Geneva Supply

Name

Geneva Supply

Legal name

Geneva Supply

Website

https://genevasupply.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

E-Commerce Agency Services

NAICS

Wholesale Trade Agents and Brokers (4251), Merchant Wholesalers, Durable Goods (423)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Promotional Product Distribution & Fulfillment (BPAFAMAB)

akta.pro secondary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• E-commerce agency services
• Marketplace management
• Digital advertising management
• Brand media production
• Amazon advertising services

Headquarters

HQ city

Delavan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-Commerce Management Services: Full-service marketplace management including listing optimization, SEO, content creation, and operational support for Amazon, Walmart, Target, Best Buy, and TikTok Shop. This is a managed services model where Geneva Supply acts as an outsourced marketplace team.
2. Amazon and Digital Advertising: Performance-driven advertising services across Amazon Ads (Sponsored Products, Brands, Display, DSP, AMC), Google Ads, Meta Ads, TikTok Ads, Walmart Ads, and Best Buy Ads. Managed with daily human oversight and optimization.
3. Media Production: In-house production of photo, video, audio, graphic design, and social media content for brands. Includes product photography, lifestyle photography, video advertisements, podcasts, and influencer marketing campaign management.
4. 3P Wholesale Partnership: Third-party wholesale management where Geneva Supply purchases and fulfills inventory as a wholesale partner, handling listings, SEO, advertising, and fulfillment while brands maintain product ownership.
5. Web Development and Design: Custom website development using Shopify and WordPress platforms, including mobile-first design, e-commerce integration, email and SMS marketing setup, and ongoing compliance management.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels16 records

Core offering

Geneva Supply is a full-service e-commerce agency that manages, advertises, and creates media for consumer brands across Amazon, Walmart, TikTok Shop, Target Plus, and Best Buy marketplaces. It delivers outsourced marketplace operations including listing optimization, SEO, advertising (Amazon Ads/DSP/AMC, Google, Meta, TikTok, Walmart, Best Buy), in-house photo/video/audio/graphic content production, influencer marketing, 3P wholesale fulfillment, and web development/compliance. The agency acts as an embedded extension of clients' e-commerce teams on multi-year managed-services contracts.

Product overview

Geneva Supply is a full-service e-commerce agency offering an integrated suite of service modules across Commerce, Advertising, Media, and Web verticals. The core offering includes 3P Wholesale Management and Brand Management for marketplace presence, with specialized marketplace management for Amazon, Walmart, TikTok Shop, Target, and Best Buy. Advertising services span Amazon Ads (with DSP and AMC), Walmart Ads, Google Ads (Search, Shopping, Performance Max), Meta Ads, TikTok Ads, and Best Buy Ads. The Media division provides Social Media Management, Influencer Management, Photography, Audio Production, Video Production, and Graphic Design. Web services include Development (Shopify, WordPress), Email & SMS Marketing, and Compliance (ADA, WCAG, GDPR, CCPA). The service modules function as an integrated ecosystem where commerce operations, advertising campaigns, content creation, and web development support each other for brand growth on major online marketplaces.

Differentiator

Problem solved

Functional benefit

Products and services

• 3P Wholesale Management Third-party wholesale partnership service where Geneva Supply purchases, holds, and fulfills brand inventory across marketplaces while the brand retains product ownership and pricing control, including listings, SEO, advertising, FBA prep, PO scheduling, and distribution.
• Brand Management Full-service marketplace brand management for consumer brands covering listing optimization, SEO, A+ content, product photography, advertising campaigns, promotions, and performance analytics across online marketplaces.
• Amazon Management Comprehensive Amazon marketplace management covering PDP content, product listing optimization, A+ content, brand store design, analytics and forecasting, marketplace SEO, and Amazon advertising services.
• Walmart Management Walmart marketplace management including store setup, catalog management, content optimization, inventory coordination, fulfillment monitoring, and Walmart advertising.
• TikTok Shop Management End-to-end TikTok Shop services including onboarding, product catalog setup, fulfillment logistics, creator and affiliate programs, and TikTok-specific promotional strategies.
• Target Plus Management Target Plus marketplace management covering onboarding, integration, listing optimization, pricing strategy, inventory management, and operations for the invite-only curated marketplace.
• Best Buy Management Best Buy Marketplace management including onboarding, store configuration, product catalog setup, inventory management, order fulfillment, and Best Buy advertising.
• Amazon Ads Full-funnel Amazon advertising including Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and Amazon Marketing Cloud with daily human oversight and optimization.
• Walmart Ads Walmart advertising services covering sponsored products, omnichannel campaigns, ROI-driven optimization, and cross-marketplace expertise from Amazon and Google best practices.
• Google Ads Google Ads management including Paid Search, Shopping campaigns, and Performance Max with daily human oversight, keyword research, and transparent reporting.
• Meta Ads Meta advertising across Facebook and Instagram featuring campaign creation, creative production, daily monitoring, ROAS optimization, and analytics reporting.
• TikTok Ads Full-service TikTok advertising including content creation, audience modeling, campaign management, performance analysis, and optimization with an in-house production team.
• Best Buy Ads Best Buy advertising targeting high-intent shoppers with on-site display ads, campaign strategy, launch management, and optimization aligned with broader retail strategies.
• Social Media Management Social media management including content audit, planning, production, and analysis using proprietary AI-powered data analysis tools, with platform support for TikTok, Instagram, and YouTube.
• Influencer Management Influencer marketing services featuring talent matching, campaign management, concept creation, and creator brief development with access to a network of creators.
• Photography Professional photography services including high-resolution product photography optimized for Amazon and other marketplaces, lifestyle photography, and event photography.
• Audio Production Audio production including audio advertisements, professional voiceover services, and podcast production with talent matching and branded podcast creation.
• Video Production Video production services including video advertisements optimized for Amazon DSP, Google Ads, Meta Ads, TikTok Ads and television; product videos; social media content; and creative projects.
• Graphic Design Graphic design services including Amazon A+ content, Amazon PDP content, Amazon Brand Store design, ad creative, social media graphics, merchandise design, branding, logos, infographics, packaging design, and printed media.
• Web Development Custom web development and design services using Shopify and WordPress platforms, featuring mobile-first design, e-commerce integration, and conversion tracking with server-side tag management.
• Email & SMS Marketing Email and SMS marketing services including abandoned cart sequences, browse abandonment, post-purchase flows, win-back campaigns, and strategic SMS deployment for customer retention.
• Web Compliance Web compliance services ensuring accessibility and usability (ADA, WCAG), privacy and data transparency (GDPR, CCPA), and ongoing standards checks for regulatory alignment.

Quantifiable outcome

• Abandoned cart sequence recovery: 5-15% of lost sales recovered
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Wpromote: Wpromote is a large digital marketing agency offering paid media, SEO, and e-commerce services. Their Amazon advertising and marketplace capabilities overlap with Geneva Supply's advertising services, though they serve a broader enterprise market.
• Tinuiti: Tinuiti is a large performance marketing agency managing paid media across Amazon, Google, Meta, and TikTok. While they serve enterprise clients at greater scale, their advertising services overlap directly with Geneva Supply's paid media offerings.
• Threecolts: Threecolts is a broader e-commerce software and services platform offering marketplace management tools, advertising solutions, and business intelligence. They provide overlapping capabilities to Geneva Supply with a wider portfolio approach.

Emerging players

• Lume Digital: Lume Digital is a digital marketing agency specializing in Amazon advertising and e-commerce growth services. They focus on similar mid-market consumer brands with comparable advertising and marketplace management offerings to Geneva Supply.

Direct peers

• Pattern: Pattern is a leading Amazon accelerator and e-commerce agency that helps brands scale on marketplaces including Amazon, Walmart, and Target. They offer marketplace management, advertising, and brand protection services directly comparable to Geneva Supply's core offering.
• Acadia: Acadia is a full-service Amazon and e-commerce agency providing marketplace management, advertising, and content creation services. They serve consumer brands across multiple marketplaces with a similar integrated service model to Geneva Supply.
• Channel Bakers: Channel Bakers is an Amazon-focused digital marketing agency specializing in advertising, content optimization, and marketplace management. They offer services directly comparable to Geneva Supply's Amazon management and advertising offerings.
• Buy Box Experts: Buy Box Experts is a full-service Amazon agency providing advertising, content, and marketplace management services. They focus on enterprise brands on Amazon, overlapping significantly with Geneva Supply's target market and service portfolio.
• Podean: Podean is a global Amazon and marketplace acceleration agency helping brands grow across e-commerce platforms. They offer marketplace management, advertising, and content services with similar capabilities to Geneva Supply's cross-marketplace model.
• Team Drive Marketing: Team Drive Marketing provides Amazon advertising and marketplace management services with a focus on mid-market consumer brands. Their service portfolio directly overlaps with Geneva Supply's advertising and commerce management offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GenevaSupply
• YouTubeyoutube.com/@genevasupply60
• Facebookfacebook.com/genevasupply
• LinkedInlinkedin.com/company/geneva-supply-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geneva Supply