Thrive Behavioral Network

What Thrive Behavioral Network does

Thrive Behavioral Network, LLC is a privately held, Minnesota-based behavioral healthcare operator founded in 1992 (originally as Rule 36 Limited Partnerships of Duluth, rebranded in 2016) that runs 23 licensed residential programs across 13 Minnesota counties. The company delivers three service lines under Minnesota Department of Human Services regulation: Intensive Residential Treatment Services (IRTS) at five facilities (Austin Manor, Gull Harbour, Milestones, Nova House, Willow Haven); Residential Crisis Stabilization Services at a dedicated 12-bed facility (Birch Tree Center in Duluth) co-located with two IRTS sites; and Home and Community Based Services (HCBS) Adult Foster Care across 17 four-bed homes staffed to provide 24-hour supervision. Combined licensed capacity is 142 residential clients.

The company's service model is operationally intensive: each IRTS facility maintains Rule 36 licensing and Board and Lodge certification with 24-hour staffing, nursing, psychiatric medication management, individualized treatment planning, and dual-diagnosis programming; AFC homes provide long- and short-term supervised living for up to four residents per site; Birch Tree Center provides short-term recovery-focused crisis services with 24-hour nursing and psychiatric practitioners. Programs are accessed through referrals from county social services, regional mental health centers, Community Behavioral Health Hospitals, and acute-care systems (CentraCare, Sanford, Austin Medical Center, New Ulm Medical Center). The company discontinued all substance use disorder programming in 2022 and mobile crisis services in 2021.

Revenue is generated almost entirely through Minnesota Medical Assistance (Medicaid), the Community Access for Disability Inclusion (CADI) Waiver for Adult Foster Care, and private insurance or public health plans; pricing is per-diem/reimbursement-based and not publicly disclosed. The company is owned and operated as an independent LLC under President Jeff Bradley with no recorded institutional funding, parent company, or subsidiaries. Headcount is in the 251-500 band, distributed across program-level Treatment Directors, Program Administrators, Advanced Practice Registered Nurses (PMHNPs), and direct-care staff.

Name

Thrive Behavioral Network

Legal name

Thrive Behavioral Network, LLC

Website

https://thrivebehavioralnetwork.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

Thrive Behavioral Network operates 23 licensed residential behavioral health programs across Minnesota, providing Intensive Residential Treatment, Residential Crisis Stabilization, and Adult Foster Care to Medicaid-eligible adults with mental health disabilities.

Ownership category

akta.pro rank

Product category

Residential Mental Health Services

NAICS

Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232), Residential Mental Health and Substance Abuse Facilities (62322), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industry

Severe Behavior Treatment & Crisis/De-escalation Services (ABA) (EDAKAHAK)

Keywords

• Residential mental health services
• Adult foster care
• Crisis stabilization services
• Intensive residential treatment
• Community based services

Headquarters

HQ city

Saint Cloud

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Assistance (Medicaid): The primary revenue source is Medical Assistance (Medicaid), which covers residential mental health treatment services for eligible individuals. The company accepts Medical Assistance and many other sources of funding for their programs.
2. CADI Waiver: Community Access for Disability Inclusion (CADI) Waiver funding for Adult Foster Care services, which provides long or short term services in residential settings for individuals needing 24-hour supervision.
3. Private Insurance and Public Health Plans: Birch Tree Center works with insurance providers including private insurance, Medical Assistance, or public health plans to determine payment for services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Thrive Behavioral Network operates 23 licensed residential programs throughout Minnesota providing three core services: Intensive Residential Treatment Services (IRTS), Residential Crisis Stabilization Services, and Home and Community Based Services / Adult Foster Care (HCBS-AFC). Services are delivered to adults with mental health disabilities, those experiencing mental health crises, and individuals needing 24-hour supervised living, with all facilities licensed by the Minnesota Department of Human Services under Rule 36 or related supervised living facility regulations.

Product overview

Thrive Behavioral Network operates 23 programs throughout Minnesota, offering three core service lines: Intensive Residential Treatment Services (IRTS) at 5 facilities (Austin Manor, Gull Harbour, Milestones, Nova House, Willow Haven), Residential Crisis Stabilization Services at 1 dedicated facility (Birch Tree Center), and Home and Community Based Services - Adult Foster Care (HCBS/AFC) at 17 residential homes (Bayview, Beacon House, Briar Rose, Eastern Star, Esther House, Hillside, Jan's Place, Lighthouse, New Castle, Nicollet Place, Odayin House, Seashore, Sprucewoods IAFC/East/West, Western Star, Windsor House). IRTS programs provide time-limited residential services for psychiatric stability and independent living skills development, licensed under Rule 36 from the Minnesota Department of Human Services. Crisis stabilization offers short-term mental health services for individuals experiencing mental health emergencies. AFC homes provide 24-hour supervised living for up to four residents in family-like settings. The company, formerly known as Rule 36 Limited Partnerships of Duluth, rebranded in 2016 and previously operated outpatient substance use disorder programs (discontinued in 2022).

Differentiator

Problem solved

Functional benefit

Products and services

• Intensive Residential Treatment Services (IRTS) Time-limited residential services for adults 18+ who need a structured setting, designed to develop and enhance psychiatric stability, personal and emotional adjustment, self-sufficiency, and independent living skills. Includes individualized assessment and treatment planning, crisis intervention, nursing services, medication management, vocational skills, family education, and illness management. Operates under a Rule 36 license from the Minnesota Department of Human Services.
• Residential Crisis Stabilization Services (RCS) Short-term, recovery-focused mental health services for adults 18+ experiencing a mental health crisis emergency, including crisis assessment, intervention, treatment planning, 24-hour staffing, nursing care, psychiatric medication management, symptom management, and discharge planning with aftercare referrals. Intended to help recipients return to their prior functional level and avoid unnecessary hospitalization.
• Home and Community Based Services (HCBS) - Adult Foster Care (AFC) Long or short-term residential services for adults with disabilities needing 24-hour supervision, providing independent living skills development, behavior management, socialization opportunities, transportation services, and supervised living for up to four residents in a family-like environment. Licensed by the Minnesota Department of Human Services and funded in part through the CADI Waiver.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered minor and core.

• ARRM (Association of Residential Resources in Minnesota)minorOthersProfessional association membership providing industry representation, advocacy, and networking for residential resources in Minnesota. Thrive Behavioral Network is a proud member.
• MHPAM (Mental Health Providers Association of Minnesota)minorOthersProfessional association membership providing representation and resources for mental health providers in Minnesota. Thrive Behavioral Network is a proud member.
• Lakeland Mental Health Center (LMHC)coreStrategic or Co-development PartnerLocal mental health resource partner for Milestones IRTS program in Alexandria, MN. Services are planned and coordinated with local mental health resources for comprehensive care delivery.
• Community Behavioral Health Hospitals (CBHH) - Alexandria, Willmar & Fergus FallscoreStrategic or Co-development PartnerRegional behavioral health hospital partners providing inpatient psychiatric services and care coordination for individuals referred to and from Thrive's residential programs.
• Austin Medical CentercoreStrategic or Co-development PartnerHealthcare partner for Austin Manor IRTS facility, providing medical services coordination and referrals for individuals with mental health needs in Mower County.
• Southeast MN CREST Adult Mental Health InitiativecoreStrategic or Co-development PartnerAdult Mental Health Initiative partner providing regional coordination and resources for mental health services in Southeast Minnesota.
• Sioux Trails Mental Health CentercoreStrategic or Co-development PartnerMental health center partner for Nova House in New Ulm, providing service coordination and community mental health resources.
• New Ulm Medical CentercoreStrategic or Co-development PartnerHealthcare partner providing medical services and referrals for Nova House residents in Brown County.
• Woodland CenterscoreStrategic or Co-development PartnerMental health services partner for Windsor House in Litchfield, providing counseling and mental health resources for Meeker County residents.
• Central Minnesota Mental Health CentercoreStrategic or Co-development PartnerRegional mental health center partner for Western Star in Sauk Rapids, providing comprehensive mental health services coordination.
• CentraCarecoreStrategic or Co-development PartnerHealthcare system partner providing medical services and referrals for individuals in St. Cloud area facilities.
• Upper Mississippi Mental Health Center (UMMHC)coreStrategic or Co-development PartnerRegional mental health center partner for Sprucewoods facilities in Bemidji, providing comprehensive mental health services.
• Bemidji Community Behavioral Health Hospital (CBHH)coreStrategic or Co-development PartnerCommunity-based psychiatric hospital partner providing inpatient services and referrals for Beltrami County area.
• Area Mental Health Providers and Crisis TeamscoreStrategic or Co-development PartnerBirch Tree Center coordinates with existing providers, agencies and organizations involved in treatment. Family and specific providers are facilitated to assist individuals transitioning back to the community.
• Canvas HealthcoreStrategic or Co-development PartnerMental health services provider partner for Willow Haven in Lake Elmo, providing community-based mental health resources.
• Prairie St. John's CliniccoreStrategic or Co-development PartnerMental health clinic partner for Gull Harbour in Moorhead, providing psychiatric and counseling services.
• Sanford HealthcoreStrategic or Co-development PartnerHealthcare system partner providing medical services and referrals for Clay County area residents.
• Itasca County Health and Human ServicescoreStrategic or Co-development PartnerCounty health and human services partner for Esther House in Grand Rapids, providing social services and public health resources.
• Itasca County Crisis Response TeamcoreStrategic or Co-development PartnerCounty crisis response partnership providing emergency mental health services and coordination for Itasca County.
• Region 3 Adult Mental Health InitiativecoreStrategic or Co-development PartnerRegional mental health initiative partner, including partnership in establishing Birch Tree Center in 2015 as a residential crisis stabilization facility.

Scale indicators6 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Touchstone Mental Health: Minnesota-based nonprofit operating residential mental health housing and supportive services. Directly comparable to Thrive's IRTS and Adult Foster Care programs, serving similar Medicaid-funded adult populations with 24-hour supervised housing.
• Avivo: Minneapolis-based nonprofit providing behavioral health, housing, and career services. Comparable to Thrive through its residential mental health and supported housing programs serving adults with mental illness in Minnesota.
• Hearthstone Minnesota (now part of Momentum): Minnesota residential mental health provider offering supervised living and IRTS-equivalent services. Closely comparable to Thrive's Rule 36 licensed IRTS facilities and adult foster care homes.
• Lakeland Mental Health Center: Community mental health center serving west-central Minnesota. Comparable to Thrive through residential and outpatient mental health services for adults; existing Thrive partner.

Broad incumbents

• Volunteers of America Minnesota: Large nonprofit operating residential mental health, addiction, and supportive housing programs across Minnesota. Broader portfolio than Thrive but directly comparable service lines in residential behavioral health and adult foster care.
• Canvas Health: Minnesota-based mental health and substance use provider offering outpatient, residential, and crisis services. Direct overlap with Thrive's crisis stabilization and adult mental health programs; already a Thrive referral partner.

Regional players

• Northern Pines Mental Health Center: Community mental health center serving central Minnesota including the Brainerd Lakes area. Comparable to Thrive as a regional Minnesota behavioral health provider with residential and outpatient services.
• Woodland Centers: Community mental health provider serving southwestern Minnesota including Willmar and Marshall. Comparable to Thrive as a Minnesota rule 36 adjacent provider of mental health residential and outpatient services.
• Range Mental Health Center: Community mental health center serving the Iron Range region of northeastern Minnesota. Overlap with Thrive's Grand Rapids and Duluth-area facilities in serving adult mental health populations in shared regional catchment areas.
• Human Development Center: Community mental health and substance use provider serving northeastern Minnesota including Duluth. Comparable residential and outpatient mental health services to Thrive's St. Louis County facilities.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thrive Behavioral Network