The Phoenix Insurance

What The Phoenix Insurance does

The Phoenix Insurance is an independent insurance agency headquartered in Dallas, Texas, specializing in collector, exotic, and specialty vehicle insurance. Founded by Justin Husman (CMO) and Aaron Husman (COO), with Jason Olson as Senior Account Executive, the agency operates with a small team leveraging 25+ years of combined industry experience to serve enthusiasts and owners of high-value vehicles including Porsches, Ferraris, Lamborghinis, Bugattis, Koenigseggs, Paganis, classic muscle cars, hot rods, rat rods, and modified vehicles. The agency also offers personal lines (home, umbrella, jewelry, watches, art, wine, collectibles) and commercial lines (auto dealerships, repair shops, restoration shops, specialty retail) through a broad product catalog.

The agency functions as a multi-carrier broker, working with Progressive, Hagerty, Travelers, Safeco, and Grundy to source coverage across admitted and surplus lines markets. Its technology stack consists of standard insurance brokerage operations supplemented by carrier portal integrations (for billing, account management, and claims) and a GloveBox-powered client portal for policy access and claims tracking. There are no proprietary AI or ML systems described; the platform is relationship-driven rather than algorithmically differentiated.

The revenue model is commission-based: The Phoenix Insurance earns recurring commissions from carriers on each policy sold and serviced, with premiums billed monthly, semi-annually, or annually depending on carrier and customer preference. Distribution is sales-led, relying heavily on organic SEO targeting long-tail enthusiast queries, content marketing via a specialty blog, and direct phone/contact-form outreach rather than digital self-service. Geographic scope is primarily Texas with multi-state producer and surplus lines licensing enabling out-of-state specialty placements.

Name

The Phoenix Insurance

Legal name

The Phoenix Insurance

Website

https://thephoenixinsurance.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Phoenix Insurance is an independent Texas insurance agency specializing in collector, exotic, and specialty vehicle insurance for enthusiasts and high-net-worth individuals, operating as a multi-carrier broker across personal, auto, and commercial lines.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

akta.pro secondary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Collector car insurance
• Exotic car insurance
• Specialty vehicle insurance
• Independent insurance agency
• Classic car insurance

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: As an independent insurance agency, The Phoenix Insurance earns commissions from insurance carriers when they sell and service insurance policies. They work with multiple insurance carriers including Progressive, Hagerty, Travelers, Safeco, and Grundy Insurance to find best coverage and rates for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Phoenix Insurance is an independent insurance brokerage based in Texas that places specialty insurance coverage through multiple A-rated carriers, with a focus on collector, exotic, classic, muscle, and high-performance vehicle insurance. The agency also brokers personal lines (home, umbrella, jewelry, collectibles) and commercial lines (auto dealerships, repair shops, restaurants, professional liability) for individuals and businesses across multiple states.

Product overview

The Phoenix Insurance is an independent insurance agency in Texas specializing in collector, exotic, and specialty vehicle insurance for high-value assets. The company offers a comprehensive portfolio organized into three main categories: Auto Insurance (covering collector cars, exotic cars, muscle cars, classic vehicles, and specialty vehicles like hot rods, rat rods, and track day vehicles, plus make-specific coverage for Porsche, Ferrari, Lamborghini, Bugatti, Koenigsegg, Rolls-Royce, Bentley, and other luxury brands), Personal Insurance (including home, umbrella, and 25+ collectibles categories such as jewelry, watches, art, wine, coins, trading cards, and designer goods), and Business Insurance (covering auto repair shops, dealerships, jewelers, restoration shops, and standard commercial policies like general liability, workers' comp, and commercial property). As an independent agency, they work with multiple insurance carriers including Progressive, Hagerty, Travelers, Safeco, and Grundy to find optimal coverage and rates. The company provides a client portal powered by GloveBox for policy management and claims tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Collector Car Insurance
• Exotic Car Insurance
• Classic Car Insurance
• Muscle Car Insurance
• Antique Car Insurance
• Vintage Car Insurance
• High Performance Car Insurance
• Track Day Insurance
• Modified Car Insurance
• Overland Rig Insurance
• Off-Road Vehicle Insurance
• Classic Truck Insurance
• Home Insurance
• Umbrella Insurance
• Boat Insurance
• Motorcycle Insurance
• RV Insurance
• Jewelry Insurance
• Watch Collection Insurance
• Art Collector Insurance
• Wine Collection Insurance
• Gun Collection Insurance
• Collectibles Insurance
• Auto Dealership Insurance
• Auto Repair Shop Insurance
• Restaurant Insurance
• Jewelry Store Insurance
• General Liability Insurance
• Workers' Compensation Insurance
• Commercial Property Insurance
• Commercial Auto Insurance
• Professional Liability Insurance
• Business Owner's Policy (BOP)
• Surplus Lines Insurance
• HOA Insurance

Quantifiable outcome

• 300+ 5-star reviews across Google, Facebook and Yelp

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Five partnerships are on record, tiered core.

• Progressive InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner. The Phoenix Insurance offers Progressive policies and provides billing, account management, and claims processing through Progressive's online portal.
• Hagerty InsurancecoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier partner for classic and collector vehicles. The Phoenix Insurance offers Hagerty policies with billing and claims management through Hagerty's portal.
• Travelers InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner offering commercial and personal lines. The Phoenix Insurance provides access to Travelers products with billing and claims through Traveler's portal.
• Safeco InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner for personal insurance products. The Phoenix Insurance offers Safeco policies with customer portal access for billing and claims.
• Grundy InsurancecoreChannel Partner/ Reseller/ DistributorInsurance carrier partner specializing in collector vehicle coverage. The Phoenix Insurance offers Grundy products with portal access for account management.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leland-West Insurance: Specialty broker for collector vehicles and classic autos with multi-carrier placement. Comparable niche, similar independent agency model.
• J.C. Taylor Antique Auto Insurance: Long-standing specialty agency for antique and classic vehicles. Overlaps directly with Phoenix's collector car book and agreed-value proposition.
• Hagerty: Largest specialty insurance and media platform for collector vehicles in North America, offering collector car insurance directly and through agency operations. Direct competitor for the same collector and exotic vehicle customer base Phoenix serves, with overlapping carrier functions.
• Grundy Insurance: Specialty carrier focused on agreed-value collector and classic vehicle insurance. A current carrier partner of Phoenix, Grundy also competes for the same end customers through direct channels.
• Heacock Classic Insurance: Specialty agency focused exclusively on collector, classic, and exotic vehicle insurance. Closely comparable in niche focus, specialty expertise, and customer profile.
• American Collectors Insurance: Specialty carrier/agency offering classic and collector auto coverage. Targets the same enthusiast customer base with similar agreed-value and limited-use policy features.
• Condon Skelly: Specialty broker focused on collector, classic, and exotic auto insurance. Comparable in providing multi-carrier access for hard-to-place enthusiast risks.

Broad incumbents

• State Farm: Largest US personal lines insurer with a captive agent model. Competes with Phoenix for standard personal auto and home lines within Texas and represents the dominant incumbent alternative.
• Allstate: Major US multi-line insurer with captive and independent agency distribution. Broad incumbent competing across personal and small-commercial lines Phoenix also serves.
• GEICO: Direct-to-consumer personal lines giant owned by Berkshire Hathaway. Competes aggressively on price for standard auto and represents the primary direct-channel disintermediation threat to independent agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Phoenix Insurance