Woodland Centers

What Woodland Centers does

Woodland Centers is a private, nonprofit community mental health center founded in 1958 and headquartered in Willmar, Minnesota. It operates a full continuum of behavioral health services across seven rural counties in west central Minnesota (Big Stone, Chippewa, Kandiyohi, Lac qui Parle, Meeker, Renville, and Swift), with a physical office in each county, a 24/7 crisis line, and a mobile crisis response team. Its service catalog spans urgent care and crisis stabilization (adult and youth residential units), adult mental health (therapy, medication management, Assertive Community Treatment, day treatment, peer support, supportive housing, group therapy, and skills education), youth mental health (including school-linked and home-based services), and substance use treatment (including medication-assisted treatment and Naloxone access). Specialized offerings include the PEERS adolescent social skills program, vocational rehabilitation through a West Central Industries IPS partnership, and a school-linked behavioral health presence in six school districts.

The organization is a Certified Community Behavioral Health Clinic (CCBHC) and participates in the federal CCBHC demonstration, which Minnesota re-entered in July 2023. Revenue is generated through insurance reimbursement (Medicare, Medicaid/MN Health Care Programs, commercial), a published sliding-fee scale, government contracts and grants (Minnesota DHS, CCBHC demonstration, federal School Linked Behavioral Health Grant), and donations. The go-to-market is sales-led and direct, delivered through physical office locations, telehealth, school-based placements, home-based services, and community outreach (county fairs, newsletters, social media, and partnerships with PACT for Families and the Steve Rummler Hope Network). It is governed by a county-based board of directors and led by CEO Dr. Ashley Kjos with a full C-suite (CCO, CISO, CPO, CFO, CMO, CAO) and unit directors across care coordination, psychiatry, compliance, outpatient, urgent care and crisis, youth, adult rehab, and substance use.

Name

Woodland Centers

Legal name

Woodland Centers

Website

https://woodlandcenters.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

51–100 employees

Short description

Woodland Centers is a private, nonprofit Certified Community Behavioral Health Clinic founded in 1958 in Willmar, Minnesota, delivering a full continuum of mental health, substance use, and crisis services across seven rural west-central Minnesota counties, with embedded school-linked programs and 24/7 crisis response.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Community mental health
• Behavioral health services
• Substance use treatment
• Crisis intervention services
• Mental health therapy

Headquarters

HQ city

Willmar

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Insurance Reimbursement: Woodland Centers accepts most insurances including Medicare, MN Health Care Programs (Medical Assistance, MNCare), and commercial insurance. Services are billed on a fee-for-service or contracted rate basis.
2. Sliding Fee Scale Payments: Reduced fees based on family size and income for individuals meeting financial eligibility criteria. The reduced fee applies to most outpatient services and day/evening programs.
3. Government Contracts and Grants: Funding through Minnesota Department of Human Services (DHS), CCBHC demonstration program, and federal grants such as the School Linked Behavioral Health Grant.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Woodland Centers is a private nonprofit community mental health center providing a comprehensive continuum of mental health and substance use services to individuals of all ages across seven rural Minnesota counties. Services span crisis intervention, outpatient therapy, psychiatric medication management, day treatment, residential crisis stabilization, supportive housing, school-linked mental health, peer support, substance use treatment including medication-assisted treatment, and naloxone distribution, delivered via in-person office visits, telehealth, home visits, and school placements.

Product overview

Woodland Centers is a private, nonprofit community mental health center established in 1958, providing a comprehensive continuum of mental health and substance use services across seven rural Minnesota counties. The organization operates as a Certified Community Behavioral Health Clinic (CCBHC) offering services organized into major categories: Urgent Care & Crisis Services (including 24/7 crisis line, mobile crisis response, and crisis stabilization units for adults and youth), Adult Mental Health Services (including therapy, medication management, day treatment, Assertive Community Treatment, peer support, group therapy, skills education, supportive housing, and employee assistance programs), Youth Mental Health Services (including therapy, medication, day treatment, group therapy, skills education, home-based and school-based services), Substance Use Services (including evaluation, treatment, medication-assisted treatment, and naloxone access), and Psychiatry Services for both youth and adults. The service delivery model integrates outpatient therapy, day treatment, crisis services, urgent care, peer support, care coordination, and community training, with services provided across multiple office locations and in community settings including schools, homes, and workplaces. Additional specialized offerings include the PEERS social skills program for adolescents, naloxone distribution, and vocational rehabilitation partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Urgent Care
• Mobile Crisis Response
• Adult Crisis Stabilization Unit
• Youth Crisis Stabilization Unit
• 24/7 Crisis Line
• Adult Therapy
• Adult Medication Management
• Adult Day Treatment
• Adult Assertive Community Treatment (ACT)
• Adult Drop-In Center
• Adult Group Therapy
• Adult Intensive Skills Education
• Adult Certified Peer Support Specialists & Certified Peer Recovery Specialists
• Adult Skills Education
• Adult Supportive Housing
• Community Support Program
• Employee Assistance Programs
• Youth Therapy
• Youth Medication Management
• Youth Day Treatment
• Youth Group Therapy
• Youth Skills Education Skills training programs for youth to develop social, emotional, and practical skills for healthy development.
• Home Based Services
• School Based Services
• PEERS (Program for the Evaluation and Enrichment of Relational Skills)
• Substance Use Evaluation
• Substance Use Treatment
• Medication Assisted Treatment (MAT)
• Naloxone Access Point
• Psychiatry Services
• Care Coordination

Quantifiable outcome

• 86 urgent care assessments completed in first half of 2023, with 28% youth
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• West Central Industries (WCI)coreStrategic or Co-development PartnerPartnership to help individuals with mental illness find competitive employment in communities. WCI provides vocational rehabilitation services including IPS (Individual Placement and Support) program. Success stories documented for individuals like Jerry and Phil who found employment at Godfather's Pizza and PerMar Securities respectively.
• PACT for FamiliesminorStrategic or Co-development PartnerCollaborates on community events including booths at county fairs (Meeker County Fair, Kandiyohi County Fair) and joint hosting of Brain Conference on mental health topics.
• Eugene R. Bonynge FamilyminorOthersAnnual partnership to sponsor a $1000 scholarship for a graduate student in the behavioral sciences. The 2023 winner was Courtney Shrestha from Saint Mary's University.
• Heritage BankminorStrategic or Co-development PartnerProvides Community Room venue for Woodland Centers staff training events including Clinical Supervision Training sessions.
• Viewpoint with Dennis QuaidminorGTM or Marketing PartnerFeatured in 2023 episode titled 'Improving Communities through Care & Compassion' aimed at educating viewers on mental illness treatment and destigmatization of seeking help.
• Steve Rummler Hope NetworkcoreStrategic or Co-development PartnerPartnership to provide Naloxone access point. Woodland Centers offers free, anonymous naloxone kits with no questions asked at all locations. Also provides training on recognizing overdose and administering naloxone.
• Capella UniversityminorStrategic or Co-development PartnerEducation partnership providing Woodland Centers employees and community members access to flexible degree programs at significant discounts, including 50% off first session tuition in FlexPath format and $5,000-$20,000 scholarships in GuidedPath format.
• Minnesota Department of Human Services (DHS)coreOthersPrimary government funder through CCBHC demonstration, Medicaid programs, and grants including School Linked Behavioral Health Grant. Also withdrew from and re-entered federal CCBHC demonstration under DHS oversight.
• School Districts (Willmar, Litchfield, MACCRAY, Hutchinson, Eden Valley-Watkins, Lac qui Parle Valley)coreStrategic or Co-development PartnerSchool Linked Mental Health partnerships placing mental health practitioners in districts for prevention, early intervention, and treatment services. Grant-funded positions in three districts expand services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Centerstone: One of the largest nonprofit behavioral health providers in the U.S., operating CCBHCs across multiple states. Comparable CCBHC service array and community-based delivery, though much larger scale and broader geography.
• Chestnut Health Systems: Illinois-based nonprofit providing mental health, substance use, and primary care with a comparable CCBHC model. Similar mission, regulatory framework, and service-line breadth as a peer CCBHC operator.
• Lutheran Social Service of Minnesota: Large Minnesota-based nonprofit providing behavioral health, housing, and human services statewide. Comparable in mission and rural service delivery but with a much broader service portfolio across Minnesota.
• Sanford Health Behavioral Health: Large integrated health system with behavioral health services across the upper Midwest including rural Minnesota. Overlaps with Woodland Centers on service line and geography but operates as part of a much broader healthcare delivery network.

Direct peers

• Hiawatha Valley Mental Health Center: CCBHC-certified community mental health center serving southeast Minnesota with comparable crisis, outpatient, residential, and substance use programs. Closely comparable CCBHC operating model in a similar rural Minnesota geography.
• Southwest Health and Human Services: Multi-county behavioral health and human services provider in southwest Minnesota with crisis services, outpatient therapy, and CCBHC-equivalent programming. Comparable rural county-based delivery model and funding structure.
• Northland Counseling Center: Community mental health provider serving rural northern Minnesota with crisis, outpatient, and school-based services. Comparable rural Minnesota CCBHC-style operations and target population.
• Human Development Center (Duluth, MN): Community mental health and substance use provider in northeastern Minnesota offering a similar continuum including crisis stabilization, outpatient, and residential services. Comparable nonprofit CCBHC-style community behavioral health model.
• Northern Pines Mental Health Center: Community mental health center serving rural central Minnesota counties with a comparable CCBHC service array including crisis, outpatient, and school-linked programs. Most direct competitor profile given similar rural Minnesota footprint and CCBHC certification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/WoodlandCenters
• LinkedInlinkedin.com/company/woodland-centers---minnesota

Revenue estimate

Valuation estimate

Number of profiles

Profiles33 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woodland Centers