co-development PartnerCollaboration with Shadow Catchers for wall décor and shadow box art pieces featuring Caitlin Wilson's signature patterns.
• Nicola BathieminorStrategic or Co-development PartnerCollaboration with designer Nicola Bathie for coordinated product collections combining both designers' aesthetic sensibilities.
• Atelier ChouxminorStrategic or Co-development PartnerPartnership with Atelier Choux featuring custom illustration and stationery products with Caitlin Wilson's design patterns.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Loloi Rugs: Designer-oriented rug brand known for hand-knotted and power-loomed rugs sold through DTC and wholesale. Comparable as a primary rug supplier with a designer-collaboration model and broad trade distribution.
• Magnolia (Magnolia Home): Joanna Gaines' home and lifestyle brand offering furniture, rugs, pillows, wallpaper, and decor across a coordinated collection. Comparable founder-led, content-driven DTC home brand with a celebrated design aesthetic.
• McGee & Co. Designer-led home furnishings and décor brand founded by Studio McGee; very similar DTC-plus-trade model with coordinated whole-home product lines and an editorial content engine. The closest direct competitor to Caitlin Wilson's positioning and assortment.
• Annie Selke: Home textiles brand anchored by rugs, bedding, and pillows with multiple designer collections. Direct overlap in textiled home goods and a similar premium DTC-plus-trade distribution model.
• Rifle Paper Co. Pattern-driven lifestyle brand selling wallpaper, fabric, pillows, and home décor with a signature floral aesthetic. Highly comparable category mix (textiles, wallpaper, decor) and design-forward brand voice.

Emerging players

• Society of Wanderers: Australian designer-led home textiles brand with a coordinated collection of bedding, cushions, and soft furnishings. Comparable founder-led aesthetic and textile focus, though smaller and Australia-centric.
• Society Social: Designer home accessories brand focused on barware, decor, and entertaining. Comparable founder-led DTC positioning and pattern-driven aesthetic, though narrower product mix.

Broad incumbents

• Anthropologie Home: Specialty retailer's home division offering furniture, bedding, rugs, and decor with a similar eclectic-romantic aesthetic. Overlaps in style-driven, premium home goods but with broader apparel-cross-merchandising and larger assortment.
• One Kings Lane: Online home furnishings retailer with curated collections across furniture, rugs, lighting, and decor. Comparable category coverage and curated designer aesthetic, but at a larger scale with broader assortment.
• Ballard Designs: Established catalog-and-online retailer of furniture, rugs, bedding, and home décor. Comparable category coverage but a much broader, more traditional assortment with deeper catalog scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CWDTextiles
• Facebookfacebook.com/caitlinwilsondesign
• Instagraminstagram.com/caitlinwilsondesign
• Pinterestpinterest.com/cwdtextiles

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caitlin Wilson