Activated Events

What Activated Events does

Activated Events is a privately held outdoor music festival production company founded in 2010 and headquartered in Costa Mesa, California. The company produces large-scale music festivals and themed outdoor events throughout the American Southwest, operating across four states (California, Arizona, New Mexico, and Nevada) at 15+ unique outdoor venues. Its portfolio comprises 12 branded event concepts spanning multiple genres: Boots In The Park and Coastal Country Jam (country music), Party In The Park (hip-hop and rap), Taco Fest and Fiesta De Taco (taco and tequila), The Smoke Show (BBQ and country), Festival Libertad (Norteño and Regional Mexican), Freestyle Festival (80s nostalgia), Wet Electric (waterpark electronic), High Tide Festival (reggae rock pool party), and Beachfront Cinema and Starlight Movie Night (outdoor cinema). In 2025, the company scaled to 30 event dates while expanding into new cities and brands.

The company's business model is built on three revenue streams: primary ticket sales (GA and VIP tiers, plus parking add-ons) via direct-to-consumer ticketing platforms and dedicated event websites; corporate sponsorship revenue from a diversified portfolio of 40+ consumer brand partners (alcohol, energy drinks, automotive, lifestyle, telecom, rideshare); and vendor/concession partnerships managed through the EventHub vendor application platform. Media partnerships (notably iHeartMedia) extend marketing reach via radio and digital channels. The company employs 11-50 people and is led by Founder Steve Thacher.

Activated Events follows an event-driven go-to-market motion: it grows by launching new city editions of its established brands, adding new branded event concepts to the portfolio, and securing venue permits in new Southwest markets. Recent expansion (2025) includes Boots In The Park Las Vegas, Tucson Taco Fest, ABQ Taco Fest, The Smoke Show Albuquerque (a dual-stage country/hip-hop format featuring Pitbull and Blake Shelton), and Party In The Park Gilbert. No external funding, parent company, or institutional investors are disclosed; the company appears to be independently operated and bootstrapped.

Name

Activated Events

Website

https://activatedevents.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Activated Events is a Costa Mesa-based festival production company founded in 2010 that produces large-scale outdoor music and themed festivals across the Southwest US, operating 12 branded event concepts in California, Arizona, New Mexico, and Nevada.

Ownership category

akta.pro rank

Product category

Live Music Festival Production

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Performing Arts, Spectator Sports, and Related Industries (711), Convention and Trade Show Organizers (56192), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

General Consumer Expos & Trade Shows (MPAGAFAA), Food, Wine & Beverage Festivals/Expos (MPAGAFAE)

Keywords

• Outdoor music festivals
• Country music events
• Live event production
• Music festival management
• Concert series production

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Ticket sales: Primary revenue stream from selling tickets to music festivals and events. Events are ticketed with various tiers (GA, VIP) and some events offer parking add-ons.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Activated Events produces large-scale outdoor music festivals and concert events across the American Southwest, operating a portfolio of 12 branded event concepts including Boots In The Park (country), Coastal Country Jam (beachside country), The Smoke Show (BBQ and country), Taco Fest (food and music), Party In The Park (hip-hop), Fiesta De Taco, Festival Libertad (regional Mexican), Freestyle Festival (80s nostalgia), Wet Electric (waterpark electronic), High Tide Festival (reggae rock), Starlight Movie Night, and Beachfront Cinema. The company handles end-to-end event production including talent acquisition, strategic marketing, venue operations, and food/beverage concessions across 30 event dates planned in 2025.

Product overview

Activated Events produces exceptional large-scale music festivals throughout the Southwest, with a heavy focus on Country music and a diverse portfolio of 12 branded event concepts. The company's core offerings include Boots In The Park (country music traveling concert series), Coastal Country Jam (beachside country festival), The Smoke Show (BBQ and country music roundup), Party In The Park (hip hop and rap traveling concert series), Taco Fest (food and music celebration), Fiesta De Taco (hip-hop taco party), Festival Libertad (Regional Mexican music), Freestyle Festival (80s nostalgia), Wet Electric (waterpark electronic music), High Tide Festival (reggae rock pool party), Beachfront Cinema, and Starlight Movie Night. The company operates across multiple states including California, Arizona, New Mexico, and Nevada, managing events at 15+ unique outdoor venues.

Differentiator

Problem solved

Functional benefit

Brands

• Boots In The Park: A traveling concert series featuring world class Country artists with all-day country parties including multiple artists, craft food, full bars, line dancing and art installations.
• Coastal Country Jam
• The Smoke Show
• Taco Fest
• Party In The Park
• Fiesta De Taco
• Festival Libertad
• Freestyle Festival
• High Tide Festival
• Wet Electric
• Starlight Movie Night
• Beachfront Cinema

Products and services

• Boots In The Park A traveling country music concert series featuring world-class country artists. Fans enjoy an all-day country party with multiple artists, craft food, full bars, line dancing, and art installations. The series travels to multiple Southwest venues.
• Coastal Country Jam Southern California's premiere country music festival, bringing country's biggest stars to the beach with mega artists, food, beverage options, line dancing, art installations, and amusement rides.
• The Smoke Show BBQ and country music festival featuring live tunes from country music artists, 30+ local BBQ vendors, 100+ handpicked whiskies, Texas-sized beer selection, line dancing, cornhole tournaments, and mechanical bull riding.
• Taco Fest A traveling celebration featuring tacos, 101+ tequilas, craft margaritas, ice-cold beer, Lucha Libre wrestling, live music, and lowrider displays.
• Party In The Park A traveling concert series featuring world-class hip hop and rap artists. Fans enjoy an all-day party with multiple artists, craft food, full bars, and art installations.
• Fiesta De Taco A taco party featuring Southern California and Arizona's best taco vendors, Lucha Libre wrestling matches, and a full day of live hip-hop music performances.
• Festival Libertad Festival featuring the best of Norteño and Regional Mexican music on one stage for a full day of entertainment for the whole family.
• Freestyle Festival Festival bringing the best of 80's R&B, Pop, Dance and Freestyle artists together for a day of eating, drinking and dancing to nostalgic hits.
• Wet Electric The original waterpark music festival taking over Big Surf Waterpark in Tempe, Arizona, combining music, waterslides, and electronic music festival vibes.
• High Tide Festival A pool party festival featuring reggae rock bands, water slides, wave pools, and world-class artists in a massive stage surrounded by water.
• Beachfront Cinema Outdoor cinema experience featuring movies shown at beachfront locations.
• Starlight Movie Night Outdoor movie night experience under the stars.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Kultura BrandscoreGTM or Marketing PartnerKultura Brands partnered with Activated Events for Boots In The Park festival activations. Their Adios tequila-based RTD brand executed successful activations at the Boots in the Park festival in Albuquerque, selling approximately 7,500 units. The partnership includes participation in Party In The Park concert series featuring Lil Jon and other major artists.
• iHeartMediacoreGTM or Marketing PartneriHeartMedia is listed as a partner, providing radio promotion and media support for Activated Events festivals.
• Ashland Hard SeltzerminorGTM or Marketing PartnerAshland Hard Seltzer listed as a sponsor/partner brand on the partners page.
• Bass Pro ShopsminorGTM or Marketing PartnerBass Pro Shops listed as a sponsor/partner brand on the partners page.
• BulleitminorGTM or Marketing PartnerBulleit whiskey brand listed as a sponsor/partner brand on the partners page.
• Bud LightminorGTM or Marketing PartnerBud Light listed as a sponsor/partner brand on the partners page.
• CoronaminorGTM or Marketing PartnerCorona beer brand listed as a sponsor/partner brand on the partners page.
• Don JuliominorGTM or Marketing PartnerDon Julio tequila brand listed as a sponsor/partner brand on the partners page.
• FireballminorGTM or Marketing PartnerFireball whisky brand listed as a sponsor/partner brand on the partners page.
• Michelob UltraminorGTM or Marketing PartnerMichelob Ultra beer brand listed as a sponsor/partner brand on the partners page.
• Modelo EspecialminorGTM or Marketing PartnerModelo Especial beer brand listed as a sponsor/partner brand on the partners page.
• Red BullminorGTM or Marketing PartnerRed Bull energy drink listed as a sponsor/partner brand on the partners page.
• White ClawminorGTM or Marketing PartnerWhite Claw hard seltzer listed as a sponsor/partner brand on the partners page.
• Monster EnergyminorGTM or Marketing PartnerMonster Energy drink listed as a sponsor/partner brand on the partners page.
• ChevroletminorGTM or Marketing PartnerChevrolet automotive brand listed as a sponsor/partner on the partners page.
• SubaruminorGTM or Marketing PartnerSubaru automotive brand listed as a sponsor/partner on the partners page.
• NissanminorGTM or Marketing PartnerNissan automotive brand listed as a sponsor/partner on the partners page.
• Cali SqueezeminorGTM or Marketing PartnerCali Squeeze hard seltzer brand listed as a sponsor/partner on the partners page.
• Fiji WaterminorGTM or Marketing PartnerFiji Water brand listed as a sponsor/partner on the partners page.
• LyftminorGTM or Marketing PartnerLyft rideshare company listed as a sponsor/partner on the partners page.
• T-MobileminorGTM or Marketing PartnerT-Mobile telecom brand listed as a sponsor/partner on the partners page.
• Twisted TeaminorGTM or Marketing PartnerTwisted Tea alcoholic beverage brand listed as a sponsor/partner on the partners page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• C3 Presents: Long-running festival promoter (Lollapalooza, Austin City Limits) now part of the Live Nation family — comparable as a multi-brand festival promoter with category-leading brands, but at meaningfully larger scale than Activated Events.
• AEG Presents: One of the world's largest live entertainment promoters (also operates Coachella via Goldenvoice), running festivals and tours globally. Comparable as a venue-and-festival operator in the same live-events category but materially larger and not Southwest-focused.
• Live Nation Entertainment: The dominant global live entertainment promoter and ticketing operator (Ticketmaster), running hundreds of festivals worldwide. A relevant broader incumbent competitor and potential strategic acquirer for regional festival portfolios like Activated Events.
• Goldenvoice: Producer of Coachella and Stagecoach, both California-based festivals strongly overlapping with Activated Events' Coastal Country Jam and broader Southern California footprint — direct regional and genre-adjacent competitor under the AEG umbrella.

Direct peers

• Danny Wimmer Presents: Independent festival producer that operates multi-genre music festivals (Bourbon & Beyond, Country Thunder, Welcome to Rockville) across multiple U.S. markets with a similar brand-portfolio, sponsor-driven business model as Activated Events.
• Country Thunder Music Festivals: Multi-city country music festival operator running events in Arizona, Florida, Wisconsin, and Saskatchewan — directly comparable country genre focus and touring-festival model to Activated Events' Boots In The Park and Coastal Country Jam.
• Insomniac Events: Large-scale festival and event producer specializing in EDM and electronic music festivals (EDC, Beyond Wonderland), directly comparable to Activated Events' Wet Electric and electronic music offerings, also promoter plus sponsor-driven model.
• Republic Live: Independent country-leaning festival and live event producer operating Boots and Hearts and other multi-day festivals — comparable regional independent festival operator model to Activated Events.

Emerging players

• Superlative Group / SBG (Superlative Live): Mid-size independent festival and live-event producer with a growing portfolio of regional events, comparable business model (multi-brand outdoor festival portfolio, sponsor-led revenue) to Activated Events at a similar scale tier.

Others

• Eventbrite: Ticketing and event technology platform serving independent festival producers and live event operators — not a direct promoter competitor, but a relevant ecosystem enabler comparable to the ticketing and EventHub vendor infrastructure Activated Events operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/activatedevents/videos
• LinkedInlinkedin.com/company/activated-events
• Instagraminstagram.com/mytacoparty
• Xtwitter.com/mytacoparty
• Facebookfacebook.com/mytacoparty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Activated Events