SilverLakes

What SilverLakes does

SilverLakes is a privately held 130-acre multi-use sports, equestrian, and entertainment complex located in Norco, California, in the Inland Empire region outside Los Angeles. Founded in 2015 by RJ Brandes (President) with Bicky Ross as COO, the company operates a diversified physical platform consisting of 24 full-sized soccer fields, five equestrian arenas with proprietary custom-blend footing, a 6-acre outdoor concert venue called The BackYard, and The FieldHouse Restaurant & Bar with banquet capacity for up to 500 people. The venue hosts more than 1 million athletes and visitors annually across youth soccer tournaments, equestrian shows, major country music concerts, cross country events, flag football leagues, and corporate/private events.

The company's go-to-market is event-driven and direct-to-consumer, monetizing through venue rentals and tournament fees, concert ticket sales (ranging from $15 to $175 via Eventbrite and Ticketspice), restaurant and concession sales, and ancillary programming such as the Winter Academy ($95-$110) and Heartfelt cardiac screenings ($35). Customer segments span amateur youth athletes and their families, the Southern California equestrian community, entertainment-seeking consumers in the Inland Empire, and private event/corporate hosts. Core partnerships include Total Global Sports (TGS) for college recruiting technology integration, Activated Events for the Boots in the Park concert series, and Legends FC as the home soccer club. The company operates with 51-100 employees, has no disclosed institutional funding, and has grown organically since 2015 with notable product launches in 2017 (FieldHouse, The Ranch), 2018 (The BackYard), and 2021 (Flag Football).

Name

SilverLakes

Legal name

SilverLakes

Website

https://silverlakespark.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SilverLakes operates a 130-acre multi-use sports, equestrian, and entertainment complex in Norco, California, hosting youth soccer tournaments, equestrian events, concerts, and dining for over 1 million annual visitors in the Inland Empire market.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue

NAICS

Fitness and Recreational Sports Centers (71394), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Concession & Stadium / Arena Catering (THAFAIAG), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports tournaments
• Equestrian arena rental
• Sports complex management
• Event venue hosting
• Recreational facility services

Headquarters

HQ city

Norco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Venue Rentals and Event Hosting: Rental fees from hosting tournaments, sporting events, concerts, equestrian shows, and private events at the 130-acre multi-use facility
2. Restaurant and Bar Sales: The FieldHouse Restaurant and Bar generates revenue from food and beverage sales, including dine-in, takeout, catering, and private banquet events for up to 500 people
3. Concessions: On-site concessions including SilverLakes Cafe windows and food trucks during tournaments and events

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

SilverLakes operates a 130-acre multi-use sports and entertainment complex in Norco, California featuring 24 soccer fields, 5 equestrian arenas, a 6-acre concert venue (The BackYard), and The FieldHouse Restaurant & Bar. The company hosts youth soccer tournaments, equestrian shows, country music concerts, cross country races, flag football leagues, and private events, drawing more than 1 million athletes and visitors annually. Revenue is generated primarily through field/facility rentals, tournament hosting fees, concert ticket sales, and on-site food and beverage operations.

Product overview

SilverLakes is a 130-acre multi-use sports complex and entertainment venue located in Norco, California outside Los Angeles. The facility operates as a unified platform offering multiple distinct products: (1) Soccer Operations featuring 24 full-sized fields hosting year-round youth tournaments and the Legends College Showcase; (2) The Ranch equestrian center with five arenas for various riding disciplines; (3) The Backyard concert venue for large-scale entertainment events; and (4) The FieldHouse Restaurant & Bar providing on-site dining and banquet services. Additional offerings include flag football leagues, cross country events, and youth development academies. The complex serves the amateur youth sports market with primary emphasis on youth soccer while also supporting equestrian events and family entertainment, hosting over 1 million visitors annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Soccer Fields & Tournaments 24 full-sized soccer fields available for rental and tournament hosting, including synthetic fields with lighting for night games. Hosts year-round youth soccer tournaments for clubs, teams, and individual athletes.
• The Ranch at SilverLakes (Equestrian) Five equestrian arenas (two 260x145, one 160x120, two 160x105) featuring state-of-the-art custom blend footing for Dressage, Ranch Riding, Ranch Trail, Gymkhana, and other equestrian disciplines. Available for equestrian shows, riding events, and rodeo competitions.
• The FieldHouse Restaurant & Bar 150-seat full-service restaurant and bar featuring steakhouse fare, burgers, salads, and rustic pizzas. Includes a private banquet venue for up to 400 people, outdoor tented venue for up to 500 people, two outdoor patios, and catering services.
• The Backyard (Concert Venue) 6-acre concert venue hosting major country music festivals and concerts including Boots in the Park, with general admission, VIP, and Platinum tier ticketing accommodating thousands of attendees with on-site food and beverages.
• SilverLakes Flag Football Flag football league with games held on Friday evenings on synthetic fields under the lights. Open to youth and adult athletes seeking organized league play.
• Cross Country Events Host of major cross country events including the Skechers Woodbridge Cross Country Classic with over 15,000 high school runners, one of the nation's largest annual high school distance running events.
• Winter Academy (Youth Soccer Development) 8-week youth soccer development program held on Friday evenings focusing on individual player technical skills including dribbling, passing, receiving, and shooting technique for boys and girls ages 2004-2010.

Quantifiable outcome

• 1 million+ annual visitors
• +2 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Activated EventscoreGTM or Marketing Partner · 1 January 2022Partnership with Activated Events (producers of Coastal Country Jam) to host Boots in the Park concert series featuring major country music artists including Tim McGraw, Blake Shelton, and Dustin Lynch. This partnership enables SilverLakes to bring bigger country music acts to the region.
• Total Global Sports (TGS)coreTechnology or Integration · 1 December 2016Partnership with TGS to implement state-of-the-art technology for college soccer recruiting and operations efficiency. TGS provides integrated college recruitment system, event management software, and facility management tools that connect players attending SilverLakes events with college coaches nationwide.
• Heartfelt Cardiac ProjectsminorStrategic or Co-development PartnerNon-profit partnership to offer heart screenings for young athletes at discounted rates. First 200 screenings underwritten through sponsorships including Sysco, Impact Canopies, and Adrienne Brandes. SilverLakes fast becoming the largest center for youth athletics in Southern California and taking leadership position in athlete health.
• EventWerksminorGTM or Marketing PartnerPartnership to launch SilverLakes Seafood Festival featuring craft beers, wines, live music, and tasting options including lobster plates.
• Legends FCcoreStrategic or Co-development PartnerLegends FC is the home club at SilverLakes, hosting ID camps, college showcases, and serving as primary youth soccer organization. Over 23 girls from Legends FC signed on with top divisions on National Signing Day.
• Lifeline Health Services / COVID ClinicminorStrategic or Co-development PartnerDrive-through COVID-19 testing facility partnership providing rapid testing with same-day results using FDA emergency authorized tests. Testing conducted on isolated portion of 130-acre property.
• SyscominorOthersSponsor underwriting heart screenings for young athletes through Heartfelt partnership

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• ESPN Wide World of Sports Complex: Disney-owned 220-acre multi-sport complex in Orlando hosting youth/amateur tournaments across many sports at much larger scale. Comparable multi-use tournament model but with corporate balance sheet and broader reach.
• Dick's Sporting Goods Park: Commerce City, CO — Kroenke Sports & Entertainment-owned 18,000-seat stadium and 24-field youth sports complex. Comparable combination of professional stadium, youth fields, and event hosting, with deeper institutional backing.
• SoFi Stadium / Hollywood Park: Inglewood, CA — 70,000-seat stadium and adjacent retail/entertainment district operated by AEG. Larger-scale SoCal venue operator that competes for premium concerts and event bookings.
• AEG Facilities (Anschutz Entertainment Group): Global venue operator running The O2, Crypto.com Arena, and other major arenas. Indirect peer as the institutional venue operator whose concert strategy and pricing set the bar for live entertainment in markets like SoCal.

Direct peers

• Premier Sports Campus: Lakewood Ranch, Florida multi-field youth sports complex operating 24+ soccer/lacrosse/football fields. Most direct comparable to SilverLakes in scale, youth-tournament focus, and purpose-built infrastructure.
• Desert International Horse Park: Thermal, CA — premier equestrian competition venue with multiple arenas hosting major hunter/jumper and dressage events. Direct peer for The Ranch at SilverLakes' equestrian vertical.
• National Sports Center: Blaine, MN — one of the largest amateur sports complexes in the U.S. with 50+ fields hosting the Schwan's USA Cup and other tournaments. Direct comparable as a multi-use, tournament-driven youth sports venue.
• Great Park (FivePoint Amphitheatre & Great Park Ice): Irvine, CA multi-use sports and entertainment destination in Southern California, combining ice facilities, soccer, and the FivePoint Amphitheatre. Closest geographic comparable combining youth sports with large concert venue.
• Maryland SoccerPlex: 24-field, 160-acre youth soccer complex in Boyds, MD hosting major tournaments (Maryland United FC, EDP). Comparable venue scale and youth-tournament operator business model to SilverLakes.

Regional players

• Toyota Arena: Ontario, CA — 11,000-seat indoor arena in the Inland Empire hosting concerts, family shows, and Ontario Reign AHL hockey. Direct regional peer for indoor events and concert programming that competes for Inland Empire audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/silverlakespark
• Facebookfacebook.com/SilverLakesPark
• Instagraminstagram.com/silverlakespark
• LinkedInlinkedin.com/company/silverlakes

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SilverLakes