Markraft Cabinets

What Markraft Cabinets does

Markraft Cabinets, founded in 1985 in Wilmington, North Carolina by Joe Jacobus, is a regional cabinetry and countertop design, supply, and installation company operating five company-owned design studios across North Carolina (Wilmington, Apex, Charlotte), Tennessee (Nashville), Alabama (Huntsville), and a Pooler, Georgia warehouse/distribution facility, employing more than 150 designers, craftsmen, and field staff as of 2022. The company aggregates made-to-order cabinetry from nine brand partners (including Homecrest, UltraCraft, Aristokraft, NatureKast, DuraSupreme, Diamond, Mantra, and W.W. Wood Products), countertop surfaces from eight brand partners (including Cambria, Corian, Dekton, Silestone, Caesarstone, Wilsonart, and Daltile), and hardware from four vendors (Kesseböhmer, Rev-a-Shelf, Richelieu, Hardware Resources), and bundles these products with professional kitchen and bath design services using 2020 CAD software and 3D renderings, turnkey installation, and a one-year installation warranty.

The business serves three primary customer segments: individual homeowners undertaking kitchen and bath remodels or new construction, residential and commercial builders and contractors served through dedicated field sales, and a dealer channel (Connect 4 Cabinets program) for dealers, remodelers, and multi-family builders purchasing product without design and installation services. Revenue is generated through one-time product sales, professional design fees, installation services, and direct product distribution, with quote-based project pricing and no disclosed recurring contracts; the company also handles commercial and institutional projects including assisted living, medical, office, and multi-family developments.

Since 2017, Markraft has executed a deliberate geographic and capability expansion: acquisition of Apex Cabinet Company in 2017 added the Apex, NC studio, and acquisition by Artisan Design Group in 2019 provided strategic parent backing and capital for further market entry. The 2022 relocation from Hilton Head, SC to Pooler, GA and the launch of the Connect 4 Cabinets channel represent the most recent strategic extensions of footprint and product offering. As of 2024, the company has hired a dedicated HR business partner, indicating continued organizational scaling, while the underlying technology stack remains conventional (CAD design, showroom-based sales, project-based installation) with no disclosed proprietary software, AI/ML capabilities, or developer-facing APIs.

Name

Markraft Cabinets

Legal name

Markraft Cabinets, Inc.

Website

https://markraft.com

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Markraft Cabinets is a regional design, supply, and installation company for cabinetry and countertops, operating five design studios across the Carolinas, Tennessee, Alabama, and Georgia, serving homeowners, builders, contractors, and dealers.

Ownership category

akta.pro rank

Product category

Kitchen and Bath Cabinetry

NAICS

Interior Design Services (54141)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA), Kitchen Countertops & Backsplash Installation (HSAPAAAC), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK), Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

Keywords

• Custom kitchen cabinets
• Kitchen and bath design
• Cabinet installation services
• Countertop fabrication
• Cabinetry showrooms

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cabinetry and Countertop Sales: Revenue generated from selling cabinetry products and countertops to homeowners, builders, and contractors. Products include custom cabinetry from multiple brand partners (Homecrest, UltraCraft, Aristokraft, NatureKast, DuraSupreme, Diamond, Mantra, W.W. Wood Products) and countertop materials (Cambria, Corian, Dekton, Silestone, Wilsonart, Caesarstone, Daltile).
2. Design Services: Professional kitchen and bath design services including initial consultation, 3D virtual renderings, CAD drawings, product selection, and design presentations.
3. Installation Services: Turnkey installation services including scheduling, on-site delivery, handling, trade coordination, installation, and finish touch completion performed by Markraft craftsmen.
4. Connect 4 Cabinets (C4C) Direct Purchasing: Dealers, contractors, remodelers, and multi-family builders can purchase cabinetry, countertops, and hardware products without additional services. Markraft acts as manufacturer representative to provide specific products through the C4C system.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Markraft Cabinets designs, supplies, and installs made-to-order kitchen and bath cabinetry, countertops, and hardware for residential and commercial projects. The company operates five company-owned design studio showrooms across North Carolina, Tennessee, Alabama, and Georgia, providing turnkey services from initial consultation and 3D design renderings through delivery, installation, and post-installation warranty support. It also offers the Connect 4 Cabinets (C4C) program that lets dealers, contractors, remodelers, and multi-family builders purchase products directly without design or installation services.

Product overview

Markraft Cabinets operates as a kitchen and bath cabinetry design, product supply, and installation service company with five physical showroom locations (Wilmington NC, Apex NC, Charlotte NC, Nashville TN, and Huntsville AL). The company is organized as a single integrated service offering rather than a software platform. The core offering combines made-to-order cabinetry from multiple brand partners (Homecrest Cabinetry, UltraCraft, Aristokraft, NatureKast, DuraSupreme, Diamond Vibe™, Diamond Distinction™, Mantra™, and W.W. Wood Products Inc), countertop surfaces from seven brands (Cambria, Corian, Dekton, Formica, Silestone, Wilsonart, Caesarstone Quartz, and Daltile Quartz), and hardware solutions (Kesseböhmer, Rev-a-Shelf, and Richelieu). Services include custom design with CAD drawings and 3D renderings, professional installation, a Connect 4 Cabinets DIY purchasing program, and a 1-year installation warranty. The company targets homeowners, builders, contractors, and commercial projects including assisted living, medical facilities, and office spaces. Markraft was founded in 1985 and acquired by Artisan Design Group in 2019.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Cabinetry Supply Made-to-order kitchen and bath cabinetry sourced from multiple brand partners and sold through Markraft's design studio showrooms. Targeted at homeowners, builders, and contractors for new construction and remodel projects.
• Custom Design Services Professional kitchen and bath design services including initial consultation, 2020 CAD designs, detailed floor plans, layouts, product selection, and high-resolution virtual 3D renderings for homeowners, builders, and contractors.
• Installation Services Turnkey installation services for cabinetry and countertops including scheduling, on-site delivery, handling, trade coordination, installation, and finishing touches. Performed by Markraft's team of trained craftsmen for residential and commercial projects.
• Connect 4 Cabinets (C4C) DIY-style direct purchasing program allowing dealers, contractors, remodelers, and multi-family builders to buy cabinetry, countertops, and hardware products without design or installation services. Markraft acts as manufacturer representative to avoid freight and handling costs.
• Countertop Supply Quartz, solid surface, laminate, and ultra-compact countertop surfaces from brands such as Cambria, Corian, Dekton, Silestone, Wilsonart, Caesarstone, Daltile, and Formica. Sold and installed by Markraft for kitchen and bath projects.
• Hardware Supply Cabinet hardware and organizational solutions from Kessebohmer, Rev-a-Shelf, Richelieu, and Hardware Resources, including pull-out systems, functional hardware, decorative knobs, and storage accessories.
• Service and Warranty Support Post-installation service and warranty program including a 1-year installation warranty backed by manufacturer warranties, with dedicated warranty contacts at each showroom location.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Kemper Distinctive Cabinetry: Mid-market semi-custom cabinetry brand sold through independent dealers and home center channels. Kemper is a brand partner substitute for several of Markraft's offerings (Homecrest, Diamond, Aristokraft) and competes for the same semi-custom dealer specification set.
• Republic Elite Cabinetry: Cabinetry manufacturer and dealer serving builder and dealer channels across the US. Partially overlaps Markraft's product-and-service model in the residential and multi-family segments, though Republic Elite is more manufacturer-led and less showroom-driven.

Broad incumbents

• Lowe's Kitchen Design Services: Lowe's kitchen design and installation program sells cabinetry, countertops, and appliances with design consultation, directly competing with Markraft for the DIY-adjacent homeowner and light remodeler. Several Markraft team members (e.g., Cindy McPherson, Brandy Thomas) previously worked at Lowe's, underscoring the competitive overlap.
• Home Depot Kitchen Design Services: In-house kitchen design and installation offering from a national big-box home improvement retailer. Overlaps with Markraft on the homeowner design-plus-installation value proposition and competes for the same residential remodel and new-construction customers, but at lower price points and with broader SKU access.
• Re-Bath: National bath and kitchen remodeling franchise with showroom-based design and installation services. Competes with Markraft for the homeowner renovation wallet, particularly on the bath side, though with a stronger franchise footprint and broader geographic reach.

Others

• MasterBrand Cabinets: Parent company of multiple cabinet brands including Diamond, Aristokraft, and DuraSupreme - all of which Markraft currently retails. Functions as an upstream supplier/adversarial counterparty: MasterBrand could at any time push direct-to-consumer, change dealer economics, or consolidate distribution in ways that compress Markraft's margin or alter its brand portfolio.

Direct peers

• Cabinets To Go: Direct competitor operating showroom-based kitchen and bath cabinetry retail across multiple US regions. Closely aligned business model: curates third-party cabinet brands, provides design services, and sells to homeowners, builders, and contractors in a similar turnkey fashion to Markraft.
• Kitchen Tune-Up: National kitchen remodeling franchise offering cabinet refacing, redooring, and cabinetry sales. Closely comparable to Markraft in serving homeowners and builders with cabinet-centric kitchen renovation services across regional territories.
• Bella Domicile: Regional kitchen and bath design center offering curated cabinetry, countertops, and design services to homeowners and trade customers. Comparable to Markraft in the turnkey design-plus-product retail model and trade-builder focus.

Regional players

• Empire Cabinet & Stone: Regional kitchen and bath cabinetry and stone showroom with design and installation services. Directly comparable to Markraft in combining curated cabinetry brands with countertop surfaces, design consultation, and turnkey installation in a regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Markraft Cabinets