What Speero does

Speero is a growth engineering agency that builds, manages, and scales experimentation programs for enterprise product and marketing teams, with offices in Austin (USA), London (UK), and Tallinn (Estonia). Its core intellectual property is the proprietary Experimentation Operating System (XOS), a three-layer framework combining an Experimentation Flywheel, UX Data and Research Layer, and Strategy and Product Ops; XOS underpins the full-service experimentation retainer and is positioned as a velocity blueprint that integrates with existing martech stacks rather than replacing them. The service portfolio spans customer research (CRO strategy research, ICP research, acquisition strategy research, B2B message testing, design services), experimentation and conversion optimization (full-service XOS retainer, maturity audits, ROI benchmarking, SaaS pricing page analysis), and data and engineering services (analytics audits, data warehousing). AI is treated as operating-system infrastructure across the stack, with deployment of Claude and Figma MCP for agentic design, custom GPTs for research briefs, Gemini in BigQuery for analytics, and an internally built AI-native canvas (Paper.design) for design workflows.

The business model is enterprise-focused consulting with tiered recurring retainers priced at $5,000+, $10,000+, and $20,000+ per month, complemented by project-based engagements, staff augmentation, workshops, and advisory clinics. Go-to-market is consultative direct sales engaged through a 'Talk to a Speero Strategist' form, targeting organizations with $50M+ annual revenue and leadership buy-in on experimentation-led growth. Marketing is content-led: a weekly newsletter, annual benchmarking reports, free tools (A/B Testing Calculator, GA4 Audit Tool, Chrome TBC Extension), and the Circus Austin AI conference for experimentation leaders. The named customer base includes Codecademy, Comcast, MongoDB, Miro, Cisco, Dr. Squatch, Freshworks, ClickUp, Adore Beauty, and others, with documented outcomes such as 5x growth at Codecademy, 100 tests in six months at MongoDB, and doubled revenue at The Bouqs. The company is privately held with no disclosed funding rounds or revenue figures.

Name

Speero

Legal name

Speero

Website

https://markitekt.com

Company type

Private

Operating status

Operating

Short description

Speero is a growth engineering agency that builds, manages, and scales AI-augmented experimentation programs for enterprise ($50M+ revenue) product and marketing teams, anchored by its proprietary Experimentation Operating System (XOS) and delivered through tiered monthly retainers.

Ownership category

akta.pro rank

Product category

Growth Experimentation Services

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Growth experimentation services
• Conversion rate optimization
• A/B testing consultancy
• UX research services
• Growth engineering agency

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Full-Service Experimentation Retainers (XOS): Full-service execution programs where Speero owns a touchpoint and drives compounding business impact through their Experimentation Operating System (XOS). These are ongoing retainer relationships providing continuous experimentation services.
2. Flexible Staff Augmentation: Add growth experimentation professionals (Strategists, UX Researchers, UX/UI Designers, Analysts, Data Scientists, Engineers, Developers) to clients' teams instantly for flexible support.
3. Advisory & Enablement Services: Help clients build and scale their own growth experimentation organizations through leadership education, program benchmarking, operating model design, consulting, team training, custom workshops, and self-serve training.
4. Project-Based Engagements: Support projects and special engagements including SaaS Pricing Page Quick Win Analysis, Analytics Audits, Quick Win Ideation Audits, ICP Research, and more.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Speero is a growth experimentation agency that builds, manages, and scales AI-augmented experimentation programs for enterprise product and marketing teams. The firm sells full-service experimentation retainers powered by its proprietary Experimentation Operating System (XOS), along with standalone services in conversion rate optimization, customer experience optimization, UX research, design, analytics, and data warehousing.

Product overview

Speero is a Growth Engineering Agency offering AI-Augmented Experimentation services. The company operates on a platform-plus-services model, with its core proprietary technology being the Experimentation Operating System (XOS), which serves as the foundational framework driving full-service experimentation program retainers. The service portfolio spans three pillars: Customer Research, Data Science and Strategy (including CRO Strategy Research, ICP Research, Acquisition Strategy Research, B2B Message Testing); A/B Testing, CRO, and Experimentation (Full-Service Experimentation Program, Experimentation Maturity Audit, Conversion Rate Optimization, Customer Experience Optimization, Hiring Support, ROI Benchmark Analysis, SaaS Pricing Pages); and Analytics and Engineering (Analytics Audit, Data Warehousing, ROI Benchmark Analysis). Additional offerings include Design Services (UI Design Audit, UI Library Creation, Test Design Sprints, Prototype building/testing, Design validation, Full site validated redesign), Experimentation Workshops, Program Advisory Clinics, and free tools (A/B Testing Tools Comparison, AB Testing Calculator, Chrome TBC Extension, Analytics Audit Tool). The company targets organizations with 50 million plus annual revenue seeking to build, run, or scale experimentation-led growth programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Experimentation Program (XOS) A retainer-based full-service execution program that systematically runs experimentation across web, app, marketing, product, sales, and email touchpoints using Speero's XOS framework.
• Experimentation Maturity Audit Assessment service that evaluates an organization's current experimentation capabilities, benchmarks them against industry standards, and identifies gaps for scaling testing programs.
• Conversion Rate Optimization (CRO) Service focused on improving website and product conversion rates through A/B testing, UX design, and behavioral analysis to move organizations from ship-and-hope to test-and-learn.
• Customer Experience Optimization (CXO) Service optimizing the overall customer experience across touchpoints to improve satisfaction, retention, and conversion through evidence-led iteration.
• CRO Strategy Research Research service that identifies conversion optimization opportunities by uncovering what matters most to website users and customers through foundational customer research.
• Quick UX Audit Rapid heuristic review of user experience designed to identify friction points and quick-win optimization opportunities.
• ICP Research Research service focused on identifying and validating ideal customer profiles and conducting win/loss analyses.
• Acquisition Strategy Research Research service informing acquisition strategies by understanding customer behavior and market positioning.
• B2B Message Testing Copy testing service that evaluates and optimizes B2B messaging and positioning.
• Design Services Suite of UI/UX design offerings including UI Design Audit, UI Library Creation, Test Design Sprints, prototype building and testing, design validation, and full site validated redesign.
• Analytics Audit Service auditing analytics setups to give organizations confidence in making decisions with trustworthy data, addressing critically flawed analytics implementations.
• Data Warehousing Service integrating all data sources to create a single source of truth for experimentation and growth decision-making.
• ROI Benchmark Analysis Service benchmarking the ROI of testing programs against industry standards to quantify business impact.
• SaaS Pricing Page Quick Win Analysis Quick win analysis service specifically focused on optimizing SaaS pricing page conversion.
• Experimentation Workshops Workshop offerings for building and scaling experimentation capabilities within client organizations.
• Experimentation Program Advisory Clinic Advisory service providing guidance on experimentation program design, operating model design, and scaling strategies.
• Hiring Support Service supporting organizations in hiring growth experimentation talent, including strategists, UX researchers, designers, analysts, data scientists, engineers, and developers.
• XOS (Experimentation Operating System) Proprietary methodology and framework that transforms isolated testing into a scalable growth system, with three implementation layers (Experimentation Flywheel, UX Data + Research Layer, Strategy + Product Ops) and integrates with existing tech stacks.

Quantifiable outcome

• Dr. Squatch doubled testing velocity from 2 to 5 tests per month
• +6 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Conversion.com: Conversion.com is a leading CRO and experimentation agency offering A/B testing, UX research, and personalization services to enterprise clients — the closest direct competitor to Speero in scope, customer profile, and delivery model.
• Widerfunnel: Widerfunnel is a longstanding conversion optimization and experimentation agency providing A/B testing, personalization, and growth strategy — directly comparable to Speero's CRO and full-service experimentation retainer offerings.
• Invesp: Invesp is a CRO agency delivering conversion rate optimization, A/B testing, and analytics services to mid-market and enterprise brands — comparable in offering mix (CRO + research + analytics) to Speero.
• CXL: CXL provides conversion optimization services, training, and research-led experimentation content to enterprise marketers; the agency arm is directly comparable to Speero's experimentation program and advisory work.
• AB Tasty: AB Tasty is a SaaS experimentation and personalization platform that also offers agency/professional services for CRO programs — directly overlapping Speero's experimentation services and AI-augmented testing capabilities.
• Kameleoon: Kameleoon is an AI-powered experimentation and personalization platform serving enterprise digital teams; it overlaps with Speero's experimentation focus and AI-driven personalization narrative, especially in B2C and SaaS verticals.
• VWO (Visual Website Optimizer): VWO is an A/B testing and CRO platform with a services arm and AI copilot features — directly comparable to Speero's tool-agnostic experimentation stack approach and AI-augmented testing positioning.
• Northcutt (now part of Rightpoint): Northcutt is a CRO and analytics agency serving enterprise B2B and B2C clients with experimentation and analytics audits — directly comparable to Speero's data and analytics services and CRO retainer model.

Broad incumbents

• Jellyfish: Jellyfish is a large global digital marketing agency offering media, creative, and CRO/experimentation services within a broader portfolio — a broad incumbent competing for the same enterprise experimentation budgets Speero targets.
• DEPT®: DEPT is a large global digital agency offering marketing, technology, and CX/experience optimization services — a broad incumbent competing for enterprise CRO and digital transformation budgets that overlap with Speero's offering.

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Speero_agency
• LinkedInlinkedin.com/company/speeroagency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Speero